Formica Press and Public Relations - Working with Opinion Formers
The Think Tank has been managing press and public relations for Formica Limited across the architectural, design, construction and consumer sectors since 2003.
The Challenge
To ensure that Formica at the forefront of the industry, constantly in the minds of architects and designers with a profile that positions them as design leaders.
Solution
The Think Tank has been working closely with Formica over many years to secure partnership opportunities with key opinion formers withi the design and architectural community.
Working with stylist Faye Toogood and organisers Tom Dixon Design, The Think Tank helped in the creation of The Hub, a unique ‘pop up’ café installation for ‘The Dock’ in Portobello, West London. This installation was launched in September 2009 alongside a campaign that linked to London Design Week.
Result
Extensive coverage was delivered within Design press and built associations between the Formica brand and leading design.
Delivered:
Press and Public Relations
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