Keep up to date with our blog entries on:
Friday, 15th August 2014 at 9:28am
The innovative design disguises its architecture within the topography, providing a playful and freer environment for the animals.
Overhauling the rigid style of most zoos and animal parks, BIG’s scheme uses three zones, each dedicated to a continent, within the doughnut-shaped zoo.
The imaginative features of the continental zones include bamboo cottages in the panda enclosure, a hill of rice fields in the elephant house and savannah craters for giraffes and zebras.
Read more about the fun design here.
Friday, 15th August 2014 at 9:07am
The advice focuses on how you analyse results, such as through Google Analytics, and how you can improve your practices.
One tip is to break down your Analytics data into the results that matter, so you can see how well your home page and other traffic-directed pages are performing.
The article also recommends measuring engagement before concentrating on conversions, by thinking about your audience’s needs over your own.
Also, consider tailoring your ‘social’ content to make it ‘share-friendly’ by making it shorter and more visual.
Read the whole article here to find out some more great advice.
Thursday, 14th August 2014 at 1:29pm
Spectra, by Ryoji Ikeda, shot up through the night on 4th August to mark the centenary of the War, just as landmarks were dimmed and the final candle in Westminster Abbey was snuffed out.
The installation, located in Victoria Tower Gardens, was part of the Royal British Legion’s ‘Lights Out’ campaign and lit up the night sky for a week.
Take a look at more pictures of Spectra here and let us know what you think.
Thursday, 14th August 2014 at 1:12pm
Tangent Graphic has created branding for the Edinburgh International Book Festival.
Working with illustrator Josh Brill, the consultancy created a series of songbird images, with the strapline ‘let’s talk’.
The colourful illustrations are simple but instantly recognisable, and have been tailored for different parts of the festival – for instance, bright exotic birds are used for the children’s programme.
Read more about the branding here and tell us what you think of the theme.
Thursday, 14th August 2014 at 1:10pm
‘Net-a-Porter Live’ is being broadcast on a screen in Canary Wharf, revealing the details of purchases as they are happening.
The live feed will be broadcast on Ocean Outdoor’s The Screen from 11th to the 23rd August.
The luxury brand said: “This is an exciting campaign for Net-a-Porter, marking our first foray into using live content and digital out-of-home. The concept is extremely innovative and showcases our reach as an online shopping destination in the luxury womenswear market.”
Find out more about the campaign here and tell us if you think this would work for other brands.
Wednesday, 13th August 2014 at 2:56pm
LEGO Architecture Studio, consists of over a thousand pieces – however, unlike ordinary brightly coloured LEGO sets, all of the components are either white or transparent.
LEGO said: “Anyone with an interest in architecture can now create their own LEGO original designs, as well as building mini architectural masterpieces such as the Eiffel Tower and the Trevi Fountain.”
A guidebook, with helpful diagrams and contributions from leading architecture firms, also comes with the set.
Discover more about the new product here – do you think this is a great idea?
Wednesday, 13th August 2014 at 12:02pm
Breath Box in La Grande Motte is covered with 345 steel flaps, which are hinged so both the wind and visitors can interact with them. The mirrored façade also reflects the sea.
Designed by NAS Architecture, the cabin has been created for the Festival des Architecture Vives.
Find out more about the Breath Box here and let us know what you think of the design.
Tuesday, 12th August 2014 at 3:25pm
The campaign, devised by Miami Ad School/ESPM, recreates games such as Pac-Man and Snake using coloured Tic Tac mints against a black backdrop.
The colourful print posters inject a touch of fun into the Tic Tac brand, which is owned by Ferrero.
Take a look at all of the posters here and let us know what you think of the creative ads.
Tuesday, 12th August 2014 at 1:35pm
Georges Rousse creates three-dimensional geometric artworks, which consist of several separate components arranged around a space.
From most perspectives, the art looks like a collection of parts – but at just the right angle, it fits together like a seamless painting.
Rousse takes a single photograph of the art at this perfect perspective, challenging audiences to work out how it really comes together.
Take a closer look at the art here and tell us what you think of it.
Friday, 8th August 2014 at 1:17pm
The 5-star Krystall Hotel will be the first of its kind in Europe and will be in the Norwegian fjords, as far away from light pollution as possible.
The snowflake-shaped hotel, which was designed by Dutch Docklands, has been described as an environmentally ‘scarless development’ and its glass roof will ensure guests will get the very best view of the Lights.
Take a closer look at the Krystall Hotel here and tell us what you think of it.
Friday, 8th August 2014 at 1:17pm
Tequila Patrón has put together a stunning window display for Selfridges, celebrating the work that goes into the production of the drink.
The display consists of sixty white-painted hands, representing the number of hands that help to make a bottle of Tequila Patrón.
The brand said of the display: “The ‘60 hands’ window at Selfridges is a celebration of the best assets we have for creating our world class tequila, our hands. For creating perfection, we believe you can’t find a better tool.”
Designed by Harlequin, the window is part of Selfridges’ ‘Meet the Makers’ campaign, which showcases innovative food and drink designers.
Find out more about the display here and let us know what you think of it.
Thursday, 7th August 2014 at 2:22pm
TD Canada Trust converted some of its ATMs into ‘Automated Thanking Machines’, dispensing all sorts of presents, including clothes, flowers, and plane tickets.
Watch the heartwarming video below to see the lucky customers’ reactions and tell us what you think of the campaign.
Thursday, 7th August 2014 at 12:25pm
Parc de la Gorge de Coaticook in the Eastern Townships has dozens of trails and boasts North America’s longest suspension bridge, making it the ideal location for an after-dark attraction.
The 2km-long trail uses lighting effects and an original soundtrack, and even has guides dressed as folklore characters along the way.
Find out more about Foresta Lumina here and tell us what you think of the immersive experience.
Wednesday, 6th August 2014 at 2:26pm
A team of designers has devised a renewable energy generator in the shape of a duck.
The Energy Duck has been submitted to the Land Art Generator Initiative competition in Copenhagen and is intended to be an interactive, educational installation as well as a fun public artwork.
The generator is based on the common eider duck, which is native to Copehagen and is under the threat of climate change.
The 12-storey-high duck, which would float in Copenhagen Harbour, would have a steel frame covered in a skin of photovoltaic panels for energy generation, which would contribute to the city power grid.
Find out more about this innovative idea here.
Tuesday, 5th August 2014 at 4:47pm
Art City’s ‘Way Out West’ project covers advertising spaces with contemporary artwork, giving neglected areas of the city a creative ‘art gallery’ feel.
The initiative aims to highlight the diversity of the inner Mission neighbourhood and create a closer-knit community.
Take a look at Way Out West here and tell us what you think of the project.
Tuesday, 5th August 2014 at 12:07pm
The goldfish follows the new Renault Captur to the beach with some impressive acrobatics, soundtracked to La Femme’s ‘Sur la Planche’.
The fun advert plays on the freedom and adventure that the Renault Captur represents, and you can watch it below.
Let us know what you think of the advert.
Friday, 1st August 2014 at 5:04pm
Microsoft and Carphone Warehouse teamed up on the outdoor ‘Back to Light’ campaign, which has demonstrated the phone being charged by over 800 apples and potatoes.
The public demonstration took place at Westfield in Shepherd’s Bush and was designed by artist Caleb Charland, who took inspiration from the classic classroom project of making batteries out of fruit.
Charland said: “By creating this large organic charger to power a Lumia 930 device, this work speaks to a common curiosity we all have for how the world works, as well as a global concern for the future of Earth’s energy sources.”
Find out more about the demonstration here and let us know what you think.
Friday, 1st August 2014 at 12:01pm
Surrounded by forest, the Lodge slopes upwards to a fountain, which coats the stone and vegetation with water.
The arched windows add to the fairytale feel of the hotel, which even has a rope bridge connecting it to the forest.
The Lodge, which acts as a base for ecotourists, also has a bar, restaurant, and outside hot tubs made from trees.
Find out more about the hotel here and tell us what you think of it.
Thursday, 31st July 2014 at 4:45pm
Diana Beltran Herrera uses nature photographs as inspiration for her amazing three-dimensional renderings, which are made of hundreds of pieces of coloured paper.
Her sculptures include a kingfisher in flight, a proud cockerel, and a striking greater bird of paradise.
Herrera, who is currently studying for a Fine Arts Master's in Bristol, also works on display windows for fashion brands and a number of commissioned projects.
See more of her work on Flickr here.
Wednesday, 30th July 2014 at 1:52pm
The seven-storey Sharifi-ha House includes three rooms that can rotate 90 degrees to let in more sunlight and make space as the seasons change.
The rooms are part of a motorised system, which also puts stairs and handrails into the adapted space.
The luxury house, by Nextoffice, also features a range of leisure facilities, including an underground gym and swimming pool.
Take a look at the house here and tell us what you think.