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Christmas Adverts of 2014

Tuesday, 23rd December 2014 at 2:52pm

Christmas Adverts 2014

Christmas adverts are a firmly established element of the festive season - here is our pick of this year’s cohort.

Marks and Spencer’s playful advert encourages its viewers to #FollowTheFairies and embrace the spirit of Christmas with random acts of kindness.

Sainsbury has partnered with the Royal British Legion to create a moving, emotive and controversial advert. Inspired by the 1914 Christmas truce on the front line, the advert works powerful imagery of unity into its festive message and in less than 24 hours the video scored 1.8million YouTube hits.

Finally, following Peter Pumpernickel on his magical journey of make believe, Harrod’s 2014 video will only air in London cinemas and online, but not on the television. Famous for its January sale adverts, Harrod’s advert helps situate the department store within the current Christmas climate the Pumpernickel mouse helps Father Christmas to illuminate London.

Watch Harrod's Presents: The Land of Make Believe - A Little Christmas Tail below:


Tagged Christmas, Adverts, Christmas Advert, Digital, Marketing, Advertising, Innovative, Creative, #FollowTheFairies, Sainsbury’s, Marks and Spencer

10 Useful Apps of 2014

Tuesday, 23rd December 2014 at 10:44am

Mobile Apps 2014 Archisketch Nanu 3M Post-it-plusIn 2014, we grew ever more reliant on our smartphones - here are three of this year’s coolest apps.

Urban Design’s Archisketch app automatically scales drawings to size, including line thickness. It also allows you to flip, rotate and duplicate layers, create custom symbols and is free to download from the App Store.

3M’s Post-it-plus app allows for the easy collaboration and sharing of ideas. Capture up to 50 notes at once, organise them by thought or on a grid and share them with co-workers during online brainstorm sessions.

Android users can make free phone calls to anyone using Nanu. The app uses the less congested 2G network, along with Wifi, 3G and 4G, allowing users to make calls on landlines and mobile phones.

Take a look at seven other useful apps from 2014:


Tagged Apps, App Store, Android, mobile phones, 2014, Apple, Useful, Innovative, Smartphone, technology, digital

Instagram noted as The Engagement Platform

Friday, 19th December 2014 at 5:23pm

Instagram has been noted as a key social media platform for marketing. Instagram Identified as top engagement platform social media

Socialbaker Analytics have identified Instagram as the Engagement Platform, the definitive place to be for brands who want to engage with their communities.

Instagram has more than 300 million users, 70% of those from outside the US, and the best performing brands on the site generate nearly 50x more engagement with organic content than Twitter.

The top 25 most engaging brands boast an impressive average post engagement rate of 3.31% compared to 0.07% on Twitter.

Socialbakers say “Instagram gives brands an outlet for creative storytelling and engagement with tight communities of people who share a passion for the brands’ values.”

Find out more about Instagram’s brand engagement here.


Tagged instagram, social media, digital, marketing, advertising, brand engagement, creative, brands, branding

The Think Tank hosts mince pie bake off

Friday, 19th December 2014 at 12:36pm

The Think Tank hosted its annual mince pie bake off on Thursday. Think Tank hosts annual mince pie bake off

With a fantastic selection of entries, this year’s competition was another great success.

The Think Tank team tucked into the delicious treats in true Bake-Off style: entries were marked out of ten for taste, design and festiveness.

The winning pie had a delicious hint of citrus and scored an impressive 7.4. We had a fantastic time and would thoroughly recommend festive office bake offs.

Let us know if you’ve been involved in a mince pie bake off and send us a picture of your culinary prowess!




Tagged bake off, mince pies, cooking, innovative, mince pie bake-off, festivity, festive, taste, design, festiveness, competition

Facebook’s Year in Review

Wednesday, 17th December 2014 at 4:55pm

Year in ReviewFacebook has released its roundup of this year’s biggest events and talking points.

Starting with the New Year’s 2014 celebrations, the ‘Year in Review’ covers the World Cup, the ice bucket challenge, and the #HeforShe campaign.

Watch the Year in Review below and tell us what are your highlights of 2014.

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Tagged Facebook, Year in Review, social media, 2014, celebration, creative, video, fun

Harvey the dog’s final ad to air on Boxing Day

Wednesday, 17th December 2014 at 4:36pm

Harvey the dogAfter warming our hearts with his escapades in a dog’s home and with his rabbit, Harvey the dog is due to have his final advert aired on Boxing Day.

Harvey the dog has advertised for Thinkbox since 2010, but this final festive-timed ad will see the much-loved pet falling in love.

Thinkbox said: “[We] will carry on advertising on TV but we always had in mind that we wanted to complete Harvey’s story at some point.

"Now feels like the right time and there’s no better way to leave him than in love.”

Let us know when you spot the ad on television or have a sneak peek here.


Tagged Harvey the dog, Thinkbox, advertising, marketing, online, fun, creative, television, advert

Email marketing is top trigger for online shoppers

Wednesday, 17th December 2014 at 3:53pm

Direct email marketingNew research reveals that direct email marketing is the most popular trigger for online shopping.

The report, by Give As You Live, shows that 64% of consumers will click links to a retail site in an email, compared to only 10% for links on social media messages.

Online shops that have an element of ‘reward’ are particularly ‘distracting’ for shoppers, with 42% stating that fashion retailers distract them the most, followed by travel websites and entertainment shops.

Find out more about the study here.


Tagged email, marketing, B2C, consumers, advertising, social media, direct marketing, research, e-commerce, study

‘YuleTube’ celebrates 2014’s viral videos

Wednesday, 17th December 2014 at 12:43pm

YuleTubeFord has released a festive film referencing some of the most viral YouTube videos of 2014.

Ford’s ‘Yule Tube’ is a short stop-motion film, which spoofs popular videos like ‘Spider Dog’, ‘Dove real beauty sketches’, and ‘Coca Cola Christmas Truck’, as well as other pop culture references like Frozen and LEGO.

The film was painstakingly put together from footage shot over thirty hours, using lovingly handcrafted elements.

Watch the short below and let us know what you would have included.



Tagged YuleTube, Ford, parody, fun, YouTube, video, film, clever, creative, 2014

Pepsi Max ‘Time Tunnel’ surprises commuters

Tuesday, 16th December 2014 at 3:50pm

Time TunnelPepsi Max surprised commuters with the latest instalment of its ‘Unbelievable’ campaign.

The Time Tunnel stunt used augmented reality and stereo projection to make dinosaurs, robots, and flying cars ‘appear’ from a vortex, stunning members of the public as they wandered through the tunnel at London Bridge.

The video has been viewed nearly five million times at the time of writing and you can watch it below.

Tell us what you think of this innovative stunt.



Tagged Pepsi Max, Unbelievable, Time Tunnel, #LiveForNow, brand, campaign, publicity, stunt, advertising, marketing, technology

An adaptable pop-up habitat

Tuesday, 16th December 2014 at 1:13pm

Pop-up habitatPeople’s Architecture Office has created a pop-up habitat that can be adapted to its environment.

The system consists of units made from gold photographer’s reflective panels, which can stand alone or become part of a larger geometric ‘mega-structure’.

The lightweight habitat, which has been used at exhibitions, can act as tunnels, canopies, exhibition spaces and auditoriums - as well as intriguing pieces of art scattered around a landscape.

Find out more about the habitat here and let us know what you think.


Tagged People's Architecture Office, pop-up habitat, photography, design, creative, construction, clever, architecture

Art of Building Photographer of the Year shortlist

Monday, 15th December 2014 at 12:46pm

Art of BuildingThe shortlist for the Art of Building Photographer of the Year competition has been revealed.

The fifteen shortlisted pictures include stunning interpretations of constructions such as One London Bridge and the Sheikh Zayed Grand Mosque in Abu Dhabi.

The competition, which has been running for five years, is organised by the Chartered Institute of Building (CIOB) and is overseen by a panel of judges of photography experts.

The winner of the competition will be announced on 5th February and will win £3,000.

Take a look at the shortlist here and tell us which is your favourite.


Tagged Art of Building Photographer of the Year, competition, construction, architecture, building, design, CIOB, photography

Dogglebox: IPA tests adverts’ effectiveness with dogs

Thursday, 11th December 2014 at 5:11pm

Dogglebox 2015 Advert IPA

The IPA has devised a novel way of testing the effectiveness of Christmas 2014 adverts: Dogglebox.

Ellie, Paddy and Duffie, the IPA’s canine testers, were exposed to a series of high profile television adverts. Their posture, eye position, yawns, barks and pants were scientifically analysed and measured to determine emotional engagement with the adverts.

Lorna Hawtin, Disruption Director at TBWA/Manchester said, “We looked quite hard for a segment that hadn’t already seen a lot of adverts that are out there. We wanted to find a group of consumers that really reflected UK households.”

The initial indicative test results showed that clips from John Lewis, Marks & Spencer and Sainsbury’s had the greatest impact.

Watch the Dogglebox video below:


Tagged video, fun, clever, advertising, Christmas adverts, adverts, IPA, innovative, dogs, dogglebox

Five web trends expected for 2015

Thursday, 11th December 2014 at 4:58pm

Design firm Bowen Media has created an infographic showing five possible web trends for 2015. Web Trends Infographic 2015

The list includes flat design, parallax scrolling and typography. Parallax scrolling, a technique originally used in 2D video games, was used to show depth by having the background move slower than the foreground.

Parallax scrolling is a brilliant way of creating a 3D effect by layering images, ideal for creating 3D timelines and showing products in 3D, a hot web trend predicted for 2015.

Other design features include a clean and simple layout with a greater emphasis on typography which is likely to play a much bigger role in future in setting the mood and tone of websites. 

Take a look at the full infographic here.
Tagged infographic, web, design, web design, trends, 2015, trends 2015, typography, mobile

The Most Epic Safety Video Ever Made

Wednesday, 10th December 2014 at 2:41pm

Epic Safety VideoAir New Zealand has taken a novel approach to its safety video - by enlisting the cast and crew of The Hobbit.

The airline has capitalised on the popularity of the New Zealand-filmed Tolkien trilogy by using stunning vistas, clever references, and plenty of humour.

Director Peter Jackson and actors Elijah Wood and Sylvester McCoy star alongside elves, orcs, and of course, human ‘passengers’ in the video.

Watch the short film below and tell us if you think more airlines should shake up their safety videos.



Tagged The Most Epic Safety Video Ever Made, Air New Zealand, The Hobbit, Peter Jackson, Elijah Wood, Sylvester McCoy, fun, clever, video, marketing, creative

UK creative industry to be worth £100bn by 2018

Wednesday, 10th December 2014 at 11:57am

UK creative industryThe creative industry will be worth more than £100bn to the British economy by 2018, according to new research.

The study, by Falmouth University and the Centre for Economics and Business Research (CEBR), also predicts that by 2018, 1.39 million people will be employed in the industry and exports will reach £34.5bn.

The industry includes advertising and marketing, architecture, and entertainment (which incorporates music, performing arts, film, and television).

Professor Anne Carlisle of Falmouth University said: “The UK creative industries are well established and admired on a global stage - the UK economy must continue to capitalise on this lead.”

Find out more about the research here.


Tagged creative industry, British economy, Falmouth University, CEBR, advertising, marketing, creative, entertainment, design, architecture

Photographer captures stunning light patterns in water

Tuesday, 9th December 2014 at 4:28pm

Light Paintings Patterns in Water Photographer Stephen Orlando

Stephen Orlando, an Ontario-based photographer, has transformed the repetitive motions of canoeists, kayakers and swimmers into gorgeous light paintings. 

Attaching customisable LED lights to his subjects, Orlando used long exposure times in order to capture the movements across the water.
The strands represent individual strokes across time and space.

Stephen said "Using LED lights with custom colour patterns and long exposure photography, I'm able to tell the story of movement. This technique reveals beautiful light trails created by paths of familiar objects."

Let us know what you think about these stunning images and click here to view more.

 

Tagged photography, light, visual, design, colour, paintings, art, creative, fun, clever

Account Manager Sarah Scott attends Eurobest

Tuesday, 9th December 2014 at 3:26pm

One of our Account Managers, Sarah Scott, spoke at Eurobest about supporting women in the marketing and creative industries. Sarah Scott Account Manager Attends Eurobest SheSays

Sarah attended as a member of SheSays, which is an organisation that champions women in the industry, and helped to run talks at the festival in Helsinki. 

Statistics show that women are still paid less than men to do the same job and an IPA study reveals that while almost 50% of people within the marketing industry are female, only 25% of people at executive and board level are women.

Sarah said: “It was a really exciting opportunity for SheSays to be part of Eurobest; the festival was really inspiring and I can’t wait to put what I’ve learnt into action.”


Tagged SheSays, Eurobest, Advertising, Marketing, women in marketing, women in advertising, creative, equality, Helsinki

Pantone announces colour of the year 2015

Monday, 8th December 2014 at 2:24pm

Pantone has chosen Marsala as colour of the year for 2015. Pantone Colour of the Year Marsala 18-1438

The full bodied qualities of Marsala 18-1438 make it a perfect stand-alone statement tone, an ideal fit for use in interior spaces such as kitchens and dining rooms and for soft furnishings and linens.

Marsala is also the perfect complement to other colours throughout the home as a result of its natural red-brown earthen hues.

The colour of the year is not necessarily about choosing a colour that is in fashion, or replicating a trend, it’s a shade reflective of consumers’ emotions and feelings of the time.

Leatrice Eiseman, Executive Director, Pantone Color Institute® said “this hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design, home furnishings and interiors.”

Find out more about Pantone’s colour of the year Marsala here.


Tagged colour, color, colour of the year, color of the year, Pantone, interiors, interior, interior design, trends, design, marsala, marsala 18-1438, 2015

An artist walks miles to create beautiful snow drawings

Thursday, 4th December 2014 at 4:31pm

Snow landscapesArtist Sonja Hinrichsen has created these beautiful snow drawings by walking over the frozen Catamount Lake in Colorado. 

Sonja and over 60 volunteers wore snowshoes to tread these beautiful and highly decorative patterns into several miles of snow.

This piece of land art is part of Sonja’s Snow Drawings series, an on-going project that provides the community with an opportunity to experience their familiar surroundings as art.

The creative process and the relationship with the outdoors is a central element in Sonja’s work; as art and the landscape fuse together, the project unlocks a sense of modern society’s re-engagement with the natural world.

The aerial photographs help demonstrate to a wider audience how systems of designs can transform the landscape into art.

Let us know what you think of this gorgeous swirling land art and click here to find out more.


Tagged snow, drawings, landscape, design, art, modern art, snow drawings, innovative, creative, fun, clever, experimental

UK advertising to go 'digital-first'

Thursday, 4th December 2014 at 2:28pm

Digital Advertising Internet Enabled Devices Mobile Phones

The UK is set to become the first country where over half of advertising budgets are spent on digital and online media.

Group M, the worldwide media buying arm of WPP, has predicted that 50% of £15.7 billion advertising spending in the UK will go to digital, beating channels including print, cinema, buses, newspapers, magazines, TV, radio, billboards and posters combined.

The way Britons have embraced internet-enabled devices, along with a national obsession with gadgets, social media and online shopping are cited as reasons for this shift. An Ofcom survey has shown that over 60% of households own both a smartphone and laptop.

Countries set to follow this move to digital include Sweden (47% digital spending), Denmark (43%), Australia (42%) and Norway (40%).

Click here to find out more and let us know what you think about the UK’s predicted 50% digital status.
 
 

Tagged media, digital, advertising, digital advertising, mobile, internet, technology, shift, UK, smartphone, banner ads

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