Integrated Marketing and PR Agency
The Think Tank is a leading B2B Marketing and PR agency, combining creative thought and fresh thinking for a truly integrated marketing approach.
As a full service marketing and PR agency we combine marketing disciplines to deliver strategies and campaigns that meet
our client's business objectives.
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Case Studies
> B2B Marketing Awards
Following another successful B2B Marketing Awards in 2010, The Think Tank will be managing the event again in 2011.
> Biome Bioplastics Brand Development
The Think Tank was asked to develop a new name and brand for the bioplastics division of Stanelco Plc and then prepare and deliver an integrated launch strategy.
> Capital Capture
Carried out a brand refresh for this leading document management company including new web site and collateral.
> Clearway IQ
The Think Tank was asked to develop a marketing campaign that communicated the Clearway vacant property security solutions to the property sector, which included a unique keyless door and wireless alarm system.
> Desso Integrated Marketing
The Think Tank provides a complete range of marketing services to Desso, including the launch of its new showroom in Clerkenwell, London.
> Dinosaurs Unleashed at the O2
Launching Dinosaurs Unleashed at The O2 meant starting from scratch with the development of a new identity, marketing strategy and plan to promote this event in a tight timeframe through a range of media including broadcast, national and local press and social media.
> Dinosaurs Unleashed PR
Creating an impact from the word go, we supported Dinosaurs Unleashed with a range of PR tactics including press releases, press visits and tours, interviews and competitions for the print media, and BRoll footage for the broadcast media.
> ebmpapst EC Technology
The Think tank was asked to raise the profile of ebmpapst and EC Fan Technology within the Built Environment and specifically Architects, communicating the energy saving benefits to an audience that would have little awareness of both the company and the technology.
> Formica Europe PR
Formica Group asked the Think Tank to extend its PR reach in Europe covering 12 different territories, and regions that included Central Europe, Scandinavia and Russia. Kicking off at Milan’s Salone Internazionale del Mobile with a Roadshow with partners Tom Dixon Design, the ongoing PR campaign has also included press relations and exhibition support services. The Think Tank also undertook media buying and planning to support the PR campaign.
> Glidden Trade 'Can Do'
The Think Tank was invited, through a formal pitch process, to develop a new media neutral (MNI) idea for the Glidden Trade which would support the marketing and positioning of the brand over the next few years.
> ICI Paints Summer Scorcher Campaign
Driving sales in a recession through the Travis Perkins chain of builders merchants was essential to the growth of the ICI Paints brands. Winner of Built Environment Marketing Awards 2009 Best Campaign over £25K category.
> Kingspan Benchmark Evolution Campaign
With the introduction of a new facade system, designed to provide a flexible, stylish, sleek and laser flat finish to commercial buildings, Kingspan invited The Think Tank to develop an integrated campaign to promote the system to architects and specifiers.
> Kingspan Powerpanel
The Think Tank developed the 'If Only' campaign which communicated an aspirational message of using the roofs of buildings to generate power through solar PV for Kingspan Insulated Panels.
> My Retail Media
The Think Tank developed a social media campaign to launch My Retail Media, a news aggregator within the Retail sector, which centred on a news blog that would provide valuable unique content to the web site whilst using other social media channels to promote the site.
> OKI C300/C500 Launch
The Think Tank was asked to deliver a campaign which suited the star quality of the C300 and C500 series of desktop printers, whilst communicating the benefits and features in a clear and easily understood manner that could be translated and used across the Europe and Middle East region.
> OKI MC860 Launch
The launch of the OKI MC860 MFP was to have a significant influence upon the office printer market, offering for the first time an MFP that allowed printing in A3 format but at the price and size of an A4 printer.
> OKI Social Media
The Think Tank was asked to extend a pan-European campaign in the UK marketplace using social media channels to widen reach and promote the product in a non-traditional manner.
> Permasense
Successful launch of new start-up company within the Oil and gas sector through media relations.
> Permasense PR
A new technical development, a corrosion monitoring system, developed by Permasense Ltd provided The Think Tank with an opportunity to create press coverage in the international oil and gas trade press and raise the profile of this new company.
> Robert Walters Associates
> SAS International Press Relations
The Think Tank has provided Media Relations services to SAS for several years and has recently been appointed to manage this activity across the EMEA region.
> Vision Press Relations
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