ICI Paints Summer Scorcher Campaign
Driving sales in a recession through the Travis Perkins chain of builders merchants was essential to the growth of the ICI Paints brands.
The Think Tank was tasked with creating a national promotion that would drive sales over a two month period.
This campaign combined a front of house and back of house promotion to great effect and was very successful, increasing sales across all brands and building relationships with the merchant chain.
This campaign won the Best Campaign over £25K category at the Built Environment Marketing Awards 2009.
