Articles tagged advertising

Kellogg’s new publicity stunt has seen its ‘breakfast team’ take over London Underground.

The breakfast team have taken ‘fridges’ onto the tube, holding everything from milk and cereal to utensils such as cutlery and bowls.

However, to unsuspecting commuters the fridge looks like a normal suitcase - until of course, it’s opened mid-journey.

This campaign is targeted at the ‘busy workers’ who are skipping breakfast all together.

A Kellogg’s spokesperson said: “With almost 1 in 3 adults missing breakfast every day, we wanted to show that even for people with the busiest lifestyles, there’s always time for a bowl of Special K cereal.”

Watch the unsuspecting commuters below and tell us what you think.


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The World Wide Fund for Nature has released a new series of adverts using optical illusions to raise awareness about endangered species.

The charity emphasises the potentially imminent extinction of some species, such as the polar bear and the Sumatran tiger, through psychedelic black and white images concealing an endangered animal.

Using the line 'The [animal] is becoming harder to see', the WWF conveys the sense of urgency facing some of these species, encouraging readers to protect them while they still can.

Discover these clever ads here and let us know what you think of them.





Have you always wanted to know in advance if a pub still has seats on a hot summer day? Well, Pimm’s has launched new billboard posters that will let you know.

The brand has installed innovative sensor-activated digital posters throughout London, which will activate when the temperature reaches 16 degrees Celsius and will update you with seating space information in your area.

Using beacon technology to sense when the participating pubs and beer gardens have space, the ads will also change their messaging depending on the weather data they receive.

Learn more about this innovative campaign here and let us know if you'll be paying attention to the Pimm's posters.





Google has revealed the most popular YouTube ads that are up for the Cannes Lions 2015.

The Cannes Lions are an annual celebration of creativity, recognising and awarding innovative marketing, advertising, and more during the week-long festival.

The shortlisted ads (launched in the past year) include already iconic videos such as Always' #LikeAGirl campaign, spoofy SuperBowl spots like 'Clash of Clans: Revenge' featuring Liam Neeson, and 'Drogba vs Messi: #EpicFood'.

Take a closer look at the list here and tell us which ones are your favourites.





Coca-Cola's new ads are bringing an unexpected personal touch to Twitter.

The brand, as part of its ongoing Share a Coke campaign, is now taking over the social network with targeted promoted tweets.

Twitter users will now be able to see Coca-Cola ads in their feed,  encouraging them to buy personalised bottles - even embedding a picture of a Coke bottle with the user's name on it.

This type of personalised advertising isn't new to Coca-Cola, which teamed up with 4oD last summer to market directly to the catch-up service's subscribers.

Find out more about Coca-Cola’s new initiative here and tell us if you think this is a good idea.





Scrabble has returned to its roots with its latest advert, 'Anagram Lovers'.

The advert tells the love story of Agostina and Santiago using clever anagrams, satisfying Scrabble lovers and general viewers alike.

This campaign will be appearing all around Europe this summer in different language edits, so everyone can appreciate the wordplay.

Watch this charming ad below and tell us what you think.





Tic Tac USA has launched a very cute new limited edition, inspired by the Minions from Despicable Me.

Fans of the quirky creatures will be able to buy bright yellow banana Tic Tacs, which have Stuart, Bob, and Kevin printed on them, to celebrate the Minions movie being released in June.

This branding stunt works particularly well as the Minions themselves are rather Tic Tac-shaped and have simple, easily recreated features.

The brand is also hosting a Minion takeover of its website, which includes a Tic Tac Minion game and the official movie trailer.

Take a closer look at the new Tic Tacs here and tell us if you're going to see the movie.





With Mad Men drawing to a close after eight years of compelling characters, it’s the perfect time to see how well you know the ad campaigns and pitches featured in the hit show.

Adweek’s new quiz covers some of Mad Men’s most iconic moments, including Don and Peggy’s rival Heinz pitches.

Play the quiz here to see how many inspired advertising campaigns you remember.


Uber is expanding its services to the meal delivery business, starting with a delicious-looking ad.

The famous on-demand ride app has launched a new service called ‘UberEATS’, promising swift deliveries in no more than ten minutes.

As part of the launch, a mouthwatering ad, 'From Tap to Table in Minutes', showcases succulent food with lingering shots to stir up excitement.

UberEATS is currently available in a few major cities, such as New York City, Los Angeles, Chicago, and Barcelona.

Watch the ad below and tell us if UberEATS should come to your town.