Articles tagged creative

A chocolate brand has shown a life in a day in its new heartwarming ad.

The clever ad by Dove Chocolate (known as Galaxy in the UK) follows a little girl as she transforms into a teenager and then an adult, embarking on a life's worth of adventures in just 24 hours.

From kissing a stranger to walking across high railings to attending a protest, the woman goes on a rollercoaster of emotions, tugging at our heartstrings – always in the long blue dress she slipped on as a child.

Dove Chocolate said the ad was created to ‘empower fans to enjoy every moment of life with no regrets – even a moment as small as biting into a piece of silky smooth Dove Chocolate’.

Watch the ad below and let us know if you’ve been inspired to seize the day.

A photographer has explored the beauty of flowers by freezing them in blocks of ice and capturing them as they thaw.

For their Zero Degrees project, Bruce Boyd and Tharien Smith freeze delicate blooms and then throw them into all kinds of water, including swimming pools and muddy puddles.

This creates stunning effects as the ice warps and cracks, revealing the vibrancy of the frozen flowers.

Boyd says: ‘we use ice as a medium to display the beauty of flowers. I find it fascinating that ice can preserve something and at the same time also enhance or distort the beauty of it’.

Take a look at Zero Degrees here and let us know what you think of the work.

Amy Genser, a mixed media artist, crafts rolls of textured paper into spectacular abstract images of dynamic coral reefs.

Genser creates huge works of art by cutting and rolling reels of coloured paper, arranging these at different heights to give the works an immersive, three dimensional feel, replicating the depths of the ocean.

Using a profound colour palette full of deep blues and vibrant greens, the art looks strikingly realisitic and natural.

Explore more of Genser’s work here; let us know your favourite pieces.

An incredible installation floats 115 feet above a Los Angeles park, reflecting daylight in a shimmer of rainbow colours.

'Liquid Shard', developed by Patrick Shearn, is a two-layered silver canopy made of 15,000 square feet of filmy mylar strips, which aims to encourage passers-by to appreciate their surroundings.

Shearn said: ‘You feel the ripple of wind on your skin, and the scale of it feels small. But when you see this piece, you’re brought to an understanding of bigger motion around you.'

The mesmerising construction is a collaboration with the Architectural Association Visiting School, giving students the chance to explore technology and architecture through kinetic art.

See the magic in motion here and let us know what you think of the experience.

Brazilian street artist Eduardo Kobra has gone for gold with the world's largest street mural in honour of the Olympics.

Kobra's 'Las Etnias' ('The Ethnicities') is a dynamic, colourful creation, believed to be the largest mural created by a single person.

Covering a space of 32,000 square feet, the artwork uses nearly 2000 litres of paint to create five photographic-style faces reflecting the five Olympic rings, brightening up a once boring wall.

The piece conveys a serious message of connection and unity, while demonstrating Kobra’s vibrant geometric graffiti style.

See the colourful creation here and tell us what you think of it.

Interactive ads have just taken another step into the mainstream with Cotton Inc.'s 'choose your own adventure' style spot.

The video follows a day in the life of a young woman, with viewers given six chances to influence her choices, including a workout, a dog walk, and a birthday party.

The variety of options cleverly showcases the brand's fashion ranges, acting as a great promotion tool as well as an innovative piece of advertising.

Check out the interactive ad here and tell us if you want to see more innovative ads.

One for Happy Friday: Nike’s new ad shows the inspirational story of Chris Mosier, the first transgender athlete to train for a triathlon.

'Unlimited Courage' reveals the adversity Mosier has overcome with sheer willpower and determination.

The narrator asks him questions, such as ‘how did you know you’d be accepted?’ and ‘how did you know you were strong enough to compete against men?’, with Mosier simply responding: ‘I didn’t’.

View Chris' incredible story below and let us know if it's inspired you to try something new.

The world's first 3D-printing restaurant has literally popped up.

Food Ink, which has opened in London, offers the exclusive opportunity to experience 3D-printing in every way – the furniture, the utensils, and, of course, even the food is printed.

Guests are even invited to trial the 3D printers and pens for themselves before sitting down to a multisensory nine course taster meal, which costs an astronomical £250.

The restaurant is conveniently situated in Shoreditch, which is known for its quirky culture and prevalent pop-ups..

See the full experience here and let us know your thoughts – will you be experiencing food in 3D?

Colourful graffiti seems to be everywhere these days, especially in the form of graffiti artists's tags.

But one artist is 'cleaning up' this graffiti, painting over it and replacing it with more legible, typography-inspired versions.

Mathieu Tremblin's 'Tag Clouds' project retains the content of the tags, rendering them like the tag clouds often seen online.

Tremblin, who believes tagging is a mode of expression rather than vandalism, said: 'As with most art the level of understanding comes from those looking at it'.

Explore Tag Clouds here and let us what you think of the project.

Image Credit: Mathieu Tremblin

Most of us are guilty of taking snaps of our food, but what if we tried to do so in the 18th Century?

IKEA's 'Let's Relax' ad takes a light-hearted look at how our need to compete on social media is changing the way we interact at home.

The ad takes us back to the 18th Century, where an affluent family sits down to a hearty feast. Except... they have to paint it before they can eat it.

Once the masterpiece is complete, the tableau does the rounds of the local community, with residents giving their thumbs up or thumbs down.

Watch the ad below to see how it ends and let us know your thoughts.

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