Besam SW100 Integrated Launch
Challenge
To launch a new automatic door operator to the healthcare and care home sectors, focusing on benefits for access for less able persons.
Solution
The Think Tank created an integrated marketing campaign that included advertising, direct marketing and PR to promote this product and generate leads through a micro-site where registrations were incentivised by a competition. A press and customer launch event was also held with an inspirational speaker on disability issues.
Results
A successful launch that provided the platform for impressive sales of the new product within target sectors.
Delivered:
Advertising
Direct Marketing
Micro-Site
Press Relations
Event
Exhibition Graphics
CPC Campaign
Click the image below to visit the microsite.
