Reebok has launched its latest campaign, in partnership with Instagram.

The footwear company has revealed a social game called 'Hunt for the Pump', giving you the chance to win a pair of Reebok ZPump Fusion sneakers.

Followers of the brand on Instagram can take a virtual run through San Francisco, by clicking on pumps hidden in landmarks.

To enter the game, you need to follow the @zpump_startingline Instagram account - the campaign will be running until 11 May.

Watch the launch video below and tell us if you'll be taking part.





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An artist has created a unique piece of architecture for the Milan Expo 2015.

Wolfgang Buttress' UK pavilion is a 'virtual hive', which gives visitors a 'lasting flavour of the British landscape'.  

The 14-metre lattice structure, which is made from 169,300 pieces of aluminum and steel, is sure to impress visitors with an 'immersive sensory experience' of audio and visual effects that replicate the activity of a beehive.

Find out more about the pavilion here and tell us if you'll be visiting.


A German graphic artist has created surreal houses from collaged materials.

Matthias Jung imagined a collection of unique buildings that would defy logic, combining photographs and natural elements with different architectural styles.

Jung calls this series of creative collages 'architectural short poems'.

Have a look at his work here and tell us which collages you like.





Hyundai has released a heartwarming ad as part of its latest campaign.

Stephanie, a young girl from Texas, wanted to send a message to her dad, who is based at the International Space Station.

She teamed up with the car manufacturer to create a massive message using the tracks made from eleven of Hyundai's new Genesis cars.

This campaign also entered the Guinness World Records by creating 'The Largest Tire Track Image' ever recorded.

Watch the video below and tell us what you think.




Cadbury has unveiled its latest in-store promotion in London airports.

The confectionary brand's ‘Say it with Chocolate’ campaign lets consumers personalise the iconic Dairy Milk bar in Heathrow and Stansted.

You can choose between six different stickers, saying phrases such as ‘thank you’ or 'congrats’, to apply to a gift sleeve.

The promotion will run from April to June at Stansted and from September to November at Heathrow.

Find out more about the campaign here and let us know if you'll be personalising your chocolate.





A new colouring book featuring some of the world's most iconic cities is to be released.

As the trend for colouring books for adults continues to grow, architecture lovers will be pleased by the release of ‘Fantastic Cities’, created by artist Steve McDonald.

You will be able to give your own colourful interpretation to cities including New York City, Amsterdam, and Tokyo, as the pictures are based on real aerial views.

The book will be out in July; find out more about it here and tell us if you'll be buying it.




A photographer has captured Texas skylines in a stunning new series of images.

Nikola Olic’s portfolio, ‘Dimensionless’, examines the interesting architectural facades that punctuate the landscape, showcasing the Reunion Tower and Frank Gehry’s IAC Building amongst others.

By manipulating the facades in his photographs, Olic gives the buildings a dimensionless, disorientating feel.

Take a look at ‘Dimensionless’ here and tell us which buildings would work well in the project.





Penguin Books has created a new collection to celebrate its 80th anniversary.

Eighty classic Penguin titles have been chosen for the Little Black Classics range, to be sold at 80p each.

Poetry, drama, and famous short stories will be found in this brand new collection.

A cute website has also been created, where you can navigate a penguin to discover the eighty classics available.

Take a look at the full collection here and tell us which ones you have.





The Mexico Tourism Board has taken advantage of the cold weather in Chicago by creating unusual works of art advertising the country as the perfect destination to visit to escape the winter.

With the help of local street artist NosE Lanariz, the Board made 'billboards' from the fallen snow, creating slogans like 'Come melt under the sun' with a link to Mexico Tourism Board's site.

Have a look at the video below to discover the unique ads and tell us what you think.





Virgin Money has released a new ad staring an unusual character - an ordinary pigeon.

The company created this little film from shots of a pigeon going about its daily business, as a tactic to differentiate themselves from other banks.

In the ad, the pigeon appears to be dancing to the song ‘Oh My Radio’ by The Selecters.

Watch this delightful ad below and let us know what you think.





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