Articles tagged research

A new survey reveals marketers’ priorities for the next twelve months and how they feel about the next big technology leaps.

The research, by Publicitas, looks at how publishers, agencies, and advertisers are stepping it up to meet consumer expectations, drawing on responses from 672 participants in the media industry.

In all three sectors, content marketing is the number one focus, while other priorities make appearances in the top five across the sectors, including ad personalisation, programmatic, and accurate audience measurement.

Immersive technologies are also on the agenda ‒ 70% of respondents agree that Virtual Reality will drive the next technology revolution.

Download the infographic and whitepaper here and let us know what you think will be driving the next technology leap.