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A new collaboration between Hyundai's Advanced Design Centre and Berlin-based WHITEvoid, an interactive art and design studio, has created Fluidic.

The project sees 12,000 suspended spheres acting as 3D pixels or voxels which are illuminated by an array of high-speed lasers. The magic happens thanks to 3D cameras that detect a person and react creating patterns and shapes based upon their movements.

The piece was part of Hyundai's involvement with Milan Design week, the third time it has participated in the show, and was housed at the Temporary Museum for New Design. The interactive sculpture was inspired by nature and its ability to continuously adapt to a changing context, which Hyundai think of as part of their general design philosophy.

On April 8, the day of the preview, the German choreographer Nikeata Thompson directed a special performance featuring art, music and dance in the presence of the press and opinion leaders. In the days dedicated to the public Jan Jelinek of SCAPE, a seminal figure in contemporary electronic music, gave a special performance describing the rhythmic confluence between design and sound titled "Fluidic Art meets Fluidic Sound ".

Whilst many would have missed the chance to experience this for themselves, as it was only open to the public on the last weekend of Milan Design Week, 13th -14th April, there are plans to take it on the road, updates to be posted on the Fluidic page.

Watch a video of the sculpture in action below and visit the Fluidic page for more information and images.

FLUIDIC - Sculpture in Motion from WHITEvoid on Vimeo.

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Car manufacturers sometimes have a hard time relating the latest money-saving technology in their cars to their customer's everyday lives. Seat Germany may have managed it with the help of Grey Worldwide Dusseldorf.

To demonstrate how their new "Brake Energy Recovery System" which saves the energy normally lost during braking and reuses it when the accelerating, they fitted out one of their Seat Alhambra's as a taxi, added some cameras and a special glitch with the meter.

A clever marketing ploy to show consumers how they can save money, the video is definitely one to watch.

See it below.

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In New York City a project by Droga5 in collaboration with the New Museum has allowed inhabitants to listen to the sounds and memories of 1993. 

Part of an exhibition which highlights 1993 as a year of change for the city and the world titled "NYC 1993: Experimental Jet Set, Trash and No Star," the payphone experience gets users to call a special number from selected phones across the city, which in turn allows them to relive that location in 1993.

The phone project titled Recalling 1993 is a huge undertaking, using tour guides and locals to re-tell stories, and is the first use of the payphones whose future is facing some speculation since the age of the smart phone.

An interactive map of the payphones included can be found here. Below is a video outlining the project.

Recalling 1993 from Droga5 NY on Vimeo.

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Daniel Rozin's Mirrors seem to be pretty normal sculptures until you take a step closer, then they shift to mimic you. 

Currently exhibiting at Bitforms in New York until the 6th April, his 'mirror' pieces shift the patterns formed on them to mimic the viewers shape in real-time. This is done via cameras that detect shapes and cause the LEDs to change the pattern on the screen. Whilst not recreating a persons image perfectly, the screen will copy movements made until the person steps out of range.

The exhibition, called Angles, features some of the artists other kinetic work, which also interact with their surroundings and work on a principle of merging the geometric with the participatory.

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Fanta has produced the world's first tastable advert. The concept developed for the drinks market in the United Arab Emirates, features a printed ad promoting their new recipe for Orange Fanta, which people pop into their mouth and experience firsthand.

The campaign featured a full page ad, which is kept in a plastic sleeve within a publication, and encouraged the consumer to tear off a piece to try the flavour and share the experience with their friends as 100% of the ad is coated in the flavouring.

A clever concept but we expect many would be reluctant to start eating paper supplied in a magazine?

Watch the campaign video below and let us know if you would be willing to taste a printed ad.

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Buzzfeed has produced an amazing collection of creative promotional items from the past 5 years.

The list includes;
Dumbbell Frisbees by Iams in Australia (2009), a comical and clever way to spread the message "Iams makes your dog strong"

A giant marijuana cigarette to promote the TV series "Weeds" in Sweden (2008). Inside the 'spliff' was a bouquet of hemp plants and a message about the show.

A rubber eraser USB by Alzheimer's New Zealand (2010), building on the association of memory loss with Alzheimer's, the functional eraser was hollowed out for a USB stick and distributed to politicians and organisations to raise awareness.

A special sofa by Nivea in USA (2008), promoting a new product during Miami fashion week. Several of these were installed in various locations 

A car with googly eyes by the Federal Ministry of Transport in Germany (2009). A clever campaign to raise awareness of drink-driving, these blood-shot googly eye beetles were driven around alcohol fueled public events.

They are all great examples of creative marketing at its best, taking the basic message of each product and developing a memorable way to promote it.

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Budweiser Canada is helping ice hockey fans keep track of when their team scores by selling goal lights similar to those used at the games.

It is set up to their favourite team using an app on a Smartphone, after that it will connect to their Wi-Fi network and follow live scores. When a selected team scores it lights up and makes a sound, regardless of where the team is playing or if the game is televised.

The first batch made has sold out, but the website is taking pre-orders for the next batch which should be with fans in time for the play-offs. The lights will set back fans $149 + taxes & shipping, but those living in the greater Toronto area will be able to get theirs installed by Budweiser.

As part of this campaign they have created an advert that introduces a new character, who is portrayed as the inventor of the light and builds upon their 'Great times are waiting' campaign.

A great marketing ploy by the American beer brand, although we think it may disturb a few mealtimes. Watch the video below.

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Boca Do Lobo has featured on their blog  the Top 10 public spaces, architecturally speaking.

The feature has some amazing examples of innovative design and amazing engineering from all over the globe, including the Floating Movie Theatre, Thailand, El Bosque de la Esperanza, Colombia and possibly our favourite the170 foot Trampoline in Russia.

The list is a great representation of architecture from 2012 that is accessible to all, and helps to make the world a better and more fun place to live. Enjoy!

See the full list and read more about them here.

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In a new publicity campaign, Leo Burnett Toronto has created a countdown for the start of the new series of popular zombie TV series "The Walking Dead".  

They have installed a hoarding in Toronto Union Station, featuring two zombie hands, that countdown to the start of the new series. To add to the gore, when a day passes a finger is physically removed from one of the hands and left there to "rot". The company also arranged for some actors to dress up as "walkers", the name the show gives to the zombies, and wander around the station during the build-up whilst chained to cement blocks. They also gave away t-shirts and set up a competition via Twitter to win one of the digits from the hands.


This is a great bit of fun and will have an impact but alas it could put a few commuters off their breakfast.

The show starts again in Canada and the US Sunday 10th February, and in the UK on Friday 15th February.

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If you're looking for love on this Valentine's Day then Krispy Kreme may have the answer: they have once again released their Love Roulette game on their Facebook page and website.

The game is a bit of fun, matching you with one of your Facebook friends, regardless of gender, preference or relationship status (we were matched with married people and those of the same gender on some attempts), and then it offers you a voucher to get a free doughnut when you buy one of their new Valentine's Day doughnuts.

A clever idea to help promote their new doughnuts and inspire you to buy one for that special person in your life!

Play the game on Facebook here or the website here. Enjoy!

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This stunt for Red Stripe by ad agency KesselsKramer (along with Stinkdigital director Greg Brunkalla and creative technology consultancy Hirsch&Mann) popped up in a convenience store in East London.

They rigged up loads of products in a corner store to suddenly start dancing and making music whenever a customer picked up a Red Stripe from the fridge.

It's a great bit of fun but knowing these types of stores well the late night crowd may get a bit freaked out!

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As a part of York Minster's Rose Dinner celebrations to raise money for the cathedral, the greenery installation branch Wow! Grass! of UK company Lindum covered the entire nave with a layer of real grass.

The grass is grown on rollable plant sheets made from a felt structure of recycled British textiles. A team of ten extended a layer of plastic upon the ground of the cathedral, then put in place the soil-less lawn, transforming the Gothic church's nave into a green expanse.

A beautiful installation in a beautiful catherdal. Don't envy who gets to cut the grass.

Find out more on Design Boom.

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