Glidden Trade Colour
With the expansion of the Glidden Trade colour range, The Think Tank developed a complete package of marketing collateral, point of sale and advertising to support the launch and promote the range in paint and builders merchants across the UK.
Creating a graphic theme and messaging, The Think Tank provided a completely integrated approach to the marketing of this new colour range. The result was the successful introduction of the range and an upweight in market share during 2009.