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Candy Crush office features cartoon design

Thursday, 26th March 2015 at 4:49pm

Candy Crush officeThe Stockholm office for games producer King features cartoonish designs fit for its products.

The company behind the famous Candy Crush Saga game now greets visitors with an egg-shaped reception desk.

Swedish design agency Adolfsson & Partners oversaw this colourful project: the 1940s building is split into areas such as Magic Forest, Green Hills, Treasure Island,

Countryside, and Deep Sea.

Discover the imaginative scheme here and let us know if you'd work in an office like this.

Tagged Candy Crush, video game, creativity, fun, Stockholm, design, art, creative, innovative, clever

The world's first shadowless skyscrapers

Thursday, 26th March 2015 at 4:44pm

Shadowless buildingsArchitecture firm NBBJ has revealed its plan for a couple of very unusual buildings in London.

These two skyscrapers won't cast a shadow, thanks to their innovative design.

They will use concave reflective surfaces which are adapted to the sun’s path in the sky, significantly reducing their shadows.

The unique towers will be built on Greenwich Peninsula; find out more about the project here.

Tagged Architecture, London, innovation, creativity, construction, Greenwich, building

Street art that can only be seen when it rains

Thursday, 26th March 2015 at 10:05am

Seattle graffitiAn American artist has created an innovative style of street art, which can only be seen in certain conditions.

Peregrine Church has taken advantage of Seattle's rainy weather with his new style of street art, which only appears when the pavements are wet.

He uses non-toxic superhydrophobic coating to create his temporary graffiti, rendering his project completely legal.

Have a closer look at this cheerful yet revolutionary street art here and tell us what you think of it.

Tagged Art, creativity, Seattle, fun, graffiti, innovation, street art, design, clever

Charming ad for skin cancer prevention

Wednesday, 25th March 2015 at 2:03pm

Skin cancer ad La Roche-Posay launched an heartwarming ad featuring Dalmatians.

The L’Oreal-owned skincare company has released an ad to raise awareness about the importance of detecting cancer early.

In the video, the Dalmatians check their distinctive marks as an incentive for people to do so.

Watch this cute yet powerful ad below and tell us what you think.

Tagged Advertisement, skincare, marketing, La Roche Posay, dalmatians, clever, cute

The best global destinations for 2015

Tuesday, 24th March 2015 at 4:57pm

Global destinationsTripAdvisor has released its Travelers' Choice awards for 2015.

The travel website has compiled a list of 469 top cities based on consumer reviews of properties.

Marrakech, Siem Reap and Istanbul are the top three world destinations.

CMO for TripAdvisor, Barbara Messing, said: “these world-class destinations chosen by our community are rich in history, culture and beauty and offer endless sights to explore”.

Have a closer look at the list here and tell us where you're planning to travel next.

Tagged travel, TripAdvisor, destinations, culture, world, travelling, marketing, website, B2C, consumer

Heartwarming 'Stratosphere' ad by Specsavers

Tuesday, 24th March 2015 at 2:23pm

Specsavers ad Specsavers has launched a new advert, showing the different ways children manage to lose their glasses.

Directed by HLA’s Simon Ratigan, the video sees glasses lost on a teddy tied to balloons, underwater, and on a sushi bar.

The campaign started last weekend, supported on social with the hashtag #TeddyinSpace.

Watch the video below and tell us what you think.

Tagged Advert, opticians, Specsavers, marketing, creativity, video, advertising, fun, clever

Data-driven marketing in 2015

Monday, 23rd March 2015 at 3:39pm

data driven marketing An infographic by analytic data platform Teradata reveals the outlook for data-driven marketing in 2015.

No longer a novelty in the industry, data-driven marketing is now a major part of advertising campaigns.

For example, 74% of marketing executives expect to increase their data marketing budgets this year. 

Teradata said: "customers today expect — and demand — a seamless and relevant experience. Fractured or conflicting messages from a brand make marketers seem unorganized and annoy customers”.

Teradata conducted the survey on 1,500 marketing executives - take a look at the infographic here and tell us what you think about it.

Tagged infographic, marketing, data, advertising, survey, analytics, data-driven marketing

Shortlist unveiled for London bridge competition

Friday, 20th March 2015 at 3:42pm

Nine Elms to Pimlico bridge A shortlist of architects and engineers has been revealed for the design of the new bridge between Nine Elms and Pimlico in London.

The jury has narrowed down the 74 teams in the February longlist to just four designs.

Wandsworth Council leader, Ravi Govindia, said: "the quality of the submissions went beyond our best expectations and the interest this competition has generated across London has been tremendous.”

The final winner will be selected in the autumn.

Find out more about the competition here and tell us what you think about it.

Tagged Construction, London. architecture, Pimlico, bridge, creativity, design

Clever ads transform famous paintings for glasses brand

Friday, 20th March 2015 at 3:10pm

Clever French adsA series of clever adverts shows a pair of glasses changing well-known paintings almost beyond recognition.

The ads for the eyewear retailer Keloptic use paintings by Van Gogh and Monet to show the impact of the right pair of glasses.

When viewed with Keloptic glasses, the artists' recognisable Impressionist style 'transforms' into precise pictures.

The clever campaign was selected for a merit award at the 2014 One Show.

Have a closer look at the ads here and tell us what you think.

Tagged advertising, marketing, art, agency, French, creative, design

The influence of Instagram

Thursday, 19th March 2015 at 3:16pm

Brands on Instagram A new report has been released about the influence of Instagram on brands.

Research firm L2 has released the results from its latest report: brands are now sharing more content on Instagram than on Facebook.

The survey focused on 250 of the world’s top brands, which appear to be flocking to the ever growing Instagram community, which reached 300 million users recently.

Find out more about the report’s results here and tell us if you follow any brands on Instagram.

Tagged Instagram, brands, Facebook, report, internet, social media, marketing

Call for entries: World Architecture Festival 2015

Wednesday, 18th March 2015 at 2:23pm

WAF awardsThe 8th World Architecture Festival Awards has opened its call for entries.

Architects and designers can now enter this year’s WAF Awards, which will take place in Singapore.

Described as 'the biggest architectural awards programme in the world', WAF is expecting to receive more than 750 entries.

This year’s judges include Royal Gold Medallist Sir Peter Cook, Sou Fujimoto, Kerry Hill, and Manuelle Gautrand.

They will deliver a shortlist in early June 2015.

Find out more about the WAF Awards here.

Tagged Architecure, WAF, awards, competition, creativity, Singapore, construction

Innovative building for Singapore university

Wednesday, 18th March 2015 at 10:55am

Nanyang Technological UniversityA Singapore university has a brand new 'Learning Hub' designed by Heatherwick Studio.

Nanyang Technological University's new building has an unusual curved structure, consisting of white layered towers interspersed with trees.

Heatherwick Studio described its unique design as fostering 'togetherness and sociability' to 'encourage collaboration'.

Have a closer look at the stunning construction here and tell us what you think.

Tagged Singapore, deisgn, innovation, university, creativity, construction, architecture

Website turns handwriting into fonts

Tuesday, 17th March 2015 at 1:30pm

MyScriptFontA free online tool can turn your handwriting into a font in less than ten minutes.

‘MyScriptFont’ is perfect for when you get bored with the usual fonts or want to create a unique typeface.

To use it, you just need to download a template, write on it with a marker, and scan it back into your computer.

Take a look at the innovative tool here and tell us if you would transform your handwriting into a font.

Tagged Web, tool, fun, creativity, font, innovative, creative, design, MyScriptFont

YouTubers reveal the secrets of their success to marketers

Tuesday, 17th March 2015 at 10:28am

YouTube's creatorsA new documentary that goes behind the scenes of successful YouTubers has been launched.

The Creators, premiered last week by The Drum, stars famous vloggers such as Zoella and twins Niki & Sammi.

The 30 minute film was shown at the Curzon Soho cinema to marketers and agency executives, who were eager to learn more about the impact of the online platform and its stars.

Anomaly London executive creative director, Alex Holder, commented on the phenomenon: 'for any brands talking to young people, YouTube needs to be part of the answer'.

Being authentic, providing regular content, and working on charisma is some of the advice that the vloggers give in the documentary.

Find out more about YouTube’s impact on brands here and tell us if you follow any vloggers.

Tagged YouTube, marketers, London, documentary, marketing, brands, agency

Harrods creates perfume-inspired garden

Monday, 16th March 2015 at 3:03pm

Harrods gardenHarrods is launching its first Chelsea Flower Show garden around the theme of perfume.

The department store, with help from garden designer Sheena Seeks, will display flowers that are commonly used in the process of making perfumes as sold at Harrods for over a century.

The designer explained: “one side of the garden is going to look like a perfume laboratory, inspired by the processes where flowers are embedded into wax or have their oils extracted to capture their scent.”

In addition to this, technology will allow visitors to see virtual flowers coming into life with their smartphones.

Have a look at this innovative garden here and tell us if you'll be visiting.

Tagged Harrods, design, garden, Chelsea Flower Show, perfume, innovation, technology, creative

Samsung releases touching ad

Monday, 16th March 2015 at 10:46am

Samsung ad Samsung Turkey has created a heart-warming advert called 'Hearing Hands'.

In order to promote its new video call centre for the hearing impaired, the company launched this touching video.

The advert follows a hearing impaired man, Murharrem, and his sister as they are strolling in their town.

While they are walking, they meet different people who use sign language to communicate with them, leaving Muharrem very surprised.

Watch the advert below to discover the powerful message and tell us what you think about it.

Tagged Advert, samsung, creatvity, call centre, Turkey, powerful, innovative, advertising

Striking street photos of NYC in the '70s and '80s

Thursday, 12th March 2015 at 10:32am

RRobert Hermanobert Herman’s amazing photographs of New York have been released ten years after he completed the project.

The photographs capture the lives of New Yorkers from 1978 to 2005, as the city was going through major changes, on Kodachrome color film.

Herman said: "these photos tell an authentic story of New York City: not a series of skyline clichés but real New Yorkers living and working in their own neighbourhoods” .

The artist published a book of his 'The New Yorkers' photos thanks to a successful Kickstarter campaign that started in 2011.

Have a look at more of Herman's work here and let us know your favourite photos.

Tagged art, New York, photography, creativity, Kickstarter, Robert Herman, Kodachrome

Valspar creates illusionary street art for its UK launch

Wednesday, 11th March 2015 at 2:46pm

Valspar street art

Valspar has unveiled its UK launch campaign with a piece of illusionary street art on London’s Clerkenwell Road.

Tying in with the campaign’s theme, the artwork by the paint brand was made to look like a family home with a wall knocked through.

The art installation, which was designed by Will Taylor and painted by Nina Camplin, is part of Valspar's ‘Colour Outside the Lines’ campaign . 

The artwork will be on display throughout March.

Have a look at the installation here and tell us what you think.

Tagged UK, creativity, art, Valspar, London, painting, design, fun, clever, street art

Shortlist announced for RIBA London awards

Wednesday, 11th March 2015 at 11:37am

RIBA London Awards shortlistRIBA London has announced its shortlist for the 2015 Awards.

68 buildings are part of this shortlist, with buildings designed by AHMM, Roger Stirk Harbour, and John McAslan + Partners being recognised.

The nominations will be assessed by a regional jury, before being considered for the RIBA National Awards.

Take a look at the list of shortlisted projects here and tell us which ones you like.

Tagged Architecture, RIBA, awards, design, construction, creativity, London

Interactive billboard raises awareness of domestic violence

Tuesday, 10th March 2015 at 3:57pm

Women's Aid billboardWomen’s Aid has unveiled an unusual billboard to coincide with International Women’s Day. 

The organisation has created a digital billboard that displays a woman’s bruised face as a representation of domestic violence.

Using facial recognition technology, the more people who look at the billboard, the faster the woman's face heals, sending the message that domestic violence shouldn’t be ignored.

The campaign was created with the help of WCRS London and will be displayed in numerous places in the UK. 

Have a look at the billboard here and tell us what you think about it.

Tagged Advertisement, Women's Aid, technology, creative, domestic violence, UK, advertising, interactive, clever

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