Taking inspiration from Apple's Siri, Snickers has developed recently its new voice recognition tool.

The chocolate brand has launched i-voice, its own voice recognition tool, as part of its 'You're Not You When You're Hungry' campaign.

I-voice is based on mobile voice-activated personal assistants, but will deliver much more sarcastic and unhelpful answers.

It only becomes helpful once the brand’s name shows up in the search results, emphasising the campaign's strapline.

Find out more about i-Voice here and tell us if you'll be downloading it.





If you're looking to while away five minutes by testing your marketing know-how, we've found the quiz for you.

Adweek's quiz tests you on brands and their original logos, as companies often change their icons through time - some are simple and straightforward, but a few are fiendishly difficult.

Famous brands are constantly playing with their visual branding and it can be hard to imagine what they started with.

Take the quiz here and let us know how you get on.





Florence is now filled with more than a hundred pieces of art by Antony Gormley, known for the Angel of the North, throughout his career.

The innovative 'Human' exhibition, which runs until the 27th September 2015, displays Gormley's stunning work exploring the human body through 'blockworks' and more organic pieces like Critical Mass.

The 16th Century Forte di Belvedere is hosting most of the collection, with the rest, including 'Critical Mass', scattered around the historic fortress for a striking effect.

Have a closer look at 'Human' here and tell us if you'll be visiting.





An airport in France is now covered in colourful signage - that can only be read at certain angles.

The project, at Terminal 3 of Lyon St-Exupéry Airport, is the mastermind of French graphic designer Mathias Rabiot and depicts far-flung destinations in neon colours.

Thanks to the airport’s long galleries and walkways, the bright words and pictures only make sense at certain points, providing an interactive and unique experience for travellers.

Watch the video below to discover the terminal’s makeover and tell us if you’ll be passing through.






A new infographic features some innovative home designs, giving you the chance to explore them from afar.

Goodale Miller Team has put together eight fascinating pictures of the world’s most unusual houses.

These include the transparent house in Tokyo, a skateboard house in the USA, and an old tower water in Belgium. 

Discover the rest of these incredible houses here and tell us which ones you'd like to live in.





A London Underground station was renamed for a day for a 'landmark' sponsorship deal with the London Marathon.

Canada Water station was renamed to Buxton Water last Sunday, using the hashtag #withyoualltheway to mark the brand's sponsorship of the Virgin Money London Marathon.

Head of Marketing at Nestlé Waters UK, Caroline Juin, said: "renaming a London Underground station Buxton Water on the day of the marathon not only showcases our commitment to the event but raises awareness of the importance of drinking enough water, whether it be on your daily commute or running a marathon."

Find out more about the renaming here and tell us if you think it was a worthwhile stunt.





Renault has launched its latest digital campaign called #TwingoFlamingo, promoting the Twingo car in a literally 'all-singing, all-dancing' ad.

The car manufacturer has created twelve short films, including the main ad, to be shared on digital platforms such as YouTube, Facebook, Twitter, and Unruly.

Renault, in a partnership with Microsoft, will also run agony aunt-style advice columns, exploring the many dilemmas that modern women face.

Watch the main ad below and tell us what you think.





A French artist and filmmaker has come up with a creative cultural project, with unusual instructions for participants.

Julien de Casabianca created a worldwide participative event called the Outings Project.

The idea is quite simple: you just take a picture of an obscure figure in an historical painting, print it out, and paste it on a building.

The results can be found in eighteen different cities, including Paris, Barcelona, and Portland, and the concept continues to grow across the world.

Have a look at Outings here and tell us if you'll be getting involved.





A German photographer uses Instagram to capture architectural details in an unusual way.

Sebastian Weiss, under the pseudonym Le Blanc, uses the popular social media platform to capture buildings throughout Europe and highlight their standout features.

He says “the small picture size of smartphone photographs requires different motifs and new approaches to photographing them”.

Weiss, who lives in Hamburg, was fascinated by the architectural contrasts that Berlin offers; this encouraged him to base his work on abstracting urban shapes.

All his work is published on Instagram; explore it here and let us know what you think of it.





Sou Fujimoto Architects has revealed its competition-winning proposal for a Paris campus.

The firm teamed up with local architects Manal Rachdi Oxo and Nicolas Laisné Associates for its Ecole Polytechnique design.

Based at the Université Paris-Saclay campus, the building unites six prestigious Parisian schools: a grand atrium will be full of greenery, with a glazed façade opening out to the park, connecting with nature and fostering a sense of openness.

The team said "the building is seen as an open space revealing the activities taking place in its heart and stands as an architectural and academic emblem of the future neighbourhood".

Have a closer look at the designs here and let us know what you think.


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