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Aerial Views Adria

Wednesday, 1st October 2014 at 5:28pm

Aerial Views AdriaA photographer has revealed the symmetrical beauty of beach umbrellas through his collection of aerial shots.

Bernhard Lang’s ‘Aerial Views Adria’ documents hundreds of colourful beach umbrellas along the Adriatic coastline in Italy, capturing lines of patterned circles on a sandy backdrop.

Lang said of his work: “The message might be to show the impact of human beings on the natural environment. On the other side, the birds-eye view reveals that we are just small creatures, not as important as we think we are.”

Take a look at more images from Aerial Views Adria here.


Tagged Aerial Views Adria, Bernhard Lang, photography, images, fun. clever, art, creative, innovative

Aerial Views Adria

Wednesday, 1st October 2014 at 5:16pm

Aerial Views AdriaA photographer has revealed the symmetrical beauty of beach umbrellas through his collection of aerial shots.

Bernhard Lang’s ‘Aerial Views Adria’ documents hundreds of colourful beach umbrellas along the Adriatic coastline in Italy, capturing lines of patterned circles on a sandy backdrop.

Lang said of his work: “The message might be to show the impact of human beings on the natural environment.

On the other side, the birds-eye view reveals that we are just small creatures, not as important as we think we are.”

Take a look at more images from Aerial Views Adria here.


Tagged Aerial Views Adria, Bernhard Lang, photography, images, fun, creative, clever, art

Teddy gets a holiday in new Thomson/First Choice advert

Wednesday, 1st October 2014 at 9:47am

TeddyA new heartwarming advert gives a put-upon teddy the holiday he deserves.

The television spot for Thomson/First Choice uses a voiceover speaking the verses from Bohemian Rhapsody, beginning wistfully but segueing into a relaxed contentment.

The eponymous Teddy has to endure a trip in the washing machine, being hit by a robot, and stuffed into a bag, before finally getting a place on the beach.

Watch the advert here and let us know what you think of it.


Tagged Teddy, Thomson, First Choice, advert, advertising, television, fun, brand, video

Penguin launches ‘YourFry’ creative competition

Tuesday, 30th September 2014 at 4:25pm

YourFryPenguin has launched a unique creative competition in partnership with WeTransfer and Stephen Fry.

YourFry’ celebrates the release of Stephen Fry’s new book ‘More Fool Me’ and invites creatives to design their own interpretations of the work.

The campaign has released assets, including text, imagery, and audio, to designers, who can upload their own concepts for ‘More Fool Me’ to WeTransfer.

WeTransfer said: “We always look for new ways to provide more depth and inspire our users through collaborations with creative industries. YourFry is a uniquely rich, cohesive experience and we’re anticipating this collaboration [will] inspire people around the world.”

Find out more about the campaign here and tell us if you’ll be entering the competition.


Tagged YourFry, WeTransfer, Stephen Fry, Penguin, publishing, innovative, creative, digital, print, campaign, competition

Interactive swings that change colour as they move

Tuesday, 30th September 2014 at 12:52pm

Swing TimeHöweler + Yoon Architecture has created an interactive playground installation with swings that change colour as they move.

The playground, called ‘Swing Time’, consists of twenty polypropylene swings, which emit white light when not in use and purple when they are in motion.

Swing Time, which will be on display in Boston until Halloween, aims to engage the community to ‘exercise and play as individuals or in groups’.

See Swing Time in action below and tell us what you think of the installation.



Tagged Swing Time, Höweler + Yoon Architecture, installation, design, construction, interactive, playground, architects

An office that packs itself up at the end of the day

Thursday, 25th September 2014 at 3:49pm

Heldergroen officeAn office in Amsterdam packs itself away after work hours, to encourage a good work-life balance and free the space for other activities.

The office, which belongs to design studio Heldergroen, uses theatre machinery to make the desks, complete with computers and paperwork, ‘disappear’.

At 6pm, a member of staff simply has to turn a key, which lifts the tables and clears the space.

Sander Veenendaal, the company’s creative director, says: “We are able to pull the tables up into the ceiling and make the whole room into a dance floor, yoga studio, trend session, networking reception, or anything else you can think of - the floor is literally yours.”

Read more about the office here and tell us what you think.


Tagged Heldergroen, office, creative, studio, design, furniture, clever, fun

The Colour Thesaurus

Thursday, 25th September 2014 at 12:06pm

Colour ThesaurusA writer and illustrator has visualised the vocabulary of colour - and it turns out to be a lot more varied than just ‘red’ or ‘yellow’.

Ingrid Sundberg has created charts incorporating different shades of a colour, such as blue, and labelling the shades with a descriptive word, such as ‘ocean’, ‘spruce’, and ‘arctic’.

The colourful compilations reveal the breadth of the English language and the sheer range of hues on the colour spectrum.

Take a look at the Colour Thesaurus here.


Tagged the colour thesaurus, Ingrid Sundberg, colour, writing, vocabulary, art, design, creative

How social media can boost a brand

Wednesday, 24th September 2014 at 3:05pm

CinnabonCinnabon is an American brand with remarkable visibility, despite a sporadic history of traditional advertising.

Instead, it gets people talking about its cinnamon rolls through social media.

The company, which is known for its ‘guerrilla marketing’ (it pumps a ‘freshly baked’ smell around its shops to entice customers), has over a million Facebook likes, 60,000 Twitter followers, and 20,000 Instagram followers.

With over a thousand shops worldwide, Cinnabon has tweeted nearly 65,000 times and seems to have found a magic formula of customer engagement.

As well as @replying to anyone who tweets its profile, it uses mouthwatering pictures of its products together with punny captions.

Find out more about Cinnabon’s social media strategy here and tell us if you’d engage with a chatty brand.


Tagged Cinnabon, social media, Facebook, Twitter, Instagram, brand, marketing, advertising

tincan: a restaurant that celebrates the humble tin

Wednesday, 24th September 2014 at 11:16am

tincanA new restaurant in Soho doesn’t have a kitchen - as it only serves tinned seafood.

tincan, designed by AL_A, celebrates the tin and even uses them as a window display.

The restaurant, which will operate for six months, is inspired by a fishing tackle shop in Lisbon and will sell an especially curated selection sourced by the design company.

AL_A director Max Arrocet says: “We wanted to elevate the tin to an object of desire. Sometimes [in Lisbon] we’d buy the tins just for the packaging, not what’s inside.

"None of these products are available in the supermarket, they’re all limited-editions, but we’re put them all together in one area.”

Find out more about the restaurant here and tell us if you’ll be dropping by.


Tagged tincan, AL_A, Soho, architecture, design, restaurant, innovative, fun, creative

Sticky Page Markers depict fun landscapes

Tuesday, 23rd September 2014 at 4:46pm

Sticky Page MarkersA designer is crowdsourcing funding for his ‘sticky page markers’ depicting iconic landscapes.

Tokyo-based designer Duncan Shotton has created collections of Post-It Note style bookmarks, which can mark useful pages in books or magazines.

When the whole packet is used in a book, it creates a fun landscape, such as a London or Tokyo cityscape (the latter complete with a mini Godzilla), a desert scene with sand dunes and cacti, or an ocean with icebergs and shark fins.

The ‘sticky page markers’ project is currently seeking funding on Kickstarter and you can take a look at the ranges here - tell us your favourite.


Tagged Sticky Page Markers, Duncan Shotton, design, bookmarks, Kickstarter, crowdsourcing, fun, creative

How to create effective product packaging

Tuesday, 23rd September 2014 at 11:06am

Packaging infographicAn infographic reveals how you can create effective packaging design to make sure that your product stands out.

The chart, by The Paper Worker, shows how factors, such as colour and convenience, influence a consumer’s first impression of a brand - which only takes seven seconds.

The infographic also looks at the roles that sustainability and social media play in modern packaging design, and examines some best practice examples from brands such as Starbucks.

Take a look at the whole infographic here.


Tagged product packaging, product design, design, The Paper Worker, brands, marketing, infographic, social media, Starbucks

Neon wallpapers depict world skyscrapers

Friday, 19th September 2014 at 11:44am

Neon skyscrapersAn artist has created a collection of stunning neon virtual wallpapers depicting the world’s tallest buildings.

Romain Trystram collaborated with I Like Architecture on the pictures, which feature the skyscrapers in situ.

The neon night scenes include One World Trade Centre in New York, Taipei 101 in Taiwan, and Burj Khalifa in Dubai.

Take a look at the cityscapes here and tell us if you’ll be using one of them for your device.


Tagged skyscrapers, Romain Trystram, I Like Architecture, cityscape, wallpaper, construction, architecture

Art that uses mirrors to reflect its true image

Thursday, 18th September 2014 at 4:43pm

Anamorphic artA late Renaissance art form is making a comeback and Bored Panda has collected some of the best results.

Mirror anamorphosis is an artistic technique that uses distorted mirrors placed on an abstract image, transforming the details into a recognisable picture.

The examples, by a range of artists, include a rocky seascape transformed into author Jules Verne and a circular pattern reflected as an eye.

Take a look at the collection here and tell us which is your favourite.


Tagged anamorphic art, art, design, anamorphosis, creative, clever, Bored Panda, illustration, sculpture

eBay reveals Christmas Tracker tool for brands

Thursday, 18th September 2014 at 12:06pm

eBay has introduced a new tool to help advertisers make the most of the run-up to Christmas.

The online retailer’s ‘Christmas Tracker’ uses data from last year’s Christmas shopping period to calculate the peak influence windows for brands across different categories, including ‘Toys and Games’, ‘Consumer Electronics’, and ‘Clothes, Shoes and Accessories’.

Phuong Nguyen, eBay Advertising UK Director, said: “to be most effective this Christmas, advertisers need to think beyond Black Friday and Cyber Monday, and plan at a category level.”

Find out more about eBay’s Christmas Tracker here.


Tagged eBay, retail, ecommerce, brand, advertising, marketing, Christmas, innovative, online, technology

Building awareness for a technology company

Wednesday, 17th September 2014 at 9:45am

useMangoEntrepreneurial London-based technology company useMango Limited worked with The Think Tank PR team to announce its game-changing software test automation tool.

It was looking for a B2B PR agency to help create awareness of its innovative tool to support automated software testing and to demonstrate the benefits that comprehensive test automation can bring.

Finding faults in software early saves time and money, and improves quality. useMango Ltd’s software test automation tool, useMango™, which launched at Oracle OpenWorld, was a result of a fresh look at the test automation technologies and methods in use.

Through a series of press announcements, The Think Tank helped generate a buzz within the technology community.

The announcements not only focused on the evolution of the test automation tool, but on the company’s channel strategy and the business drivers behind the innovation.

We secured an interview with the respected industry publication Computer Business Review, as well as securing coverage in both the IT channel press and the broader technology media outlets.

The founders of the company are now working with The Think Tank on a second campaign for useMango’s founding partner, Infuse Consulting Limited.

To date this has included a messaging workshop, exhibition support, and design work, along with press relations support.


Tagged The Think Tank, PR, technology, useMango, Infuse Consulting, press, media

Smoke photographs reveal familiar shapes

Tuesday, 16th September 2014 at 3:53pm

Smoke photographyA photographer spent three months taking thousands of photographs to capture the beauty of smoke.

Thomas Herbrich took 100,000 photographs in his pursuit to catch the familiar shapes that cigarette smoke can swirl and twist into, such as flowers or human figures.

His series ‘Smoke’ is a selection of just twenty of these pictures, which he created with a flash duration of just 1/10000 sec in order to capture the fleeting shapes.

Take a look at the collection here and tell us what you can see in the smoke.


Tagged Smoke, Thomas Herbrich, photography, art, pictures, creative, clever, innovative

A giant billboard made of cake

Tuesday, 16th September 2014 at 2:37pm

Mr Kipling billboardMr Kipling’s new outdoor campaign includes a world first: a giant billboard made entirely of cake.

The billboard uses the strapline ‘Life is better with cake’ to advertise the largest UK baked goods brand, against a backdrop of 13,360 individual cakes.

Located at Westfield London, the billboard was on display for eight hours - after which, the cakes were handed out to the public.

See more of the billboard here and tell us if you were lucky enough to take part in the giveaway.


Tagged Life is better with cake, Mr Kipling, billboard, experiential, outdoor, brand, campaign, advertising, marketing, fun

Artists create abstract idents for BBC Four

Friday, 12th September 2014 at 4:36pm

Sebastian Buerkner - BBC Four IdentA group of Turner Prize artists has created idents for BBC Four’s new abstract season.

‘BBC Four Goes Abstract: When Art Broke Free’ sees original idents by Laure Prouvost, John Smith, Sebastian Buerkner, and James Richards aired in between programmes.

Each artist takes inspiration from a different aspect of television, with Prouvost, Buerkner, and Smith deconstructing the traditional BBC Four ident, and Richards using ‘nostalgic and grainy’ filmic techniques.

The four idents will continue to be used after the ‘When Art Broke Free’ season and you can take a look at them here - tell us which one is your favourite.


Tagged BBC, art, design, abstract, television, film, BBC Four Goes Abstract: When Art Broke Free, innovative, creative, Turner Prize

Is social media the best channel for B2B marketing?

Friday, 12th September 2014 at 10:31am

B2B marketing and social mediaA new study has revealed that 79% of B2B marketers believe that social media is the most effective channel for marketing.

The research also showed that 38% would spend any extra budget on social media, but mobile marketing is yet to catch up with the enthusiasm for social (those surveyed put only 7% of their budget towards mobile).

B2B marketers’ top priorities, challenges, and digital skills are also covered in the research, which sheds light on some surprising facts.

The study was carried out by Omobono, Circle Research, and The Marketing Society; you can see the whole infographic here.


Tagged B2B marketing, social media, marketing, digital, infographic, research

ArcKit: a flexible modelling system

Thursday, 11th September 2014 at 3:56pm

ArcKitAn architectural kit allows you to create physical and digital models in a modular design.

ArcKit consists of nearly 400 pieces (with 25 unique components) which click together and can be built on the kit’s grid.

The angular pieces let users build intricate designs with the simple elements, which include ‘arckitexture’ adhesive sheets, on which digital elements (such as wall and flooring patterns) can be printed before being fixed to the design.

The set uses a scale of 1:48 for easy conversion to imperial measurements and is complemented by ArcKit Digital, which can recreate physical projects in Trimble software.

Find out more about ArcKit here or see it in action below - tell us what you think of the kit.



Tagged ArcKit, architecture, modelling, kit, set, construction, digital, Trimble, innovative, creative

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