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Study reveals factors behind consumer receptiveness

Friday, 21st November 2014 at 4:57pm

YuMe's Pursuit of AttentionLocation is one of the most important drivers of consumers’ responses to advertising, according to new research.

The study by YuMe found that people are more receptive when shown an ad in a public place or on a mobile device.

It also looked at the attention that participants gave to ads and how mood and other factors influence this.

The research consisted of over ten thousand participants, including seven thousand video viewers.

Find out more about the research here.

Tagged YuMe, research, consumers, advertising, marketing, mobile, study, technology, brands

The Greatest Awards on Earth returns in style

Friday, 21st November 2014 at 4:19pm

B2B AwardsLast night saw the return of the B2B Marketing Awards and the evening was a great success.

Held at the Honourable Artillery Company (HAC) in London, the Awards sold out for the first time - a reflection of the number of excellent nominations received.

The venue was transformed into a circus, complete with fire-eaters, stilt-walkers, jugglers, and acrobats, while fairground mirrors greeted guests as they entered the reception area.

After a delicious three-course meal, host and comedian Romesh Ranganathan entertained everyone during the awards ceremony, which saw over fifty trophies handed out.

We were proud to organise and sponsor the event once again, and we hope everyone had a brilliant time.

Read more about our work for the Awards here.

Tagged Greatest Awards on Earth, B2B Marketing, B2B Marketing Awards, awards, marketing, PR, advertising, Romesh Ranganathan

A three-dimensional ‘pixellated’ installation

Wednesday, 19th November 2014 at 2:47pm

Many Small CubesAn architect has created a carefully balanced installation made of aluminium cubes.

Sou Fujimoto’s ‘Many Small Cubes’ has a three-dimensional pixellated effect, with the different sized cubes stacked, suspended, and balanced into a towering form.

The centre of the installation is hollow, encouraging the public to explore ‘Many Small Cubes’ from its interior.

The installation has been created for the FIAC art fair in Paris.

Take a closer look at the installation here and let us know what you think.

Tagged Sou Fujimoto, Many Small Cubes, installation, sculpture, art, design, creative, clever, fun, architecture

Paddington’s Britain campaign

Wednesday, 19th November 2014 at 8:25am

Paddington's BritainVisitBritain wants tourists to ‘see Britain through Paddington’s eyes’ as part of its marketing campaign.

The ‘Britain is Great’ campaign has teamed up with the new Paddington Bear movie and is encouraging tourists to take selfies using the hashtag #PaddingtonsBritain.

Campaign branding has also been placed in the film itself, with VisitBritain’s marketing director Joss Croft saying: “the film demonstrates the warm welcome that Britain delivers to all our visitors - albeit in this case an ursine Peruvian”.

Find out more about the campaign here and tell us if you’ll be seeing the movie.

Tagged VisitBritain, Paddington, movie, marketing, advertising, tourism, creative, campaign, brand

Nine basic principles of responsive design

Monday, 17th November 2014 at 12:10pm

Responsive designA collection of fun minimalist gifs demonstrates nine principles of responsive web design.

The gifs, created for Froont Blog, show how web content reacts to design elements, like flow, relative units, and breakpoints, through dynamic comparisons.

The blog also considers the advantages and disadvantages of webfonts and system fonts, bitmaps and vectors, and responsive and adaptive design.

Take a look at all the gifs here and let us know what you think.

Tagged responsive design, web design, graphics, gifs, creative, digital, technology, fun, design

Digital flowers that bloom when approached

Friday, 14th November 2014 at 3:51pm

Digital flower installationA former factory has been transformed into a reactive digital installation of flowers that bloom when a viewer walks up to them.

The installation, by teamLab, covers four inner walls of the factory in Japan.

The digitally rendered flora blooms and explodes into petals when a visitor approaches the walls, filling the dark room with colour.

The flowers are rendered in real time and refreshed every hour.

Take a closer look at the installation here and tell us what you think.

Tagged installation, teamLab, digital, technology, art, design, flowers, creative, fun

Study shows consumers expect mobile-optimised sites

Friday, 14th November 2014 at 1:50pm

Mobile studyNew research shows that consumers expect websites to be optimised for mobile.

The study, by the Internet Advertising Bureau (IAB) and Kantar Media, reveals that 69% of UK adults describe using a non-optimised site as ‘frustrating’ and that 81% of smartphone users access the internet via their phone on a daily basis.

The research also highlights the importance of mobile in consumers’ online journey - half of those surveyed make a purchase via their phone on a monthly basis and nearly half use smartphones to research products.

Traditional media also plays a part in this, with 59% of respondents being encouraged by forms including television and print, to find out more information about a product or service.

Read more about the study here.

Tagged study, research, smartphone, mobile, consumer, technology, online, digital, marketing

Colourful minimalist posters for a wine brand

Thursday, 13th November 2014 at 1:19pm

Bordeaux Wines adA new series of print ads for a wine brand uses simple but clever imagery for a striking campaign.

The adverts for Bordeaux Wines use silhouettes of wine bottles against colourful backgrounds, reminiscent of retro French posters.

The posters include a bottle that has taken root in the ground and a bottle transformed into a telescope looking at the stars.

Take a look at the rest of the adverts here and tell us what you think.

Tagged Bordeaux Wines, posters, adverts, advertising, brand, marketing, campaign, art, design, creative

The Pantone Hotel

Tuesday, 11th November 2014 at 10:04am

Pantone HotelA Pantone Hotel has opened in Belgium, dedicated to all things colour.

The hotel is part of the Pantone Universe campaign, which has seen the company branding products with colours and their associated Pantone codes.

Decorated with Pantone paintings, furniture, and fixtures, the Hotel’s design was put together by Olivier Hannaert, Michel Penneman, and Victor Levy.

Take a closer look at the Pantone Hotel here and tell us if you’d stay there.

Tagged Pantone Hotel, Pantone, Olivier Hannaert, Michel Penneman, Victor Levy, architecture, interior design, creative, design, hotel

Monty the Penguin

Tuesday, 11th November 2014 at 9:59am

John Lewis Monty the Penguin adJohn Lewis has continued its series of heartwarming Christmas adverts with Monty, a lonely penguin.

The TV spot sees a little boy taking his best friend Monty on trips, gradually noticing that he’s looking wistful on the run-up to Christmas and deciding to give him the present he deserves.

Last year’s John Lewis ad was ‘The Bear & The Hare’, soundtracked by Lily Allen.

Watch Monty the Penguin below and let us know if you think the advert spreads festive cheer.

Tagged Monty the Penguin, John Lewis, advertising, advert, Christmas, marketing, television, fun

‘Paris/New York’: a celebration of the cities

Monday, 10th November 2014 at 3:42pm

A charming new airline advert contrasts two famous cities, revealing their incredible similarities.

‘Paris/New York’ advertises BA’s Open Skies service (which flies between the two cities) using a simple but hypnotic split-screen, comparing architecture, street art, food, and many more cultural similarities and differences.

The advert covers the usual clichés (the Eiffel Tower versus the Statue of Liberty), but it also gives an insight to the everyday lives of Parisians and New Yorkers.

Watch the advert below and tell us what you think.



Tagged Paris/New York, Open Skies, BA, advert, advertising, brand, video, travel

Stunning paintings made with fire

Monday, 10th November 2014 at 1:35pm

A French-Canadian artist creates stunning paintings from fire and smoke.

Steve Spazuk uses candles and industrial lighters to brush flames against his canvas, leaving strokes of soot behind.

He then uses a range of instruments, including brushes, to shape the smoke into striking and ethereal pictures.

Spazuk’s work includes haunting works of faces and birds, with residual soot framing them against the white backgrounds.

See the artist in action below and let us know what you think of his work.



Tagged Steve Spazuk, art, artist, fire paintings, creative, innovative, clever, design

Digital mosaic recreates WWI soldier’s portrait

Friday, 7th November 2014 at 4:35pm

A photograph of a British Army private killed during World War One has been recreated as a digital mosaic.

The mosaic of Pte James Beaney is made of more than 30,000 images of people taken at recent commemorative events, and of original pictures from the War.

The work was devised by artist Helen Marshall, who chose the soldier for his everyman face and because he looked directly at the camera.

Take a closer look at the mosaic here and let us know what you think.


Tagged digital, mosaic, art, creative, World War One, BBC, photography, crowdsourcing

Number of Internet users reaches three billion

Friday, 7th November 2014 at 11:34am

The number of Internet users around the world has reached three billion - a record 41% of the world’s population.

The research from We Are Social’s Digital Snapshot highlighted the impact of mobile penetration on the statistics, finding that around 80% of the two billion active social media accounts are accessed on mobile.

We Are Social said: “Mobile continues to register impressive growth around the world too, with GSMA Intelligence registering almost one million new unique users every day since our last report - that’s more than eleven new users every second.”

Find out more about the new study here.


Tagged social media, internet, digital, technology, We Are Social, Digital Snapshot

A ‘selfie-compatible’ giant sculpture

Wednesday, 5th November 2014 at 2:02pm

A giant appears to be crawling out from underground in Budapest’s Széchenyi Square, thanks to artist Ervin Loránth Hervé.

The innovative sculpture, called ‘Feltépve’ (‘ripped up’), is made of grey polystyrene and looks as though he’s pulling up the grass in order to escape.

Designed for the Art Market Budapest, the temporary installation is described as ‘selfie-compatible’, with visitors encouraged to take photos of themselves with the sculpture and share them on social media.

Find out more about Feltépve here and tell us if you’d grab a selfie with it.

Tagged Ervin Loránth Hervé, Feltépve, installation, sculpture, art, design, creative

The most socially influential brands

Wednesday, 5th November 2014 at 11:46am

The top fifty most socially influential brands have been announced by Lithium Technologies.

Ranked by their Klout score, four of the five top brands have B2B divisions and include Microsoft and Google.

Klout scores are formed from data from search engines and social networks, and highlight how interactive brands are with their followers.

Lithium Technologies’ Katy Keim said: “The Klout 50 salutes those brands that know social is part of their consumer’s everyday life and for effectively connecting and sharing experiences with them.” 

Read the whole list here and tell us if your favourite social brand is on the list.


Tagged brands, marketing, social media, B2B Marketing, Lithium Technologies, Klout, Klout Score, engagement, innovation, technology, digital

How we interact with Google search results in 2014

Tuesday, 4th November 2014 at 4:34pm

New eye-tracking research shows how we now interact with Google search results (known as SERPs), compared to ten years ago.

The study, by Mediative, examined where users look on a page, how this affects view and click rates, and the impact of newer Google features, such as the carousel and knowledge graph.

The research reveals a remarkable evolution in the way we view SERPs, shifting away from the old-style ‘Golden Triangle’, where users would concentrate their focus on the top left hand corner and scan horizontally.

Thanks to smartphone adoption and changes to Google’s layout, we now scan more vertically, taking in more search results at one time.

Find out more about the research here.


Tagged Google, SERPs, eye tracking, research, innovative, technology, Mediative, marketing

1000 Instagram photos show London in a day

Tuesday, 4th November 2014 at 1:35pm

If you’ve ever wondered what an average day in London is like for a tourist, a new video made from over a thousand Instagram photos gives you a good idea.

Lorenzo Antico compiled 1017 photos from Instagram users into a stop-motion video, called ‘London in a day - INSTAGRAM’.

The photos reveal different perspectives on classic British food, famous landmarks, and popular tourist activities.

See the mini-film in action below and tell us what you’d Instagram if you were a tourist in the city.




Tagged London in a Day, Instagram, video, London, tourism, Lorenzo Antico, fun, creative, stop-motion

A house of wax designed to melt in a month

Monday, 3rd November 2014 at 4:30pm

An artist has created a real house of wax to celebrate an old candle-making factory in London.

Alex Chinneck’s installation, called ‘A pound of flesh for 50p’, is a realistic two-storey house made of paraffin wax bricks.

The house has been deliberately designed to melt over the space of a month, so will only be on display on Southwark Street until the 18th November.

Chinneck's other works include the Covent Garden illusion, featured here.

Find out more about the artwork here and let us know what you think.


Tagged Alex Chinneck, art, installation, design, sculpture, creative, house of wax, A pound of flesh for 50p

A fun pop-up menu for a cocktail bar

Monday, 3rd November 2014 at 1:26pm

A London bar displays its cocktail menu with fun and quirky pop-up illustrations.

The menu, designed by Helen Friel and Joe Wilson, details the cocktails through pop-up pictures, which show the drinks against an equally striking pop-up background.

Created for the Beaufort Bar in the Savoy Hotel, the pop-ups are a bright contrast to the sleek, black menus.

See them in more detail here and tell us what you think of the creations.


Tagged pop-up, illustration, art, design, fun, creative, Helen Friel, Joe Wilson, Savoy

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