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A self-driving car for goldfish

Wednesday, 26th November 2014 at 2:54pm

Fish on WheelsA Dutch design studio has given goldfish some freedom by unveiling its fish tank on wheels.

Studio Diip’s ‘Fish on Wheels’ is a robotic four-wheeled car, attached to a bespoke tank that includes a webcam that tracks the goldfish’s movements.

The tracking data is relayed to an Arduino microchip, which then drives the vehicle in whichever direction the fish is moving.

The studio said: “Our pet fish have always been limited to their water holding area known as ‘the fish tank’. In an attempt to liberate fish all over the world, the first self-driving car for fish has been developed. Hopefully this invention will encourage more development in enhanced pet mobility, so pet animals can travel the world more freely.”

Watch Fish on Wheels in action below and tell us if you’d buy this for your goldfish.

Tagged self-driving car, Fish on Wheels, Studio Diip, Arduino, technology, digital, innovative, goldfish, pets, fun, clever

Times Square reveals its largest interactive billboard

Wednesday, 26th November 2014 at 12:25pm

Times Square BillboardTimes Square has unveiled its largest ever interactive billboard, which has been taken over by Google.

The billboard, which has a pixel density of 2368 x 10048, stretches across an entire city block across Broadway.

For just two days, the billboard has been dedicated to an interactive Android game, which allows members of the public to customise their characters (which can then be printed on merchandise).

Google has the advertising space until 31st January, during which it will showcase its products and highlight charitable causes, such as the WWF.

Find out more about the billboard here.

Tagged Times Square, billboard, advertising, marketing, interactive, game, Google, WWF, charity, innovation, digital, technology

Hemingway novels as Instagram films

Tuesday, 25th November 2014 at 3:44pm

Hemingway in 15 secondsAn organisation is hoping to overhaul Ernest Hemingway's image by producing 15-second Instagram films of some of his books.

The Ernest Hemingway Foundation of Oak Park has teamed up with Ogilvy & Mather Chicago for the short videos, which offer animated interpretations of famous works, including A Farewell to Arms and For Whom the Bell Tolls.

Hemingway’s writing is often perceived as simple and lean, but the films aim to challenge viewers by exploring the deeper meanings behind it.

Watch some of the videos here and let us know which other famous novels you would like to see immortalised on Instagram.

Tagged Ernest Hemingway, novels, books, literature, marketing, brand perception, Instagram, videos, creative, fun, clever

Night at…a KLM plane

Tuesday, 25th November 2014 at 1:13pm

Night at...Airbnb is offering some lucky users the chance to experience a unique stay inside a KLM plane.

The company, which enables people to advertise their extra living space for travellers and tourists, will be posting the ‘night at…a KLM plane’ opportunity on its site - all entrants need to do is state why they should be the winner.

Three individual nights are up for grabs on the MD-11 airbus, which has stylish refurbished interiors by TANK.

‘Night at…a KLM plane’ follows Airbnb’s previous giveaway, which was a stay at the Château de Chenonceau in the Loire valley.

Find out more about the competition here and tell us if you’ll be entering.

Tagged Night at…a KLM plane, Airbnb, KLM, tourism, fun, clever, creative, competition

Eurostar’s #bettercloser campaign

Monday, 24th November 2014 at 4:50pm

#bettercloserTo celebrate its 20th anniversary, Eurostar is highlighting the cultural benefits the service has brought to Europe with a new campaign.

Eurostar’s #bettercloser campaign uses customers’ real responses to show the greater cultural understanding between London, Paris, and Brussels since the train service began in 1994.

Artists, including Jean Jullien and Adrian Johnson, brought these responses to life in the form of creative marketing material, including posters and an exclusive Metro newspaper wrap.

Read more about the campaign here.

Tagged Eurostar, #bettercloser, marketing, advertising, campaign, creative, fun, Jean Jullien, Adrian Johnson, art, design

Which countries have the strongest brand?

Monday, 24th November 2014 at 12:03pm

Country Brands ReportA report reveals which countries have the strongest ‘brand’, with Japan winning the top spot.

Futurebrand’s ‘Country Brand Index' asked people to rank nations based on factors such as awareness, preference, and advocacy.

To be classed as a ‘country brand’, a country has to be both a ‘status country’ and an ‘experience country’ - only twenty two nations are ranked as both.

Switzerland and Germany are ranked second and third respectively, with the UK ranked twelfth.

Find out more about the report here and tell us which country you think has the strongest brand.

Tagged Futurebrand, Country Brand Index, report, study, brand, marketing, tourism, survey

Study reveals factors behind consumer receptiveness

Friday, 21st November 2014 at 4:57pm

YuMe's Pursuit of AttentionLocation is one of the most important drivers of consumers’ responses to advertising, according to new research.

The study by YuMe found that people are more receptive when shown an ad in a public place or on a mobile device.

It also looked at the attention that participants gave to ads and how mood and other factors influence this.

The research consisted of over ten thousand participants, including seven thousand video viewers.

Find out more about the research here.

Tagged YuMe, research, consumers, advertising, marketing, mobile, study, technology, brands

The Greatest Awards on Earth returns in style

Friday, 21st November 2014 at 4:19pm

B2B AwardsLast night saw the return of the B2B Marketing Awards and the evening was a great success.

Held at the Honourable Artillery Company (HAC) in London, the Awards sold out for the first time - a reflection of the number of excellent nominations received.

The venue was transformed into a circus, complete with fire-eaters, stilt-walkers, jugglers, and acrobats, while fairground mirrors greeted guests as they entered the reception area.

After a delicious three-course meal, host and comedian Romesh Ranganathan entertained everyone during the awards ceremony, which saw over fifty trophies handed out.

We were proud to organise and sponsor the event once again, and we hope everyone had a brilliant time.

Read more about our work for the Awards here.

Tagged Greatest Awards on Earth, B2B Marketing, B2B Marketing Awards, awards, marketing, PR, advertising, Romesh Ranganathan

A three-dimensional ‘pixellated’ installation

Wednesday, 19th November 2014 at 2:47pm

Many Small CubesAn architect has created a carefully balanced installation made of aluminium cubes.

Sou Fujimoto’s ‘Many Small Cubes’ has a three-dimensional pixellated effect, with the different sized cubes stacked, suspended, and balanced into a towering form.

The centre of the installation is hollow, encouraging the public to explore ‘Many Small Cubes’ from its interior.

The installation has been created for the FIAC art fair in Paris.

Take a closer look at the installation here and let us know what you think.

Tagged Sou Fujimoto, Many Small Cubes, installation, sculpture, art, design, creative, clever, fun, architecture

Paddington’s Britain campaign

Wednesday, 19th November 2014 at 8:25am

Paddington's BritainVisitBritain wants tourists to ‘see Britain through Paddington’s eyes’ as part of its marketing campaign.

The ‘Britain is Great’ campaign has teamed up with the new Paddington Bear movie and is encouraging tourists to take selfies using the hashtag #PaddingtonsBritain.

Campaign branding has also been placed in the film itself, with VisitBritain’s marketing director Joss Croft saying: “the film demonstrates the warm welcome that Britain delivers to all our visitors - albeit in this case an ursine Peruvian”.

Find out more about the campaign here and tell us if you’ll be seeing the movie.

Tagged VisitBritain, Paddington, movie, marketing, advertising, tourism, creative, campaign, brand

Nine basic principles of responsive design

Monday, 17th November 2014 at 12:10pm

Responsive designA collection of fun minimalist gifs demonstrates nine principles of responsive web design.

The gifs, created for Froont Blog, show how web content reacts to design elements, like flow, relative units, and breakpoints, through dynamic comparisons.

The blog also considers the advantages and disadvantages of webfonts and system fonts, bitmaps and vectors, and responsive and adaptive design.

Take a look at all the gifs here and let us know what you think.

Tagged responsive design, web design, graphics, gifs, creative, digital, technology, fun, design

Digital flowers that bloom when approached

Friday, 14th November 2014 at 3:51pm

Digital flower installationA former factory has been transformed into a reactive digital installation of flowers that bloom when a viewer walks up to them.

The installation, by teamLab, covers four inner walls of the factory in Japan.

The digitally rendered flora blooms and explodes into petals when a visitor approaches the walls, filling the dark room with colour.

The flowers are rendered in real time and refreshed every hour.

Take a closer look at the installation here and tell us what you think.

Tagged installation, teamLab, digital, technology, art, design, flowers, creative, fun

Study shows consumers expect mobile-optimised sites

Friday, 14th November 2014 at 1:50pm

Mobile studyNew research shows that consumers expect websites to be optimised for mobile.

The study, by the Internet Advertising Bureau (IAB) and Kantar Media, reveals that 69% of UK adults describe using a non-optimised site as ‘frustrating’ and that 81% of smartphone users access the internet via their phone on a daily basis.

The research also highlights the importance of mobile in consumers’ online journey - half of those surveyed make a purchase via their phone on a monthly basis and nearly half use smartphones to research products.

Traditional media also plays a part in this, with 59% of respondents being encouraged by forms including television and print, to find out more information about a product or service.

Read more about the study here.

Tagged study, research, smartphone, mobile, consumer, technology, online, digital, marketing

Colourful minimalist posters for a wine brand

Thursday, 13th November 2014 at 1:19pm

Bordeaux Wines adA new series of print ads for a wine brand uses simple but clever imagery for a striking campaign.

The adverts for Bordeaux Wines use silhouettes of wine bottles against colourful backgrounds, reminiscent of retro French posters.

The posters include a bottle that has taken root in the ground and a bottle transformed into a telescope looking at the stars.

Take a look at the rest of the adverts here and tell us what you think.

Tagged Bordeaux Wines, posters, adverts, advertising, brand, marketing, campaign, art, design, creative

The Pantone Hotel

Tuesday, 11th November 2014 at 10:04am

Pantone HotelA Pantone Hotel has opened in Belgium, dedicated to all things colour.

The hotel is part of the Pantone Universe campaign, which has seen the company branding products with colours and their associated Pantone codes.

Decorated with Pantone paintings, furniture, and fixtures, the Hotel’s design was put together by Olivier Hannaert, Michel Penneman, and Victor Levy.

Take a closer look at the Pantone Hotel here and tell us if you’d stay there.

Tagged Pantone Hotel, Pantone, Olivier Hannaert, Michel Penneman, Victor Levy, architecture, interior design, creative, design, hotel

Monty the Penguin

Tuesday, 11th November 2014 at 9:59am

John Lewis Monty the Penguin adJohn Lewis has continued its series of heartwarming Christmas adverts with Monty, a lonely penguin.

The TV spot sees a little boy taking his best friend Monty on trips, gradually noticing that he’s looking wistful on the run-up to Christmas and deciding to give him the present he deserves.

Last year’s John Lewis ad was ‘The Bear & The Hare’, soundtracked by Lily Allen.

Watch Monty the Penguin below and let us know if you think the advert spreads festive cheer.

Tagged Monty the Penguin, John Lewis, advertising, advert, Christmas, marketing, television, fun

‘Paris/New York’: a celebration of the cities

Monday, 10th November 2014 at 3:42pm

A charming new airline advert contrasts two famous cities, revealing their incredible similarities.

‘Paris/New York’ advertises BA’s Open Skies service (which flies between the two cities) using a simple but hypnotic split-screen, comparing architecture, street art, food, and many more cultural similarities and differences.

The advert covers the usual clichés (the Eiffel Tower versus the Statue of Liberty), but it also gives an insight to the everyday lives of Parisians and New Yorkers.

Watch the advert below and tell us what you think.



Tagged Paris/New York, Open Skies, BA, advert, advertising, brand, video, travel

Stunning paintings made with fire

Monday, 10th November 2014 at 1:35pm

A French-Canadian artist creates stunning paintings from fire and smoke.

Steve Spazuk uses candles and industrial lighters to brush flames against his canvas, leaving strokes of soot behind.

He then uses a range of instruments, including brushes, to shape the smoke into striking and ethereal pictures.

Spazuk’s work includes haunting works of faces and birds, with residual soot framing them against the white backgrounds.

See the artist in action below and let us know what you think of his work.



Tagged Steve Spazuk, art, artist, fire paintings, creative, innovative, clever, design

Digital mosaic recreates WWI soldier’s portrait

Friday, 7th November 2014 at 4:35pm

A photograph of a British Army private killed during World War One has been recreated as a digital mosaic.

The mosaic of Pte James Beaney is made of more than 30,000 images of people taken at recent commemorative events, and of original pictures from the War.

The work was devised by artist Helen Marshall, who chose the soldier for his everyman face and because he looked directly at the camera.

Take a closer look at the mosaic here and let us know what you think.


Tagged digital, mosaic, art, creative, World War One, BBC, photography, crowdsourcing

Number of Internet users reaches three billion

Friday, 7th November 2014 at 11:34am

The number of Internet users around the world has reached three billion - a record 41% of the world’s population.

The research from We Are Social’s Digital Snapshot highlighted the impact of mobile penetration on the statistics, finding that around 80% of the two billion active social media accounts are accessed on mobile.

We Are Social said: “Mobile continues to register impressive growth around the world too, with GSMA Intelligence registering almost one million new unique users every day since our last report - that’s more than eleven new users every second.”

Find out more about the new study here.


Tagged social media, internet, digital, technology, We Are Social, Digital Snapshot

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