Articles tagged research

In the era of digital streaming, how are we viewing content?

Recent research conducted by Clusters has found out that on average, we watch three hours of television a day and spend another two viewing content on a mobile device or tablet.

Interestingly, the study suggests that claims that 'the box' is on its way out are a bit premature, with more emphasis now on live-streaming, playback, and sites like Netflix.

The 1,000 respondents were divided into six demographics, including millennial 'Device Hoppers', conventional 'Knowledge Hunters', and lone 'Indifferent Onlookers'.

Read the full report here and let us know if this matches your viewing habits.

With millennials flocking to money saving accounts on social media, is it the end to 'bank of Mum and Dad'?

New research takes a look at the types of social media accounts young people are following ‒ with some surprising results.

25% of 18-24 year olds are likely to follow a money saving account, closely followed by travel (20%) and politics (19%). The more 'fun' accounts that we might expect millennials follow do appear in the top ten, but a bit further down ‒ for instance, animals only appear at number six (despite the popularity of the likes of Grumpy Cat), while beauty appears at number seven.

These results reveal how diverse the millennial audience really is, shedding light on how marketers can target such a large demographic.

Find out more about the research here and let us know your thoughts.

A new survey reveals marketers’ priorities for the next twelve months and how they feel about the next big technology leaps.

The research, by Publicitas, looks at how publishers, agencies, and advertisers are stepping it up to meet consumer expectations, drawing on responses from 672 participants in the media industry.

In all three sectors, content marketing is the number one focus, while other priorities make appearances in the top five across the sectors, including ad personalisation, programmatic, and accurate audience measurement.

Immersive technologies are also on the agenda ‒ 70% of respondents agree that Virtual Reality will drive the next technology revolution.

Download the infographic and whitepaper here and let us know what you think will be driving the next technology leap.