Thoughts & News

All the latest ideas, insights and updates from The Think Tank’s wonderful world of B2B.

Thought

Women in marketing: Where are we now?

March is Women’s History Month, which of course encompasses International Women’s Day. So, we thought we’d take a look at some of the history – make that herstory – with a quick recap on some of the most important women who’ve made our industry what it is today.

Thought

Fight or Flight? Risk or Reward? Why we need to talk about empathy

Here at The Think Tank, we’re very open about and focused on our commitment to support all our people with continuous professional development through The Think Tank Academy.  Naturally, we’re a diverse team, with varied…

Thought

How will Google Consent Mode V2 impact marketers?

As the deadline to implement the update closes in, here’s everything marketers need to know. After Google accelerated its plan to restrict third-party cookies earlier this year, there’s been plenty of discussion amongst marketers about…

Thought

What is ESG reporting and why is everyone talking about it?

ESG is a critical element of most business strategies nowadays, but how can brands leverage ESG reporting to strengthen their position? Environmental, Social and Corporate Governance (ESG) has risen up the agenda at a dramatic…

Thought

From spam to cookies, 2024 kicks off with major changes for B2B marketers

Explore our forecast for B2B marketers in 2024 For marketers, a new year means new trends, new tech and new strategies. Feeling a bit overwhelmed? Not to worry. We’re diving into four key areas of…

Thought

Are you ready for changes to Google and Yahoo! email?

From early 2024, Yahoo! and Google are making significant changes to their email sending requirements. The marketing world has been buzzing with rumors about Google and Yahoo!’s plans to work together to protect people from…

Thought

What’s trending for B2B PR in 2024?

These are the B2B PR trends set to ignite the sector this year. With a new year comes fresh challenges and opportunities. To kick off 2024, we’ve compiled all the PR trends, tips and insights…

Thought

Planning a PPC advertising campaign in 2024? Here’s what to expect

How can marketers stay on top of changes and challenges in the digital world this year? In the ever-evolving world of PPC advertising and digital marketing, maintaining a forward-thinking approach is crucial. So as we…

Thought

Why 2024 is all about authenticity (and not AI)

2023 was the year AI exploded into the mainstream, but already the tide seems to be turning against it. The tsunami of AI-generated images and content has made authenticity a badge of honour and a…

Thought

Christmas ads roundup: Are big-budget campaigns past their peak?

Christmas advertising influences just 1% of consumers’ purchasing decisions, but the impact of festive ads goes far beyond sales figures. Cringe-worthy and cliché, heartwarming and wholesome…However you feel about them, Christmas ad campaigns are part…








    As a responsible data controller, we take your personal preferences into account before sending you information about our services. Please select the channels you would like us to contact you by.


    Get in touch - Icon