Articles tagged viral

Volvo has released the next instalment of its global campaign ‒ featuring a paragliding stuntman.

The dynamic ad, titled 'The Flying Passenger', features a massive Volvo FH truck towing a paraglider along a steep mountain path, narrowly missing a low bridge overhead.

Volvo designed the stunt to show the vehicle's low fuel consumption going uphill, whilst engaging viewers with an eye-catching idea.

Watch the full video below and tell us what you think of it.

Adweek has revealed the most viral ads of 2016, showcasing some of the best campaigns from around the world.

With entries from ten different countries including Thailand, Canada, and Bangladesh, the ads provide a snapshot of the zeitgeist, touching on the Olympics, product launches, and, of course, Christmas.

The John Lewis ad appears on the list, along with ‘We Are Superhumans’ and ads by big brands, including Nike and Samsung.

See the full list of ads here and let us know which is your favourite.