Articles tagged Ads

Following on from its innovative hologram ad, Porsche’s latest magazine placement lets readers see straight into the heart of the 911.

The ad uses LED technology to reveal the car’s interesting features; readers simply press buttons on the page to discover what makes this the smartest, fastest, and most connected 911 ever.

Once again, the process of creating the ad was painstaking, involving experiments with different materials and working out how to light up precise areas of the 911 with the LEDs.

Find out more about the intriguing ad here and tell us what you think of it.