ebmpapst EC Technology
Challenge
To raise the profile of ebmpapst and EC Fan Technology within the Built Environment and specifically Architects, communicating the energy saving benefits to an audience that would have little awareness of both the company and the technology.
Solution
To develop a marketing campaign that would engage and educate the audience about the benefits through the delivery of a new CPD and seminars.
A new microsite was developed as a focus for the activity and the CPD was written and developed with the RIBA to be provided both at seminars and online.
A programme of engagement with specifiers was developed, including membership of New London Architecture, and an electronic direct marketing and advertorial campaign was created to encourage attendance at seminars and interaction with the online CPD presentation.
Delivered:
Marketing Strategy and Planning
Press Relations
Advertorials
Direct Marketing
Microsite
Collateral
CPD Presentation
Click below to see the ebmpapst EC Technology web site
