Articles tagged advertising

Have you always wanted to know in advance if a pub still has seats on a hot summer day? Well, Pimm’s has launched new billboard posters that will let you know.

The brand has installed innovative sensor-activated digital posters throughout London, which will activate when the temperature reaches 16 degrees Celsius and will update you with seating space information in your area.

Using beacon technology to sense when the participating pubs and beer gardens have space, the ads will also change their messaging depending on the weather data they receive.

Learn more about this innovative campaign here and let us know if you'll be paying attention to the Pimm's posters.





Google has revealed the most popular YouTube ads that are up for the Cannes Lions 2015.

The Cannes Lions are an annual celebration of creativity, recognising and awarding innovative marketing, advertising, and more during the week-long festival.

The shortlisted ads (launched in the past year) include already iconic videos such as Always' #LikeAGirl campaign, spoofy SuperBowl spots like 'Clash of Clans: Revenge' featuring Liam Neeson, and 'Drogba vs Messi: #EpicFood'.

Take a closer look at the list here and tell us which ones are your favourites.





Coca-Cola's new ads are bringing an unexpected personal touch to Twitter.

The brand, as part of its ongoing Share a Coke campaign, is now taking over the social network with targeted promoted tweets.

Twitter users will now be able to see Coca-Cola ads in their feed,  encouraging them to buy personalised bottles - even embedding a picture of a Coke bottle with the user's name on it.

This type of personalised advertising isn't new to Coca-Cola, which teamed up with 4oD last summer to market directly to the catch-up service's subscribers.

Find out more about Coca-Cola’s new initiative here and tell us if you think this is a good idea.





Scrabble has returned to its roots with its latest advert, 'Anagram Lovers'.

The advert tells the love story of Agostina and Santiago using clever anagrams, satisfying Scrabble lovers and general viewers alike.

This campaign will be appearing all around Europe this summer in different language edits, so everyone can appreciate the wordplay.

Watch this charming ad below and tell us what you think.





Tic Tac USA has launched a very cute new limited edition, inspired by the Minions from Despicable Me.

Fans of the quirky creatures will be able to buy bright yellow banana Tic Tacs, which have Stuart, Bob, and Kevin printed on them, to celebrate the Minions movie being released in June.

This branding stunt works particularly well as the Minions themselves are rather Tic Tac-shaped and have simple, easily recreated features.

The brand is also hosting a Minion takeover of its website, which includes a Tic Tac Minion game and the official movie trailer.

Take a closer look at the new Tic Tacs here and tell us if you're going to see the movie.





With Mad Men drawing to a close after eight years of compelling characters, it’s the perfect time to see how well you know the ad campaigns and pitches featured in the hit show.

Adweek’s new quiz covers some of Mad Men’s most iconic moments, including Don and Peggy’s rival Heinz pitches.

Play the quiz here to see how many inspired advertising campaigns you remember.


Uber is expanding its services to the meal delivery business, starting with a delicious-looking ad.

The famous on-demand ride app has launched a new service called ‘UberEATS’, promising swift deliveries in no more than ten minutes.

As part of the launch, a mouthwatering ad, 'From Tap to Table in Minutes', showcases succulent food with lingering shots to stir up excitement.

UberEATS is currently available in a few major cities, such as New York City, Los Angeles, Chicago, and Barcelona.

Watch the ad below and tell us if UberEATS should come to your town.




A London Underground station was renamed for a day for a 'landmark' sponsorship deal with the London Marathon.

Canada Water station was renamed to Buxton Water last Sunday, using the hashtag #withyoualltheway to mark the brand's sponsorship of the Virgin Money London Marathon.

Head of Marketing at Nestlé Waters UK, Caroline Juin, said: "renaming a London Underground station Buxton Water on the day of the marathon not only showcases our commitment to the event but raises awareness of the importance of drinking enough water, whether it be on your daily commute or running a marathon."






A jewellery brand has unveiled a very sweet advert as part of its latest campaign.

Pandora's video 'The Unique Connection', which celebrates the unique bond between mother and child. 

In the advert, children are asked to recognise their mothers while blindfolded, tying into the brand's theme of 'every woman is unique'.

Watch the advert below and tell us what you think.




Reebok has launched its latest campaign, in partnership with Instagram.

The footwear company has revealed a social game called 'Hunt for the Pump', giving you the chance to win a pair of Reebok ZPump Fusion sneakers.

Followers of the brand on Instagram can take a virtual run through San Francisco, by clicking on pumps hidden in landmarks.

To enter the game, you need to follow the @zpump_startingline Instagram account - the campaign will be running until 11 May.

Watch the launch video below and tell us if you'll be taking part.






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