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Tuesday, 31st January 2012 at 6:21am
One outcome was the development of a ‘crisis manual’, one that is comprehensive but also succinct, avoiding the danger of becoming so ‘big’ that no one will read it when it should be a useful, easy reference tool.
For multi-site locations, the development of a common core element of company best practice can easily be supplemented with pertinent local information, added into each site-specific manual. Any organisation operating internationally should also ensure that appropriate ‘early warning systems’ and international information networks are in place that operate across borders.
Another key outcome was the importance of your organisation being the principal trusted source of information for your own affairs, i.e. ensuring ‘ownership’ of your stakeholders through provision of information. This is increasingly a challenge in today’s networked world, with social media and ‘citizen journalists’, meaning there is little time before an issue becomes live and spreads across networks, potentially out of control.
Lots to consider, and thanks to Magnus Carter of Mentor Ltd for all his input into the day too.