Glidden Trade Re-Launch
Challenge
To re-launch a well established brand, following a refresh of packaging livery, to a wide internal and external audience.
Solution
Created a media neutral idea to use across all marketing material and developed a strong brand identity to ensure recognition within busy merchant environments. Internal engagement was also important across multiple sites throughout the UK, ensuring awareness of the brand and interaction with the new MNI.
Results
Regarded as one of the best launch events for a trade product at ICI Paints and increased market share of the brand in a highly competitive market.
Testimonial
“The Think Tank has produced some terrific, measurable results, often with limited budgets, spent time understanding the market and the issue and are a great all round team to work alongside.”
Craig Frost
National Account Manager
Delivered:
Media Neutral Idea
Brand Identity
Advertising
Direct Marketing
Point of Sale
Sales Promotion
Internal Communications
Nominated for two awards at the B2B Marketing Awards 2007 and three awards at the Construction Marketing Awards 2007.