Dinosaurs Unleashed
Challenge
To develop the marketing strategy and branding for a unique pop up attraction situated on London’s Oxford Street and featuring 24 life size animatronic dinosaurs.
Solution
The Think Tank developed a complete marketing strategy and plan for this unique attraction, creating the name, the brand identity and all marketing activity including point of sale, advertising (outdoor, press and radio), direct marketing and public and media relations. A variety of audiences were targeted through the combination of these activities, generating advance and on-site ticket sales.
Results
Considerable coverage gained across broadcast media, national press and online resulting in 10:1 return on investment from media relations alone and ticket sales generated even months before the attraction build was complete.
Delivered:
Marketing Strategy
Brand Development
Advertising
Direct Marketing
Media and Public Relations
Promotional Activities
View coverage on Channel 4 News below, click the second image to view our Dinosaurs Unleashed launch video or click the final image to view the Dinosaurs Unleashed web site.
