ICI Paints Gamezone
Challenge
To create a sales promotion that would engage customers at Travis Perkins merchants across the UK and increase sales of Dulux Trade, Glidden Trade, Polycell, Hammerite and Cuprinol products.
Solution
Developed a sales promotion campaign which encouraged purchase from tradespersons across the range of products using the 'Gamezone' theme. The promotion created a sense of theatre in-store and encouraged recommendation by branch staff.
Results
Built upon the BEMA award winning promotion, Summer Scorcher' of 2009, raising awareness, bringing product to front of store and increasing sales.
Delivered:
Sales Promotion Campaign
Point of Sale
Management of Promotion