T: 020 7831 2225

F: 020 7831 1408

E: info@thinktank.org.uk

Blog

Keep up to date with our blog entries on:

TwitterLinked inFacebookYou Tube      or,      Bookmark and Share

Art that uses mirrors to reflect its true image

Thursday, 18th September 2014 at 4:43pm

Anamorphic artA late Renaissance art form is making a comeback and Bored Panda has collected some of the best results.

Mirror anamorphosis is an artistic technique that uses distorted mirrors placed on an abstract image, transforming the details into a recognisable picture.

The examples, by a range of artists, include a rocky seascape transformed into author Jules Verne and a circular pattern reflected as an eye.

Take a look at the collection here and tell us which is your favourite.


Tagged anamorphic art, art, design, anamorphosis, creative, clever, Bored Panda, illustration, sculpture

eBay reveals Christmas Tracker tool for brands

Thursday, 18th September 2014 at 12:06pm

eBay has introduced a new tool to help advertisers make the most of the run-up to Christmas.

The online retailer’s ‘Christmas Tracker’ uses data from last year’s Christmas shopping period to calculate the peak influence windows for brands across different categories, including ‘Toys and Games’, ‘Consumer Electronics’, and ‘Clothes, Shoes and Accessories’.

Phuong Nguyen, eBay Advertising UK Director, said: “to be most effective this Christmas, advertisers need to think beyond Black Friday and Cyber Monday, and plan at a category level.”

Find out more about eBay’s Christmas Tracker here.


Tagged eBay, retail, ecommerce, brand, advertising, marketing, Christmas, innovative, online, technology

Building awareness for a technology company

Wednesday, 17th September 2014 at 9:45am

useMangoEntrepreneurial London-based technology company useMango Limited worked with The Think Tank PR team to announce its game-changing software test automation tool.

It was looking for a B2B PR agency to help create awareness of its innovative tool to support automated software testing and to demonstrate the benefits that comprehensive test automation can bring.

Finding faults in software early saves time and money, and improves quality. useMango Ltd’s software test automation tool, useMango™, which launched at Oracle OpenWorld, was a result of a fresh look at the test automation technologies and methods in use.

Through a series of press announcements, The Think Tank helped generate a buzz within the technology community.

The announcements not only focused on the evolution of the test automation tool, but on the company’s channel strategy and the business drivers behind the innovation.

We secured an interview with the respected industry publication Computer Business Review, as well as securing coverage in both the IT channel press and the broader technology media outlets.

The founders of the company are now working with The Think Tank on a second campaign for useMango’s founding partner, Infuse Consulting Limited.

To date this has included a messaging workshop, exhibition support, and design work, along with press relations support.


Tagged The Think Tank, PR, technology, useMango, Infuse Consulting, press, media

Smoke photographs reveal familiar shapes

Tuesday, 16th September 2014 at 3:53pm

Smoke photographyA photographer spent three months taking thousands of photographs to capture the beauty of smoke.

Thomas Herbrich took 100,000 photographs in his pursuit to catch the familiar shapes that cigarette smoke can swirl and twist into, such as flowers or human figures.

His series ‘Smoke’ is a selection of just twenty of these pictures, which he created with a flash duration of just 1/10000 sec in order to capture the fleeting shapes.

Take a look at the collection here and tell us what you can see in the smoke.


Tagged Smoke, Thomas Herbrich, photography, art, pictures, creative, clever, innovative

A giant billboard made of cake

Tuesday, 16th September 2014 at 2:37pm

Mr Kipling billboardMr Kipling’s new outdoor campaign includes a world first: a giant billboard made entirely of cake.

The billboard uses the strapline ‘Life is better with cake’ to advertise the largest UK baked goods brand, against a backdrop of 13,360 individual cakes.

Located at Westfield London, the billboard was on display for eight hours - after which, the cakes were handed out to the public.

See more of the billboard here and tell us if you were lucky enough to take part in the giveaway.


Tagged Life is better with cake, Mr Kipling, billboard, experiential, outdoor, brand, campaign, advertising, marketing, fun

Artists create abstract idents for BBC Four

Friday, 12th September 2014 at 4:36pm

Sebastian Buerkner - BBC Four IdentA group of Turner Prize artists has created idents for BBC Four’s new abstract season.

‘BBC Four Goes Abstract: When Art Broke Free’ sees original idents by Laure Prouvost, John Smith, Sebastian Buerkner, and James Richards aired in between programmes.

Each artist takes inspiration from a different aspect of television, with Prouvost, Buerkner, and Smith deconstructing the traditional BBC Four ident, and Richards using ‘nostalgic and grainy’ filmic techniques.

The four idents will continue to be used after the ‘When Art Broke Free’ season and you can take a look at them here - tell us which one is your favourite.


Tagged BBC, art, design, abstract, television, film, BBC Four Goes Abstract: When Art Broke Free, innovative, creative, Turner Prize

Is social media the best channel for B2B marketing?

Friday, 12th September 2014 at 10:31am

B2B marketing and social mediaA new study has revealed that 79% of B2B marketers believe that social media is the most effective channel for marketing.

The research also showed that 38% would spend any extra budget on social media, but mobile marketing is yet to catch up with the enthusiasm for social (those surveyed put only 7% of their budget towards mobile).

B2B marketers’ top priorities, challenges, and digital skills are also covered in the research, which sheds light on some surprising facts.

The study was carried out by Omobono, Circle Research, and The Marketing Society; you can see the whole infographic here.


Tagged B2B marketing, social media, marketing, digital, infographic, research

ArcKit: a flexible modelling system

Thursday, 11th September 2014 at 3:56pm

ArcKitAn architectural kit allows you to create physical and digital models in a modular design.

ArcKit consists of nearly 400 pieces (with 25 unique components) which click together and can be built on the kit’s grid.

The angular pieces let users build intricate designs with the simple elements, which include ‘arckitexture’ adhesive sheets, on which digital elements (such as wall and flooring patterns) can be printed before being fixed to the design.

The set uses a scale of 1:48 for easy conversion to imperial measurements and is complemented by ArcKit Digital, which can recreate physical projects in Trimble software.

Find out more about ArcKit here or see it in action below - tell us what you think of the kit.



Tagged ArcKit, architecture, modelling, kit, set, construction, digital, Trimble, innovative, creative

Fun paintings reveal how animals get their patterns

Thursday, 11th September 2014 at 1:50pm

Ricardo Solis paintingsA series of playful paintings imagines how animals acquire their distinctive details, such as feathers, patterns, or skin.

Mexican artist Ricardo Solis creates illustrations that show miniscule humans sculpting or painting the animals, giving them charm by showing them part way through the process.

His paintings include black ribbons being draped over a still-white zebra, a bear being knitted its fur, and an elephant being sculpted from stone.

See more of Solis’ creations here and tell us which is your favourite.


Tagged Ricardo Solis, paintings, illustrations, animals, fun, art, design, creative

Endless City: a skyscraper metropolis

Wednesday, 10th September 2014 at 5:07pm

Endless CityAn architecture firm has unveiled a design for a skyscraper accommodating an entire city.

SURE Architecture’s ‘Endless City’, which won a SuperSkyScrapers Award, would be constructed in London and continue the city’s trend of building upwards.

The firm used the competition’s brief of ‘inspirational typology for a high-quality organic skyscraper concept to be used as a tech city’ for its design.

The 300-metre plan incorporates a pair of irregular ramps that spiral up around the skyscraper, which allows more levels to be added to the tower.

Accommodating residences, leisure facilities, businesses, and schools, Endless City would even have its own ecosystem.

Take a closer look at the design here and let us know what you think.


Tagged SURE Architecture, Endless City, architecture, construction, design, London, skyscraper, innovative

Moleskine’s new range digitally saves handwriting

Tuesday, 9th September 2014 at 5:16pm

Moleskine LivescribeNotebook manufacturer Moleskine has revealed its latest range, which can ‘back up’ handwritten notes as digital text.

Moleskine worked with Livescribe to create the new notebooks, which incorporate a smartpen and use Livescribe paper.

The special paper is covered in dots, which allow the smartpen’s camera to track your writing, sending the information on to be converted through the Livescribe app.

This technology complements Moleskine’s traditional style in the new range, which still uses the ribbon, elastic closure, and luxury cover associated with the brand.

Find out more about the new product here and tell us what you think of it.


Tagged Moleskine, Livescribe, notebook, technology, writing, creative, clever, product

Bus stops become tweet-activated vending machines

Tuesday, 9th September 2014 at 4:27pm

Tweet to EatFamous snack brand Walkers has introduced tweet-activated vending machines to London bus stops, in the latest phase of its ‘Do Us A Flavour’ campaign.

The campaign, which initially sourced crisp flavour suggestions from the public back in January, introduces the six finalists to the public through the vending machines.

Accompanied by short films starring Gary Lineker, Walkers’ brand ambassador, the bus shelters give out crisps when members of the public tweet @Walkers_busstop.

The flavours include ‘Chip Shop Chicken Curry’, ‘Pulled Pork in a Sticky BBQ Sauce’, and ‘Cheesy Beans on Toast’, and will be on the streets of London until the 11th of September.

Find out more about the campaign here and tell us if you’ve picked up a packet.


Tagged Walkers, Tweet to Eat, Do Us A Flavour, Twitter, Gary Lineker, outdoor, marketing, experiential, brand, campaign, social media

'Artistect' combines fine art with architecture

Friday, 5th September 2014 at 4:24pm

Illustrator Federico BabinaArtistect has continued his examination of architecture by ‘mashing up’ art with famous buildings.

‘Artistect’ is a series of 25 illustrations which combine celebrated paintings with well-known architecture, highlighting similar styles or creative approaches, such as Tadao Ando’s structures in a Giorgio de Chirico picture.

Babina said of his work: “these images are a metaphor for an imagined and imaginary dialogue between creative minds.”

Take a look at the whole series here and let us know your favourite pictures.


Tagged Federico Babina, Artistect, architecture, art, design, illustration, creative, clever, construction

Barclaycard reveals first ‘Contactless Donkey’

Friday, 5th September 2014 at 12:34pm

Dillon the DonkeyBlackpool donkeys have taken a pioneering step - thanks to Barclaycard, they can now receive contactless payments.

After years of lost revenue (as many families don’t take cash onto Blackpool Beach), Dillon the donkey is now the world’s first contactless payment pack-animal.

Mark Ineson, owner of Real Donkeys tour company, approached Barclaycard with his dilemma.

The organisation came up with a unique saddle for Dillon, which can scan debit and credit cards via touch - making him one of only 300,000 contactless payment points in the UK

Read more about Barclaycard’s scheme here and tell us what you think of ‘Contactless Donkeys’.


Tagged contactless payments, Barclaycard, Contactless Donkey, innovative, business, marketing, fun, clever, Blackpool

LEGO House

Thursday, 4th September 2014 at 4:36pm

LEGO HouseA LEGO House designed by BIG has begun construction.

The structure, which is being built in Billund, Denmark, is inspired by the versatility of the LEGO brick and incorporates coloured LEGO in parts of the building.

The tourist attraction, which hopes to attract 250,000 annual visitors, will include a gallery, a café, and a ‘unique’ LEGO store.

Watch the concept video below and tell us what you think of it.



Tagged LEGO House, LEGO, Denmark, Bjarke Ingels Group, architecture, construction, design, fun, creative

A unique flowing staircase

Wednesday, 3rd September 2014 at 3:36pm

Sloping staircaseA unique staircase flows through a home as one structure over two levels.

The staircase by Arquitectura en Movimiento Workshop consists of sleek wooden slats that are built into the wall of the apartment.

The stairs slope downwards to provide the lower set of steps where they attach to the opposite wall, creating a sweeping, natural motion.

Providing lighting and ventilation to the apartment, the staircase was devised as a sculpture and centrepiece to the residence.

Take a closer look at the staircase here and tell us if you would like this in your home.


Tagged staircase, Arquitectura en Movimiento Workshop, architecture, construction, interiors, design, innovative

An indoor skatepark under Waterloo station

Wednesday, 3rd September 2014 at 10:24am

House of VansAn underground skatepark has opened beneath Waterloo station.

House of Vans London’ covers five tunnels under the London Underground station and is the city’s only indoor skatepark.

The location also holds a public gallery, bars, and a music venue, with four art studios being leased free of charge to encourage local creative talent.

‘House of Vans London’ is also affiliated with three local charities and you can see more pictures of it here.

Let us know what you think of the construction.


Tagged House of Vans London, Waterloo, underground, skatepark, construction, creative, art, clever, fun

A floating concept studio for writers

Tuesday, 2nd September 2014 at 4:41pm

House of WritingAn architecture firm has devised a ‘floating’ studio to help writers unleash their creativity.

Blank Studio’s ‘House of Writing’ in Switzerland would be held to metal 'trees' with cables, giving the studio its floating effect.

The three-level design is covered in ‘satin-etched, translucent glass and stainless steel’, which adds to its etherealness in the heart of the Alps.

Find out more about the concept here and let us know your thoughts.


Tagged House of Writing, concept studio, architecture, design, construction, writing, Blank Studio

Laser-cut paper art inspired by architecture

Tuesday, 2nd September 2014 at 12:33pm

Eric Standley laser cut paper artAn artist creates intricate paper sculptures inspired by architecture.

Eric Standley’s ‘stained glass windows’ are stacks of paper, which are individually laser-cut into beautiful patterns.

Inspired by Gothic and Islamic architecture, Standley’s pieces take months to complete, from planning to assembly.

The Virginia-based artist’s complex structures have been compared to mandalas, which are geometric patterns that represent the infinity of the cosmos.

See more of Standley's work here and tell us what you think of the art.


Tagged Eric Standley, laser cut paper, architecture, design, art, mandala, sculpture, creative, clever

Yerka Project: the ‘unstealable’ bike

Friday, 29th August 2014 at 5:01pm

Project YerkaThree engineering students from Chile have created an ‘unstealable’ bike.

The students, who have named their idea ‘Yerka Project’, use a surprisingly simple way of securing the bike: by using its own frame.

Yerka Project’s middle pipe divides and attaches to the removable seat, forming a lock – all that it then needs is to be fastened to a post .

The prototype locks with a key, though the team are working on variations of the bike that can lock with combinations.

The team came up with their idea after one of them was targeted twice by bike thieves.

Find out more about the unstealable bike here or watch the video below – do you think it’s a good idea?



Tagged Yerka Project, unstealable bike, technology, design, fun, clever, transport

1 2 3 4 5 73