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LinkedIn launches new advertising products for B2B brands

Friday, 27th February 2015 at 3:13pm

Linkedin new productsLinkedIn has revealed a new range of advertising products for B2B and 'high-consideration' brands. 

The products are dedicated to helping brands reach sales leads and include LinkedIn Lead Accelerator, LinkedIn Network Display, and Sponsored InMail.

Big companies such as Lenovo, Salesforce, and Samsung have already tested the products, citing a positive impact.

Senior director of LinkedIn, Josh Graff, commented: “by combining Bizo’s technology and nurturing capabilities with LinkedIn’s professional targeting expertise, we’re redefining B2B and high-consideration marketing”.

Find out more about the range here and let us know what you think about it.

Tagged Linkedin, social media, advertising, B2B, web, innovation

Sony World Photography Awards 2015 shortlist revealed

Friday, 27th February 2015 at 1:25pm

Sony World Photography Awards 2015

The world’s biggest photography competition has unveiled its shortlist. 

Amazing entries from all over the world have been received for this year’s Sony World Photography Awards - the highest amount since its creation. 

Astrid Merget Motsenigos, Creative Director of the World Photography Organisation and organizer of the awards, says “the sole purpose of the Sony World Photography Awards is to celebrate and appreciate the talented artists working in the photographic industry.”

You will be able to have a proper look at the shortlisted images at Somerset House in London from April 24 to May 10.

Discover some of the photographs here and tell us what you think.

Tagged Sony World Photography Awards, photography, competition, creativity, art

Unique design for convention centre

Thursday, 26th February 2015 at 3:04pm

Australian Forum

A major new convention centre in Canberra is to be designed by Studio Fuksas. 

Studio Fuksas, in collaboration with Canberra firm Guida Moseley Brown Architects, was appointed by the Australian Government to come up with designs.

The Australia Forum, which will be located in the centre of the capital, will have a unique shape, incorporating wavy floors and a bulging, elliptical roof.

The studio describes the design as being "in constant dialogue with the urban context and the environment, the complex is conceived with extreme flexibility”.

The project is set for completion in 2020.

Have a look at this original design here and tell us what you think of it.

Tagged construction, design, architecture, original, Australia, creativity

Pizza brand creates deliberately hard to spot ads

Thursday, 26th February 2015 at 11:24am

Pizza advertising campaign A pizza brand makes its adverts hardly noticeable - on purpose.

Daiya Foods has decided to stand out from the crowd of ‘in your face' advertising with its unusual but clever placements.

Its new campaign uses the slogan 'it's easier to notice this ad than notice our pizza is dairy-free', displayed in places where people don’t usually notice adverts, such as the top of a bus.

Some are so small that they could be easily skipped, such as tiny stickers on benches or on panels in lifts.

Have a look at the ads here and tell us if you think they're a clever publicity stunt.

Tagged Creativity, advertisement, brand, pizza, innovation, placements, advertising, marketing

Iconic building gains trompe l’oeil wrap

Wednesday, 25th February 2015 at 4:20pm

Building wrapThe famous Banqueting House in Whitehall is to feature a stunning trompe l’oeil wrap as it undergoes major restoration work.

Banqueting House will be covered in a full-height wrap giving the illusion of a torn façade revealing its five hundred year history.

The façade, designed by Northover & Brown, references the building’s striking ceiling by the famous painter Peter Paul Rubens and the sketches of designer Inigo Jones.

Northover & Brown has also created a series of animations based on the Banqueting House’s history, which will be projected onto the windows from inside the building.

Let us know if you would like to see more conservation schemes given a creative twist.

Tagged Creativity, London, Banqueting House, painting, conservation, art, design, construction, architecture

Australian ‘Zootel’ brings wildlife to hotel guests

Wednesday, 25th February 2015 at 10:57am

Australian ZootelA hotel in Australia offers its visitors an unusual visit - by allowing them to spend a night with the animals.

Situated in the National Zoo & Aquarium Canberra, the recently opened Jamala Wildlife Lodge consists of '
Jungle Bungalows' separated from lions, cheetahs or bears by just a glass wall. 

Not only can guests observe animals from their beds but they are also able to feed the giraffes from their balconies.

Room prices start from $AU400 (£200) and there are seven further suites available in the owner’s former residence.

Have a closer look at this amazing hotel here and tell us what you think about it.

Tagged Australia, hotel, creativity, Zoo, animals, fun

Club Tropicana reinvented for BA social campaign

Wednesday, 25th February 2015 at 9:34am

British Airways and a student group have teamed up for a campaign.

The flight operator has released a new social campaign which features Oxford University a capella group ‘Out of the Blue’ singing ‘Club Tropicana’.

The purpose of this action is to de-stress Brits during the whole process of booking their summer holidays, showing the boys dancing next to a pool and taking care of their tans.

Managing Director of British Airways Holidays, Claire Bentley, explains: “We thought we’d lighten the mood with a little humour to remind holidaymakers we can take care of everything for them. The boys are right when they sing ‘fun and sunshine, there’s enough for everyone'." 

The video has also been showcased on British Airways' on-board entertainment system since the 16th of January.

Have a look at it below and tell us what you think about it.

Tagged Oxford, British Airways, advertisement, social campaign, Club Tropicana, creativity

Why our brains crave infographics

Tuesday, 24th February 2015 at 4:13pm

InfographicAn agency has created an infographic - on our love for infographics.

Neoman Studios has come up with some data related to this fun type of content, as it is highly shared by Internet users.

For example, we learn that only 28% of words on a web page are actually read on an average visit - but also, that almost 50% of our brain is involved in visual processing.

If you want to learn more about infographics, click here.
Tagged Infographics, creativity, data, internet, fun, clever, design, visual

Innovative concrete wave built in Paris

Tuesday, 24th February 2015 at 2:19pm

A concrete wave has been built in Paris suburbia.
Concrete wave

Espace Bienvenüe in Marne-la-Vallée has a very innovative structure, thanks to techniques used in bridge construction.

Designed by architect Jean-Philippe Pargade, the wave houses a laboratory, in which scientists and engineers can develop the future of urban spaces through improvements in transport and energy management.

The building also includes a relaxation space on the roof, with wooden huts designed by Tadashi Kawamata.

Take a closer look at the wave here.

Tagged construction, concrete, Paris, design, innovation, architecture, creative

Create your own Brutalist icons in paper

Monday, 23rd February 2015 at 2:26pm

Brutalist building A design studio has created paper versions of London's classic examples of Brutalist architecture

The Polish design studio Zupagrafika gives you the opportunity to turn paper cut-outs into some of your favourite London buildings.

For example, you can make Robin Hood Gardens, Space House, or even Balfron Tower.

These creations cost €4.50 each with €5 postage and packaging.

Learn more about the creative project here and tell us what other architectural styles you'd like to see in paper form.

Tagged design, creativity, London. crafting, buildings, innovation

What the world’s biggest websites looked like at launch

Monday, 23rd February 2015 at 9:29am

Old GoogleMashable has created a gallery revealing how some of the world's biggest websites looked like on the day of their launch.

As the Internet is a world of constant innovation, it is hard to picture what it looked like in the Nineties.

It is even harder to imagine treasured websites we all use today.

Mashable, with the help of the Wayback Machine, allows us to view the original designs of famous websites such as Google, YouTube, and Facebook.

Take a look at the gallery here and tell us what you think about it.

Tagged Internet, Google, Facebook, YouTube, web, evolution, launch

White 'bubbles' bursting out of ordinary landscapes

Tuesday, 17th February 2015 at 11:47am

A French photographer unveiled a series of photographs that feature white balloons bursting out of empty spaces. Bubbles

Charles Pétillon created ‘Invasion’, in which each photo represents a metaphor, aiming to change our perception of the supposedly ordinary scenes we encounter.

This series will be exhibited at Maison Européene de la Photographie in Paris until March 22, 2015.

Watch Petillon’s stunning work below and let us know what you think.

Tagged Exhibition, photography, French, creativity, Maison de la Photographie, Paris

Designs unveiled for Beijing airport terminal

Tuesday, 17th February 2015 at 10:23am

An architect has revealed his plans for a major new terminal in Daxing, Beijing. Beijing airport

The Beijing New Airport Terminal Building will be located on the opposite side of the city to the Beijing Capital Airport (reportedly one of the largest airports in the world) and will accommodate 45 million passengers per year.

ADPI and Zaha Hadid Architects have developed the project, which is supposed to become 'the world's largest airport passenger terminal'.

Thanks to its flexible layout, the airport will be adapted into different configurations, and be connected to local and national rail services.

Find out more about it here and tell us what you think of the design.

Tagged airport, construction, Beijing, architecture, design, China, creative

The digital trends getting the most buzz online

Friday, 13th February 2015 at 1:45pm

The leading digital trends of the moment have been identified by an online listening tool. 
Digital trends
The tool, Crimson Hexagon, looked through available data from the Internet to see which topics would be significant enough to become leading digital trends.

Even if it’s impossible to determine whether these trends will become part of our daily vocabulary, it is still possible to see which ones grown the most in online chatter over the past year.

The trends are ranked by the largest percent increase in mentions on the Web and you can take a closer look at them here – tell us which ones you think will break into the mainstream.

Tagged Digital, trends, web, buzz, internet, tool

Funny chocolate ad celebrates the little things in life

Friday, 13th February 2015 at 12:11pm

A chocolate brand has released a funny advert that will cheer you up.
Mars ad

Mars created a cheerful little spot that perfectly sums up the joy of celebrating the little victories in life, as a part of their campaign “Little Wins”.

This advert sees two men competing with the best tricks that they have taught to their dogs.

After the first dog executes an impressive jump, the second dog plays Jan Hammer’s iconic Miami Vice theme on pan flutes.

To celebrate his overwhelming victory, the second dog’s owner enjoys a Mars bar.

Have a look at the charming ad below and let us know what you think.

Tagged Advert, Mars, fun, creativity, Little Wins campaign

Wood Design Awards winners

Thursday, 12th February 2015 at 1:47pm

The winners of the 2014 Wood Design Awards have been announced.Wood awards

Wood Design and Building Magazine, in partnership with the Canadian Wood Council, has announced the winners of the North-America awards and, for the first time, the international ones.

The jury has selected 24 projects from the 166 submissions it received, such as Sport Center Sargans (Switzerland), Aspen Art Museum (USA), and Wood Innovation Design Centre (Prince George, BC). 

Editor of Wood Design & Building Magazine, Theresa Rogers, said: “the Wood Design Awards showcases exceptional wood buildings that not only display the unique qualities of wood, but also serve to inspire other designers who  may not initially think of wood as the material of choice”.

Have a closer look at the winners here and tell us your favourite design.

Tagged architecture, awards, design, Wood Design & Building, magazine, creativity, wood, construction, building

Google search results to display tweets

Thursday, 12th February 2015 at 11:01am

Tweets in Google search resultsTwitter has announced that tweets will be displayed in Google search results in the future.

After an arrangement between the web company and the social network, tweets will be showcased in user profiles on Google results for the first six half of 2015.

This deal has been made with a long-term view, with Twitter aiming to attract more people to the site by getting tweets seen by non-users.

Learn more about the plans here.

Tagged Twitter, Google, social media, web, tweets, advertising, database, digital, technology

Artist recreates famous pictures with Pantone swatches

Wednesday, 11th February 2015 at 11:12am

An artist uses Pantone Swatches to recreate famous paintings. 

Nick Smith uses hundreds of different Pantone swatches in order to give life to work of arts with a pixelated impression.

He has recreated masterpieces of legendary artists such as Andy Warhol, Vincent van Gogh, and Leonardo da Vinci.

You can discover Smith’s artworks at his art show, ‘Psycolourgy’, held at the Lawrence Alkin Gallery in London until 21 February 2015.

Have a look at some of them here and tell us what you think about it.

Tagged Art, Mona Lisa, creativity, Pantone, exhibition, Andy Warhol, London, design

‘Polar bear’ takes a ride on the London Underground

Tuesday, 10th February 2015 at 2:10pm

Sky Atlantic has promoted the launch of a new series with a realistic ‘polar bear’ wandering around London.
Polar bear

For the launch of Fortitude, a new Arctic-based crime thriller, Sky Atlantic and Taylor Herring released a life-sized 'polar bear' into the city streets and also on London Underground, much to the amusement of passers by.

Eight weeks and a team of nineteen designers were required to create this massive bear.

Check out the 'polar bear' in action in the video below.

Tagged Sky Atlantic, creativity, agency, London, Fortitude, entertainment, Underground, publicity stunt

BAFTA promotes awards with film noir-inspired prints

Tuesday, 10th February 2015 at 11:40am

BAFTAThe British Academy of Film and Television promoted this year’s awards with a striking poster campaign. 

BAFTA created film noir-inspired prints that symbolise the glamour and elegance of the event, while representing some of the films nominated, such as The Grand Budapest Hotel (image on the right).

BAFTA print editor, Toby Weidmann, described the campaign as "eye-poppingly beautiful and inordinately original.”

Take a look at the different prints here and tell us which is your favourite.

Tagged BAFTA, event, glamour, campaign, creativity, agency, advertisement, advertising, posters, creative, art, design

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