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CokeHands Campaign wins Cannes Grand Prix
Wednesday, 20th June 2012 at 9:12pm
The winner of this year's Cannes Grand Prix was Mak Long who works for Ogilvy & Mather in Shanghai.The CokeHands campaign ran on bus shelters and in lifts across Shanghai and featured an illustration in which the famous Coke ribbon device is transformed into two hands, one passing the other a Coke.
The campaign ran without a Coke logo or strapline!
Simplicity itself.Tagged Cannes, Grand Prix, Winner, Mak Long, Advertising, Coke, Coca Cola, Shanghai
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