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Palette installation

Wednesday, 18th June 2014 at 9:29am

PaletteAn installation at the GREAT Festival of Creativity celebrates Britain and Turkey’s relationship through clever use of colour.

‘Palette’, by Paul Cocksedge, consists of translucent acrylic circles in red, white and blue, representing the colours of the British and Turkish flags.

When the circles overlap, different tones are produced, such as purple or pink, an effect that the artist says ‘celebrates that collaboration’ between the two countries.

The GREAT Festival of Creativity highlights the best in British and Turkish design and took place in Istanbul in May.

Find out more about ‘Palette’ here - do you think the installation celebrates Britain and Turkey’s history?


Tagged Palette, Paul Cocksedge, GREAT Festival of Creativity, design, art, installation, festival, clever, colour

The Crealev Levitation Module

Tuesday, 17th June 2014 at 5:36pm

Crealev CLM2 Levitation ModuleA video on YouTube reveals the clever ways in which a levitation device can be applied, including floating a fully arranged chess board.

Amazing Magnetic Levitation Device!’ showcases the Crealev CLM2 Levitation Module, which can levitate objects up to twenty pounds in mass.

The module consists of two halves: the base and a platform on which to place an object.

Using electromagnetism, the module levitates and rotates books, a brick on a cushion and even a model of the Millennium Falcon.

Watch the levitation module in action below and tell us what you think of the device.



Tagged Crealev Levitation Module, CLM2, levitation, magnetism, electromagnetism, science, technology, clever, fun, video

New Account Director Position at The Think Tank

Saturday, 14th June 2014 at 5:45pm

Account Director Agency Role
Do you have a passion for integrated marketing communications and a background in senior agency account management? Then The Think Tank might be for you. 

We are looking for an Account Director to join our account management team to manage the strategy and planning of a variety of client accounts.

If you have the expertise and knowledge to make your mark in our growing marketing agency then find out more here.
Tagged Job, Recruitment, Position, Account Director, Advertising, Marketing, Agency, London, Integrated

Colourful Tour de France posters

Friday, 13th June 2014 at 3:57pm

TfL postersM&C Saatchi has designed some colourful graphic posters for the Tour de France’s London stage, on behalf of Transport for London.

The posters, which use bold colours and clean lines (reminiscent of Tom Eckersley’s work for London Underground), warn Londoners about the road closures during the race.

The campaign also includes outdoor, press and digital work in the run-up to the event, which reaches the city on the 7th July.

Find out more about the Tour de France here and let us know what you think of the posters.


Tagged TfL, Tour de France, M&C Saatchi, Tom Eckersley, posters, graphic, design, art, advertising, London, creative

LEGO set features female scientists

Friday, 13th June 2014 at 3:56pm

Research InstituteLEGO is due to release a new set celebrating women in science, after a Swedish geochemist’s suggestion won the LEGO Ideas scheme.

‘Research Institute’ will contain three female minifigures: an astronomer, a palaeontologist and a chemist in a laboratory setting.

Dr Ellen Kooijman, who submitted the idea, said: "It seemed logical that I would suggest a small set of female minifigures in interesting professions to make our LEGO city communities more diverse.”

The set beat six other ideas, including a Sherlock-themed set, and will be available from August.

Find out more about ‘Research Institute’ here and tell us what you think of the idea.


Tagged LEGO, Research Institute, science, toys, fun, innovative, astronomy, palaentology, chemistry

123: an innovative sculpture

Thursday, 12th June 2014 at 4:22pm

123A unique sculpture called ‘123’ looks like different numbers, depending on the angle at which it is viewed.

The black stainless steel installation, by James Hopkins, is carefully arranged to ‘create slippages in perception’.

Therefore, as the viewer moves around the sculpture, it seems to morph into different shapes.

Watch the video below to see the sculpture transform and tell us what you think of the playful project.



Tagged 123, James Hopkins, sculpture, installation, art, design, clever, fun, creative, construction

The Butterfly Effect

Thursday, 12th June 2014 at 4:22pm

The Butterfly EffectA German artist has found a creative way to spread happy and motivational messages – by planting handmade butterflies around Berlin.

Andreas Preis created butterflies with slogans, such as ‘stay weird’, ‘you’re lovely’ and ‘let’s lead, not follow’, for his project ‘The Butterfly Effect’.

He produced more than a thousand butterflies with the messages, which he then gave away or placed in public places, including restaurants, exhibitions, and even lampposts.

Take a look at the butterflies here and tell us what you think of the project.


Tagged The Butterfly Effect, Andreas Preis, handmade, art, design, creative, fun, photography

Transarquitetônica

Wednesday, 11th June 2014 at 2:05pm

TransarquitetônicaA Brazilian museum is hosting an immense installation that resembles a giant network of roots.

Transarquitetônica by Henrique Oliveira is made of tapumes (a wood used for temporary construction), which is used as a skin over a metal framework.

The installation, which is so large that visitors can walk around inside its tunnels, winds around its space in the Museu de Arte Contemporânea and tapers into smaller roots at one end.

Watch the video below or take a closer look at the installation here – would you wander around Transarquitetônica?



Tagged Transarquitetônica, Museu de Arte Contemporânea, Henrique Oliveira, art, design, construction, architecture, installation, museum, innovative

Lotto Cheer

Wednesday, 11th June 2014 at 2:03pm

Lotto CheerA Glasgow newsagent has been the location of an unlikely samba flash mob, thanks to the National Lottery.

£31bn has been invested into community projects since the National Lottery began twenty years ago and Browns Newsagents has raised the most Lottery funding out of all Scottish independent retailers.

Some of the local projects that have benefited from the funding, such as Samba Ya Bamba and Scottish Youth Theatre, took part in the ‘Lotto Cheer’ flash mob to say thank you to Lottery ticket buyers.

Watch the flash mob below and let us know if it brought a smile to your face.



Tagged Lotto Cheer, National Lottery, Scotland, flash mob, charity, funding, good cause, video, fun, creative, samba

Lighting Giants

Tuesday, 10th June 2014 at 4:04pm

Lighting GiantsA new tourist attraction in Croatia uses industrial cranes in a nocturnal light show called ‘Lighting Giants’.

Designed by architectural lighting designer Dean Skira, ‘Lighting Giants’ uses RGB LED spotlights to illuminate the cranes at the Uljanik shipyard in Pula.

The project came about when the 158-year-old shipyard was going to be relocated, although Skira first came up with the idea in 2000.

Funded privately and by the Croatian Ministry of Tourism, ‘Lighting Giants’ has to accommodate the working activities of the shipyard.

Find out more about the project here or watch the video below.



Tagged Lighting Giants, Dean Skira, lighting, design, fun, clever, installation, Croatia, tourism, innovative, video, technology

Tech Nation

Friday, 6th June 2014 at 11:59am

Tech NationOn June 3rd, The Think Tank attended Tech Nation’s event at The Jones Family Project in EC2. It was an opportunity for a bit of networking and to gain insight into dealing with customers and leveraging technology to enhance the user and business experience.

The first Keynote speaker was Joe Middleton, CEO of PlayerLayer, which makes sports clothing usually worn as an additional layer. PlayerLayer garments are worn by professional sports teams and universities across the world. Joe’s insights on reaching customers and getting them to participate in the brand to push it to the next level were punctuated by his own examples that pushed his own brand into a current and in demand product.

Mark Wakelin, CEO of Tquila, a customiser of Salesforce software illustrated how simple changes and modifications can enhance the channels which reach and interact with customers wherever they are.

A speaker from Salesforce.com, spoke of their growth from a four-man company to a multi-billion dollar organisation in 15 years. This astonishing growth is due to a commitment to servicing the customer and guiding companies to draw customers in on their own, customised, path to purchase.

Finally, we had a look at social retail with Dean Fankhauser, CEO of Nuji, a social retail startup. He spoke of the growing egocentric consumer and how their world revolves around them via their mobile device.

Think Tank Senior Account Manager, Steve Mancour, says: “This was a well organised event and sought to create a little of the vibe of Silicon Valley near Silicon Roundabout. The idea of networking, talks, wine and beer tasting, accompanied by some delicious food proved a winning combination and certainly seemed to encourage some great conversations from speakers, supporters and guests alike.”


Tagged Tech Nation, The Think Tank, The Jones Family Project, Playerlayer, Tquila, Salesforce, Nuji, business, brand, marketing, networking

Raise the Roof

Friday, 6th June 2014 at 11:58am

Raise the RoofAn ice cream brand’s new campaign has brought people together through rooftop art.

Kibon’s project, called ‘Raise the Roof’, united local residents of a Brazilian town with artists.

The community has created 22 murals, which were then exhibited on the rooftops of Morro do Alomeo and could be seen from the cable car that travels over the shantytown.

Kibon's campaign aims to bring ‘culture to the community’, as well as being a unique publicity stunt.

Watch the video below or find out more about the inspirational campaign here.



Tagged Raise the Roof, Kibon, ice cream, art, design, community, advertising, marketing, campaign, fun, experiential, Brazil

Gallery of Papers

Thursday, 5th June 2014 at 1:22pm

Gallery of PapersA Spanish design studio has created a series of minimalist film posters, which cleverly capture the ethos of famous films, such as Jaws.

Atipo’s ‘Gallery of Papers’ ('Papeles de Cine') consists of fourteen handmade posters, all made of different kinds of paper.

Packaged in a sleek black box, the papers reference horror films, such as ‘Dracula’, iconic blockbusters like ‘Alien’, and modern classics (‘Edward Scissorhands’).

Atipo made the posters to promote Minke’s new interactive user-friendly website.

Take a look at the Gallery of Papers here and tell us which films would make good minimalist posters.


Tagged Gallery of Papers, Papeles de Cine, paper, posters, promotional, advertising, art, design, clever, films, Atipo, Minke

The Garden of Identifiers

Wednesday, 4th June 2014 at 10:49am

The Garden of IdentifiersAdTruth has made an infographic detailing the identifiers that marketers use to interact with consumers.

The infographic, called ‘The Garden of Identifiers’, looks at the effectiveness of certain identifiers, such as cookies and fingerprinting, across different platforms.

It also covers why they should be used, including reach, accuracy and privacy.

Marketers use identifiers to gather information about their audience, helping them to optimise their marketing campaigns.

Take a look at the whole infographic here.


Tagged The Garden of Identifiers, AdTruth, identifiers, cookies, fingerprinting, technology, marketing, internet

Playful street art

Wednesday, 4th June 2014 at 10:27am

Playful Street ArtWebzine Bored Panda has collated nearly thirty examples of fun street art, which use their surroundings to become three-dimensional.

The street art incorporates real objects, such as trees, bicycles and even cracks in walls in a range of inventive ways.

The collection includes a larger-than-life painting of a girl watering a tree, a cartoon slug raking autumn leaves under the pavement and a cheerleader whose pom-poms are made from tufts of grass.

Take a look at the twenty eight images here and tell us your favourites.


Tagged Bored Panda, street art, photography, art, design, built environment, fun, creative, clever

Google's self-driving car

Tuesday, 3rd June 2014 at 1:33pm

Google carGoogle has unveiled its new driverless car, which it has built from scratch.

The prototype, which Google describes as ‘fully self-driving’, is designed without a steering wheel or pedals, as it should be able to operate safely without human intervention.

The ‘pod-like’ car is capped at a speed of 25mph and its sensors can detect objects from up to ‘two football fields’ away, removing blind spots.

Watch the car in action below and read more about the self-driving car here – let us know your thoughts on Google’s invention.



Tagged Google, self-driving, driverless, car, technology, innovative, fun, science, video

The 10 Commandments of Colour Theory

Tuesday, 3rd June 2014 at 1:07pm

The 10 Commandments of TypographyDesignMantic’s latest infographic reveals some handy colour theory guidelines, suggesting ways to combine and contrast colours.

The infographic, which is a sequel to DesignMantic’s ‘The 10 Commandments of Typography’, looks at the significance of certain colours, the colour wheel and different colour models, such as Pantone and RGB.

It also explores how to use contrasting and complementary colours, including ‘hues, tints, shades and tones’.

Take a look at the whole infographic here and tell us what you think of the rules.


Tagged The 10 Commandments of Colour Theory, DesignMantic, colour, art, design, brands, infographic, Pantone, RGB

A press meeting with Russian journalists

Thursday, 29th May 2014 at 1:46pm

Formica Russian press briefingPR Account Manager Jana Pavelkova flew to Moscow last week to help facilitate and attend a special press briefing organised with our partner agency in Russia and client Formica Group.

The importance of meeting up with journalists face to face is still key in this world of email and online communication. It offers an opportunity to explore areas of mutual interest, and is critically important in some countries like Russia where press briefings are seen as a requisite for being perceived as a serious player in the market.

We have been supporting media relations with the Russian press for Formica Group over a number of years now, and the opportunity to get together was an important step in highlighting Formica Group’s activities at a local level.

Formica Group’s key representatives in Russia presented an overview of product ranges, surfacing trends and how Formica® laminate is being used and specified in buildings.

Jana says: “We invited the journalists to get involved and ask questions throughout the presentation, which led to some very interesting discussions such as the differences between country specific design trends, sustainability vs greenwash, as well as the latest advances in laminate manufacture and the material’s progression since 1913.

“The face to face meeting with journalists also helped to establish Formica Group’s presence on the Russian market and presented the company as an expert in their field.”


Tagged Formica, Russia, journalism, press, PR, The Think Tank, media, communications

Jet off to Geneva

Thursday, 29th May 2014 at 1:32pm

Jet off to GenevaGeneva Tourism has combined experiential and online marketing for its new ‘Jet off to Geneva’ campaign.

The tourist board set up a mini Jet d’Eau de Genève in Canary Wharf and asked members of the public to cycle hard enough to power the fountain.

Whoever could power the fountain the longest won a luxury weekend for two in the Swiss city; now Geneva Tourism is offering the weekend package, along with other prizes, to players of the online game.

Find out more about ‘Jet off to Geneva’ here or watch the video below. Tell us what you think of this fun campaign.



Tagged Jet off to Geneva, Geneva Tourism, Jet d’Eau de Genève, Canary Wharf, game, online, experiential, marketing, tourism, campaign

Kinecdysis: an animated typeface

Thursday, 29th May 2014 at 10:15am

KinecdysisAn artist has created a dynamic typeface that explores the structure and perception of individual letters.

Kinecdysis’, by Sougwen Chung, transforms the alphabet into blue, skeletal characters, which modulate and morph but retain their core shape.

Chung’s font represents ‘the modicum of our memory’ and is inspired by the Greek word ‘ecdysis’, which means ‘to shed’ or ‘to cast off’.

Discover the whole Kinecdysis alphabet here or try typing in the font here. Tell us what you think of this unique typeface.


Tagged Kinecdysis. Sougwen Chung, typeface, font, animation, typography, art, design, clever, Tumblr

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