Articles tagged creative

With an estimated 3.5 million commuters on the London Underground each day, the system can be a bit of a daunting experience for tourists.

But a clever infographic by Free Tours of London delves into the dos and don’ts of travelling on the tube as safely and easily as possible.

The top ten hacks include the best place to stand on the platform, avoiding card clash. and handy shortcuts around the network.

Discover the cheeky cheats here and let us know your own tips and tricks for getting around the capital.




Brazilian telecom company Oi has injected a sense of fun into its latest rebrand with a personalised logo.

Oi’s new logo responds to the unique sound and touch of each consumer, shifting shape and colour to create a unique variant of the branding.

You can then save your very own vibrant logo and share it on social with the hashtag #MyOi.

The campaign is a collaboration between Oi, design shop Wolff Olins, and software company Onformative.

Watch the technology behind the making of the unique Oi logo below and find out more about creating your own Oi logo here.






A renowned sunglasses brand is combining its classic style with Instagram illustrations.

Persol has teamed up with illustrator Jonathan Bartlett to create a ‘Choose your own adventure’ graphic novel, called ‘Meet the new generation’.

The black and white story is ideal for Instagram, creating a panel effect, with every few panels offering ‘tap to choose’ options ‒ Bartlett then draws the following images based on Instagrammers’ votes.

Persol said: ‘The campaign puts users in the shoes of Frankie Malone, a rebel seeking to overthrow a regime that has outlawed free thought and stamped out individuality. It's a classic dystopian thriller that takes its cues from films like Blade Runner, Gattaca and Minority Report while modernizing the story for the world of social media.’

Follow the story in progress here and tell us what you think of it.


To celebrate the return of one of the biggest shows on television, Moleskine has remade its opening sequence with paper.

The stationery brand’s version of Game of Thrones’ titles, called ‘Paper Epicness’, uses over 7,000 individual paper cutouts, recreating King’s Landing in painstaking stop motion.

Moleskine is also releasing a new range of notebooks referencing the houses of Stark, Lannister, and Targaryen, with silkscreen prints by Levente Szabò.

Watch Paper Epicness below and find out more about the making of here. To what other TV shows should Moleskine pay a papery tribute?






A mesmerising installation at Bikini Berlin features thousands of vibrant flowers suspended from the atrium ceiling.

Rebecca Louise Law's latest work, Garten, consists of more than 30,000 individual hand-cut blooms tied to varying lengths of copper wire, creating an undulating canopy bursting with colour.

Garten will remain in the atrium until May, giving the flowers time to dry out and 'shift subtly in scent, tone, and texture'.

Law is known for her striking floral installations, which have been showcased around the world.

Discover the full breathtaking beauty of Garten here and let us know if you'd love to explore it.


Adweek's fun new quiz determines what marketing or media job would best suit your unique personality.

Questions include ‘what’s your ideal work attire’, 'at a party, you can be found...' and ‘what's the best perk an employer can offer’, with plenty of multiple choices to work out your dream career.

With roles in writing, PR, and Account Management, your result also lists your possible job titles and what characteristics you would need.

Take the quiz here and let us know what job suits you - does it match your current career?





BMW’s new promotion brings an interactive spin to YouTube ads, offering a high-octane take on the magic cup trick.

The ad shows model Gigi Hadid climb into one of five sleek blue sports cars - but as they race and swerve, the challenge is to keep your eye on Gigi's car with the clickable 360˚ feature.

And if you think you know which car is Gigi's by the end of the short ad, you can vote on the campaign website.

Give the experience a go below and find out more the ad's creation here.





An artist crafts pop-up cards that replicate real buildings with astonishing detail.

Bogdan Zolochevsky’s miniature versions of iconic landmarks like Saint Peter’s Basilica are incredibly intricate, boasting each building’s unique architectural features ‒ the pop-up The Church of Our Lady before Týn even replicates the famous astronomical clock’s cogs.

After modelling a building, Zolochevsky and his team laser cut each individual part, assembling the cardboard components into the finished creation.

See their painstaking process below and find out more about the collection here.




Ever thought your beloved pet deserves its own Facebook profile?

Created by Pedigree Spain, The Posting Tail is an innovative system which lets your dog take a snap and post it on social media.

The kit consists of a wearable vest and a tail sensor, which detects your canine companion wagging its tail - in other words, when your pooch is at its happiest.

Completed by a camera, GPS data, and a Raspberry processor, The Posting Tail takes pictures and posts them on Facebook, offering little insights into your pet's world.

Watch the system in action below and let us know if you'd buy one for your pooch.





An abandoned bowling alley in Santa Fe, New Mexico has been transformed into an immersive multi-layered installation.

The House of Eternal Return is an interactive art experience that brings design and technology together, featuring seventy diverse spaces, including enormous treehouses, an interactive arcade, and an illuminating cave.

The installation invites you to crawl, climb, play, and interact with your surroundings, taking any route you wish, in order to solve the fictional mystery of a Victorian family's disappearance. 

Created by a collective of 150 artists known as Meow Wolf, The House of Eternal Return's building is actually owned by Game of Thrones author George R. R. Martin.

Read more about the interactive experience here and tell us if you'd like to explore The House of Eternal Return.


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