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Kinecdysis: an animated typeface

Thursday, 29th May 2014 at 10:15am

KinecdysisAn artist has created a dynamic typeface that explores the structure and perception of individual letters.

Kinecdysis’, by Sougwen Chung, transforms the alphabet into blue, skeletal characters, which modulate and morph but retain their core shape.

Chung’s font represents ‘the modicum of our memory’ and is inspired by the Greek word ‘ecdysis’, which means ‘to shed’ or ‘to cast off’.

Discover the whole Kinecdysis alphabet here or try typing in the font here. Tell us what you think of this unique typeface.


Tagged Kinecdysis. Sougwen Chung, typeface, font, animation, typography, art, design, clever, Tumblr

Sky Habitat

Wednesday, 28th May 2014 at 5:14pm

Sky HabitatArchitect Moshe Safdie has designed an astonishing building with a sky pool 38 storeys high.

‘Sky Habitat’ consists of two white tiered towers connected by garden bridges and the sky pool –although there is also a swimming pool at ground level for less adventurous swimmers.

Located in Singapore, Sky Habitat will include over 500 apartments and is due to be completed next year.

Take a closer look at the design here and let us know if you would brave the sky pool.


Tagged Sky Habitat, Mosha Safdie, sky pool, Singapore, design, architecture, construction, fun, clever, innovative

The Think Tank wins global brief from Asendia

Wednesday, 28th May 2014 at 1:50pm

AsendiaAsendia, the La Poste and Swiss Post joint venture which launched in 2012, has awarded The Think Tank the brief to plan and execute a series of campaigns for 2014, which include creative, production, digital outreach, and public and media relations.

Based around Asendia’s brand theme ‘The world is your address’, we will roll out campaigns targeting customers and potential customers of the company’s cross-border delivery solutions. The campaigns will be delivered in a number of countries around the world and will feature multiple language elements.

For 2014, work will kick off with a campaign directed at how Asendia can enable the growing opportunities for eCommerce business across borders. This will be followed by a focus on the company’s new global offering, a comprehensive range of international mailing and shipping solutions for business, direct marketing, internet retailing and publishing.

Campaign elements will comprise owned, earned and paid for media, with a focus on an integrated approach. Elements of the campaigns will also focus on employee communications.

The brief was won in a competitive three-way pitch at the end of 2013, with the first campaign due to go live in April 2014. A pilot project for internal communications was completed in December.

Asendia Head of Communication, Domenico Pereira said: “We selected The Think Tank because they combined a creative approach with a holistic view of our brief; we felt that they understood our challenges and would work effectively with the in-house team we have in place in Berne and Paris.”

The account will be led by our Directors Liam Bateman, Samantha Dawe and Shaun Madle.


Tagged The Think Tank, Asendia, La Poste, Swiss Post, B2B, communications, PR, marketing, brand, campaign, cross-border, e-commerce

3D postcards encourage Brits to ‘Get Up & Go’

Wednesday, 28th May 2014 at 11:34am

Get Up & GoTravelodge took over Waterloo station with interactive picture postcards last week.

The hotel chain used 3D street art to promote its ‘Get Up & Go’ campaign, which encourages Britons to be more adventurous.

The campaign grew from Travelodge’s survey, which revealed that less than a third of Brits would do something adventurous, such as a white-knuckle sport.

Commuters and members of the public could be photographed in front of the pictures, which gave the illusion that they were abseiling down the White Cliffs of Dover or waterskiing down the River Thames.

Find out more about the campaign here and tell us if this makes you feel like trying something adventurous.


Tagged Travelodge, Get Up & Go, postcards, 3D, photography, art, interactive, experiential, marketing, advertising, survey, London, Waterloo

The Metropolitan Museum of Art's online collection

Tuesday, 27th May 2014 at 5:24pm

Metropolitan Museum of ArtThe Metropolitan Museum of Art has released thousands of images from its collection into a digital archive.

The museum, which is the largest in the United States, has released nearly 400,000 iconic and historical paintings and photographs.

Pictures from the digital collection can be downloaded and used for non-commercial purposes from the museum’s website.

The works of Picasso, Manet and Rembrandt are included in the collection, which can be downloaded here – tell us what you think of this digital move.


Tagged Metropolitan Museum of Art, museum, gallery, collection, archive, online, digital, painting, art, photography, images, innovation, Picasso, Manet, Rembrandt

How to be productive

Tuesday, 27th May 2014 at 4:20pm

9 ways to be productiveNinja Infographic has compiled a list of handy hints to improve your productivity.

The infographic, which offers nine top tips, helps you be more productive at every point of your day, from getting up to taking lunch.

Advice includes how to approach tasks, creating systems and even improving your email etiquette.

The website has also created a chart detailing efficiency lessons from ants.

Take a look at the whole infographic here and tell us if you do anything to boost your productivity.


Tagged productivity, Ninja Infographic, efficiency, work, procrastination, fun, infographic, chart, statistics, online

Nescafé alarm cap

Thursday, 22nd May 2014 at 3:21pm

Nescafe alarm capNescafé has given its signature instant coffee a twist by turning the jar into an alarm clock.

The lid (or ‘alarm cap’) of the new-look jar is 3D-printed and contains the alarm clock, which emits a light and a choice of seven alarm sounds.

The user simply has to unscrew the lid to stop the alarm, helping them on their way to their first coffee of the morning.

Play the video below to find out more about the innovative new jar and tell us if coffee is crucial to the start of your day.



Tagged Nescafe, alarm cap, coffee, alarm clock, product, design, technology, innovative, clever, fun, brand, 3D printing

‘Goodbye Serious’: Wall’s ice cream relaunch

Thursday, 22nd May 2014 at 1:27pm

Wall's advertsWall’s is repositioning its brand with a new strapline, ‘Goodbye Serious’, accompanied by a series of fun adverts.

The advertising campaign, which is the brand’s first in a decade, includes famous products (such as the Cornetto) making puns and a new television spot set at the United Nations.

The advert features ‘UN representatives’ finding a new way to liven up their day – find out how they stave off the boredom by watching the video below.

Read more about the campaign here and tell us what you think of ‘Goodbye Serious’.



Tagged Goodbye Serious, Wall's, ice cream, rebranding, brand positioning, marketing, advertising, campaign, fun, brand

Clerkenwell Design Week

Thursday, 22nd May 2014 at 8:55am

Visualisation of Jaguar Foscarini installationThe fifth Clerkenwell Design Week opened on Tuesday 20th May, hosting the most innovative products, designers and brands around. Here are a few of our favourite locations on the showcase trail:


Design Factory – The Farmiloe Building

Jaguar and Italian lighting firm Foscarini have created a dramatic scene in the Design Factory’s atrium, pairing a bespoke Jaguar with a supersized light installation by Ferruccio Laviani.

Jaguar invited designers to submit concept wraps for its new Jaguar F-TYPE Coupé, using the #FearlessDesign hashtag on Twitter and Instagram.

The winning design, ‘Untamed Creativity’ by Justin Silke, resembles a dynamic scrawl, which Jaguar described as embodying their ‘design ethos of visual drama and individualism’.

Laviani’s Tuareg consists of orange and black tubular elements arranged into a three-dimensional structure and suspended from the ceiling. There are other Tuareg installations on display in the Foscarini stage, alongside other work, including Big Bang by Vicente Garcia Jimenez, Lightwing by Jean Marie Massaud and Rituals by Ludovica and Roberto Palomba.


Detail – St. John’s Square

Another exhibition worth visiting is Detail at St. John’s Square, which hosts luxury interior brands. One must-see is the edra showcase in the medieval crypt of the Order of St. John; featuring work from designers such as the Campana brothers, the pieces combine eclectic influences and reimagine them in classic furniture styles. The lowlights and tranquillity of the crypt somehow enhance the ‘otherness’ of the collection, ensuring a memorable experience.


Tile Mile – St. John’s Gate

Tile Mile - DezeenTile Mile invites visitors to revel in the kaleidoscopic effect of the transformed St. John’s Gate, which is described in The Icon Guide to CDW as being ‘reminiscent of the famous Basilica Cistern in Istanbul’.

Using mirrors in the inner arches and a complex, colourful floor tile design, Tile Mile also reflects the archway’s stunning vaulted ceiling. The temporary installation was created by architects russ + henshaw and sponsored by Turkishceramics.

Find out more about Clerkenwell Design Week (which runs until the 22nd May) here.


Tagged Clerkenwell Design Week, event, architecture, design, construction, technology, interiors, London, Jaguar, Foscarini, edra, russ + henshaw, Turkishceramics, Assemblyroom, Buster + Punch

A billboard that absorbs pollution

Wednesday, 21st May 2014 at 12:56pm

Air Purifying BillboardA university in Peru has unveiled a pollution-busting billboard designed to tackle the effects of the country’s industrial growth.

Universidad de Ingeniería y Tecnología (UTEC) teamed up with ad agency FCB Mayo to create the billboard, which can purify 100,000 cubic metres of polluted air in a day.

The billboard uses a water filtration system to absorb the polluted air, which contains metal and stone particles as well as dust and germs, and discharges fresh, clean air back into the atmosphere.

UTEC has previously created a water-producing billboard, which won five Cannes Lions awards.

Watch the video below to find out more about this clever billboard, and tell us if you think more should be built.



Tagged UTEC, FCB Mayo, Peru, billboard, environment, technology, advertising, clever, construction, design, video

Wildlife selfies

Tuesday, 20th May 2014 at 4:44pm

National Geographic Collection‘There are lots of terrible animal pictures out there’ is the strapline for National Geographic’s latest advertising campaign, which imagines wild animals taking selfies.

Art Director Silvio Medeiros teamed up with photo agency Diomedia to create the quirky photographs, which include a panda in a lift, a gorilla in a bathroom and a koala posing in an antique mirror.

The campaign went viral on social media and sales of images in the National Geographic Collection have increased by 140%.

Watch the video below to find out more or take a look at more animal selfies here and tell us what you think of the campaign.





Tagged Wildlife Selfies, photography, zeitgeist, National Geographic, Silvio Medeiros, Diomedia, fun, clever, advertising, viral, social media

Glowing dandelion lights

Tuesday, 20th May 2014 at 4:43pm

OLED TampopoA cinematographer has transformed dandelions into a collection of artistic lights.

Takao Inoue used fresh dandelion seed heads (often called ‘dandelion clocks’ due to their fluffy, spherical appearance) for the project, which he named ‘OLED Tampopo’.

Inoue installed organic light-emitting diodes (OLEDs) into the stems of the dandelions, before encasing them in in transparent plastic blocks.

OLED Tampopo was originally created for an exhibition at the Milano Salone del Mobile earlier this year.

Take a closer look at OLED Tampopo here and let us know your thoughts about the artwork.


Tagged OLED Tampopo, Takao Inoue, dandelions, OLEDs, Milano Salone del Mobile, installation, exhibition, art, clever, technology, innovative

'The Illusion of Life': twelve principles of animation

Monday, 19th May 2014 at 1:47pm

The Illusion of lifeA motion artist has transformed Walt Disney Studio’s twelve basic principles of animation into illustrative gifs.

Cento Lodigiani’s video ‘The Illusion of Life’ demonstrates the twelve principles, which include ‘squash and stretch’, ‘anticipation’ and ‘timing’, through the movement of a small white cube.

The principles help animators ensure their creations obey the laws of physics, have volume and weight, and have appeal.

Ollie Johnston and Frank Thomas, who began working for Disney in the 1930s, immortalised the principles in the book ‘Disney Animation: The Illusion of Life’.

Watch Lodigiani’s video below or take a look at his gallery of gifs here, and let us know if these could help bring your animations to life.



Tagged The Illusion of Life, twelve basic principles of animation, Cento Lodigiani, Walt Disney, Ollie Johnston, Frank Thomas, video, cartoon, animation, gifs, illustration, design

How to build ten houses in a day

Monday, 19th May 2014 at 1:38pm

How to build ten houses in a dayA company in China can construct up to ten buildings a day, thanks to its innovative use of 3D printing and waste material.

Yingchuang New Materials uses its own technology to print walls and other structures (the roof is the only part that can’t yet be printed) made out of cement and construction waste.

The company demonstrated their method by building ten houses in 24 hours at a Shanghai industrial park; apparently the printing process itself took twelve years to perfect.

Watch a news report of the construction below, find out more about the process here and tell us what you think of this unique take on prefabrication.



Tagged Yingchuang New Materials, China, construction, building, prefabrication, Shanghai, 3D printing, innovative, technology

Primary – a lighting installation

Thursday, 15th May 2014 at 5:19pm

PrimaryAn Australian installation used coloured light to play with visitors’ spatial perception.

Primary, by Flynn Talbot, consisted of a triangular panel with protruding cardboard spikes, which were up to two metres in length.

Talbot then cast red, green and blue spotlights over the geometric panel, creating a mixture of moving and overlapping colours playing off the panel’s angles.

Talbot said: “Colour in light is different to paint, for example. Red and green paint make brown but with light they create yellow. The wall sculpture is designed to break up the light and explore the mixing of colour.”

Primary was exhibited at the PSAS gallery in Perth, Australia.

Watch the video below to experience the light-bending installation and tell us what you think of it.

Primary from flynntalbot on Vimeo.



Tagged Primary, Flynn Talbot, light, installation, art, design, 3D, RGB, geometry, innovative, creative, PSAS, Australia, exhibition

The Power of Visual Communication

Thursday, 15th May 2014 at 5:18pm

The Power of Visual CommunicationDid you know that 93% of all communication is nonverbal? Or that cave painting was introduced by the Cro-Magnons? These facts and more are revealed in an infographic, entitled ‘The Power of Visual Communication’.

The infographic, by animation agency Wyzowl, also covers prehistoric knowledge, a timeline of visual styles and how the human mind processes information.

Other statistics such as America’s advertising spend are also included in the infographic.

Take a look at the whole chart here and tell us if you know any other interesting facts about visual communication.


Tagged The Power of Visual Communication, Wyzowl, visual, images, photography, film, innovative, art, design, creative, history, infographic

Helping spread the word for Tackle, the prostate cancer patients’ charity

Thursday, 15th May 2014 at 10:01am

Tackle press coverageThe Think Tank has been working with prostate cancer patients' charity Tackle providing some core PR support since the start of the year. In the past weeks this has specifically involved a critical announcement regarding the availability of a new drug for cancer patients.

The goal was to put forward Tackle’s viewpoint on the availability of this treatment which offers a vital lifeline to thousands of men facing ‘death sentences’ due to the very limited options for treatment if chemotherapy has failed.

PR Senior Account Executive Kate Stewart said: “It was critical that Tackle was seen to be involved in the news debate, and we issued a statement saying the charity was giving a cautious welcome to the turn-around by NICE* on the availability of this new drug Enzalutamide.”

“The statement was issued under embargo and we followed up with as many of the key press writing on this subject as possible, and who we have been in dialogue over past months, offering spokespeople from Tackle for comment.”

The PR initiative paid off and Tackle received online coverage on several high profile websites, including The Mirror, ITV, The Daily Telegraph, Nursing Times, The Courier, Daily Mail, and the Huffington Post!

An article also appeared in print in The Daily Telegraph.

*National Institute for Health & Care Excellence


Tagged The Think Tank, Tackle, charity, PR, NICE, press release, news, campaign, media

Little Coca-Cola kiosks promote new mini cans

Wednesday, 14th May 2014 at 1:57pm

Coca-Cola mini kiosk‘It’s the little things in life that make us happy’ is the strapline for Coca-Cola’s new publicity stunt, promoting its miniature cans.

The campaign, which is running throughout Germany, uses miniature kiosks (with their vendors presumably sitting on the ground) and even has to-scale chairs, a bin and a parasol.

The campaign, which was created by Ogilvy & Mather Berlin, promotes the new mini cans, which are 150ml.

Watch the campaign below and tell us what you think of the tiny cans.



Tagged Coca-Cola, mini cans, mini kiosks, Ogilvy & Mather, Germany, advertising, marketing, experiential, video, campaign, fun, clever

The 'Science of Sharing' - successful video campaigns

Wednesday, 14th May 2014 at 1:56pm

Super Bowl advert sharesA new report has revealed that sharing is crucial for the success of video advertising campaigns.

The 'Science of Sharing’ report, by Unruly, examines the timing of campaigns, the use of celebrities and branding, and what emotional triggers work best with viewers.

The report looks at the shares for adverts during Super Bowl XLVIII and compared them to the figures for last year's game.

Describing shares as ‘the global currency of social video and a measure of deep engagement’, the report also suggests the need for a ‘strong distribution strategy’ to capitalise on the sharing of content.

Find out more about the report here, or download it here and tell us what kinds of campaigns you like to share.


Tagged Unruly, Science of Sharing, report, video, Super Bowl, advertising, share, online, viral, marketing, campaign, brand

Brand perception across the globe

Tuesday, 13th May 2014 at 3:05pm

New research has revealed which countries and age groups have a close relationship with brands.

Momentum Worldwide’s global study discovered that the Philippines, Mexico and Brazil rated highly for brand affection, with around 60–70% of consumers regarding their relationship with brands as being ‘friendships or stronger’.

However, the research also found that countries with a long sustained exposure to advertising, such as the USA and the UK, experience ‘brand fatigue’ and show a far greater emotional distance to brands.

The study, which had 6,504 respondents, was carried out in twelve countries. Chris Weil, Momentum Worldwide’s CEO, said that the study’s results are “a wake-up call to marketers across the world that brands must evolve with their audiences”.

Find out more about the study here or take a look at MarketingWeek’s infographic.


Tagged MarketingWeek, Momentum Worldwide, brands, brand fatigue, brand affection, study, research, marketing, advertising, brand perception

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