Desso Carpetecture
Challenge
To launch a new range of colourful carpet tiles for Desso.
Solution
Developed an integrated launch campaign featuring coloured pencils and inks that was carried across all material including direct marketing, invites, window graphics and a launch event for clients and journalists.
A pack of coloured pencils was sent out as an invite to the launch event.
Results
This resulted in a highly successful launch with the Clerkenwell Showroom packed with specifiers and designers. In fact, the pencil sets were in very high demand.
Delivered:
Campaign concept
Direct Marketing
Window Graphics
Event Management