OBJECTIVES
To launch a new insulated panel colour coating system, conveying environmental benefits, strength and durability of the product to an audience of architects, specifiers and contractors within a highly competitive sector of the construction market.

SOLUTION
Integrated campaign featuring ‘Stones’ representing products within the range and conveying the core benefits of the new surface finish. Multi-tiered marketing approach to quickly convey messages to a diverse audience, encouraging response and qualified requests for literature.

RESULTS
Most of the results are confidential, however, there have been 1,233 downloads of the literature since the launch in August 2007.

SERVICES PROVIDED BY THE THINK TANK

• Direct Mail
• Advertising
• Digital Media
• E-shots
• Colour Card Design and Production