YouGov has revealed its product Profiles, designed for agencies and brands.

Profiles is a segmentation and media planning product that examines demographics in depth.

With data collected from over 200,000 UK YouGov members, they are able to give a precise image of any brand, person, or thing's target audience by giving specific statistics on the audience's likes, preferences, and habits.

Try out Profiles here and tell us what you think.


McDonald’s has revealed Big Mac designs for its fashion and home lines.

The fast food chain has expanded into the fashion industry by releasing clothing and home decoration items.

You can now purchase Big Mac thermals, wallpapers, or even bedding, which is described on the website: “finally the hamburger of hamburgers can keep you warm at night. Order your new bed linen today.”

Some of the profits will go towards Ronald McDonald House charities.

Have a closer look at McDonald’s fashion line here and tell us if you'll be sporting fast food fashion.





The Stockholm office for games producer King features cartoonish designs fit for its products.

The company behind the famous Candy Crush Saga game now greets visitors with an egg-shaped reception desk.

Swedish design agency Adolfsson & Partners oversaw this colourful project: the 1940s building is split into areas such as Magic Forest, Green Hills, Treasure Island,

Countryside, and Deep Sea.

Discover the imaginative scheme here and let us know if you'd work in an office like this.



Architecture firm NBBJ has revealed its plan for a couple of very unusual buildings in London.

These two skyscrapers won't cast a shadow, thanks to their innovative design.

They will use concave reflective surfaces which are adapted to the sun’s path in the sky, significantly reducing their shadows.

The unique towers will be built on Greenwich Peninsula; find out more about the project here.



An American artist has created an innovative style of street art, which can only be seen in certain conditions.

Peregrine Church has taken advantage of Seattle's rainy weather with his new style of street art, which only appears when the pavements are wet.

He uses non-toxic superhydrophobic coating to create his temporary graffiti, rendering his project completely legal.

Have a closer look at this cheerful yet revolutionary street art here and tell us what you think of it.



La Roche-Posay launched an heartwarming ad featuring Dalmatians.

The L’Oreal-owned skincare company has released an ad to raise awareness about the importance of detecting cancer early.

In the video, the Dalmatians check their distinctive marks as an incentive for people to do so.

Watch this cute yet powerful ad below and tell us what you think.




TripAdvisor has released its Travelers' Choice awards for 2015.

The travel website has compiled a list of 469 top cities based on consumer reviews of properties.

Marrakech, Siem Reap and Istanbul are the top three world destinations.

CMO for TripAdvisor, Barbara Messing, said: “these world-class destinations chosen by our community are rich in history, culture and beauty and offer endless sights to explore”.

Have a closer look at the list here and tell us where you're planning to travel next.


Specsavers has launched a new advert, showing the different ways children manage to lose their glasses.

Directed by HLA’s Simon Ratigan, the video sees glasses lost on a teddy tied to balloons, underwater, and on a sushi bar.

The campaign started last weekend, supported on social with the hashtag #TeddyinSpace.

Watch the video below and tell us what you think.




An infographic by analytic data platform Teradata reveals the outlook for data-driven marketing in 2015.

No longer a novelty in the industry, data-driven marketing is now a major part of advertising campaigns.

For example, 74% of marketing executives expect to increase their data marketing budgets this year. 

Teradata said: "customers today expect — and demand — a seamless and relevant experience. Fractured or conflicting messages from a brand make marketers seem unorganized and annoy customers”.

Teradata conducted the survey on 1,500 marketing executives - take a look at the infographic here and tell us what you think about it.



A shortlist of architects and engineers has been revealed for the design of the new bridge between Nine Elms and Pimlico in London.

The jury has narrowed down the 74 teams in the February longlist to just four designs.

Wandsworth Council leader, Ravi Govindia, said: "the quality of the submissions went beyond our best expectations and the interest this competition has generated across London has been tremendous.”

The final winner will be selected in the autumn.

Find out more about the competition here and tell us what you think about it.



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