Audible
The audiobook market is a fast growing space with a move from paper to digital. One of the leading distributors within this space, Audible, approached The Think Tank to raise awareness of the brand and promote registrations and downloads of books.
Targeting commuters in London, a series of posters were designed communicating a promotional offer and were placed within tubes and trains. The result was an upswing in registrations and the provision of a valuable database of interested consumers for future use.