Blog
Keep up to date with our blog entries on:
or, 
A river of LED lights in Tokyo
Monday, 18th June 2012 at 8:36pm
Ever wondered what 100,000 solar-powered LED spheres floating down a river look like?
As part of the Tokyo Hotaru Festival, held in May, 100,000 blue glowing spheres were floated down the river, lighting it as they passed. It was designed to be reminiscent of a swarm of fireflies and to capture the way nature intended to brighten up our surroundings.
Front row tickets were a sell out and the spheres were eventually caught downstream in giant nets, ensuring no pollution.
What a sight.
Ad Ads Advert Advertising Agency Animation Architects Architecture Art Awards B2B Brand Campaign Construction Design Experiential Fashion Film Funny Innovation Interiors London Marketing Media New York PR Press Press Relations Social Stunt TV Twitter Video Viral creative digital exhibition facebook fun furniture google iPhone innovative installation interactive online photography sculpture social media 2012
Soap Box
- How will the new EU Directive on Internet Privacy affect your web site?
- Dispelling the myths of Social Media
- Increased Return on Investment from Centralised Integrated Marketing
- Putting PR in the Communications Mix
- Making an Impact Face to Face
- Marketing Through Event and Exhibitions in a Recession
- Intelligent Marketing When Times are Tough