Geberit Sales Promotion
Briefed with promoting the Terrain brand of drainage products through the Wolseley merchant chain, The Think Tank created a complete sales promotion which offered a product discount across the counter and challenged branch staff through an incentive programme.
A suite of point of sale was developed to promote the offer and merchant staff were set targets in competition with other branches.
The promotion improved sales significantly throughout the merchant chain, whilst also highlighting the product range to merchant staff and gaining buy-in.