Articles tagged video

We all know brands love to tie in with national days, but Nissan has gone beyond the obligatory hashtag and celebrated National Donut Day in style.

On 3rd June, the car manufacturer took the opportunity to promote the latest Nissan 370Z, with the help of racing driver Chris Forsberg.

Forsberg drifted the car through 2,800 pounds of sprinkles, coating 300 doughnuts in spectacular fashion - even if it took fifteen times to fully cover each fluffy treat.

Watch the fun experiment below and tell us what you think of it.

As virtual reality emerges into the mainstream, will 360˚ viewing join the advertising trends of 2016?
A couple of weeks ago, we covered the latest BMW ad, an interactive 360˚ offering featuring the model Gigi Hadid.

However, BMW isn't the only company to make the most of the up-and-coming technology: GoPro has recently created a breathtaking video introducing its latest Omni product.

The video starts off like any other 360˚ ad, letting you explore the snowy ski slopes in full, but GoPro's Omni provides a clever twist. Omni's experience immerses you in a world of skiers, joining their every jump, duck, and slide down the mountain, from behind, in front, below, and even above.

But 360˚ video isn't just being used for products; hit TV show Game of Thrones has also used the technology to create a unique version of its opening sequence, which is said to have been viewed an estimated 5.3 million times within 24 hours.

These are just a few examples of how brands are using 360˚ technology; read more about the Game of Thrones experience here and let us know where else you’ve seen this latest trend.

Iconic cartoon character Top Cat has made an unlikely return ‒ applying for a mortgage at Halifax.

After the animated feline and his friends are turfed out from their trash can by Officer Dibble, they turn to the building society to help them find a new home.

In a move that’s sure to induce nostalgia, the ad mimics the original hand-drawn style of the characters, who seamlessly interact with the human actors and their surroundings.

Watch the ad below and read more about it here.