Keep up to date with our blog entries on:
Friday, 7th March 2014 at 4:47pm
Godzilla, who has been a part of Japanese culture since 1954, is known for destroying cities and terrorising its residents; this new advert offers an explanation for these rampages.
Godzilla now joins a line of celebrities, including Joan Collins and Aretha Franklin, who have participated in the ‘You’re not you when you’re hungry’ campaign.
Watch the advert below and tell us what you think of Godzilla’s latest starring role.
Thursday, 6th March 2014 at 10:44am
The UK-GBC launched its new 'Pinpoint' website this week.
Pinpoint is an online resource for the green building industry which gives industry professionals the opportunity to share their insights on a digital platform.
The new Pinpoint offers users a number of ways to filter their way through resources - from simple tick boxes to a Google-like search bar at the top.
Pinpoint is completely free both to sign up and post your own resources or to read ones other users have uploaded.
The Think Tank is very pleased to have been involved in this project and is proud of the new website which has been built.
Take a look at the new and improved Pinpoint here.
Thursday, 6th March 2014 at 9:33am
London's ExCel arena opened its doors to Ecobuild 2014 this week.
Ecobuild is a yearly exhibition that is a must-see event for architects, contractors and manufacturers in the green building industry.
This edition saw Ecobuild celebrate its ten year anniversary.
There were a few highlights from this year's show, featuring cinematic tents, wooden pianos and many compelling presentations on the cutting edge topics in the green building industry.
The UK-GBC were also in attendance - one of their highlights was to show off their new Pinpoint website which The Think Tank are very pleased to have developed for them.
Take a look at the highlights and find out more here.
Wednesday, 5th March 2014 at 9:46am
The eighty-second advert, inspired by prohibition-era America, depicts a couple finally getting together after colour explodes into their monochromatic lives.
Using Thirties-style framing shots and incredibly detailed set and costume design, the advert has a distinctive, vintage feel.
Ann Marie O’Riordan, Dulux head of marketing, said that the advert marks the brand “moving towards a more conceptual approach that considers the emotional and transformative power of colour.”
Directed by Christian & Patrick, the advert was created by BBH London and is part of a wider integrated campaign for the company.
Find out more about the advert here or watch it below; tell us what you think of Dulux’s new approach.
Tuesday, 4th March 2014 at 3:51pm
Hans Fex painstakingly breaks down ancient objects into smaller fragments, then places and labels them in resin display cases, so their new owners can enjoy tiny parts of history.
The exhibits include scraps of an Egyptian mummy’s bandage, shards of dinosaur fossil, and lumps of meteorite.
Fex has been collecting the objects for thirty-five years and his (nearly) lifelong project has finally come to fruition, with help from Kickstarter.
Find out more about ‘Mini Museum’ here or by watching the video below. Tell us if you would like your own display of extraordinary artefacts.
Tuesday, 4th March 2014 at 10:11am
Having crowd-sourced a list of designers, The Drum is now inviting readers to choose their favourites from the top one hundred for the debut edition of ‘Designerati’.
The winner will also be celebrated at The Drum Design Awards in April.
Designers on the list include Alannah Weston, Sir James Dyson, and Paul Smith.
Find out more about ‘Designerati’ here and tell us if your favourite designer appears in the list.
Monday, 3rd March 2014 at 4:03pm
The advert follows Kermit the frog through New York City, who, despite being surrounded by chaotic Animals, remains relaxed and unflappable – even saving Miss Piggy from an army of fans.
According to Unilever, ‘be more tea’ encourages viewers to be more playful, thoughtful and appreciative of their surroundings, with Kermit embodying this chilled ethos.
Watch the extended advert below and find out more about the campaign here.
Friday, 28th February 2014 at 2:19pm
The storms exposed the remnants of hundreds of trees, which died nearly five thousand years ago, when the sea level rose on the peat-saturated ground.
The mysterious remains have been linked to the local legend of Cantre’r Gwaelod, a mythical kingdom described as the ‘Welsh Atlantis’.
Previous discoveries in the area include animal and human footprints, scorched hearth stones and even a wooden walkway.
Take a closer look at the forest here and tell us what you think of the recent discovery.
Thursday, 27th February 2014 at 4:59pm
Andy Rudak collaborated with model maker and set builder Luke Aan de Wiel to create cardboard dioramas of areas in the cities, such as part of a tenement building or slums nestled by a river.
The photographs have a ‘dream-like’ feel, as they appear to be set at night and contain just one wild animal each, with no humans in any of the scenes.
Rudak has studios in New York and London, and has worked on many high-profile campaigns for clients such as British Airways, Coca Cola and HSBC, while Aan de Wiel has experience in advertising and exhibitions.
Take a closer look at ‘Cardboard Cities’ here and tell us what you think of the sets.
Wednesday, 26th February 2014 at 2:54pm
The study, which was conducted by BBC World News and Millward Brown, surveyed smartphone users from six different countries, including Australia and the USA.
Categorising the top 20% of earners in each country as ‘affluent’, the study found that 39% accessed the internet via mobile at least once an hour, compared to only 21% of the general population.
The study also examined consumers’ attitudes to advertising, brand presence and business on mobile, revealing some interesting differences between the affluent consumers and the rest of their country.
Take a look at the full infographic and the results of this study here. Tell us if you think mobile advertising is more effective than desktop.
Wednesday, 26th February 2014 at 11:42am
He then ‘cuts’ each photo into slices and arranges them into one single picture to demonstrate the visual journey Los Angeles takes during the time period.
Many of the images are taken at sunrise or sunset, capturing the silhouette of skycrapers against bold reds and blues.
Take a look at the spectacular pictures here and tell us what you think of the series.
Tuesday, 25th February 2014 at 3:56pm
C. D. Hermelin takes his portable ‘Royal Safari’ typewriter around the parks of New York City, setting up on a bench and advertising ‘stories while you wait’.
Passers-by just need to request a story about the subject of their choice and Hermelin will type up a unique tale there and then; afterwards, they simply pay him what they think the story is worth.
Hermelin has now branched into online requests, which can be sent to the reader by post.
Watch the video below or find out more about ‘The Roving Typist’ here.
Tuesday, 25th February 2014 at 10:46am
French-Japanese artist Hugo Yoshikawa inks each letter of ‘City ABC’ and paints them with watercolours, adding vibrancy to the incredibly detailed pictures.
Dozens of buildings and monuments overlap each other on each letter, creating a bold ‘collage’ effect which captures the essence of each city.
The letters include ‘A’ for Amsterdam, ‘L’ for London and ‘P’ for Paris, alongside more unexpected cities, such as ‘J’ for Jerez de la Frontera and ‘U’ for Utrecht.
Currently living in London, Yoshikawa studied at Camberwell College of Arts and displays his work on his website.
Take a look at the whole ‘City ABC’ here and tell us what your favourite letters are.
Monday, 24th February 2014 at 1:35pm
Honnold climbed ‘El Sendero Luminoso’, a limestone cliff in Mexico, in around three hours. His achievement is even more extraordinary as he did it completely rope-free, which he described as feeling ‘pretty straightforward’.
Filmed by friend Cedar Wright, the footage of Honnold accomplishing the daredevil feat has been turned into a mini-documentary for outdoor product specialist The North Face.
Take a look at the video below and tell us if it encourages you to give free climbing a go.
Friday, 21st February 2014 at 4:19pm
While relaxing on a beach in Hawaii, Calvin Seibert turned his hand to the local sand and occupied himself by building a series of intricate sculptures, which he photographed before the tide could wash them away.
On his Flickr album, Seibert says: “Building ‘sandcastles’ is a bit of a test. Nature will always be against you and time is always running out. Having to think fast and to bring it all together in the end is what I like about it. I am always adding just one more bit and if time allowed I wouldn't stop.”
Seibert’s creations include a Tetris-inspired sculpture and an Esher-style castle; many of the sandcastles use strong, geometric shapes, which look even more striking amongst the sand.
Take a look at his gallery here and tell us if you think you could build a better sandcastle.
Friday, 21st February 2014 at 1:04pm
The infographic reveals some interesting facts, such as how many social media users have purchased a product online after sharing it on a social network.
It also offers tips for e-commerce businesses looking to broaden their social media reach, including how to use different channels, such as Facebook, YouTube and Pinterest, to best effect.
Take a look at the whole infographic here – do you trust a brand more if it has a social media presence?
Thursday, 20th February 2014 at 4:14pm
Some of the handy hints are ingenious, such as using a colander to separate cereal from the dust at the bottom of the packet, while others make you wonder why you haven’t done it before, like using cake tins to hold different condiments at a barbecue.
Other ideas include grating butter if it’s too cold, a new way of eating cupcakes, and a solution for trying to carry too many shopping bags at once.
Take a look at the whole list here and tell us which ones you’ll be trying out, or already have.
Thursday, 20th February 2014 at 1:16pm
Advertising company Barbarian Group commissioned architect Clive Wilkinson to create an office that would ‘encourage collaboration and communication’, giving staff the space to move freely.
However, the desk isn’t straightforward and rectangular – instead, it curves up and around different points of the office, giving it an open and organic feel as it creates cubbyholes and corridors.
Take a closer look at the 'super-desk' in the video below or in Wilkinson’s interview with The New York Times here. Tell us if you would like to work on a desk like this.
Wednesday, 19th February 2014 at 4:56pm
To promote the new LEGO Movie in the UK, the producers have launched a campaign where popular British adverts are recreated in LEGO!
The move hijacked popular ads from companies like Premier Inn, BT and The British Heart Foundation.
This LEGO inspired ad is already a huge hit on YouTube with over 900,000 views.
Take a look at this ad below and tell us if you can think of any ads that would look good in LEGO.
Wednesday, 19th February 2014 at 10:56am
The experiment, which was conducted by Zumtobel and Gruppe Nymphenburg, presented forty eight participants - who were put into groups based on their personality types - with a computer simulation of a retail display.
The picture underwent twenty changes in lighting while the participants were monitored for any unconscious physical reactions they might have, such as cardiac or neurological activity.
The study found that the ‘stimulance’ group (made of ‘hedonists’ and ‘adventurers’) had a positive reaction to strong lighting contrasts, such as bold spotlights, while the ‘balance’ group (‘bon vivants’, ‘harmonisers’ and ‘traditionalists’) and the ‘dominance’ group (‘performers’ and ‘disciplinarians’) preferred softer, more subtle lighting effects.
It has been suggested that these results could be used to modify retail environments’ lighting to suit their target audience. Read more about the study here.