Biome Bioplastics Brand Development
To divest the bioplastics division of Stanelco Plc into a wholly owned subsidiary that would have an identity of its own and provide growth through specialisation and focus.
The Think Tank developed a new name and brand identity for the business that provided an immediate association between brand and products to raise awareness quickly and efficiently. The new company was launched to various sectors through PR activity, electronic direct marketing and the creation of a new web site.
Extensive coverage for launch and favourable feedback from all stakeholders. The extension of this launch through PR has delivered sales opportunities in new markets and ensured growth in existing.
Electronic Direct Marketing
Please click on the image below to view the Biome Bioplastics web site: