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Monday, 16th July 2012 at 8:25pm
Joel Harrison, Director of Editorial Content, B2B Marketing Magazine, discusses current trends and challenges in European business to business marketing at the International Business Marketing Association Conference.
He spoke about the impact of the European economic crisis on B2B marketing activity, the explosion of East London's tech city and digital entrepreneurship and how European attitudes towards social media have changed and much more.
See his presentation below.