Articles tagged advertising

Disney has taken the interactive billboard trend a bit further with its latest stunt.

Using the latest streaming technology, Disneyland surprised visitors with an ad starring Johnny Depp as the Mad Hatter - live.

Set up in a remote location and assisted by a hidden camera, Depp could fully interact with passers by, amazing them with everything from a simple wave to full two-way conversations.

This creative stunt promotes 'Through the Looking Glass’, the sequel to Tim Burton's Alice in Wonderland.

Watch the Mad Hatter Surprise below and tell us what you think of the stunt.

Did you witness PG Tips' giant Monkey floating down the Thames?

On Monday, some lucky Londoners spotted the mascot, which was formed from an estimated 110,486 green leaves to promote the brand's green tea.

The six metre high Monkey meandered down the river with mug in hand, going viral on social media.

The clever stunt also aimed to raise awareness of how the colour green can impact our lives at home and at work, in anticipation of PG Tips' 'Green Paper'.

Did you see the monkey? Let us know, or read more about the fun publicity push here.

As virtual reality emerges into the mainstream, will 360˚ viewing join the advertising trends of 2016?
A couple of weeks ago, we covered the latest BMW ad, an interactive 360˚ offering featuring the model Gigi Hadid.

However, BMW isn't the only company to make the most of the up-and-coming technology: GoPro has recently created a breathtaking video introducing its latest Omni product.

The video starts off like any other 360˚ ad, letting you explore the snowy ski slopes in full, but GoPro's Omni provides a clever twist. Omni's experience immerses you in a world of skiers, joining their every jump, duck, and slide down the mountain, from behind, in front, below, and even above.

But 360˚ video isn't just being used for products; hit TV show Game of Thrones has also used the technology to create a unique version of its opening sequence, which is said to have been viewed an estimated 5.3 million times within 24 hours.

These are just a few examples of how brands are using 360˚ technology; read more about the Game of Thrones experience here and let us know where else you’ve seen this latest trend.

A supermarket brand has demonstrated just how fresh its frozen fish really is...

By bringing it back to life.

'The Live Fish Pack', a clever marketing stunt for Mila, features what looks like standard packaging containing normal fish.

But with WiFi and a proximity sensor, the boxes jump and shake when unsuspecting shoppers approach them, giving the impression that the fish really are 'fresh'.

The ingenious experiential campaign was also broadcast live on a website, where visitors could activate the fish and watch the ensuing reaction.

Watch the 'The Live Fish Pack' below and tell us what you think of it - priceless prank or macabre marketing?

The media has reported that around 35% of current jobs in the UK will become automated in the next 20 years. Could this have an impact on the world of marketing? And if so, what could the marketing agency of the future look like?

As someone with a keen interest in the impact of digital on the marketing industry, I do wonder how agencies will evolve in the future. Whether agencies will become siloes for specialised services or whether clients prefer a consolidated approach has been debated; however, this Ad Age article alludes to something transformational challenging the marketing sector, such as an ‘Uber-like approach’, which would see a marketing agency ‘owning the relationship with a client, the strategy and data without owning the execution’.

A form of disruption may be required to challenge traditional models; however, I think this will not be driven by agencies, it’ll be led by the demands of clients and the end consumers.

Marketing specialisation and the emergence of smaller, niche agencies have been widely accepted in the industry. But as this article suggests, this approach can create severe fragmentation for clients, who could find themselves dealing with several agencies on a single project, where they could turn to one integrated marketing agency.

Technology will also help shape the future of what agencies can provide: successful agencies will (as they did with social media) need to adapt to the tools available, as well as avoiding distraction by technology for technology’s sake.

The ever-closing gap between brands and their customers through technology will also make marketing teams stronger in getting direct feedback, ideas, and reach, as mentioned here, but how does this help agencies? It’ll help us understand clients and their end-customers more transparently as well as generate ideas that can be truly useful and engaging.

So what can agencies do? There are so many questions about where the future will take us; the only constant is the changing needs of our clients and their customers. We should adapt with the relevant tools of course, but the focus should be based upon what the client needs. We should be shape-shifters, adapting our approach rather than set in our ways.

From a personal perspective, I find that in practice, an integrated approach is still the way forward: we can fit our services around the individual needs of our clients, rather than the other way around. We’re constantly striving towards being a progressive agency by putting our clients’ needs at the forefront of everything we do and using relevant technological innovations to support this.

These are my thoughts on the subject; what do you think the agency of the future could look like?

By Sarah Scott, Account Manager at The Think Tank

You can also follow Sarah's thoughts on all things marketing on Twitter

Image Credit: Shutterstock

Pepsi is adding a bit of (cartoon) character to its latest campaign.

PepsiMoji follows on from the recent success of the drinks brand's 'blink and you'll miss it' five second TV ads, with a series of print ads featuring work by photographer Ben Watts, who seamlessly transposes quirky emojis onto his pictures.

The social media push has also seen Pepsi collaborate with street photographer Daniel Arnold, who carries through the campaign's look and feel onto Instagram.

But this is not the end for this 'provocative and fresh take on the cultural phenomenon of emojis' - Pepsi are creating 600 PepsiMoji designs that will be stamped across over a billion bottles and cans.

Take a look at more of the PepsiMoji campaign here and tell us what you think of it.

When it comes to the psychology behind logos, a lot of importance is placed on colours and how they portray certain emotions, such as red for passion, or blue for tranquility.

But did you know that shape is equally important?

An interesting infographic, 'Shapes in logo design', delves into the psychological meanings behind various logos' shapes; for example, the three boxes that make up the BBC logo represent an organised and stable brand, whereas round logos send positive emotional signals.

Find out more about the shape psychology behind well-known brands here and tell us if you agree with the suggestions.

Following on from its innovative hologram ad, Porsche’s latest magazine placement lets readers see straight into the heart of the 911.

The ad uses LED technology to reveal the car’s interesting features; readers simply press buttons on the page to discover what makes this the smartest, fastest, and most connected 911 ever.

Once again, the process of creating the ad was painstaking, involving experiments with different materials and working out how to light up precise areas of the 911 with the LEDs.

Find out more about the intriguing ad here and tell us what you think of it.

An American merchandise company has an unusual spokesperson: Steve, the speaking octopus.

CustomInk’s latest campaign sees the stop-motion octopus (who lives in the lobby aquarium) waxing lyrical about the company.

The series of YouTube videos demonstrates Steve's passion for the business, bragging about CustomInk’s products, customer service, and deals. 

See Steve in action below and watch the collection of quirky ads here - is Steve a persuasive seller?

With an estimated 3.5 million commuters on the London Underground each day, the system can be a bit of a daunting experience for tourists.

But a clever infographic by Free Tours of London delves into the dos and don’ts of travelling on the tube as safely and easily as possible.

The top ten hacks include the best place to stand on the platform, avoiding card clash. and handy shortcuts around the network.

Discover the cheeky cheats here and let us know your own tips and tricks for getting around the capital.

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