Articles tagged experience

easyJet has created an immersive theatrical experience as part of its ‘Why Not’ campaign, encouraging a bit of spontaneity in all of us.

The event, which promoted Holland as a holiday destination, saw a mysterious plane door land in Shoreditch, offering an entry into an enchanted adventure.

Passers-by saw the country come to life, with 'intriguing characters, larger-than-life surroundings and plenty of surprises along the way', complete with tulips, bicycles, and The Girl with the Pearl Earring.

Read about the full campaign here, are you inspired to take a break?

A renowned artist has added another dimension to Paris' Gothic architecture with a stunning virtual reality installation.

Miguel Chevalier has transformed the Sant-Eustace Church with his project, entitled Voûtes Célestes, or Celestial Vaults.

Chevalier uses virtual reality (VR) to map a colourful night sky on the church's high ceilings – but that's not all.

Celestial Vaults actually tracks the movement of visitors who travel through the church, changing shape and colour against the dramatic architecture.

The experience is completed with enchanting musical improvisations and repertoires, creating an immersive adventure into the mysterious Gothic.

See the full experience here and let us know if you'd love to explore the Celestial Vaults.

London Design Festival is in swing, and today, we’ve been exploring the Shoreditch Design Triangle, which brings together the best of East London’s creative talent.

First, we stopped by Place Your Bets, an interactive experience by data design agency Signal Noise. With London’s population set to reach 10 million, Place Your Bets looks at what data says about our city, now and in the future. Visitors can use coloured stickers to visualise their opinions about Brexit, hipsters, and other aspects of London life, revealing some interesting trends as the week goes on.

Creative Clerkenwell’s London Design Souvenirs pop-up shop celebrates the city in quirky collections by a range of artists. Their handmade creations include paper snowglobes with intricate characters and fun slogan-engraved pencils. The pop-up also features small-space solutions and bespoke pegboard fittings by Kreisdesign. We asked designer Nikki about her reasons behind her convenient invention, discovering she wanted to create storage for her many pairs of shoes!

And finally, another SDT spot to look out for: ElectroCraft, which explores the craft of electronics and electronics made as craft, asking the question ‘what are electrical products and appliances like when they are not designed primarily with mass-production in mind?’ The thirty-plus pieces of work displayed here include a slow breeze machine by Studio Tord Boontje and Wonseck Jun and Studio Drift’s delicate ‘Dandelight’ creations.

London Design Festival runs all of this week (until the 25th) ‒ find out more about the Shoreditch Design Triangle here and explore our dedicated Pinterest board here.