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Online media streaming up nearly 400%

Wednesday, 29th October 2014 at 4:34pm

Online media streamingNew figures from Adobe have shed light on the latest online streaming trends, revealing that online TV video consumption has risen by 388%.

Using smart devices to watch videos is on the rise, with over a quarter of online viewing taking place on a smartphone or tablet.

However, desktop is still king, with Adobe finding that videos that reach 25% completion on a desktop computer are three times more likely than on a smart device to reach 75% completion.

Read more about the research here.


Tagged Adobe, research, study, online, media, streaming, smart, technology, video, digital

Argos ‘Get Set Go’ campaign targets commuters

Wednesday, 29th October 2014 at 12:18pm

Argos bubbles gameArgos has given commuters the chance to win bundles of prizes by playing its interactive multiplayer game.

The game, which was developed for the Motion@Waterloo indoor screen, lets four commuters at a time pop giant, high-definition bubbles on the 40m screen.

Players use their smartphones to play the game, which uses a dynamic queuing system and real-time smartphone-to-screen connections.

Find out more about the campaign here and let us know what you think.


Tagged Argos, Get Set Go, experiential, innovative, technology, interactive, game, fun, creative, marketing

Waterstones releases interactive Halloween game

Tuesday, 28th October 2014 at 3:59pm

Blogger MysteryBook chain Waterstones has released an interactive online horror game for Halloween.

‘Blogger Mystery: The Descendants’ puts a 21st Century spin on a haunted house story, by following five bloggers as they stay in a spooky manor.

Players can follow the bloggers’ posts as they fall victim to an ‘unknown horror’ and also take a look at @mysteryclues on Twitter to try to gather evidence.

Any online sleuths who correctly work out the mystery will win a £50 book token from Waterstones.

Find out more about the game, which ends on Halloween, here.


Tagged Waterstones, Blogger Mystery, Halloween, innovative, interactive, online, social media, game, fun

Kit Kat unveils fun new advert

Tuesday, 28th October 2014 at 9:51am

SplactorKit Kat’s new advert offers an interesting explanation for its new product by introducing the world’s first ‘splactor’, or ‘split actor’.

The spot follows ‘Martin Mahogany’ on a film set as he plays two characters at the same time, with each half of his body in different costume and makeup.

To achieve his ambitious performances, he physically turns around to switch character, delivering his lines with utmost seriousness.

As the world’s first ‘splactor’, Martin is happy to take the credit for Kit Kat’s new Chunky Double Caramel bar, which takes a similar approach with two contrasting fillings.

Watch the ad below and tell us what you think of it.



Tagged Kit Kat, splactor, advert, advertising, marketing, fun, clever, product, brand, video

How effective is Out of Home advertising?

Monday, 27th October 2014 at 4:28pm

Out of Home adNew research has discovered the effect of Out of Home (OOH) advertising, finding that 79% of consumers take action after seeing an OOH advert.

Future Foundation’s study also revealed that 62% of consumers who are most engaged with smart devices immediately looked online for more information after viewing an OOH ad.

Digital OOH ads drove the bulk of the responses and were found to be particularly successful when they rewarded interaction by offering prizes.

Find out more about the research here and tell us what kinds of OOH ads you respond to.


Tagged advertising, marketing, research, technology, digital, innovative, OOH ads, consumers

A pop-up restaurant on a frozen river

Monday, 27th October 2014 at 1:02pm

RAW:almondA British design studio is going to build a pop-up restaurant on the surface of a frozen river.

OS31 won a competition to build the RAW:almond restaurant in Canada, where it will sit between the Assiniboine and Red River.

Designed for Winnipeg’s annual winter festival, the restaurant will be made from metal scaffolding and shaped like an ‘x’ to represent the crossing of the rivers.

RAW:almond will open to the public on the 22nd January and you can read more about the pop-up here.


Tagged RAW:almond, OS31, pop-up restaurant, installation, construction, creative, fun, design

Striking posters depict principles of design

Friday, 24th October 2014 at 12:24pm

Principles of Design postersA graphic designer has immortalised the ten principles of design in striking three-dimensional posters.

Efil Türk layered coloured paper in geometric patterns on a matte grey background and added a description below each artwork.

The principles of design include balance, hierarchy, and emphasis, and help make a good piece of work great.

You can see all of the posters here and tell us which is your favourite.


Tagged principles of design, Efil Türk, posters, art, paper art, design, visual, creative, fun

Kaleido Wall transforms Sydney Opera House

Thursday, 23rd October 2014 at 4:36pm

Kaleido WallVisitors to the Vivid Sydney event in Australia saw the Opera House in a whole new perspective, thanks to the Kaleido Wall 1.0.

The Kaleido Wall, by Vin Rathod, is a four-feet deep wall covered in a lattice of mirrored panels, which reflect their surroundings.

Located on Sydney Harbour, the wall reflects Sydney Opera House and transforms it into a colourful mosaic.

Take a look at Kaleido Wall here and tell us what you think.


Tagged Kaleido Wall, Vin Rathod, installation, sculpture, art, design, Sydney Opera House, creative, fun

‘Your Life’ project shows how Earth has changed

Thursday, 23rd October 2014 at 12:04pm

Your Life on EarthThe BBC has launched a personalised dashboard showing how the world has changed since you were born.

As part of the new BBC Earth digital offering, the ‘Your Life on Earth’ dashboard visualises data on how humanity and the planet have changed since the user’s birth.

The graphics can be shared individually or as a whole across social media.

BBC Earth editor, Matt Walker, described the new site as ‘an incredibly rich destination for natural history and everyone with a curious mind and an interest in the world around them’.

Find out more about the new platform here and tell us if you’ll be trying it out.


Tagged Your Life on Earth, BBC Earth, online, digital, technology, environment, social media, innovative

Fashion brand creates baloon selfies

Wednesday, 22nd October 2014 at 5:04pm

SelfiebrationAn American fashion brand is celebrating its 20th birthday with a ‘#Selfiebration Machine’.

Old Navy is encouraging tweeters to tweet a selfie and a birthday wish with #Selfiebration.

The company will be displaying the machine in New York and Los Angeles, where tweeters can see their pictures blown up with balloons.

Watch the machine in action below and tell us what you think of the concept.



Tagged Old Navy, #Selfiebration, social media, experiential, marketing, public relations, Twitter, innovative, fun, creative

The Situation Room

Wednesday, 22nd October 2014 at 1:29pm

The Situation RoomAn architect has created a multisensory installation out of pink perforated aluminium.

Marc Fornes’ ‘The Situation Room’ has been formed out of twenty spherical panels of aluminium, which have been constructed into a continuous membrane by using Boolean maths.

This gives the curved structure tunnels and niches for visitors to move through, accompanied by the resonant sounds engineered by sound artist Jana Winderen.

The immersive installation is based in the Storefront for Art and Architecture in New York, where it will be open to visitors until the 21st November.

Take a closer look at The Situation Room here and let us know what you think of it.


Tagged The Situation Room, Marc Fornes, Jana Winderen, sculpture, structure, installation, art, design, architecture

The North Face surprises shoppers with vanishing floor

Tuesday, 21st October 2014 at 2:25pm

The North FaceOutdoors brand The North Face has given its customers a new challenge with its pop-up shop in South Korea.

Known for representing exhilarating outdoor sports, the company surprised unsuspecting shoppers by slowly removing the floor from underneath their feet.

The customers had to grab hold of the wall, which was covered in rock-climbing holds, but a greater challenge awaited them in the form of an item of North Face clothing and a countdown timer.

Watch the video below to discover the outcome of the challenge and tell us what you think of the stunt.



Tagged The North Face, stunt, experiential marketing, pop-up shop, retail, creative, brand, campaign

A mountain lodge designed as a silver cube

Monday, 20th October 2014 at 5:05pm

Kežmarské HutArchitects have devised a futuristic lodge in the shape of a cube balancing in the mountains.

Atelier 8000 has entered its design, which would be built in the High Tatra Mountains in Slovakia, to an international competition.

The silver cube would be almost camouflaged in the winter months, thanks to its reflective tiles (which are made of aluminium, glass, and photovoltaics).

The design, called the ‘Kežmarské Hut’, would be completely off the grid and could be occupied throughout the year.

Find out more about the lodge here and tell us if you would like to stay in the ethereal cube.


Tagged Kežmarské Hut, Atelier 8000, architecture, construction, building, innovative, sustainability, design

How our brains ‘see’ logos

Monday, 20th October 2014 at 1:37pm

How Your Brain 'Sees' a LogoAn infographic reveals why we subconsciously make associations between logos and the brands they represent.

The chart, by Logo Maker, shows how our brains perceive a logo and how this impacts our decision-making.

It uncovers the parts of our brains that reacts to logos, such as the ventral medial frontal pole (which activates for brands we like), and how certain logos can change our behaviour.

See the whole infographic here.


Tagged logos, branding, psychology, infographic, marketing, advertising, clever, science

Eerie dioramas produced by 3D printing glitches

Friday, 17th October 2014 at 3:46pm

DioramaAn artist produces eerie dioramas by deliberately glitching the 3D printing process.

Mathieu Schmitt creates dark, snowy scenes with objects, such as benches, lampposts, and cars, which are intentionally imperfect.

The objects are the result of corrupted 3D model data, giving them misshapen or distorted features.

Schmitt then places the objects into black cubes, which block nearly all natural light, and then illuminates the odd features for a beautiful, yet unsettling, effect.

See more of his work here and tells us what you think of it.


Tagged Glitched, Mathieu Schmitt, art, design, 3D printing, clever, creative, technology, innovative

Stirling Prize winner revealed

Friday, 17th October 2014 at 12:07pm

Everyman TheatreThe new Everyman Theatre in Liverpool has won the RIBA Stirling Prize 2014.

Haworth Tompkins' winning project replaces the original Everyman Theatre, which was in a state of disrepair, with a new and sustainable building that recognises its heritage.

Stephen Hodder, RIBA President, said: “Complementing beautifully with the surrounding listed buildings, it is a ground-breaking example of how to build a daring, bold and highly sustainable large public building in a historic city centre.”

The award, which is given to the best building of the year, is now in its nineteenth year.

Find out more about the winner here.


Tagged RIBA Stirling Prize, Haworth Tompkins, Everyman Theatre, architecture, construction, building, awards, RIBA

The Top Colour Trends of 2014

Thursday, 16th October 2014 at 3:15pm

Colour TrendsShutterstock has released a new infographic revealing the colour trends that have dominated 2014 so far.

The infographic uses data from Shutterstock’s downloads to analyse which colours have been the most popular this year.

Green has been on the rise, with an 81% increase in downloads, thanks to events like the World Cup, where most photos featured either grass pitches or the Brazilian flag.

The infographic also examines colours by countries and continents, with green and blue dominating North America, red and orange rising in popularity in Africa, and pink making a statement in Russia and China.

Take a look at the whole infographic here and tell us your favourite colour of the year.


Tagged Colour Trends, Shutterstock, colour, design, images, art, photography, creative, technology

Nestlé develops natural edible ink

Wednesday, 15th October 2014 at 4:16pm

SmartiesNestlé has developed an edible ink suitable for inkjet printing.


The ink, produced by Nestec (the brand’s R&D arm), could be used in the food and medical industry, with applications including logo printing, decorative messaging, and labelling.

Nestlé’s ink is based on familiar and natural ingredients, as opposed to the artificial materials often used in edible inkjet printing, and has been tested on Smarties.


Read more about the innovation here and tell us what you think.


Tagged Nestle, innovative, technology, food, edible ink, research and development, fun, science, invention

How does multi-screening affect advertising?

Wednesday, 15th October 2014 at 1:17pm

AdvertisingNew research reveals that television viewers pay more attention to advertising if they multi-screen during ad breaks.

The study, by Thinkbox, showed that multi-screeners could recall two ads from the previous fifteen minutes of viewing, compared to the average of 1.9 ads by other viewers.

The research also revealed that the longer someone watches television, the more ads they can remember, with 66% of viewers able to recall an ad after watching for two hours or longer, compared to just 58% watching for less than half an hour.

Find out more about the research, which also looked at the importance of social TV, here.


Tagged multi-screening, advertising, technology, marketing, innovative, social media, television, research

An installation of 100 colours

Tuesday, 14th October 2014 at 11:40am

100 coloursAn artist has created a colourful installation from nearly two thousand strips of fabric.

Emmanuelle Moreaux’s ‘100 Colours’ is an outdoor installation made from 1875 strands of fabric which were individually hand-dyed and layered in lines.

Hanging in blocks of colour, the fabric sways and flutters in the breeze, adding a light texture to the urban Shinjuku Central Park.

See 100 Colours in action here and tell us what you think of it.



Tagged 100 colours, Emmanuelle Moreaux, installation, colour, creative, art, design

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