Keep up to date with our blog entries on:
Wednesday, 24th September 2014 at 3:05pm
Cinnabon is an American brand with remarkable visibility, despite a sporadic history of traditional advertising.
Instead, it gets people talking about its cinnamon rolls through social media.
The company, which is known for its ‘guerrilla marketing’ (it pumps a ‘freshly baked’ smell around its shops to entice customers), has over a million Facebook likes, 60,000 Twitter followers, and 20,000 Instagram followers.
With over a thousand shops worldwide, Cinnabon has tweeted nearly 65,000 times and seems to have found a magic formula of customer engagement.
As well as @replying to anyone who tweets its profile, it uses mouthwatering pictures of its products together with punny captions.
Wednesday, 24th September 2014 at 11:16am
tincan, designed by AL_A, celebrates the tin and even uses them as a window display.
The restaurant, which will operate for six months, is inspired by a fishing tackle shop in Lisbon and will sell an especially curated selection sourced by the design company.
AL_A director Max Arrocet says: “We wanted to elevate the tin to an object of desire. Sometimes [in Lisbon] we’d buy the tins just for the packaging, not what’s inside.
"None of these products are available in the supermarket, they’re all limited-editions, but we’re put them all together in one area.”
Find out more about the restaurant here and tell us if you’ll be dropping by.
Tuesday, 23rd September 2014 at 4:46pm
Tokyo-based designer Duncan Shotton has created collections of Post-It Note style bookmarks, which can mark useful pages in books or magazines.
When the whole packet is used in a book, it creates a fun landscape, such as a London or Tokyo cityscape (the latter complete with a mini Godzilla), a desert scene with sand dunes and cacti, or an ocean with icebergs and shark fins.
The ‘sticky page markers’ project is currently seeking funding on Kickstarter and you can take a look at the ranges here - tell us your favourite.
Tuesday, 23rd September 2014 at 11:06am
The chart, by The Paper Worker, shows how factors, such as colour and convenience, influence a consumer’s first impression of a brand - which only takes seven seconds.
The infographic also looks at the roles that sustainability and social media play in modern packaging design, and examines some best practice examples from brands such as Starbucks.
Take a look at the whole infographic here.
Friday, 19th September 2014 at 11:44am
Romain Trystram collaborated with I Like Architecture on the pictures, which feature the skyscrapers in situ.
The neon night scenes include One World Trade Centre in New York, Taipei 101 in Taiwan, and Burj Khalifa in Dubai.
Take a look at the cityscapes here and tell us if you’ll be using one of them for your device.
Thursday, 18th September 2014 at 4:43pm
Mirror anamorphosis is an artistic technique that uses distorted mirrors placed on an abstract image, transforming the details into a recognisable picture.
The examples, by a range of artists, include a rocky seascape transformed into author Jules Verne and a circular pattern reflected as an eye.
Take a look at the collection here and tell us which is your favourite.
Thursday, 18th September 2014 at 12:06pm
The online retailer’s ‘Christmas Tracker’ uses data from last year’s Christmas shopping period to calculate the peak influence windows for brands across different categories, including ‘Toys and Games’, ‘Consumer Electronics’, and ‘Clothes, Shoes and Accessories’.
Phuong Nguyen, eBay Advertising UK Director, said: “to be most effective this Christmas, advertisers need to think beyond Black Friday and Cyber Monday, and plan at a category level.”
Find out more about eBay’s Christmas Tracker here.
Wednesday, 17th September 2014 at 9:45am
It was looking for a B2B PR agency to help create awareness of its innovative tool to support automated software testing and to demonstrate the benefits that comprehensive test automation can bring.
Finding faults in software early saves time and money, and improves quality. useMango Ltd’s software test automation tool, useMango™, which launched at Oracle OpenWorld, was a result of a fresh look at the test automation technologies and methods in use.
Through a series of press announcements, The Think Tank helped generate a buzz within the technology community.
The announcements not only focused on the evolution of the test automation tool, but on the company’s channel strategy and the business drivers behind the innovation.
We secured an interview with the respected industry publication Computer Business Review, as well as securing coverage in both the IT channel press and the broader technology media outlets.
The founders of the company are now working with The Think Tank on a second campaign for useMango’s founding partner, Infuse Consulting Limited.
To date this has included a messaging workshop, exhibition support, and design work, along with press relations support.
Tuesday, 16th September 2014 at 3:53pm
Thomas Herbrich took 100,000 photographs in his pursuit to catch the familiar shapes that cigarette smoke can swirl and twist into, such as flowers or human figures.
His series ‘Smoke’ is a selection of just twenty of these pictures, which he created with a flash duration of just 1/10000 sec in order to capture the fleeting shapes.
Take a look at the collection here and tell us what you can see in the smoke.
Tuesday, 16th September 2014 at 2:37pm
The billboard uses the strapline ‘Life is better with cake’ to advertise the largest UK baked goods brand, against a backdrop of 13,360 individual cakes.
Located at Westfield London, the billboard was on display for eight hours - after which, the cakes were handed out to the public.
See more of the billboard here and tell us if you were lucky enough to take part in the giveaway.
Friday, 12th September 2014 at 4:36pm
‘BBC Four Goes Abstract: When Art Broke Free’ sees original idents by Laure Prouvost, John Smith, Sebastian Buerkner, and James Richards aired in between programmes.
Each artist takes inspiration from a different aspect of television, with Prouvost, Buerkner, and Smith deconstructing the traditional BBC Four ident, and Richards using ‘nostalgic and grainy’ filmic techniques.
The four idents will continue to be used after the ‘When Art Broke Free’ season and you can take a look at them here - tell us which one is your favourite.
Friday, 12th September 2014 at 10:31am
The research also showed that 38% would spend any extra budget on social media, but mobile marketing is yet to catch up with the enthusiasm for social (those surveyed put only 7% of their budget towards mobile).
B2B marketers’ top priorities, challenges, and digital skills are also covered in the research, which sheds light on some surprising facts.
The study was carried out by Omobono, Circle Research, and The Marketing Society; you can see the whole infographic here.
Thursday, 11th September 2014 at 3:56pm
ArcKit consists of nearly 400 pieces (with 25 unique components) which click together and can be built on the kit’s grid.
The angular pieces let users build intricate designs with the simple elements, which include ‘arckitexture’ adhesive sheets, on which digital elements (such as wall and flooring patterns) can be printed before being fixed to the design.
The set uses a scale of 1:48 for easy conversion to imperial measurements and is complemented by ArcKit Digital, which can recreate physical projects in Trimble software.
Find out more about ArcKit here or see it in action below - tell us what you think of the kit.
Thursday, 11th September 2014 at 1:50pm
Mexican artist Ricardo Solis creates illustrations that show miniscule humans sculpting or painting the animals, giving them charm by showing them part way through the process.
His paintings include black ribbons being draped over a still-white zebra, a bear being knitted its fur, and an elephant being sculpted from stone.
See more of Solis’ creations here and tell us which is your favourite.
Wednesday, 10th September 2014 at 5:07pm
SURE Architecture’s ‘Endless City’, which won a SuperSkyScrapers Award, would be constructed in London and continue the city’s trend of building upwards.
The firm used the competition’s brief of ‘inspirational typology for a high-quality organic skyscraper concept to be used as a tech city’ for its design.
The 300-metre plan incorporates a pair of irregular ramps that spiral up around the skyscraper, which allows more levels to be added to the tower.
Accommodating residences, leisure facilities, businesses, and schools, Endless City would even have its own ecosystem.
Take a closer look at the design here and let us know what you think.
Tuesday, 9th September 2014 at 5:16pm
Moleskine worked with Livescribe to create the new notebooks, which incorporate a smartpen and use Livescribe paper.
The special paper is covered in dots, which allow the smartpen’s camera to track your writing, sending the information on to be converted through the Livescribe app.
This technology complements Moleskine’s traditional style in the new range, which still uses the ribbon, elastic closure, and luxury cover associated with the brand.
Find out more about the new product here and tell us what you think of it.
Tuesday, 9th September 2014 at 4:27pm
Famous snack brand Walkers has introduced tweet-activated vending machines to London bus stops, in the latest phase of its ‘Do Us A Flavour’ campaign.
The campaign, which initially sourced crisp flavour suggestions from the public back in January, introduces the six finalists to the public through the vending machines.
Accompanied by short films starring Gary Lineker, Walkers’ brand ambassador, the bus shelters give out crisps when members of the public tweet @Walkers_busstop.
The flavours include ‘Chip Shop Chicken Curry’, ‘Pulled Pork in a Sticky BBQ Sauce’, and ‘Cheesy Beans on Toast’, and will be on the streets of London until the 11th of September.
Find out more about the campaign here and tell us if you’ve picked up a packet.
Friday, 5th September 2014 at 4:24pm
Illustrator Federico Babina has continued his examination of architecture by ‘mashing up’ art with famous buildings.
‘Artistect’ is a series of 25 illustrations which combine celebrated paintings with well-known architecture, highlighting similar styles or creative approaches, such as Tadao Ando’s structures in a Giorgio de Chirico picture.
Babina said of his work: “these images are a metaphor for an imagined and imaginary dialogue between creative minds.”
Take a look at the whole series here and let us know your favourite pictures.
Friday, 5th September 2014 at 12:34pm
After years of lost revenue (as many families don’t take cash onto Blackpool Beach), Dillon the donkey is now the world’s first contactless payment pack-animal.
Mark Ineson, owner of Real Donkeys tour company, approached Barclaycard with his dilemma.
The organisation came up with a unique saddle for Dillon, which can scan debit and credit cards via touch - making him one of only 300,000 contactless payment points in the UK
Read more about Barclaycard’s scheme here and tell us what you think of ‘Contactless Donkeys’.
Thursday, 4th September 2014 at 4:36pm
A LEGO House designed by BIG has begun construction.
The structure, which is being built in Billund, Denmark, is inspired by the versatility of the LEGO brick and incorporates coloured LEGO in parts of the building.
The tourist attraction, which hopes to attract 250,000 annual visitors, will include a gallery, a café, and a ‘unique’ LEGO store.
Watch the concept video below and tell us what you think of it.