Alpha Boilers
Over a period of more than five years The Think Tank suported the marketing efforts of Alpha Boilers through the development of a wide range of marketing collateral and activities including new literature, web site, promotional activity and press relations.
The introduction of an incentive programme helped Alpha to grow year on year at 10% above the market through encouraging its customers to brand switch.
The successful redevelopment of the Alpha web site and literature provided the sales tools required to take the company forward, whilst over-the-counter promotions provided targeted and seasonal sales incentives which grew turnover significantly.
This combined activity, including press relations, raised awareness of the brand and aided sales through new distribution channels and markets such as the Public Sector.