The Culture Club
Challenge
Getting potential customers into their showroom in Clerkenwell on a regular basis.
Solution
The Think Tank solved this challenge by creating The Culture Club. This event based programme invited potential customers to become members of the Culture Club and then be eligible to join our client at sought-after cultural events.
Sponsored by Wilkhahn, The Culture Club brought 15 to 20 architects and interior designers to their showroom on a monthly basis prior to leaving for the event, providing a valuable opportunity for Wilkhahn to demonstrate their products.
Results
The scheme proved to be a great success and led to a better relationship with customers and several prestigious orders.
Delivered:
Initiative Concept
Data Acquisition
Direct Marketing
Online-Marketing
Event Management