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Fashion brand creates baloon selfies

Wednesday, 22nd October 2014 at 5:04pm

SelfiebrationAn American fashion brand is celebrating its 20th birthday with a ‘#Selfiebration Machine’.

Old Navy is encouraging tweeters to tweet a selfie and a birthday wish with #Selfiebration.

The company will be displaying the machine in New York and Los Angeles, where tweeters can see their pictures blown up with balloons.

Watch the machine in action below and tell us what you think of the concept.



Tagged Old Navy, #Selfiebration, social media, experiential, marketing, public relations, Twitter, innovative, fun, creative

The Situation Room

Wednesday, 22nd October 2014 at 1:29pm

The Situation RoomAn architect has created a multisensory installation out of pink perforated aluminium.

Marc Fornes’ ‘The Situation Room’ has been formed out of twenty spherical panels of aluminium, which have been constructed into a continuous membrane by using Boolean maths.

This gives the curved structure tunnels and niches for visitors to move through, accompanied by the resonant sounds engineered by sound artist Jana Winderen.

The immersive installation is based in the Storefront for Art and Architecture in New York, where it will be open to visitors until the 21st November.

Take a closer look at The Situation Room here and let us know what you think of it.


Tagged The Situation Room, Marc Fornes, Jana Winderen, sculpture, structure, installation, art, design, architecture

The North Face surprises shoppers with vanishing floor

Tuesday, 21st October 2014 at 2:25pm

The North FaceOutdoors brand The North Face has given its customers a new challenge with its pop-up shop in South Korea.

Known for representing exhilarating outdoor sports, the company surprised unsuspecting shoppers by slowly removing the floor from underneath their feet.

The customers had to grab hold of the wall, which was covered in rock-climbing holds, but a greater challenge awaited them in the form of an item of North Face clothing and a countdown timer.

Watch the video below to discover the outcome of the challenge and tell us what you think of the stunt.



Tagged The North Face, stunt, experiential marketing, pop-up shop, retail, creative, brand, campaign

A mountain lodge designed as a silver cube

Monday, 20th October 2014 at 5:05pm

Kežmarské HutArchitects have devised a futuristic lodge in the shape of a cube balancing in the mountains.

Atelier 8000 has entered its design, which would be built in the High Tatra Mountains in Slovakia, to an international competition.

The silver cube would be almost camouflaged in the winter months, thanks to its reflective tiles (which are made of aluminium, glass, and photovoltaics).

The design, called the ‘Kežmarské Hut’, would be completely off the grid and could be occupied throughout the year.

Find out more about the lodge here and tell us if you would like to stay in the ethereal cube.


Tagged Kežmarské Hut, Atelier 8000, architecture, construction, building, innovative, sustainability, design

How our brains ‘see’ logos

Monday, 20th October 2014 at 1:37pm

How Your Brain 'Sees' a LogoAn infographic reveals why we subconsciously make associations between logos and the brands they represent.

The chart, by Logo Maker, shows how our brains perceive a logo and how this impacts our decision-making.

It uncovers the parts of our brains that reacts to logos, such as the ventral medial frontal pole (which activates for brands we like), and how certain logos can change our behaviour.

See the whole infographic here.


Tagged logos, branding, psychology, infographic, marketing, advertising, clever, science

Eerie dioramas produced by 3D printing glitches

Friday, 17th October 2014 at 3:46pm

DioramaAn artist produces eerie dioramas by deliberately glitching the 3D printing process.

Mathieu Schmitt creates dark, snowy scenes with objects, such as benches, lampposts, and cars, which are intentionally imperfect.

The objects are the result of corrupted 3D model data, giving them misshapen or distorted features.

Schmitt then places the objects into black cubes, which block nearly all natural light, and then illuminates the odd features for a beautiful, yet unsettling, effect.

See more of his work here and tells us what you think of it.


Tagged Glitched, Mathieu Schmitt, art, design, 3D printing, clever, creative, technology, innovative

Stirling Prize winner revealed

Friday, 17th October 2014 at 12:07pm

Everyman TheatreThe new Everyman Theatre in Liverpool has won the RIBA Stirling Prize 2014.

Haworth Tompkins' winning project replaces the original Everyman Theatre, which was in a state of disrepair, with a new and sustainable building that recognises its heritage.

Stephen Hodder, RIBA President, said: “Complementing beautifully with the surrounding listed buildings, it is a ground-breaking example of how to build a daring, bold and highly sustainable large public building in a historic city centre.”

The award, which is given to the best building of the year, is now in its nineteenth year.

Find out more about the winner here.


Tagged RIBA Stirling Prize, Haworth Tompkins, Everyman Theatre, architecture, construction, building, awards, RIBA

The Top Colour Trends of 2014

Thursday, 16th October 2014 at 3:15pm

Colour TrendsShutterstock has released a new infographic revealing the colour trends that have dominated 2014 so far.

The infographic uses data from Shutterstock’s downloads to analyse which colours have been the most popular this year.

Green has been on the rise, with an 81% increase in downloads, thanks to events like the World Cup, where most photos featured either grass pitches or the Brazilian flag.

The infographic also examines colours by countries and continents, with green and blue dominating North America, red and orange rising in popularity in Africa, and pink making a statement in Russia and China.

Take a look at the whole infographic here and tell us your favourite colour of the year.


Tagged Colour Trends, Shutterstock, colour, design, images, art, photography, creative, technology

Nestlé develops natural edible ink

Wednesday, 15th October 2014 at 4:16pm

SmartiesNestlé has developed an edible ink suitable for inkjet printing.


The ink, produced by Nestec (the brand’s R&D arm), could be used in the food and medical industry, with applications including logo printing, decorative messaging, and labelling.

Nestlé’s ink is based on familiar and natural ingredients, as opposed to the artificial materials often used in edible inkjet printing, and has been tested on Smarties.


Read more about the innovation here and tell us what you think.


Tagged Nestle, innovative, technology, food, edible ink, research and development, fun, science, invention

How does multi-screening affect advertising?

Wednesday, 15th October 2014 at 1:17pm

AdvertisingNew research reveals that television viewers pay more attention to advertising if they multi-screen during ad breaks.

The study, by Thinkbox, showed that multi-screeners could recall two ads from the previous fifteen minutes of viewing, compared to the average of 1.9 ads by other viewers.

The research also revealed that the longer someone watches television, the more ads they can remember, with 66% of viewers able to recall an ad after watching for two hours or longer, compared to just 58% watching for less than half an hour.

Find out more about the research, which also looked at the importance of social TV, here.


Tagged multi-screening, advertising, technology, marketing, innovative, social media, television, research

An installation of 100 colours

Tuesday, 14th October 2014 at 11:40am

100 coloursAn artist has created a colourful installation from nearly two thousand strips of fabric.

Emmanuelle Moreaux’s ‘100 Colours’ is an outdoor installation made from 1875 strands of fabric which were individually hand-dyed and layered in lines.

Hanging in blocks of colour, the fabric sways and flutters in the breeze, adding a light texture to the urban Shinjuku Central Park.

See 100 Colours in action here and tell us what you think of it.



Tagged 100 colours, Emmanuelle Moreaux, installation, colour, creative, art, design

The Architecture of Cocktails

Monday, 13th October 2014 at 4:05pm

Architecture of CocktailsA technologist has created a handy chart for all budding mixologists, revealing the architecture of cocktails.

Shaan Hurley used AutoCAD, ‘the architect’s software of choice’, to create ‘CAD Drinks’, a collection of cocktails broken down into its key components.

The cocktails are drawn to scale, have a colour key at the side, and include extra details and ingredients, such as ice cubes and fruit slices.

See the whole chart here and let us know if it inspires you to get mixing.


Tagged CAD Drinks, Autocad, cocktails, innovative, technology, architecture, software, creative

Top brands introduce a digital sustainability platform

Monday, 13th October 2014 at 1:16pm

CollectivelyA group of major brands has come together to launch a new digital platform to promote sustainability.

Collectively, which is backed by companies including BT, Microsoft, and Nike, is designed to encourage ‘millennials’ to live more sustainably.

The platform will be updated daily with inspirational content from sectors including food, technology, and fashion.

Resulting from discussions at the World Economic Forum, Collectively also welcomes user submissions, and organisers claim it has the ‘potential to create positive change’.

Find out more about Collectively here and tell us if you’ll be using it.


Tagged Collectively, brands, sustainability, digital, technology, innovative, online

BCO reveals most innovative workplaces

Friday, 10th October 2014 at 4:15pm

BCO awardsThe British Council for Offices has announced the winners of its national awards.

The BCO annually recognises the ‘best and most innovative’ workplaces in the UK, awarding ‘visionary office design and functionality’.

The prizes up for grabs included the President’s Award, Commercial Workplace, and the Innovation Award.

Winning offices are located in London, Rochdale, Manchester, and Derby.

You can find out more about the awards, which have been running since 1992, here.


Tagged BCO, workplaces, offices, design, awards, interiors, furniture, innovative

Covent Garden installation floats in mid-air

Friday, 10th October 2014 at 10:08am

Take my lightning but don't steal my thunderThe top half of Covent Garden Market appears to be floating in mid-air, thanks to a new installation in the Piazza.

Alex Chinneck’s installation, ‘Take My Lightning but Don’t Steal My Thunder’, is an exact replica of part of the market’s façade, but its upper half has ‘broken away’ from the base.

The installation is made from steel and expanded polystyrene, which took five hundred hours to shape, and uses a counterweight to suspend the top half in mid-air.


Tagged Alex Chinneck, Covent Garden, installation. sculpture, creative, innovative, art, fun, clever, design, architecture

Why brands need to be ‘good’

Thursday, 9th October 2014 at 12:39pm

Triple G StudyNew research has revealed the value of ‘intangible assets’, such as reputation, to brands.

The Triple G Study asked consumers how good brands are, in terms of actions, recommendations, and engagement.

Out of 120 brands, only sixteen achieved Triple G status, revealing them to be among the most trusted brands in the UK.

Top rated brands include John Lewis, Waitrose, and Weetabix.

Find out more about the research, and the importance of intangible assets, here.


Tagged Triple G, John Lewis Waitrose, Weetabix, MarketingWeek, marketing, brands, campaign, reputation, engagement

BBC animation celebrates Dylan Thomas

Wednesday, 8th October 2014 at 4:27pm

The Hunchback in the ParkThe BBC has marked National Poetry Day with a short animation of a Dylan Thomas poem.

The BBC Wales film features Michael Sheen performing Thomas’ ‘The Hunchback in the Park’, rendered visually by Aardman Animations.

The actor said: “The animation brings Dylan Thomas’ poem to life in a very imaginative and striking way and I can only hope that audiences everywhere find it as engaging as I did.”

The animation, which tells the story of a hermit in Cwmdonkin Park, Swansea, is available on iPlayer.

It will also be broadcast on television later this month to celebrate the centenary of the poet’s birth.

Watch the animation here and let us know what you think.


Tagged Dylan Thomas, BBC, poetry, animation, video, creative, Aardman Animations, Michael Sheen

London footbridge opens like a fan

Wednesday, 8th October 2014 at 1:42pm

Merchant Square footbridgeA footbridge that opens and closes like a hand-held fan has been completed in London.

The Merchant Square footbridge in Paddington was completed by Knight Architects and AKT II, after winning a competition in 2012.

Their design for a ‘kinetic sculpture’ consists of five steel beams that can be raised with hydraulic jacks to allow canal traffic to pass through.

When the bridge is down, pedestrians can use the three metre wide crossing, which has an LED-lit handrail at night, over the Grand Union Canal.

Take a look at the bridge here and tell us if you’ll be taking a stroll over it.


Tagged Merchant Square footbridge, Knight Architects, AKT II, sculpture, architecture, construction, building, innovative, design

The Art of Sandwiches

Tuesday, 7th October 2014 at 4:50pm

The Art of SandwichesTwo designers have created a collection of posters representing art movements through sandwiches.

Jeremy and Gabrielle, from Sydney, have a launched a Kickstarter campaign for ‘The Art of Sandwiches’, a series of four posters depicting the same sandwich in different artistic styles.

The vibrant posters use cubism, minimalism, and the abstract and psychedelic movements as inspiration.

See the posters here and let us know what you think of them.


Tagged The Art of Sandwiches, art, design, posters, Kickstarter, creative, clever, fun

Shell Lace Structure

Tuesday, 7th October 2014 at 12:19pm

Shell Lace StructureAn architecture practice has revealed a new single-surface structural technique inspired by nature.

Tonkin Liu worked with Arup to develop ‘Shell Lace Structure’, which takes inspiration from the super-strength and lightness of mollusc shells.

Shell Lace Structure uses optimised curvilinear geometry combined with corrugation for a strong, robust form, whilst ‘strategically placed’ perforations ensure that the structures remain lightweight.

A combination of digital modelling and engineering analysis was used to create the technique, which also allows users to cut shapes from sheets of material.

Find out more about Shell Lace Structure here.


Tagged Shell Lace Structure, Tonkin Liu, Arup, construction, architecture, digital, innovative, creative, design

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