T: 020 7831 2225

F: 020 7831 1408

E: info@thinktank.org.uk

Blog

Keep up to date with our blog entries on:

TwitterLinked inFacebookYou Tube      or,      Bookmark and Share

Floating concept studio for writers

Tuesday, 2nd September 2014 at 4:41pm

House of WritingAn architecture firm has devised a ‘floating’ studio to help writers unleash their creativity.

Blank Studio’s ‘House of Writing’ in Switzerland would be held to metal 'trees' with cables, giving the studio its floating effect.

The three-level design is covered in ‘satin-etched, translucent glass and stainless steel’, which adds to its etherealness in the heart of the Alps.

Find out more about the concept here and let us know your thoughts.


Tagged House of Writing, concept studio, architecture, design, construction, writing, Blank Studio

Laser-cut paper art inspired by architecture

Tuesday, 2nd September 2014 at 12:33pm

Eric Standley laser cut paper artAn artist creates intricate paper sculptures inspired by architecture.

Eric Standley’s ‘stained glass windows’ are stacks of paper, which are individually laser-cut into beautiful patterns.

Inspired by Gothic and Islamic architecture, Standley’s pieces take months to complete, from planning to assembly.

The Virginia-based artist’s complex structures have been compared to mandalas, which are geometric patterns that represent the infinity of the cosmos.

See more of Standley's work here and tell us what you think of the art.


Tagged Eric Standley, laser cut paper, architecture, design, art, mandala, sculpture, creative, clever

Yerka Project: the ‘unstealable’ bike

Friday, 29th August 2014 at 5:01pm

Project YerkaThree engineering students from Chile have created an ‘unstealable’ bike.

The students, who have named their idea ‘Yerka Project’, use a surprisingly simple way of securing the bike: by using its own frame.

Yerka Project’s middle pipe divides and attaches to the removable seat, forming a lock – all that it then needs is to be fastened to a post .

The prototype locks with a key, though the team are working on variations of the bike that can lock with combinations.

The team came up with their idea after one of them was targeted twice by bike thieves.

Find out more about the unstealable bike here or watch the video below – do you think it’s a good idea?



Tagged Yerka Project, unstealable bike, technology, design, fun, clever, transport

Curry paste adverts made of spices

Friday, 29th August 2014 at 12:01pm

Patak adPatak’s new adverts for its curry paste use spices to detail the long process of making the paste yourself.

Sean Freeman, who created the ads for the curry brand, used a range of spices and other ingredients mentioned in the ‘recipe’ to write it out on a black background.

Freeman also used different typographic styles throughout the innovative posters to bring the copy to life and encourage customers to opt for a jar of Patak’s.

See both of the posters here and tell us what you think of them.


Tagged Patak, Sean Freeman, creative, advertising, marketing, brand, typography, clever, fun, art, poster

The Kodatrope

Thursday, 28th August 2014 at 3:47pm

The KodatropeAn interactive sculpture lets users view hundreds of photographs as it spins around them.

The Kodatrope, by Lee Pivnik, is made from over five hundred photographic slides and is large enough to be placed over a viewer's head and shoulders.

The photographs, which were mainly taken in the 1960s and 1970s, have been collected from a variety of families for the project.

As the light passes through the rotating Kodatrope, different photos catch the viewer's eye, focusing them on complete strangers and their unknown stories.

Find out more about the Kodatrope here and let us know what you think of it.


Tagged The Kodatrope. Lee Pivnik, sculpture, installation, photography, creative, innovative, art, design

British Airways launches animal channel

Thursday, 28th August 2014 at 12:59pm

Paws and RelaxBritish Airways has tapped into the ‘cute’ zeitgeist by releasing its own animal channel for passengers.

The airline now offers ‘Paws and Relax’ to long-haul passengers as part of its ‘Slow TV’ in-flight entertainment package.

‘Paws and Relax’ content will include animals from Battersea Dogs and Cats Home, the cartoon ‘Simon’s Cat’, and ‘Secret Life of Cats’.

BA’s in-flight entertainment manager, Richard D’Cruze, said: “We discovered some scientific research that proves watching images of cute animals can actually lower your heart rate and reduces stress levels.”

Find out more about the channel, which is being curated by Spafax, here.

Will you be watching BA’s new channel?


Tagged British Airways, Paws and Relax, Slow TV, cute, animals, entertainment, fun, media

‘Matter’ app gives photos a futuristic feel

Wednesday, 27th August 2014 at 3:35pm

Matter appA new app lets users alter their photographs by giving them an otherworldly feel.

‘Matter’ offers four model packs, containing 3D objects and structures, which can be edited into pictures.

The embedded elements can be manipulated with shadows, masks, and can even be made translucent or opaque.

Users can also create looping videos of the structures in motion.

Watch 'Matter' in action below or find out more about it here – would you use this innovative new app?



Tagged Matter, app, technology, architecture, photography, editing, clever, creative, innovative

Cardboard sculptures of flying machines

Wednesday, 27th August 2014 at 1:12pm

Cardboard flying machinesAn artist uses cardboard to create intricate sculptures of flying machines.

Daniel Agdag’s steampunk-inspired creations are made only from cardboard and glue – and instead of planning on paper, Agdag works from a mental picture of the machine.

The series of sculptures, called ‘The Principles of Aerodynamics’, is being displayed in the artist’s first solo exhibition in Windsor, Australia.

Take a closer look at the creations here and tell us what you think of them.


Tagged The Principles of Aerodynamics, cardboard flying machines, sculptures, Daniel Agdag, art, design

Fresh Billboards by Greggs

Tuesday, 26th August 2014 at 3:29pm

Fresh BillboardBakery chain Greggs has launched a new range of sandwiches with an innovative outdoor campaign.

To celebrate its new range, Greggs enlisted street artist Hammo to produce a brand new artwork every day of the launch week.

Each ‘Fresh Billboard’ ad was created from scratch in front of a captivated audience, who could guess which sandwich Hammo was drawing and share their ideas on Twitter with #FreshBillboard.

Greggs said: ‘We freshly prepare our sandwiches in each shop every day, so why not make our billboards every day?’

Find out more about the campaign here and tell us if you spotted the billboard.


Tagged Greggs, Hammo, Fresh Billboards, advertising, brand, campaign, outdoor, experiential, art, design, street art

10x10 auction for Article 25

Tuesday, 26th August 2014 at 10:40am

The ShardAs you may know, last year we helped promote the 10x10 exhibition and auction event for architecture charity, Article 25.

This year’s event will be held at Europe’s tallest building, The Shard, and our Senior Account Executive, Kate Stewart, is donating her photography for the cause.

The 10x10 concept brings together 100 artists, designers and architects, and assigns them each a square of London, within a grid of 100 squares.

For 2014, it surrounds The Shard and we look forward to seeing the artworks of the skylines and Bermondsey area.

The event, which is in its fourth year, always has the lively highlight of the auction by Sotheby’s, which will no doubt be particularly special, as it will be held at this prestigious venue.

All proceeds raised will be sent to Article 25’s projects where there is conflict, poverty, or disaster.

For more information on the exhibition, visit the website here.

Kate is also running the Run to the Beat 10k for Article 25 - if you’d like to donate, please visit her fundraising page here.


Tagged 10x10 exhibition, Article 25, The Shard, architecture, charity, London, Sotheby's, Run to the Beat, fundraising

Zootopia

Friday, 15th August 2014 at 9:28am

ZootopiaBjarke Ingels Group has revealed its scheme for ‘Zootopia’, also known as Givskud Zoo in Denmark.

The innovative design disguises its architecture within the topography, providing a playful and freer environment for the animals.

Overhauling the rigid style of most zoos and animal parks, BIG’s scheme uses three zones, each dedicated to a continent, within the doughnut-shaped zoo.

The imaginative features of the continental zones include bamboo cottages in the panda enclosure, a hill of rice fields in the elephant house and savannah craters for giraffes and zebras.

Read more about the fun design here.


Tagged Zootopia, Bjarke Ingels Group, zoo, animal park, fun, creative, architecture, construction, design

How to improve your content marketing

Friday, 15th August 2014 at 9:07am

B2B MarketingB2B Marketing has compiled some great tips about how to hone your content marketing strategy.

The advice focuses on how you analyse results, such as through Google Analytics, and how you can improve your practices.

One tip is to break down your Analytics data into the results that matter, so you can see how well your home page and other traffic-directed pages are performing.

The article also recommends measuring engagement before concentrating on conversions, by thinking about your audience’s needs over your own.

Also, consider tailoring your ‘social’ content to make it ‘share-friendly’ by making it shorter and more visual.

Read the whole article here to find out some more great advice.


Tagged B2B Marketing, content marketing, content, marketing, analytics, social media, blogs, engagement

Spectra lights up the night sky

Thursday, 14th August 2014 at 1:29pm

SpectraA pillar of light in London has commemorated the beginning of World War I.

Spectra, by Ryoji Ikeda, shot up through the night on 4th August to mark the centenary of the War, just as landmarks were dimmed and the final candle in Westminster Abbey was snuffed out.

The installation, located in Victoria Tower Gardens, was part of the Royal British Legion’s ‘Lights Out’ campaign and lit up the night sky for a week.

Take a look at more pictures of Spectra here and let us know what you think.


Tagged Spectra, Ryoji Ikeda, Lights Out, World War I, installation, art, design, creative, light, London

Colourful bird branding for a book festival

Thursday, 14th August 2014 at 1:12pm

Edinburgh International Book Festival brandingTangent Graphic has created branding for the Edinburgh International Book Festival.

Working with illustrator Josh Brill, the consultancy created a series of songbird images, with the strapline ‘let’s talk’.

The colourful illustrations are simple but instantly recognisable, and have been tailored for different parts of the festival – for instance, bright exotic birds are used for the children’s programme.

Read more about the branding here and tell us what you think of the theme.


Tagged birds, branding, campaign, marketing, Edinburgh International Book Festival, Tangent Graphic, Josh Brill, illustration, art, design, creative

Net-a-Porter Live

Thursday, 14th August 2014 at 1:10pm

Net-a-Porter LiveNet-a-Porter is now showing real-time sales as part of its first digital outdoor campaign.

‘Net-a-Porter Live’ is being broadcast on a screen in Canary Wharf, revealing the details of purchases as they are happening.

The live feed will be broadcast on Ocean Outdoor’s The Screen from 11th to the 23rd August.

The luxury brand said: “This is an exciting campaign for Net-a-Porter, marking our first foray into using live content and digital out-of-home. The concept is extremely innovative and showcases our reach as an online shopping destination in the luxury womenswear market.”

Find out more about the campaign here and tell us if you think this would work for other brands.


Tagged Net-a-Porter Live, Canary Wharf, Net-a-Porter, retail, brand, marketing, outdoor, campaign

LEGO Architecture Studio

Wednesday, 13th August 2014 at 2:56pm

LEGO Architecture StudioLEGO is releasing a studio set for designers and architects.

LEGO Architecture Studio, consists of over a thousand pieces – however, unlike ordinary brightly coloured LEGO sets, all of the components are either white or transparent.

LEGO said: “Anyone with an interest in architecture can now create their own LEGO original designs, as well as building mini architectural masterpieces such as the Eiffel Tower and the Trevi Fountain.”

A guidebook, with helpful diagrams and contributions from leading architecture firms, also comes with the set.

Discover more about the new product here – do you think this is a great idea?


Tagged LEGO, LEGO Architecture Studio, architecture, construction, fun, creative

Breath Box

Wednesday, 13th August 2014 at 12:02pm

Breath BoxA cabin covered in mirrors interacts with visitors and its environment.

Breath Box in La Grande Motte is covered with 345 steel flaps, which are hinged so both the wind and visitors can interact with them. The mirrored façade also reflects the sea.

Designed by NAS Architecture, the cabin has been created for the Festival des Architecture Vives.

Find out more about the Breath Box here and let us know what you think of the design.


Tagged Breath Box, cabin, pavilion, architecture, constructino, design, NAS Architecture, creative

Tic Tac ads recreate retro games

Tuesday, 12th August 2014 at 3:25pm

Tic Tac adsThe latest Tic Tac advertising campaign uses retro video games as inspiration.

The campaign, devised by Miami Ad School/ESPM, recreates games such as Pac-Man and Snake using coloured Tic Tac mints against a black backdrop.

The colourful print posters inject a touch of fun into the Tic Tac brand, which is owned by Ferrero.

Take a look at all of the posters here and let us know what you think of the creative ads.


Tagged Tic Tac, advertising, brand, campaign, Miami Ad School, posters, video games, fun, clever, creative

‘Mind-bending’ geometric art

Tuesday, 12th August 2014 at 1:35pm

Geometric artA French artist creates art that only ‘makes sense’ at one point of view.

Georges Rousse creates three-dimensional geometric artworks, which consist of several separate components arranged around a space.

From most perspectives, the art looks like a collection of parts – but at just the right angle, it fits together like a seamless painting.

Rousse takes a single photograph of the art at this perfect perspective, challenging audiences to work out how it really comes together.

Take a closer look at the art here and tell us what you think of it.


Tagged Geometric art, Georges Rousse, perspective, art, installation, design, clever, creative

Floating hotel offers purest view of Northern Lights

Friday, 8th August 2014 at 1:17pm

Krystall HotelA floating hotel is set to offer the purest view of the Aurora Borealis, also known as the Northern Lights.

The 5-star Krystall Hotel will be the first of its kind in Europe and will be in the Norwegian fjords, as far away from light pollution as possible.

The snowflake-shaped hotel, which was designed by Dutch Docklands, has been described as an environmentally ‘scarless development’ and its glass roof will ensure guests will get the very best view of the Lights.

Take a closer look at the Krystall Hotel here and tell us what you think of it.


Tagged Krystall Hotel, floating hotel, Dutch Docklands, Northern Lights, Aurora Borealis, Europe, innovative, architecture, construction, design

1 2 3 4 5 72