Dinosaurs Unleashed launches on Oxford Street
Wednesday, 27th January 2010
Today saw the launch of Dinosaurs Unleashed on Oxford Street, London with a VIP event in the evening and coverage across broadcast and press media.
The Think Tank was tasked with creating the brand, developing a complete marketing strategy and promoting this unique experience through media relations.
The VIP launch event was a great success, attended by dignitaries, celebrities and journalists from across the media. Coverage on Channel 4 News, RTE News and a live outside broadcast by London Tonight provided a great launch platform for the event.
View the Channel 4 News coverage and video of the event below: