Articles tagged advertising

Wondering what have been the most shared ads of this year?

The Drum has collected the top ten most globally shared campaigns of 2015 - no mean feat with the sheer quality of eye-catching advertising that's been produced this year.

From Budweiser's emotional Super Bowl spot to Kleenex's heartwarming ‘Unlikely Best Friends’ film, these ads are fantastic at evoking the 'feels'.

Take a look at the list here and tell us which ones you've been sharing.

Friday Five is back again and this week, we've chosen our favourite fun billboards from around the world:

1. Mr Kipling
Why use paper when you can use cake? Mr Kipling created a billboard made entirely of edible treats - definitely the most delicious ad on our list.

2. British Airways
Piccadilly Circus is known for its bright lights and billboards - this Cannes Lion winner was an interactive real-time ad that pointed out BA planes as they flew overhead.

3. Glad Cling Wrap
680 orange slices were placed on an outdoor billboard with just a select few wrapped in cling film. Embodying the tag line ‘Fresher Longer’, the wrapped oranges stayed fresh, while the others rotted away.

4. BBC World
A more thoughtful ad, which saw BBC World use clever perspective and angles to let viewers 'see both sides of the story'.

5. Adidas
And finally, goalkeeper Petr Cech 'supported' Vienna's Prater Ferris Wheel on a very ambitious billboard.

Let us know what you think of our list and tell us if you'd nominate any other creative billboards.

Warburtons is the latest brand to take the Christmas ad limelight, combining its crumpets with...

The Muppets.

This groovy foot-tapping advert features everyone’s favourite Muppet characters, reinventing their classic theme tune to celebrate Warburtons' new giant crumpet range.

Incorporating cups of tea, Coronation Street, and the Arndale Centre, the ad also pays homage to British culture, helping it to become a particular favourite in Manchester.

Kermit himself said: “It’s the thickest and fluffiest production we’ve ever done, we held nothing back, and I’m proud to say no Giant Crumpets were harmed during the making of this advert.”

Watch (or sing along) to the ad below and let us know what you think of it.

Virgin America has teamed up with Google for a new campaign, which lets you explore the company's Airbus A320 before you even set foot on it.

Google Seat View has been set up at bus shelters around the United States, inviting people to tap the interactive ads to find out more about what Virgin America has to offer flyers, including seating areas and the perks of First Class.

Supported by digital ad banners, the campaign aims to show passengers that 'what you see is what you fly', providing a true sense of the experience that can be hard to imagine when viewing a standard ad.

Explore the ad here and let us know what you think of it - could this idea be applied to other products?

Amazon Prime's new ad sees a little Shetland Pony introduced to a field of horses - who run away from him.

The clever ad combines cuteness with Sonny & Cher's 'Little Man', telling the story of the poor little pony as he tries to make friends with the horses... until his owner makes the most of Amazon Prime's delivery service.

Find out how she saves the little horse from a life of loneliness by watching the ad below - tell us if you think it's a worthy successor to Flash the dog.

As we covered on yesterday’s #giftface blog, humour can be one of the most effective devices an advertising campaign can use.

Canva Design School has found some of the funniest ads from across the world, taking in cheeky packaging to ‘look twice’ print ads. Here are some of our favourites:

Pubfinder transformed two glasses of Guinness into a pair of binoculars, seamlessly conveying its brand proposition through an eye-catching, clever piece of design.

Hans Brinker Budget Hotel (proud to call itself the worst hotel in the world) embraced its reputation with some retro-themed, colourful posters, declaring snappy lines such as ‘Now: free key with your room’.

And Play-Doh, which presented one of its pots with a ‘Included’ badge…which listed everything from a tyrannosaurus to a robot to a tea set to a jet plane to anything else a child's imagination can conjure.

Take a look at the full collection here and let us know your favourites.

Facebook. Twitter. LinkedIn. Instagram.

These are all social networks that both brands and agencies use every day to connect with their audiences – but what about Snapchat?

A new article by Adweek suggests that agencies are turning to Snapchat, which describes itself as ‘the best way to reach 13 to 34 year olds’.

Made for mobile, Snapchat allows users to create ‘snaps’, which are shared with friends in real-time and are viewable for up to ten seconds.

It also lets you create ‘stories’ created from snaps, which are viewable for 24 hours, and offer more potential to agencies and brands to get their content out there, while the time limit encourages a more experimental approach to what they produce.

Find out more about how Snapchat is on the rise for agencies here.

It truly is the season of giving, if the launch of the big Christmas ads is anything to go by.

But while some of them try to tug our heartstrings, one of our favourites comes from Harvey Nichols, advising us on how to avoid Gift Face.

The one-minute ad lets us experience the awkwardness of a woman giving her best Gift Face as she’s presented with a range of unwanted Christmas presents, including an awful jumper and a doorstop dictionary.

The high-end retailer finishes the spot with some of its products which would hopefully avoid the Gift Face phenomenon.

Watch the ad below and tell us how you’ll be avoiding Gift Face this year.

Advocacy organisation Autism Speaks has released a creative ad campaign to raise awareness of the signs of autism.

Using stop motion animation and 3D elements, 'The World of Autism' campaign uses the stories of real children with autism in order to help parents gain a better understanding of how they see the world.

The ad highlights key signs of autism, such as lack of eye contact and delayed speech, through this colourful retelling of one little boy's experiences.

Watch the video below to find out more about the world of autism.

Any brand wants to have a logo that's recognisable to consumers across the world, but how many of us can actually draw famous logos from memory?

A study by UCLA asked 85 students to draw the seemingly iconic Apple logo from memory - but only one got close.

AdWeek decided to recreate the study in New York's Time Square, capturing people's responses as they attempted to draw famous logos, including Nike, Amazon, and Target.

Watch the video here and tell us if you think you could draw a famous logo from memory.

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