With an estimated 3.5 million commuters on the London Underground each day, the system can be a bit of a daunting experience for tourists.

But a clever infographic by Free Tours of London delves into the dos and don’ts of travelling on the tube as safely and easily as possible.

The top ten hacks include the best place to stand on the platform, avoiding card clash. and handy shortcuts around the network.

Discover the cheeky cheats here and let us know your own tips and tricks for getting around the capital.

Brazilian telecom company Oi has injected a sense of fun into its latest rebrand with a personalised logo.

Oi’s new logo responds to the unique sound and touch of each consumer, shifting shape and colour to create a unique variant of the branding.

You can then save your very own vibrant logo and share it on social with the hashtag #MyOi.

The campaign is a collaboration between Oi, design shop Wolff Olins, and software company Onformative.

Watch the technology behind the making of the unique Oi logo below and find out more about creating your own Oi logo here.

A renowned sunglasses brand is combining its classic style with Instagram illustrations.

Persol has teamed up with illustrator Jonathan Bartlett to create a ‘Choose your own adventure’ graphic novel, called ‘Meet the new generation’.

The black and white story is ideal for Instagram, creating a panel effect, with every few panels offering ‘tap to choose’ options ‒ Bartlett then draws the following images based on Instagrammers’ votes.

Persol said: ‘The campaign puts users in the shoes of Frankie Malone, a rebel seeking to overthrow a regime that has outlawed free thought and stamped out individuality. It's a classic dystopian thriller that takes its cues from films like Blade Runner, Gattaca and Minority Report while modernizing the story for the world of social media.’

Follow the story in progress here and tell us what you think of it.

An Instagrammer has brought ‘Where’s Wally’ to life, dressing up as the classic character and taking pictures at landmarks and landscapes.

The mysterious traveller, who goes by the Insta handle @wallyfound, has been popping up all over the place, including the Underground, Durdle Door on the Dorset coast, and the Maughan Library at King’s College London.

Apparently, he plans to start travelling further afield ‒ always dressed in Wally’s distinctive red and white stripy outfit.

Take a look at @wallyfound’s Instagram here and tell us where you think he should pop up next.

Image Credit: @wallyfound

Iconic cartoon character Top Cat has made an unlikely return ‒ applying for a mortgage at Halifax.

After the animated feline and his friends are turfed out from their trash can by Officer Dibble, they turn to the building society to help them find a new home.

In a move that’s sure to induce nostalgia, the ad mimics the original hand-drawn style of the characters, who seamlessly interact with the human actors and their surroundings.

Watch the ad below and read more about it here.

To celebrate the return of one of the biggest shows on television, Moleskine has remade its opening sequence with paper.

The stationery brand’s version of Game of Thrones’ titles, called ‘Paper Epicness’, uses over 7,000 individual paper cutouts, recreating King’s Landing in painstaking stop motion.

Moleskine is also releasing a new range of notebooks referencing the houses of Stark, Lannister, and Targaryen, with silkscreen prints by Levente Szabò.

Watch Paper Epicness below and find out more about the making of here. To what other TV shows should Moleskine pay a papery tribute?

A mesmerising installation at Bikini Berlin features thousands of vibrant flowers suspended from the atrium ceiling.

Rebecca Louise Law's latest work, Garten, consists of more than 30,000 individual hand-cut blooms tied to varying lengths of copper wire, creating an undulating canopy bursting with colour.

Garten will remain in the atrium until May, giving the flowers time to dry out and 'shift subtly in scent, tone, and texture'.

Law is known for her striking floral installations, which have been showcased around the world.

Discover the full breathtaking beauty of Garten here and let us know if you'd love to explore it.

Adweek's fun new quiz determines what marketing or media job would best suit your unique personality.

Questions include ‘what’s your ideal work attire’, 'at a party, you can be found...' and ‘what's the best perk an employer can offer’, with plenty of multiple choices to work out your dream career.

With roles in writing, PR, and Account Management, your result also lists your possible job titles and what characteristics you would need.

Take the quiz here and let us know what job suits you - does it match your current career?

BMW’s new promotion brings an interactive spin to YouTube ads, offering a high-octane take on the magic cup trick.

The ad shows model Gigi Hadid climb into one of five sleek blue sports cars - but as they race and swerve, the challenge is to keep your eye on Gigi's car with the clickable 360˚ feature.

And if you think you know which car is Gigi's by the end of the short ad, you can vote on the campaign website.

Give the experience a go below and find out more the ad's creation here.

An artist crafts pop-up cards that replicate real buildings with astonishing detail.

Bogdan Zolochevsky’s miniature versions of iconic landmarks like Saint Peter’s Basilica are incredibly intricate, boasting each building’s unique architectural features ‒ the pop-up The Church of Our Lady before Týn even replicates the famous astronomical clock’s cogs.

After modelling a building, Zolochevsky and his team laser cut each individual part, assembling the cardboard components into the finished creation.

See their painstaking process below and find out more about the collection here.

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