Geberit Mepla Launch
The launch of Geberit Mepla, a unique potable water pipe system, combined a variety of marketing activities to provide a coordinated launch to the architectural, plumbing and M&E sectors including advertising, direct marketing and press relations.
Geberit Mepla is a system that differs greatly from the traditional potable water systems used in the UK and as such required a strong marketing campaign to communicate both the benefits and how the system worked.
The creation of a series of icons that offered a simple representation of the benefits of the product and the distribution of product samples to key potential customers ensured that a quick understanding and awareness of the product was developed.