Articles tagged advert

IKEA’s new addition to ‘The Wonderful Everyday’ campaign encourages adults to embrace their inner child.

The idea of relieving stress through creative fun is showcased within its TV ad, which sees children transform themselves into colourful characters.

By asking parents to ‘Come Home to Play’, the ad focuses upon encouraging child brain development  through playtime with their parents, as well as relieving stress and creative problems for adults.

Watch the ad below and release your inner child.