T: 020 7831 2225

F: 020 7831 1408

E: info@thinktank.org.uk

Blog

Keep up to date with our blog entries on:

TwitterLinked inFacebookYou Tube      or,      Bookmark and Share

Zootopia

Friday, 15th August 2014 at 9:28am

ZootopiaBjarke Ingels Group has revealed its scheme for ‘Zootopia’, also known as Givskud Zoo in Denmark.

The innovative design disguises its architecture within the topography, providing a playful and freer environment for the animals.

Overhauling the rigid style of most zoos and animal parks, BIG’s scheme uses three zones, each dedicated to a continent, within the doughnut-shaped zoo.

The imaginative features of the continental zones include bamboo cottages in the panda enclosure, a hill of rice fields in the elephant house and savannah craters for giraffes and zebras.

Read more about the fun design here.


Tagged Zootopia, Bjarke Ingels Group, zoo, animal park, fun, creative, architecture, construction, design

How to improve your content marketing

Friday, 15th August 2014 at 9:07am

B2B MarketingB2B Marketing has compiled some great tips about how to hone your content marketing strategy.

The advice focuses on how you analyse results, such as through Google Analytics, and how you can improve your practices.

One tip is to break down your Analytics data into the results that matter, so you can see how well your home page and other traffic-directed pages are performing.

The article also recommends measuring engagement before concentrating on conversions, by thinking about your audience’s needs over your own.

Also, consider tailoring your ‘social’ content to make it ‘share-friendly’ by making it shorter and more visual.

Read the whole article here to find out some more great advice.


Tagged B2B Marketing, content marketing, content, marketing, analytics, social media, blogs, engagement

Spectra lights up the night sky

Thursday, 14th August 2014 at 1:29pm

SpectraA pillar of light in London has commemorated the beginning of World War I.

Spectra, by Ryoji Ikeda, shot up through the night on 4th August to mark the centenary of the War, just as landmarks were dimmed and the final candle in Westminster Abbey was snuffed out.

The installation, located in Victoria Tower Gardens, was part of the Royal British Legion’s ‘Lights Out’ campaign and lit up the night sky for a week.

Take a look at more pictures of Spectra here and let us know what you think.


Tagged Spectra, Ryoji Ikeda, Lights Out, World War I, installation, art, design, creative, light, London

Colourful bird branding for a book festival

Thursday, 14th August 2014 at 1:12pm

Edinburgh International Book Festival brandingTangent Graphic has created branding for the Edinburgh International Book Festival.

Working with illustrator Josh Brill, the consultancy created a series of songbird images, with the strapline ‘let’s talk’.

The colourful illustrations are simple but instantly recognisable, and have been tailored for different parts of the festival – for instance, bright exotic birds are used for the children’s programme.

Read more about the branding here and tell us what you think of the theme.


Tagged birds, branding, campaign, marketing, Edinburgh International Book Festival, Tangent Graphic, Josh Brill, illustration, art, design, creative

Net-a-Porter Live

Thursday, 14th August 2014 at 1:10pm

Net-a-Porter LiveNet-a-Porter is now showing real-time sales as part of its first digital outdoor campaign.

‘Net-a-Porter Live’ is being broadcast on a screen in Canary Wharf, revealing the details of purchases as they are happening.

The live feed will be broadcast on Ocean Outdoor’s The Screen from 11th to the 23rd August.

The luxury brand said: “This is an exciting campaign for Net-a-Porter, marking our first foray into using live content and digital out-of-home. The concept is extremely innovative and showcases our reach as an online shopping destination in the luxury womenswear market.”

Find out more about the campaign here and tell us if you think this would work for other brands.


Tagged Net-a-Porter Live, Canary Wharf, Net-a-Porter, retail, brand, marketing, outdoor, campaign

LEGO Architecture Studio

Wednesday, 13th August 2014 at 2:56pm

LEGO Architecture StudioLEGO is releasing a studio set for designers and architects.

LEGO Architecture Studio, consists of over a thousand pieces – however, unlike ordinary brightly coloured LEGO sets, all of the components are either white or transparent.

LEGO said: “Anyone with an interest in architecture can now create their own LEGO original designs, as well as building mini architectural masterpieces such as the Eiffel Tower and the Trevi Fountain.”

A guidebook, with helpful diagrams and contributions from leading architecture firms, also comes with the set.

Discover more about the new product here – do you think this is a great idea?


Tagged LEGO, LEGO Architecture Studio, architecture, construction, fun, creative

Breath Box

Wednesday, 13th August 2014 at 12:02pm

Breath BoxA cabin covered in mirrors interacts with visitors and its environment.

Breath Box in La Grande Motte is covered with 345 steel flaps, which are hinged so both the wind and visitors can interact with them. The mirrored façade also reflects the sea.

Designed by NAS Architecture, the cabin has been created for the Festival des Architecture Vives.

Find out more about the Breath Box here and let us know what you think of the design.


Tagged Breath Box, cabin, pavilion, architecture, constructino, design, NAS Architecture, creative

Tic Tac ads recreate retro games

Tuesday, 12th August 2014 at 3:25pm

Tic Tac adsThe latest Tic Tac advertising campaign uses retro video games as inspiration.

The campaign, devised by Miami Ad School/ESPM, recreates games such as Pac-Man and Snake using coloured Tic Tac mints against a black backdrop.

The colourful print posters inject a touch of fun into the Tic Tac brand, which is owned by Ferrero.

Take a look at all of the posters here and let us know what you think of the creative ads.


Tagged Tic Tac, advertising, brand, campaign, Miami Ad School, posters, video games, fun, clever, creative

‘Mind-bending’ geometric art

Tuesday, 12th August 2014 at 1:35pm

Geometric artA French artist creates art that only ‘makes sense’ at one point of view.

Georges Rousse creates three-dimensional geometric artworks, which consist of several separate components arranged around a space.

From most perspectives, the art looks like a collection of parts – but at just the right angle, it fits together like a seamless painting.

Rousse takes a single photograph of the art at this perfect perspective, challenging audiences to work out how it really comes together.

Take a closer look at the art here and tell us what you think of it.


Tagged Geometric art, Georges Rousse, perspective, art, installation, design, clever, creative

Floating hotel offers purest view of Northern Lights

Friday, 8th August 2014 at 1:17pm

Krystall HotelA floating hotel is set to offer the purest view of the Aurora Borealis, also known as the Northern Lights.

The 5-star Krystall Hotel will be the first of its kind in Europe and will be in the Norwegian fjords, as far away from light pollution as possible.

The snowflake-shaped hotel, which was designed by Dutch Docklands, has been described as an environmentally ‘scarless development’ and its glass roof will ensure guests will get the very best view of the Lights.

Take a closer look at the Krystall Hotel here and tell us what you think of it.


Tagged Krystall Hotel, floating hotel, Dutch Docklands, Northern Lights, Aurora Borealis, Europe, innovative, architecture, construction, design

‘60 hands’ window display at Selfridges

Friday, 8th August 2014 at 1:17pm

Tequila Patrón windowdisplayTequila Patrón has put together a stunning window display for Selfridges, celebrating the work that goes into the production of the drink.

The display consists of sixty white-painted hands, representing the number of hands that help to make a bottle of Tequila Patrón.

The brand said of the display: “The ‘60 hands’ window at Selfridges is a celebration of the best assets we have for creating our world class tequila, our hands. For creating perfection, we believe you can’t find a better tool.”

Designed by Harlequin, the window is part of Selfridges’ ‘Meet the Makers’ campaign, which showcases innovative food and drink designers.

Find out more about the display here and let us know what you think of it.


Tagged Selfridges, 60 hands, Tequila Patrón, Oxford Street, Meet the Makers, window display, design, creative

Automated Thanking Machines

Thursday, 7th August 2014 at 2:22pm

Automated Thanking Machines‘Sometimes you just want to say thank you’ is the opening line of a bank’s campaign to give back to its customers.

TD Canada Trust converted some of its ATMs into ‘Automated Thanking Machines’, dispensing all sorts of presents, including clothes, flowers, and plane tickets.

Watch the heartwarming video below to see the lucky customers’ reactions and tell us what you think of the campaign.



Tagged Automated Thanking Machines, TD Canada Trust, campaign, brand, advertising, marketing, experiential, fun

Foresta Lumina

Thursday, 7th August 2014 at 12:25pm

Foresta LuminaA forest in Canada has become an illuminated night trail, taking inspiration from Quebec folk tales.

Parc de la Gorge de Coaticook in the Eastern Townships has dozens of trails and boasts North America’s longest suspension bridge, making it the ideal location for an after-dark attraction.

The 2km-long trail uses lighting effects and an original soundtrack, and even has guides dressed as folklore characters along the way.

Find out more about Foresta Lumina here and tell us what you think of the immersive experience.


Tagged Foresta Lumina, Parc de la Gorge de Coaticook, Quebec, Canada, nature, creative, interactive, fun

Energy Duck

Wednesday, 6th August 2014 at 2:26pm

Energy DuckA team of designers has devised a renewable energy generator in the shape of a duck.

The Energy Duck has been submitted to the Land Art Generator Initiative competition in Copenhagen and is intended to be an interactive, educational installation as well as a fun public artwork.

The generator is based on the common eider duck, which is native to Copehagen and is under the threat of climate change.

The 12-storey-high duck, which would float in Copenhagen Harbour, would have a steel frame covered in a skin of photovoltaic panels for energy generation, which would contribute to the city power grid.

Find out more about this innovative idea here.


Tagged Energy Duck, Land Art Generator Initiative, Copenhagen, duck, renewable energy, technology, fun, creative, innovative

Way Out West urban art project

Tuesday, 5th August 2014 at 4:47pm

Art City: Way Out WestA public art project has brightened the streets of San Francisco by using billboards.

Art City’s ‘Way Out West’ project covers advertising spaces with contemporary artwork, giving neglected areas of the city a creative ‘art gallery’ feel.

The initiative aims to highlight the diversity of the inner Mission neighbourhood and create a closer-knit community.

Take a look at Way Out West here and tell us what you think of the project.


Tagged Way Out West, Art City, urban art, design, art, creative, community, innovative, advertising

Renault Captur: The Great Escape

Tuesday, 5th August 2014 at 12:07pm

Renault Captur: The Great EscapeRenault’s new advert features an adventurous goldfish following its owners all the way to the sea, heading for freedom.

The goldfish follows the new Renault Captur to the beach with some impressive acrobatics, soundtracked to La Femme’s ‘Sur la Planche’.

The fun advert plays on the freedom and adventure that the Renault Captur represents, and you can watch it below.

Let us know what you think of the advert.



Tagged Renault, brand, advertising, The Great Escape, marketing, fun, creative, advert, video

An organic phone charger made of fruit and veg

Friday, 1st August 2014 at 5:04pm

Organic chargerThe new Nokia Lumia 930 has been showcased with a charger made of fruit and vegetables.

Microsoft and Carphone Warehouse teamed up on the outdoor ‘Back to Light’ campaign, which has demonstrated the phone being charged by over 800 apples and potatoes.

The public demonstration took place at Westfield in Shepherd’s Bush and was designed by artist Caleb Charland, who took inspiration from the classic classroom project of making batteries out of fruit.

Charland said: “By creating this large organic charger to power a Lumia 930 device, this work speaks to a common curiosity we all have for how the world works, as well as a global concern for the future of Earth’s energy sources.”

Find out more about the demonstration here and let us know what you think.


Tagged Organic charger, technology, Nokia Lumia 930, Caleb Charland, clever, fun, experiential, marketing

Magic Mountain Lodge

Friday, 1st August 2014 at 12:01pm

Magic Mountain LodgeThere is a hotel deep in northern Patagonia called the Magic Mountain Lodge.

Surrounded by forest, the Lodge slopes upwards to a fountain, which coats the stone and vegetation with water.

The arched windows add to the fairytale feel of the hotel, which even has a rope bridge connecting it to the forest.

The Lodge, which acts as a base for ecotourists, also has a bar, restaurant, and outside hot tubs made from trees.

Find out more about the hotel here and tell us what you think of it.


Tagged Magic Mountain Lodge, design, architecture, construction, Patagonia, hotel, fun, clever

Lifelike paper bird models

Thursday, 31st July 2014 at 4:45pm

Paper bird modelA Colombian artist creates stunning, lifelike paper figurines of colourful birds.

Diana Beltran Herrera uses nature photographs as inspiration for her amazing three-dimensional renderings, which are made of hundreds of pieces of coloured paper.

Her sculptures include a kingfisher in flight, a proud cockerel, and a striking greater bird of paradise.

Herrera, who is currently studying for a Fine Arts Master's in Bristol, also works on display windows for fashion brands and a number of commissioned projects.

See more of her work on Flickr here.


Tagged birds, paper models, Diana Beltran Herrera, Flickr, photography, sculpture, art, design, clever, creative

A house with rotating rooms

Wednesday, 30th July 2014 at 1:52pm

Sharifi-ha HouseA house in Tehran incorporates rotating rooms which accommodate changing seasons.

The seven-storey Sharifi-ha House includes three rooms that can rotate 90 degrees to let in more sunlight and make space as the seasons change.

The rooms are part of a motorised system, which also puts stairs and handrails into the adapted space.

The luxury house, by Nextoffice, also features a range of leisure facilities, including an underground gym and swimming pool.

Take a look at the house here and tell us what you think.


Tagged Sharifi-ha House, Nextoffice, architecture, construction, interior, design, clever, innovative

1 2 3 4 5 6 7 8 75