Integrated Environmental Solutions - Software for the Built Environment
Challenge
To raise awareness of IES software within the architectural and M&E sectors in the UK and subsequently to support the launch of their products in the USA and Australia.
Solution
The Think Tank has provided a range of services to IES over a number of years including on and off line advertising, press relations and media planning and buying. Through an integrated approach The Think Tank was able to support IES’s efforts forging links with leading architectural practices and providing valuable feedback for development of products and sales messaging.
Results
Successful engagement of the UK Architectural and M&E marketplace through thought leadership propositions and significant inroads into US marketplace with the opening of two offices over a 12 month period.
Testimonial
“The Think Tank has worked with IES successfully to help us increase our profile with our target audiences. They have worked with us to create PR opportunities and supported our marketing plan to a very high standard, fulfilling their role in helping to enable our rapid growth primarily in the UK but also in the US and Australia.”
Susan Falconer, Director
Integrated Environmental Solutions Ltd
Delivered:
Research
Press and Public Relations
Advertising
On-line Marketing
Media Planning, UK and Abroad