Articles tagged advertising

Known for its innovative Christmas advertising, John Lewis has launched a brilliant new ad for Home Insurance guaranteed to put a smile on your face.

The ad's strapline, ‘If it matters to you, it matters to us’, has been expressed through a little girl with a slightly clumsy but heartfelt passion for dancing.

With the young girl twirling, leaping, and prancing around the house, she nudges and taps all the fragile, precious items in the house - reminding viewers to enjoy family life with the comfort of knowing your home and its contents are insured.

Watch the clever ad below and tell us if it's brightened up your day.





Due to their scale and location, many billboards are hard to miss, often catching the eye of thousands of passers-by every day.

But what makes a billboard ad truly memorable?

Creative Bloq has selected 35 advertising campaigns that showcase some of the great, innovative ways billboards can win your attention, from interacting with the public to bold animations.

The varied list includes IBM's billboard benches and rain shelters, British Airways' real-time ad encouraging children to look up at the sky, and BBC World showing both sides of the story on a corner billboard.

Have a look at the list here and tell us what you think is the best billboard - or let us know if you have your own suggestions.




If you’re in need of a chuckle, Amazon Prime's new advert is guaranteed to make you smile and even melt your heart.

The ad depicts a poorly pup gazing in envy at other dogs running and playing in a park, unable to join in with his plastered leg.

His owner, who just can’t take his beloved pet's sadness any longer, takes advantage of Amazon Prime's next day delivery to solve the problem.

Watch the ad below to discover how he puts a smile back on the pooch's face and let us know what you think of the lovely campaign.





Do you have an innovative approach to the campaigns you run? Or do you think tried and tested is the way forward?

Find out which 'Marketing Mood' you are with Adweek's new quiz.

Inspired by the new Pixar film 'Inside Out', the quiz analyses your approach to different areas of marketing and your work in general, revealing which 'Marketing Mood' you are.

Take the quiz here and let us know your result - are you technologically ecstatic or overwhelmingly enthusiastic?





There have been some standout ads over the years that have changed the world, not only boosting product sales but creating enduring identities for the brands they represent.

The Drum is searching for the advertising campaigns that used innovation and creativity to inspire people to 'think, feel and change', and is asking readers to offer their suggestions with the hashtag #WorldChangingAds.

The magazine's own selection include Coca-Cola's 1971 ‘Hilltop’ TV ad, Volkswagen's ‘Lemon’ and ‘Think Small’ print ads, and 'Like A Girl' by Always.

Find out more about The Drum's scheme here and let us know your suggestions: what do you think is a world changing advert?





Kellogg’s new publicity stunt has seen its ‘breakfast team’ take over London Underground.

The breakfast team have taken ‘fridges’ onto the tube, holding everything from milk and cereal to utensils such as cutlery and bowls.

However, to unsuspecting commuters the fridge looks like a normal suitcase - until of course, it’s opened mid-journey.

This campaign is targeted at the ‘busy workers’ who are skipping breakfast all together.

A Kellogg’s spokesperson said: “With almost 1 in 3 adults missing breakfast every day, we wanted to show that even for people with the busiest lifestyles, there’s always time for a bowl of Special K cereal.”

Watch the unsuspecting commuters below and tell us what you think.


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The World Wide Fund for Nature has released a new series of adverts using optical illusions to raise awareness about endangered species.

The charity emphasises the potentially imminent extinction of some species, such as the polar bear and the Sumatran tiger, through psychedelic black and white images concealing an endangered animal.

Using the line 'The [animal] is becoming harder to see', the WWF conveys the sense of urgency facing some of these species, encouraging readers to protect them while they still can.

Discover these clever ads here and let us know what you think of them.





Have you always wanted to know in advance if a pub still has seats on a hot summer day? Well, Pimm’s has launched new billboard posters that will let you know.

The brand has installed innovative sensor-activated digital posters throughout London, which will activate when the temperature reaches 16 degrees Celsius and will update you with seating space information in your area.

Using beacon technology to sense when the participating pubs and beer gardens have space, the ads will also change their messaging depending on the weather data they receive.

Learn more about this innovative campaign here and let us know if you'll be paying attention to the Pimm's posters.





Google has revealed the most popular YouTube ads that are up for the Cannes Lions 2015.

The Cannes Lions are an annual celebration of creativity, recognising and awarding innovative marketing, advertising, and more during the week-long festival.

The shortlisted ads (launched in the past year) include already iconic videos such as Always' #LikeAGirl campaign, spoofy SuperBowl spots like 'Clash of Clans: Revenge' featuring Liam Neeson, and 'Drogba vs Messi: #EpicFood'.

Take a closer look at the list here and tell us which ones are your favourites.





Coca-Cola's new ads are bringing an unexpected personal touch to Twitter.

The brand, as part of its ongoing Share a Coke campaign, is now taking over the social network with targeted promoted tweets.

Twitter users will now be able to see Coca-Cola ads in their feed,  encouraging them to buy personalised bottles - even embedding a picture of a Coke bottle with the user's name on it.

This type of personalised advertising isn't new to Coca-Cola, which teamed up with 4oD last summer to market directly to the catch-up service's subscribers.

Find out more about Coca-Cola’s new initiative here and tell us if you think this is a good idea.





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