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A house with rotating rooms

Wednesday, 30th July 2014 at 1:52pm

Sharifi-ha HouseA house in Tehran incorporates rotating rooms which accommodate changing seasons.

The seven-storey Sharifi-ha House includes three rooms that can rotate 90 degrees to let in more sunlight and make space as the seasons change.

The rooms are part of a motorised system, which also puts stairs and handrails into the adapted space.

The luxury house, by Nextoffice, also features a range of leisure facilities, including an underground gym and swimming pool.

Take a look at the house here and tell us what you think.


Tagged Sharifi-ha House, Nextoffice, architecture, construction, interior, design, clever, innovative

A window emulating sunlight from around the world

Wednesday, 30th July 2014 at 12:40pm

CoeLux windowA smart window can recreate different types of sunlight through ingenious technology.

CoeLux uses a full-spectrum LED lighting system, with a special pane that reproduces the Rayleigh scattering effect of sunlight travelling through the atmosphere.

The window is available in three options, mimicking the sunlight of the tropics, the Mediterranean, or Scandinavia.

Find out more about CoeLux here and tell us what you think of the idea.


Tagged CoeLux, window, design, architecture, clever, technology, LED, lighting, innovative, construction

Dove brings ‘100 colours’ to shopping centres

Tuesday, 29th July 2014 at 4:33pm

Dove 100 colours screensDove installed colour-detecting digital screens in shopping centres across the country, as part of its ‘100 colours’ campaign.

The screens recognised the dominant colour of a person’s clothing and then showed them a demonstration of Dove’s deodorant being sprayed on fabric of a similar colour – proving that the deodorant doesn’t stain clothes.

The screens finished the demonstration by telling users where to buy Dove within the shopping centre.

The campaign, put together by Kinetic, was carried out in shopping centres including Bluewater and Lakeside.

Find out more about the campaign here and tell us what you think.


Tagged Dove, 100 colours, advertising, marketing, experiential, shopping centres, digital, technology, Kinetic

Mercedes-Benz sculpture at Goodwood

Tuesday, 29th July 2014 at 2:12pm

Mercedes-Benz sculptureAn artist celebrates Mercedes-Benz’s long motor racing history with a new sculpture at the Goodwood Festival of Speed.

Gerry Judah has created an 85-foot-high steel installation arching over Goodwood House, featuring two iconic Formula 1 cars: the 1934 Mercedes-Benz Silver Arrow and Lewis Hamilton’s 2013 Mercedes.

The racing cars seem to defy gravity as they hang suspended, as if they had just passed each other in the air.

Judah designs an eye-catching artwork for Goodwood every year and his past installations include an infinite loop with four Lotus racing cars.

Find out more about the sculpture here and let us know what you think of it.


Tagged Gerry Judah, Mercedes-Benz, Goodwood Festival of Speed, sculpture, installation, art, clever, innovative

'Motion Silhouette': an interactive pop-up book

Friday, 25th July 2014 at 3:51pm

Motion SilhouetteAn interactive book enables readers to project shadows on its pages to ‘fill in’ the story.

Motion Silhouette’, by Megumi Kajiwara and Tathuhiko Nijim, requires a light source to be shone on its intricate pop-up pages, creating silhouettes that move as the light moves.

The beautiful monochrome book is handmade to order.

Take a closer look at it here or see it in action below - tell us what you think of the project.



Tagged Motion Silhouette, Megumi Kajiwara, Tathuhiko Nijim, art, design, book, clever, pop-up, fun

'Share a Coke' comes to 4oD

Friday, 25th July 2014 at 1:23pm

Share a CokeCoca-Cola and Channel 4 have entered a historic partnership, creating personalised digital television adverts.

The ‘Share a Coke’ campaign has been extended to Channel 4’s 4oD platform, in which viewers have to log in to watch content.

4oD users will see a bottle of Coca-Cola with their own name on it, followed by the brand’s advert.

Channel 4 has been chosen for the campaign, as half of the 16-24 demographic in the UK are signed up to 4oD.

Find out more about the innovative campaign here and tell us what you think of it.


Tagged Share a Coke, Coca-Cola, Channel 4, 4oD, innovative, digital, integrated, marketing, advertising, television, technology

‘Dead parrot’ installed in London

Thursday, 24th July 2014 at 4:40pm

Dead parrotA giant dead parrot was installed in London last week to celebrate the last Monty Python show.

The 50 foot fibreglass sculpture was a tribute to Monty Python’s famous ‘dead parrot’ sketch and was placed near Tower Bridge in the run-up to the last show.

The sculpture took more than two months to complete; lead sculptor Iain Prendergast said: "The key challenge for us was capturing the comedy value of the dead parrot, keeping the realism of the bird whilst also adding touches like the bloodshot, stunned eyes."

The parrot was delivered to the O2 Arena for the final performance of Monty Python’s ‘Live (mostly)’ farewell show on Sunday.

Find out more about the dead parrot here and tell us what you think of the stunt.


Tagged dead parrot, London, Monty Python, comedy, fun, creative, installation, sculpture, publicity stunt

Stirling Prize shortlist revealed

Wednesday, 23rd July 2014 at 3:02pm

The ShardRIBA has released the shortlist for its prestigious Stirling Prize.

Six new buildings have been shortlisted for the Prize, which is awarded to the project that has made the most significant contribution to architecture in the United Kingdom.

The nominations, which include Renzo Piano’s The Shard, are drawn from the public, commercial, and educational spheres.

Zaha Hadid, a previous recipient of the Stirling Prize, has also been nominated for the London Aquatics Centre.

The winner will be announced by RIBA on the 16th October.

Find out which buildings have been nominated here.


Tagged Stirling Prize, RIBA, awards, architecture, construction, design, building, innovation

The best storytelling brands

Tuesday, 22nd July 2014 at 4:30pm

Best Storytelling BrandsNew research has revealed which brands are best at storytelling, which helps consumers invest in their product.

The study, by Aesop and OnePoll, asked consumers to rate brands for personality, memorability, and credibility, among other factors.

Charities and technology brands are overtaking established stalwarts for storytelling; with Apple remaining at the top of the ranks, supermarkets are being superseded by the likes of YouTube, Virgin Media and Macmillan Cancer Support.

Cadbury is also highlighted as a strong storytelling brand, thanks to its innovative marketing strategy, which has included high-profile experiential stunts.

Find out more about the research here and tell us which brands you think are good storytellers.


Tagged best storytelling brands, brands, campaign, marketing, experiential, polling, research, Aesop, OnePoll, MarketingWeek

Modernist buildings as mixed-media images

Tuesday, 22nd July 2014 at 1:41pm

Lucy Williams - Modernist artA British artist creates incredibly detailed renderings of 20th Century buildings, with arts and crafts.

Lucy Williams painstakingly produces three-dimensional pictures out of materials including different types of wood, coloured card, acrylic paint and wool.

Inspired by photographs of modernist buildings, Williams’ work has recently been hosted by the McKee Gallery in New York.

Take a look at more of Williams’ architectural art here and tell us what you think of the handcrafted pictures.


Tagged Lucy Williams, Modernism, architecture, art, design, craft, creative, fun, gallery, pictures

We Are Flowers installation

Friday, 18th July 2014 at 2:31pm

We are flowersSOFTlab has transformed a New York shoe gallery with a colourful ceiling installation.

The designers took inspiration from Galeria Melissa’s ‘We Are Flowers’ shoe collection by creating a three-dimensional lattice suspended from the ceiling.

This was covered by over 20,000 translucent 'flowers' of different colours, and funnelled towards the ground at selected points in the gallery.

Take a closer look at the striking installation here or watch the video below, and let us know your thoughts.



Tagged We Are Flowers, Galeria Melissa, shoes, installation, colour, creative, innovative, gallery

Sand Packaging

Friday, 18th July 2014 at 2:29pm

Sand PackagingA design workshop has unveiled a unique packaging made of sand.

Barcelona-based workshop Alien and Monkey binds sand together with other naturally-occurring minerals, which, when compacted, dries solid.

The hollow ‘sand boxes’ can be broken open, and when the sand crumbles away, its package is revealed.

Take a look at the eco-friendly packaging here and tell us what you think – would you love to receive a present packaged in sand?


Tagged Sand Packaging, Alien and Monkey, sand, packaging, environmental, creative, innovative, product, design

Mall of the World

Thursday, 17th July 2014 at 1:59pm

Mall of the WorldDubai has unveiled plans for the world’s first indoor city, called ‘Mall of the World’.

The giant dome, which will be climate-controlled, recreates iconic parts of cities from across the world, including Oxford Street, Broadway and Las Ramblas.

The 4.5 million sq m city will also boast the world’s biggest indoor theme park and shopping mall, along with 20,000 hotel rooms.

Dubai is already known for several record-breaking constructions, including the world’s tallest building.

Find out more about the Mall of the World here and tell us what you think.


Tagged Mall of the World, Dubai, architecture, construction, design, indoor city, tourism, innovative, Burj Khalifa

Bricksy: Banksy’s street art in LEGO form

Wednesday, 16th July 2014 at 2:31pm

BricksyAn award-winning photographer creates LEGO artworks inspired by iconic Banksy images.

Jeff Friesen’s series, entitled ‘Bricksy’, uses well-known Banksy art as a starting point to create a complete scene made of LEGO.

Friesen, from Winnipeg, started making LEGO dioramas with his daughter, eventually turning to the work of the famous street artist for inspiration.

So far, he has recreated ‘Balloon Girl’ and ‘Kissing Coppers’, among other works.

Take a look at the Bricksy series here and tell us what you think of the fun idea.


Tagged Bricksy, Banksy, Jeff Friesen, LEGO, street art, photography, clever, fun, creative

Ecolution reveals first portable solar smartflower

Wednesday, 16th July 2014 at 11:22am

Ecolution smartflowerOne of our clients, Ecolution, revealed the world’s first portable solar system, smartflower™ at Dukes Polo, Essex (12-13 July).

The stunning solar power plant is a unique mobile all-in-one photovoltaics system that unfolds automatically as the sun rises, follows it just like a sun flower, and then folds itself away when the sun sets.

Ecolution smartflowerAndy McGloin, commercial manager at Ecolution comments: “smartflower offers a design-led approach to renewable energy. With sustainability and energy efficiency becoming every day terms in our lives, we need to provide our customers with products that are simple to use, efficient and at the same time would adhere to their aesthetic requirements.”

Take a look at some more pictures of smartflower™ below.


Ecolution smartflowerEcolution smartflower

Ecolution smartflower




Tagged Ecolution, smartflower, technology, renewables, photovoltaic, sustainability, innovative, photos, solar

The ‘biggest design poster ever made’

Tuesday, 15th July 2014 at 2:10pm

Malmo Festival posterAn enormous poster which took 900 hours to complete is publicising the Malmö Festival in Sweden.

Described as the ‘biggest design poster ever made’, the poster by SNASK is a physical, interactive installation made of massive shapes which visitors can climb.

The colourful project, which is eight metres wide and and thirteen metres long, used 175 litres of paint, 280 plywood boards and 10,000 nails in its construction.

It celebrates the 30th Malmö Festival, which is taking place in August.

Take a closer look at the innovative poster here and tell us what you think.


Tagged Malmö Festival, poster, installation, 3D, interactive, innovative, design, construction, advertising, colour, art, creative

Cycling Under The Sea

Tuesday, 15th July 2014 at 8:50am

Cycling under the seaChris Froome has become the first person to cycle through the Eurotunnel, an achievement filmed by car manufacturer Jaguar.

The Tour de France champion cycled through the service tunnel in just 55 minutes, reaching speeds of up to 65km per hour.

The two minute film was released during the British stage of the Tour de France and was anticipated by Jaguar’s #KeepPushing hashtag.

Jaguar has been supplying vehicles to Britain’s Team Sky since 2010 and signed an official partnership deal this year.

Watch Chris Froome in action below and let us know what you think of the film.



Tagged Cycling Under The Sea, Chris Froome, Jaguar, Team Sky, Eurotunnel, Tour de France, marketing, film, #KeepPushing, viral, social media

How is social media affecting television habits?

Thursday, 10th July 2014 at 2:31pm

Social media television habitsNew research from YouView reveals how social media usage is affecting the way UK viewers are watching television.

The study discovered that one in seven viewers search through social networks to find television recommendations, while over a quarter stay off social media when they need to avoid spoilers.

YouView surveyed two thousand viewers and also asked them about their ‘second screening’ habits (nearly one in six are on Twitter while watching a programme).

Find out more about the research here and tell us if social media influences your television habits.


Tagged YouView, Twitter, television, social media, research, study, technology, online

Jeep's optical illusion posters

Thursday, 10th July 2014 at 2:28pm

Jeep adA new ad campaign for Jeep puts a twist on an old style of optical illusion by using animals.

The ‘See whatever you want to see’ posters feature animal pictures that, when turned upside down, look like a completely different animal.

The ingenious black and sepia posters, designed by Leo Burnett France, include a giraffe which becomes a penguin when flipped.

The posters are intended to give the brand a spirit of adventure and encourage users to see the world – while driving a Jeep, of course.

Take a look at the campaign here and tell us which is your favourite poster.


Tagged Jeep, Leo Burnett, advertising, marketing, posters, design, campaign, fun, brand, creative

A table reflecting the depths of the ocean

Wednesday, 9th July 2014 at 4:14pm

The Abyss TableA layered coffee table by Duffy London resembles the depths of the ocean.

The Abyss Table stacks blue glass on slices of light wood, which gives the impression of a sandy sea bed.

The glass echoes the effect of the ocean, as the layers appear to darken as they deepen.

The uniquely shaped table mimics the contours of the ocean and was handmade by Christopher Duffy’s team.

Find out more about the table here and tell us what you think of it.


Tagged Abyss Table, Duffy London, furniture, design, product design, innovative, nature, creative

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