Dinosaurs Unleashed
Dinosaurs Unleashed is the most exciting experience to hit the West End in many years. Situated on Oxford Street, opposite Selfridges, this major new attraction includes a Jurassic forest with 24 life-size animatronic dinosaurs, bringing the Jurassic, Triassic and Cretaceous periods to life.
The Think Tank has been working with Progressive Events and Land Securities from the start of the project to develop the name, brand and marketing strategy for promotion of this exciting new experience.
A full marketing strategy and integrated marketing plan was developed including radio advertising, outdoor media, press advertising, competitions, social marketing, media relations and even an animated ad on the famous Piccadilly Circus illuminated billboards.
View coverage on Channel 4 News below, click the second image to view our Dinosaurs Unleashed launch video or click the final image to view the Dinosaurs Unleashed web site.
