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The best Easter campaigns of 2014

Wednesday, 23rd April 2014 at 1:38pm

Easter campaignsMarketingWeek has compiled a list of the best, worst and oddest campaigns that British brands ran this Easter.

The best include Cadbury, who launched a multifaceted campaign including an Easter Egg trail, TV spots and a partnership with a Great British Bake Off winner, and MINI, which cleverly appealed to children as well as their potentially car-purchasing parents.

ASDA, who appeared in two of the categories, featured as an ‘odd’ advert, thanks to its singing and moonwalking chick, promoting its ‘10% better off’ campaign with a disco soundtrack.

Read (and watch) the list here and tell us if any other campaigns caught your eye over the holiday.

Tagged MarketingWeek, campaigns, Easter, 2014, advertising, marketing, brands, Cadbury, MINI, ASDA

The 10 Commandments of Typography

Wednesday, 23rd April 2014 at 1:37pm

One of the most important elements of any design is the use of typography and an infographic by DesignMantic suggests ’10 Commandments’ when experimenting with it.

The guide, which uses visual examples, recommends contrasting and complementing fonts, sticking to the same font ‘mood’ and also suggests that keeping it simple is key.

As DesignMantic says, ‘even though typography is an art and art is supposed to be subjective with minimal parameters, these rules can still be applied in order to save time and too much experimentation’.

Take a look at the whole infographic here and tell us if these typographic suggestions are helpful.

Tagged 10 Commandments of Typography, DesignMatic, typography, design, art, fonts, colour, experiment

LEGO in numbers

Wednesday, 23rd April 2014 at 1:35pm

Did you know that over 500 billion LEGO bricks have been made since 1958? This fact and more have been revealed by a YouTube channel in a fun new video.

Alltime Numbers’ gives a variety of interesting statistics about the popular toy, including how many hours have been spent playing with LEGO, the company’s history, and the location of all the LEGOLANDs in the world, demonstrating the bricks’ universal appeal.

Watch the video below to discover some LEGO trivia and let us know if you know any other unusual facts about the iconic toy.

Tagged LEGO, video, facts, YouTube, Alltime Numbers, brands, statistics, fun

A kitchen in a bottle

Tuesday, 22nd April 2014 at 3:41pm

KirinA soft drinks company in Japan has released a quirky new advert depicting a kitchen in a bottle.

Kirin’s advert shows a tiny kitchen (1/48 scale) being built up in an ordinary see-through plastic bottle, complete with miniature crockery, a little fridge and even a human figurine.

The advert, for Kirin’s Salt and Fruit Soda, is part of their ‘From the Kitchens of the World’ campaign which presents a variety of detailed mini scenarios in bottles to give a feel for each flavour.

Watch the advert below and tell us what you think of the cute creation.

Tagged From the Kitchens of the World, Kirin, drink, advertisement, miniature, fun, clever, video

Interactive illustrations that play with perception

Thursday, 17th April 2014 at 5:05pm

Putting Finger illustrationPrint media can’t be interactive – or can it? Two designers play with this assumption in a new exhibition called ‘Putting Finger’.

Masahiko Sato and Tatsuya Saito have produced a series of illustrations that encourage interaction through ‘gaps’ in the pictures.

By placing your finger in a particular place, the images appear completed, casting shadows from ‘light sources’ or ‘holding’ scissors.

The designers, who are exhibiting their work in Osaka’s DDD gallery until late April, intended people to reconnect with their physical surroundings by interacting with the illustrations.

Take a look at some of the ingenious illustrations here, and tell us if you would interact with them.

Tagged Putting Finger, illustration, art, design, interactive, media, Masahiko Sato, Tatsuya Saito, DDD gallery

B2B social media in 2014

Thursday, 17th April 2014 at 4:53pm

Social MediaB2B Marketing has unveiled a new study and infographic detailing the social media landscape in 2014.

The infographic reveals the social media behaviour of B2B companies and which best social networks are best for communicating the organisations’ messages.

LinkedIn and Twitter are the most popular platforms for B2B organisations, citing them as the best channels to boost brand awareness.

Other statistics, such as key challenges for B2B companies and what type of content performs the best, are also included in the infographic.

Take a look at the infographic here or download a summary of the report.

Tagged B2B Marketing, social media, social networks, marketing, business, B2B, infographic, report, Twitter, LinkedIn

YouTube gains British Pathé archive

Wednesday, 16th April 2014 at 4:41pm

British PathéBritish Pathé has entered into an historic partnership with YouTube, which means its entire archive will be shareable for the first time.

The company, which documented news and events from 1910 to 1976, is also working with Mediakraft Networks to distribute the 85,000 videos in the archive.

British Pathé covered world-changing events in the 20th Century, including the World Wars, Emily Davison’s death at the 1913 Derby and the start of teenage pop culture.

The CEO of British Pathé, Roger Felber, said: “We have found the best conditions to ensure that our archive content will continue to act as a pioneer in moving images and retain its heritage for future generations.”

Take a look at the British Pathé website here and let us know what you think about the company’s latest move – is it time to open up the archive?

Tagged British Pathé, YouTube, Mediakraft, video, film, 20th Century, history, photography, culture

Charming snail scenes

Wednesday, 16th April 2014 at 4:38pm

A Ukrainian photographer has been creating charming photographs of snails, revealing their inquisitive nature in beautiful surroundings.

Vyacheslav Mishchenko produces macro photographs of the molluscs and other minibeasts in their natural habitats; these take on a unique beauty at such a magnified level.

Mishchenko said: “As a child, my father taught me to hunt mushrooms near my home and we would always come across all manner of bugs and creatures. As I got older and my interest in photography grew, I decided I wanted to catch these magical scenes on camera.”

Take a look at some of Mishchenko’s pictures here and tell us what you think of the beautiful scenes.

Tagged Vyacheslav Mishchenko, photography, snails, insects, macro, creative, fun, colour, art

Layers Cloud Chair

Wednesday, 16th April 2014 at 11:02am

Designer Richard Hutten has debuted his brand new chair at the Milan Furniture Fair.

‘Layers Cloud Chair’ uses 545 layers of coloured fabric, which were individually drawn, cut and manually assembled.

The chair, inspired by Arizona’s Painted Desert, has a round and soft profile with a mesmerising circular pattern.

Hutten used Kvadrat's Divina fabric for the chair; Kvadrat displayed the finished product in their exhibition at the fair.

Find out more about the chair here and tell us what you think of it.

Tagged Layers Cloud Chair, Milan Furniture Fair, Painted Desert, Divina, fabric, colour, product, design, furniture, chair, innovative

Brainwaves as a sculpture

Tuesday, 15th April 2014 at 3:35pm

Our brainwaves can now be mapped as three-dimensional models, thanks to an innovative art project.

Ion Popian uses electroencephalogram (EEG) sensors to measure brain activity, which is fed into a 3D modelling programme.

Changes in the fluid model are produced by different intensities of brain activity, but specific emotions, such as happiness, can’t be mapped on the model.

After editing the model, Popian creates a 3D-printed sculpture of the brainwaves; he now hopes to use his concept for architecture.

Find out more about the project, called ‘Mental Fabrications’, here and tell us what you think of the idea – would you map your brainwaves?

Tagged Ion Popian, Mental Fabrications, art, architecture, sculpture, brainwave, EEG, science, fun, innovative

Now is what you make it

Tuesday, 15th April 2014 at 3:32pm

Pepsi has taken its football advertising campaign one step further, by producing an interactive video featuring several famous figures in football and music.

Now is what you make it’ stars top footballers, such as Lionel Messi and Jack Wilshere, and musician Janelle Monae, who interact with Stony as he wanders through the streets of Rio.

The video offers the viewer choices along the way, which are indicated by the cursor turning into a blue object, such as a football or a pen.

By clicking, you can change the course of the video to include exclusive content, like Monae singing David Bowie’s ‘Heroes’ and Messi signing a football with your name on it.

Watch the interactive video here or take a look at the original advert below. What do you think of interactive advertising content?

Tagged Pepsi, Lionel Messi, Janelle Monae, advertising, interactive, brand, campaign, fun, Rio, football, Now is what you make it

How to be a happy brand

Tuesday, 15th April 2014 at 9:27am

A study called ‘HappyBrands’ has revealed the brands that best connect emotionally with consumers, because they are associated with ‘happiness’.

The study, by Isobel and Cog Research, asked people to rank products and companies for their ‘happy’ characteristics, which included their generosity and trustworthiness.

‘Feel-good’ brands, such as Cadbury and Andrex are at the top of the scale, along with Google and longstanding brands like Walkers and Heinz.

The study also reveals the happiest product sectors, the most ‘unhappy’ brands and which ones are seen as the most trustworthy.

Take a look at this infographic here to see the results, and tell us which is your favourite ‘happy’ brand.

Tagged HappyBrands, Isobel, Cog Research, brand, loyalty, awareness, design, study, infographic, marketing, advertising

How big is the universe?

Thursday, 10th April 2014 at 8:27am

How big is the universe?The Royal Observatory Greenwich has released an animated video talking about the real size of the universe.

The animation was created by London animation studio Beakus.

The video talks about how scientists can calculate the actual size of the universe, and the factors that affect it.

The animation breaks down a lot of the science into analogies and principles that are easier to understand.

Take a look at the video below, and let us know if you think more scientific videos should be presented this way.

Tagged Beakus, The Royal Observatory Greenwich, video, animation, fun, science, innovative, innovation, clever

The best April Fools of 2014

Wednesday, 9th April 2014 at 10:45am

April Fools 2014April Fools presents companies with a unique opportunity to communicate with their audiences in a more light-hearted way, and this year was no different, The Drum has compiled a list of some of the top April Fools videos of 2014.

Once again, this year did not disappoint in terms of creativity, with a number of companies jumping at the chance to create some funny content.

From square eggs, to a yeasty new soft drink from Vegemite, Malibu even pitched in with their 'plans' to launch the world's first mobile tasting app which would let you taste cocktails by licking your phone screen!

But perhaps the best offering came from YouTube, who released a video claiming to be secretly behind viral trends of the past - and even showcasing what they intend to be the trends of 2014!

See YouTube's video below, or take a look at the rest here, and let us know which is your favourite.

Tagged Malibu, Vegemite, April Fools, YouTube, funny, video, viral, digital

Lumio: a book of light

Friday, 4th April 2014 at 5:26pm

Architect Max Gunawan has created a ‘book’ that emits light when the user opens it.

The Lumio is made from pages of Tyvek, a durable synthetic material, and contains high-performance LEDs.

The book, which has a laser-cut wooden cover, unfolds in a concertina style and can provide light for eight hours before it needs to be recharged.

The portable light can be transformed into several shapes, standing up or flat on a surface, and simply needs to be opened to turn on or shut to turn off.

Inspired by origami, the Lumio was funded through Kickstarter and is now on sale for $160.

Find out more about the Lumio here and tell us what you think of this innovative product.

Tagged Max Gunawan, Lumio, Tyvek, LED, light, Kickstarter, product, design, crowdfunding, innovation, book

Delta Social Soul

Wednesday, 2nd April 2014 at 2:14pm

A digital installation has given users the chance to find their ‘social soulmate’ by immersing them in other people’s social media streams.

Delta Social Soul’, which consisted of a room covered in monitors and mirrors, displayed the visitor’s Twitter feed and used an algorithm to find their ‘social soulmate’ among other attendees of the Vancouver TED conference.

The experience was devised by experiential marketing agency MKG and was inspired by Yayoi Kusama’s Infinity Mirror Rooms.

Find out more about ‘Delta Social Soul’ here and let us know what you think of the immersive installation.

Tagged Delta Social Soul, social soulmate, Twitter, social media, online, experiential, marketing, MKG, Yayoi Kusama, installation, TED

Content Smorgasbord: is your content snackable?

Wednesday, 2nd April 2014 at 1:44pm

Oracle Marketing Cloud has released a new infographic, detailing some top tips to make your content ‘snackable’.

'Content Smorgasbord' describes snackable material as ideas that are made easily accessible and understood by presenting them in innovative ways.

It also reveals our average attention span and how a message can be tailored to best effect by using videos, infographics and other interesting ways of displaying information.

Along with some key facts, the infographic suggests a range of applications and programs that can help make your facts and figures digestible and memorable, such as Vine and Instagram.

Take a look at the whole infographic here and tell us what you think of snackable content.

Tagged Content Smorgasbord, Oracle Marketing Cloud, infographic, media, marketing, innovative, online, Vine, Instagram

A giant vending machine for a shopless village

Wednesday, 2nd April 2014 at 1:02pm

A village in Derbyshire has found an unusual solution to its lack of local shops: it has installed a giant vending machine.

Community engineer Peter Fox spent three years building the machine for the villagers of Clifton, which has not had its own convenience store since the 1990s.

The vending machine has a quaint façade, with a striped canopy and brick-like exterior; unlike ordinary machines, it takes cards and notes as well as coins.

The local people no longer have to trek to the nearest town, as the machine stocks essentials, such as milk, and other handy items like gravy granules, umbrellas and pet food.

Take a look at the vending machine here and tell us if you would like to see more vending machines like this installed around the country.

Tagged Clifton, giant vending machine, shop, retail, Derbyshire, invention, innovation, fun, clever, design

Colourful Space Invaders land on college campus

Tuesday, 1st April 2014 at 1:19pm

A college campus in Switzerland is currently hosting some street art with a difference: a ‘3D’ installation of iconic game Space Invaders.

Leon Keer and Remko van Schaik spent six days transforming a plaza on the EPFL campus in Lausanne into a massive game of Space Invaders, using just paint, perspective and exceptional attention to detail.

Measuring 150 square metres, the bold and colourful ‘Art on Science’ project invites students to interact with it, with many wondering how the anamorphic effect was produced.

Take a closer look at the project here and tell us if you think more legendary games should be turned into street art.

Tagged Space Invaders, gaming, art, design, installation, 3D, fun, Switzerland, street art

Groundbreaking landmark on New Jersey site

Monday, 31st March 2014 at 4:50pm

This landmark project called ‘Journal Squared’ is set to become the tallest building in New Jersey, USA.

Journal Squared, which is an urban renewal project, will include three unique towers with a strong white and blue cuboid design, dominating but not overwhelming the surrounding area.

The design, which was created by Hollwich Kushner and Handel Architects, has been described as ‘touch[ing] the ground lightly as its mass morphs into smaller units’.

The lower levels of the mixed-use towers will become retail and leisure areas with ‘tree-filled plazas’, while the upper stories of the towers will be residential.

Take a closer look at Journal Squared here and let us know what you think of the design.

Tagged New Jersey, Journal Squared, Hollwich Kushner, Handel Architects, architecture, construction, design, architect, architects

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