Articles tagged creative

An innovative voice company is helping children with speech impediments through its fairytale-inspired new animation.

VocaliD's animation tells the story of a young girl named Goldivox, who is on an adventure to find her perfect voice.

The company's first marketing campaign promotes the Voicebank, which encourages people to 'donate their voice' to those with speech impediments, helping them find the perfect sound for them.

The campaign website shows Goldivox on her travels (which you can watch below) and you can also donate your own voice by enabling your microphone settings.

Let us know what you think of the campaign and if you'll take part.

A young architecture student has been bringing vibrant colours to buildings across Germany - on his Instagram account.

Paul Eis, who's been going by the name ‘the_architecture_photographer’, breathes new life into local architecture, which is known for its striking Modernism and bold lines.

He modifies his images with bright colours and a simple contrasting blue background, bringing out these interesting architectural features.

Discover why and how Eis sheds new light on German architecture - read his interview with Dezeen here.

As virtual reality emerges into the mainstream, will 360˚ viewing join the advertising trends of 2016?
A couple of weeks ago, we covered the latest BMW ad, an interactive 360˚ offering featuring the model Gigi Hadid.

However, BMW isn't the only company to make the most of the up-and-coming technology: GoPro has recently created a breathtaking video introducing its latest Omni product.

The video starts off like any other 360˚ ad, letting you explore the snowy ski slopes in full, but GoPro's Omni provides a clever twist. Omni's experience immerses you in a world of skiers, joining their every jump, duck, and slide down the mountain, from behind, in front, below, and even above.

But 360˚ video isn't just being used for products; hit TV show Game of Thrones has also used the technology to create a unique version of its opening sequence, which is said to have been viewed an estimated 5.3 million times within 24 hours.

These are just a few examples of how brands are using 360˚ technology; read more about the Game of Thrones experience here and let us know where else you’ve seen this latest trend.

Intel has taken to the sky with a breathtaking light show created by drones.

Taking place in the Palm Springs desert, the display (the first explicitly approved one of its kind in the US) was designed as a test to see how the flying robots could perform stunning shows on a larger scale.

One hundred drones were controlled by a single operator and his support team, lighting up the night sky with incredibly colourful choreography.

See the drones in action below and find out more about Intel's project here.

A supermarket brand has demonstrated just how fresh its frozen fish really is...

By bringing it back to life.

'The Live Fish Pack', a clever marketing stunt for Mila, features what looks like standard packaging containing normal fish.

But with WiFi and a proximity sensor, the boxes jump and shake when unsuspecting shoppers approach them, giving the impression that the fish really are 'fresh'.

The ingenious experiential campaign was also broadcast live on a website, where visitors could activate the fish and watch the ensuing reaction.

Watch the 'The Live Fish Pack' below and tell us what you think of it - priceless prank or macabre marketing?

A collection of handcrafted rings encapsulates beautifully detailed miniature landscapes.

Secret Wood's products are all-natural, fashioned from wood, resin, and beeswax, which combine to create mesmerising scenes capturing the beauty of nature.

From snowy forests to delicate flowers, the angular rings provide 360 views of each stunning landscape.

Find out more about Secret Wood’s rings here and let us know your favourites.

Need to brush up on your famous architects?

Federico Babina’s latest work sees him transform architects into playing cards, complete with illustrated versions of their most famous motifs.

ARCHICARDS is a playful collection of twelve cards, rendering well known figures as Kings, Queens, and Jacks; for instance, Zaha Hadid's card features deep colours and jagged curves, while Le Corbusier's card includes his iconic pipe and glasses along with his famous 'Open Hand'. 

Take a look at ARCHICARDs here and tell us what you think of the collection.

Pepsi is adding a bit of (cartoon) character to its latest campaign.

PepsiMoji follows on from the recent success of the drinks brand's 'blink and you'll miss it' five second TV ads, with a series of print ads featuring work by photographer Ben Watts, who seamlessly transposes quirky emojis onto his pictures.

The social media push has also seen Pepsi collaborate with street photographer Daniel Arnold, who carries through the campaign's look and feel onto Instagram.

But this is not the end for this 'provocative and fresh take on the cultural phenomenon of emojis' - Pepsi are creating 600 PepsiMoji designs that will be stamped across over a billion bottles and cans.

Take a look at more of the PepsiMoji campaign here and tell us what you think of it.

The Royal Shakespeare Theatre is now home to a dazzling installation paying tribute to the famous playwright.

The permanent piece, entitled For All Time, was revealed on the 400th anniversary of Shakespeare’s death and takes inspiration from Romeo and Juliet.

Steven Follen has individually suspended 2,000 stainless steel 'stars' from the ceiling of the Swan Wing, which come together to form an ethereal human face.

To create the impressive ten foot display, Follen used both digital measurements and traditional craftsmanship.

Read more about the breathtaking piece here and tell us what you think of For All Time.

When it comes to the psychology behind logos, a lot of importance is placed on colours and how they portray certain emotions, such as red for passion, or blue for tranquility.

But did you know that shape is equally important?

An interesting infographic, 'Shapes in logo design', delves into the psychological meanings behind various logos' shapes; for example, the three boxes that make up the BBC logo represent an organised and stable brand, whereas round logos send positive emotional signals.

Find out more about the shape psychology behind well-known brands here and tell us if you agree with the suggestions.

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