A British set designer has created an architectural feature out of the classic fashion runway, twisting it around the Museo de Arte Contemporáneo de Niterói in Brazil.

Es Devlin's unique creation lifts into the air and snakes around itself, providing a vivid red talking point amongst Rio's Futurist architecture and stunning natural vistas.

The incredible installation, which was used for Louis Vuitton's cruise collection, appears to flow seamlessly from the Niemeyer-designed museum.

Devlin said: 'The pathways they trace echo its sinuous linear forms and guide our eyes towards the depths of sea and rock scape beyond.'

Explore this innovative combination of fashion and architecture here, and tell us what you think about it.


Some iconic posters are familiar with generation upon generation of consumers, but do we really understand the history behind them?

Wallpaper Direct has gathered the stories behind some of these well-known prints, including the omnipresent 'Keep Calm and Carry On' poster, Andy Warhol's soup cans, and a striking artwork from the 1830s.

The infographic reveals the date and creator of each of the posters, along with some background information about its production and influence.

Learn more about these iconic posters here and let us know your favourites - is there one that you think should be on the list?


With millennials flocking to money saving accounts on social media, is it the end to 'bank of Mum and Dad'?

New research takes a look at the types of social media accounts young people are following ‒ with some surprising results.

25% of 18-24 year olds are likely to follow a money saving account, closely followed by travel (20%) and politics (19%). The more 'fun' accounts that we might expect millennials follow do appear in the top ten, but a bit further down ‒ for instance, animals only appear at number six (despite the popularity of the likes of Grumpy Cat), while beauty appears at number seven.

These results reveal how diverse the millennial audience really is, shedding light on how marketers can target such a large demographic.

Find out more about the research here and let us know your thoughts.


The Flintstones have returned from Bedrock to feature in a new Halifax advert.

Promoting Halifax's current account switch, Fred Flintstone embarks on a journey to find a more modern bank, contrasting with his caveman origins - but why does Fred want to switch?

The first ad in the series saw Top Cat applying for a mortgage, while Fred will also appear in Halifax branches and online.

Watch the Flinstones' return below and let us know what you think of the ad.






The Royal Institute of British Architects (RIBA) has announced the six buildings which have been shortlisted for the most prestigious award in architecture.

'The RIBA Stirling Prize is awarded to the building that has made the biggest contribution to the evolution of architecture in a given year', according to Jane Duncan, RIBA President.

The impressive shortlist includes a partly subterranean house, the conversion of an entire street into a public gallery, a college campus in post-industrial Glasgow, and the restoration of a Grade II listed building.

The six finalists will now go head to head, with the winner announced on Thursday 6th October.

View the full shortlist here and let us know your favourite.




Gliding through twelve hairpin bends and plunging into darkness at 15mph is most definitely the best way to travel through London in our opinion.

And now you can on the new ArcelorMittal Orbit.

Located in Queen Elizabeth Olympic Park, the £20 million steel structure is the highest and longest slide in the UK, offering daredevils the chance to experience an adrenaline-pumping 178m helter-skelter.

The structure was designed by Belgian artist Carsten Höller as a way to sustain tourism in East London after the 2012 Olympics.

Are you courageous enough to take the plunge? Let us know your thoughts and find out more here.


Just as we thought summer had arrived, you can now immerse yourself in a magical wintry installation in Washington DC’s National Building Museum.

‘Icebergs’, by James Corner Field Operations, is a glacial landscape with white peaks jutting from a transparent blue box, which is large enough to let visitors explore the underwater scene.

Visitors are encouraged to relax on chunky, triangle shaped bean bags; alternatively, those with a little more courage can either ascend to the summit onto a spectacular viewing platform or embark on a journey down a slippery berg.

The main objective of this experience is to create a space for play and reflection, as well as for submerging yourself into a chilly delight in contrast to humid city life.

Take a look at the piece here and tell us what you think.




Pokémon Go is the latest obsession taking the nation by storm, but what’s made it so successful? And what does this mean for the marketing industry?

The main success of Pokémon Go lies in the fact that the original Pokémon fans have now reached adulthood.

The game was first launched on mobile devices, a favoured form of media for this younger demographic ‒ but the app’s simplicity also allows a vast range of audiences to become involved.

The real charm lies within the app’s augmented reality element, taking in real life points of interest to encourage users to explore their surroundings whilst embarking on day to day life.

Have you been drawn into this global craze? Read more here and let us know your thoughts.




Do you think about safeguarding against identity theft on your social media?

Fraud prevention company Cifas created a unique shock tactic to encourage you to strengthen your privacy settings - with the help of a pop-up coffee shop.

The company's 'Data to Go' campaign invited Facebook users to like a coffee shop’s page to receive a free coffee and pastry.

But by providing their names, these unwitting customers didn't realise that with a simple online search, the coffee shop could find out all about them while they waited for their reward.

To the shock of the waiting customers, the barista would then shout out personal information such as employment, age, or even education, for them to collect their coffee.

Watch the stunt below and tell us whether this would make you change your privacy settings.





Struggling for ideas to entertain kids this summer?

Nestle has created a science-themed interactive exhibition to celebrate its 150th birthday.

Nest, in the brand’s original factory in Switzerland, is a family-orientated centre divided into ‘Past’, ‘Present’, and ‘Future’ zones.

A trip down the spiralling staircase and across swirling bridges allows visitors to understand the historic culture of Nestle, and learn more about nutrition and health, whilst providing a degree of interaction with colourful games and adventure helping young minds flourish.

Take a look at the whole experience here and let us know your thoughts - will you be paying Nest a visit?

 



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