freshXpress Supermarkets
Challenge
To create a new name in the grocery market in the North West of the UK.
Solution
The Think Tank acted as the marketing department for freshXpress Supermarkets, managing all aspects of marketing from creation of the brand identity to point-of-sale, radio advertising, press advertising, direct marketing and promotions.
Result
A successful launch of this new brand across 53 stores in the North West.
Delivered:
Marketing and Brand Strategy
Advertising
Direct Marketing
Promotional Activity
Events
Point-of-Sale