Articles tagged Ad

Digital advertising spend in the UK reached a record high of £8.61bn last year, according to a new report by the Internet Advertising Bureau (IAB).

The IAB survey, carried out by PwC, reveals how mobile devices have generated much of this growth ‒ the sector now accounts for £2.63bn of digital ad spend.

It also reveals how our ownership and use of certain devices is influencing where advertisers place their content: connected TV ownership grew by 27%, while smartphones continue to be the most popular Internet device.

Digital ad spend grew by 16.4% last year, the highest growth rate since 2008.

Tim Elkington, IAB chief strategy officer, said: ‘The increasing array of devices people use to go online has helped digital ad spend hit another gear as advertisers look to reach them and time spent online increases.’

Find out more about the report here and tell us what you think of the findings.

Porsche is promoting its ‘innovative’ 911 car through what it describes as ‘the world’s first interactive hologram print ad’.

The spread in Fast Company magazine includes a flat piece of acetate, which can be assembled into a prism by following the ad’s instructions.

By placing the acetate prism on a tablet while playing Porsche’s special video, the Porsche 911 comes to life as a moving 3D hologram.

Both the video and prism were extensively worked on in order to produce the most effective hologram, conveying the 911 as a dynamic, vibrant car.

Watch the video below to see the exciting ad in action and let us know what you think of it.