There are many things brands need to do to survive an ever-changing market - sometimes this includes evolving their logo.

After all, any brand wants their logo to be recognised without needing to resort to unnecessary wording or explanation

The Logo Company have created an insightful infographic that showcases how 12 well-known brands have evolved their iconic logos, including IBM, Apple, Pepsi, and Shell.

Apple is a great example: the timeline shows how the company began with a surprisingly dark and detailed logo, before its famous apple outline appeared and evolved, becoming increasingly monochrome and sleek as the brand became a technology giant.

One intriguing story belongs to Microsoft Windows, which has come full circle with a logo that is astonishingly close to its 1985 original.

Take a look at the other brands and the evolution of their logos here.

Influencers can be the secret weapon of your social media campaign, helping you build brand awareness and reach new audiences. Usually these are the people who are respected or have a high profile in an industry, imparting knowledge or experience that is seen as valuable.

The Guardian has recommended five strategies that will help make your influencer campaign a success.

Here are our favourites:

A two-way dialogue is key: reward systems incentivise influencers to invite their fans, friends, and followers to the conversation.

Funny or relatable hashtags include your audience and encourage them to engage, creating a buzz around your product or brand.

Coordinating how and when your influencers talk about you is crucial - as is considering possible competition from big events.

Discover all the tips here and tell us how you use influencers in your campaigns.

A new book inspires readers to recreate iconic architecture with LEGO.

Tom Alphin's 'The LEGO Architect' is perfect for aspiring designers of any age, depicting famous buildings and their LEGO counterparts.

With step by step instructions and details of all the bricks you need for each constuction, the book encourages a playful, experimental approach beyond the standard LEGO Architecture sets that are currently available.

Showcasing seven styles from Neoclassical to Brutalism, The LEGO Architect looks at a wide variety of buildings, including St Paul's Cathedral and Le Corbusier's Unité d’Habitation.

Find out more about what the book has to offer here and tell us if you're inspired to get building with LEGO.

Winter, and therefore Halloween, is coming - perfect timing for one company’s dark new advertising campaign.

SABMiller’s new print ad for its Abraxas beer is almost completely black, with a hidden message that can only be activated if readers slide their smartphone light along the page.

Once lit, a golden bottle and gothic poem are revealed, describing the beer as an ‘equinoctial brew for the chosen few’.

This innovative ad conjures the feeling of being invited into a select club of drinkers; see the campaign in action below and let us know what you think of it.

With the publicity around the new James Bond film building, a fun infographic reveals ten of the best Bond gadgets.

The infographic by MorphCostumes is as slick as the secret agent himself, with minimalist graphics and punchy colours.

From the explosive keychain in Casino Royale to Die Another Day's invisible car, these amazing gadgets really are the definition of ‘cool’, with playful images demonstrating each item's key features.

Others include a unique wrist dart gun, the spy's 'low-tech' briefcase, and, of course, a jet pack.

Take a look at the whole countdown here and tell us what other handy devices should be on the list.

The intriguing idea that people enjoy peeling bottle labels has inspired an innovative scratchable bottle by Beck’s.

The beer brand's new limited edition bottle incorporates a thin aluminium foil, providing a blank canvas for beer lovers to scratch and peel their own design or doodle while they drink.

Designed to capture a younger and more outgoing audience, Beck’s new bottles are sure to inspire some creativity - or at least a bit of fun.

Watch the video below and tell us what you think.

Ever wondered from where you can get that crucial spark of inspiration? A clever new infographic by Lemonly for Entrepreneur will help get your creative juices flowing.

As we know, creative ideas don’t always just come out of nowhere; from time to time, you can find it impossible to push past that creative block.

The infographic reveals 21 handy tricks of the trade to help inspire your creativity, from questioning everything to daydreaming and doodling - and even starting from scratch.

Take a look at the whole chart here and tell us what you do to boost your creativity.

Designer Tom Dixon has opened a multisensory pop-up department store in the Old Selfridges Hotel, breathing new life into the disused space. 

Dixon's high-end Multiplex hosts a full range of items from beauty and fashion to technology and furniture, representing dozens of international brands and designers.

An innovative partnership with Selfridges, Tom Dixon's concept was to reinvigorate physical, rather than online, shopping, giving it a subversive spin, saying: "I wanted to see what happens if you take the raw energy that exists in London elsewhere and stick it right bang in the middle of one of the biggest department stores in the world."

Take a look at what the department store has to offer here and let us know if you'll be visiting.

Sometimes, a design just looks beautiful, or striking, or fun, but you may not necessarily understand why.

Canva Design School’s ten rules of composition reveal how designers create work that communicates incredibly effectively on a visual level.

The rules include balancing elements within a design, directing the reader’s eye with leading lines, and using the rule of thirds to create focal points - all guidelines that can actually apply to other arts, such as photography.

Take a look at the whole list here and tell us which ones you think are particularly effective.

A fun new ad sees one of our favourite Muppets get 'set up'.

The brilliant video covers the romantic ups and downs between Kermit and Miss Piggy, ahead of their new Muppets TV show airing this autumn.

Featuring a range of American celebrities and Miss Piggy at her outrageous best, the ad also promotes the Emmys and Audi's new hybrid car - quite a feat for a four minute spot.

Watch the ad below and tell us if you'll be tuning in to the new show.

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