Marketers and comms professionals are always looking out for the next big trend, but are emojis here to stay?

A recent study by Emogi asked viewers to give their opinion on adverts by using just emojis, revealing that the pictorial language gave people a more nuanced way of expressing their feelings than words alone.

Some other interesting findings include how different demographic groups use emojis: nearly two thirds of people aged 35+ use emojis frequently, while almost 60% of women are emoji fans - all stats to help marketers create relevant, targeted campaigns.

Read more of the research here and tell us if you think emojis are the future of marketing,

Photographer Frank Bohbot has documented the overlooked beauty of libraries all around the world.

From Italy to Japan, Bohbot has travelled all over to create the ‘House of Books’, an astonishing collection of architectural images.

This unique visual record reveals a diverse range of cultures: for example, Rome’s Bibllioteca Angelica has a grand heritage and a lived-in atmosphere, whereas Seikei University Library in Japan uses modern furniture and wide open spaces for a more minimalist look.

However, one thing all the libraries share is their incredible collections of much-loved books.

Take a look at some of Bohbot's images here and tell us which ones are your favourites.

From polka dots and fluorescent hair to coloured pooches and paper props, one department store in the Middle East is boasting an innovative advertising campaign.

Aizone's new ad series is eye-catching and artistic, drawing huge inspiration from Pop Art.

Instead of art imitating life in a flat, two-dimensional way, the designers have subverted this by making real life imitate the seminal movement, playing with expectations.

Everyday items, such as plants and glasses, are crafted out of paper and showcased as props, all styled with bright contrasting colours and patterns.

A series of behind the scenes videos showcase each little detail behind the production of this vibrant campaign, which is both cartoonish and elegant at once.

Watch the films here and tell us if you love this campaign.

One of the most beloved British commercials of all time has been recreated with fun twists reflecting today’s society.

Hovis' iconic 1973 advert portrayed the love and heritage the bread represented, with a young boy peddling up a cobbled hill.

Tapping into nostalgia, the new ad features three courageous children cycling into the great outdoors - a rather more high-octane interpretation, but maintaining the spirit of the original.

Watch the new ad below and read more about why this classic ad has been reinvented here.

It's never been so easy to win a free flight or baseball ticket, thanks to one company's outdoor posters.

American airline JetBlue tempted New Yorkers with free goodies - if they dared to peel away and 'steal' their adverts. 

With 181 ads displayed at various bus stops across five boroughs, over a hundred people received exciting freebies, as JetBlue employees waited on standby to surprise them.

Watch the promotional stunt below and tell us if you would dare steal the ad.

As buildings grow ever more ornate and towering, Westermans asks: which are the world’s most impressive structures?

The company’s new infographic looks at some of Earth’s most striking and prestigious buildings, including the Shard, the Burj Khalifa, and the Guggenheim Museum in Bilbao.

Complete with statistics on the materials used, the build time, and the cost of each project, the infographic also offers fun facts on the buildings.

For instance, did you know it takes two months to clean the windows of the Petronas Towers? Or that the Chrysler Building was the world’s tallest building for just eleven months?

See the whole infographic here and let us know your favourite building from the list.

If you're not a fan of heights, you may want to look away now: the world’s longest glass-bottomed bridge has opened in China.

Based on an old wooden walkway spanning two peaks of Buddha Mountain in Hunan, Hero's bridge has attracted tourists from all over the world.

The 300 metre walk is certainly not for the faint-hearted, with breathtaking views somewhat countered by a 180 metre drop.

Reinforced with steel and high-impact panels, the bridge is surprisingly (and thankfully) sturdy.

Take a closer look - if you dare - at the bridge here and tell us if you would take on Hero's bridge.

There are many things brands need to do to survive an ever-changing market - sometimes this includes evolving their logo.

After all, any brand wants their logo to be recognised without needing to resort to unnecessary wording or explanation

The Logo Company have created an insightful infographic that showcases how 12 well-known brands have evolved their iconic logos, including IBM, Apple, Pepsi, and Shell.

Apple is a great example: the timeline shows how the company began with a surprisingly dark and detailed logo, before its famous apple outline appeared and evolved, becoming increasingly monochrome and sleek as the brand became a technology giant.

One intriguing story belongs to Microsoft Windows, which has come full circle with a logo that is astonishingly close to its 1985 original.

Take a look at the other brands and the evolution of their logos here.

Influencers can be the secret weapon of your social media campaign, helping you build brand awareness and reach new audiences. Usually these are the people who are respected or have a high profile in an industry, imparting knowledge or experience that is seen as valuable.

The Guardian has recommended five strategies that will help make your influencer campaign a success.

Here are our favourites:

A two-way dialogue is key: reward systems incentivise influencers to invite their fans, friends, and followers to the conversation.

Funny or relatable hashtags include your audience and encourage them to engage, creating a buzz around your product or brand.

Coordinating how and when your influencers talk about you is crucial - as is considering possible competition from big events.

Discover all the tips here and tell us how you use influencers in your campaigns.

A new book inspires readers to recreate iconic architecture with LEGO.

Tom Alphin's 'The LEGO Architect' is perfect for aspiring designers of any age, depicting famous buildings and their LEGO counterparts.

With step by step instructions and details of all the bricks you need for each construction, the book encourages a playful, experimental approach beyond the standard LEGO Architecture sets that are currently available.

Showcasing seven styles from Neoclassical to Brutalism, The LEGO Architect looks at a wide variety of buildings, including St Paul's Cathedral and Le Corbusier's Unité d’Habitation.

Find out more about what the book has to offer here and tell us if you're inspired to get building with LEGO.

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