Formica Brand Revitalisation
Challenge
To revitalise an historic brand that had not been marketed effectively for many years and whose recognition was limited within younger markets.
Solution
The Think Tank developed a complex and extensive brand revitalisation programme which was executed over a three year period. This included communication to a variety of audiences including specifiers, designers, fabricators, students, media and the general public. The campaign incorporated several initiatives that educated and engaged individual audiences, whilst also building to the launch of a new collection of laminates at an event attended by 500 architects and designers.
Results
The most successful launch by Formica in 30 years, culminating in the extension of initiatives across territories worldwide, a revitalisation of the brand and significant increases in UK sales.
Delivered:
Brand Programme
Collateral
Advertising
Direct Marketing
Digital Communications
Experiential Activity
Competitions
Incentive Programmes
Events
View the Formica Corporate Video
