Articles tagged research

Two companies have teamed up to analyse the behaviour of different age groups online.

Fractl and Buzzstream studied how different generations consume content online, producing a handy infographic of their results, which covers how much time we’re consuming content, when do we consume it, and with which devices. 

One surprising finding is that around 25% of Baby Boomers spend more than 20 hours consuming content online - compared to only 20% of Millennials and Generation X users.

Have a look at the whole infographic here.


Love Home Swap has discovered the top photobombing locations in London, with some interesting findings.

The home exchange club revealed the ten most popular 'selfie' spots in London (the world’s most Instagrammed capital city).

The iconic Hyde Park is the most Instagrammed location of the capital, with more than 715,563 Instagram posts.

Madison St Pauls and Battersea Park rank second and third with 210,005 shots and 103,211 posts respectively.






Ofcom has unveiled its latest research on how we use technology in 2015.

The study reveals that the average Internet user in the UK spends twenty hours a week online - a figure which has doubled in a decade.

The report also shows the increasing importance of social media among Internet users, with 72% belonging to a social network.

1,890 adults from across the UK were surveyed for the questionnaire.