handbag.com
Challenge
To significantly raise visits to the handbag.com web site during the month of October, coinciding with the launch of their Christmas Shopping Guide, within tight budgetary constraints.
Solution
The Think Tank developed a promotional campaign that included a structured online competition, promoted through face-to-face activity at mainline railway stations across the UK on one single day.
The structure of the promotion ensured the return of visitors day after day during the promotional period.
Results
More than 850,000 competition entries were received over 30 days, increasing web traffic significantly.
Delivered:
Sales Promotion
Face-to-Face Activity
Press Relations