Articles tagged advertising

Cadbury has unveiled its latest in-store promotion in London airports.

The confectionary brand's ‘Say it with Chocolate’ campaign lets consumers personalise the iconic Dairy Milk bar in Heathrow and Stansted.

You can choose between six different stickers, saying phrases such as ‘thank you’ or 'congrats’, to apply to a gift sleeve.

The promotion will run from April to June at Stansted and from September to November at Heathrow.

Find out more about the campaign here and let us know if you'll be personalising your chocolate.





The Mexico Tourism Board has taken advantage of the cold weather in Chicago by creating unusual works of art advertising the country as the perfect destination to visit to escape the winter.

With the help of local street artist NosE Lanariz, the Board made 'billboards' from the fallen snow, creating slogans like 'Come melt under the sun' with a link to Mexico Tourism Board's site.

Have a look at the video below to discover the unique ads and tell us what you think.





Virgin Money has released a new ad staring an unusual character - an ordinary pigeon.

The company created this little film from shots of a pigeon going about its daily business, as a tactic to differentiate themselves from other banks.

In the ad, the pigeon appears to be dancing to the song ‘Oh My Radio’ by The Selecters.

Watch this delightful ad below and let us know what you think.





Dulux has unveiled its cute ad, featuring an Old English Sheepdog puppy.

The paint brand honours its iconic Old English Sheepdog brand mascot, chosen 50 years ago, in its latest TV advert for Dulux Weathershield.

The ad is part of the ‘Colourless Future’ campaign, which explores the impact of colour on our lives, while viewers can win a Dulux Dog cuddly toy online.

Watch the advert here and let us know what you think.



Specsavers has launched a new advert, showing the different ways children manage to lose their glasses.

Directed by HLA’s Simon Ratigan, the video sees glasses lost on a teddy tied to balloons, underwater, and on a sushi bar.

The campaign started last weekend, supported on social with the hashtag #TeddyinSpace.

Watch the video below and tell us what you think.




An infographic by analytic data platform Teradata reveals the outlook for data-driven marketing in 2015.

No longer a novelty in the industry, data-driven marketing is now a major part of advertising campaigns.

For example, 74% of marketing executives expect to increase their data marketing budgets this year. 

Teradata said: "customers today expect — and demand — a seamless and relevant experience. Fractured or conflicting messages from a brand make marketers seem unorganized and annoy customers”.

Teradata conducted the survey on 1,500 marketing executives - take a look at the infographic here and tell us what you think about it.



A series of clever adverts shows a pair of glasses changing well-known paintings almost beyond recognition.

The ads for the eyewear retailer Keloptic use paintings by Van Gogh and Monet to show the impact of the right pair of glasses.

When viewed with Keloptic glasses, the artists' recognisable Impressionist style 'transforms' into precise pictures.

The clever campaign was selected for a merit award at the 2014 One Show.

Have a closer look at the ads here and tell us what you think.




Samsung Turkey has created a heart-warming advert called 'Hearing Hands'.

In order to promote its new video call centre for the hearing impaired, the company launched this touching video.

The advert follows a hearing impaired man, Murharrem, and his sister as they are strolling in their town.

While they are walking, they meet different people who use sign language to communicate with them, leaving Muharrem very surprised.

Watch the advert below to discover the powerful message and tell us what you think about it.


Women’s Aid has unveiled an unusual billboard to coincide with International Women’s Day. 

The organisation has created a digital billboard that displays a woman’s bruised face as a representation of domestic violence.

Using facial recognition technology, the more people who look at the billboard, the faster the woman's face heals, sending the message that domestic violence shouldn’t be ignored.

The campaign was created with the help of WCRS London and will be displayed in numerous places in the UK. 

Have a look at the billboard here and tell us what you think about it.



A pizza brand makes its adverts hard to notice - on purpose.

Daiya Foods has decided to stand out from the crowd of ‘in your face' advertising with its unusual but clever placements.

Its new campaign uses the slogan 'it's easier to notice this ad than notice our pizza is dairy-free', displayed in places where people don’t usually notice adverts, such as on the top of a bus.

Some of the adverts are so small that they could be easily skipped, such as tiny stickers on benches or on panels in lifts.

Have a look at the ads here and tell us if you think they're a clever publicity stunt.



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