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Friday, 17th May 2013 at 2:31pm
So it comes as no surprise that Audi is asking the question, which Spock is better? In the advert we see the two playing chess online, then a new challenge is laid down.
The commercial is comical, showcasing their latest car, but drawing on some past achievements of Nimoy with an interesting ending.
Created by the same team that produced the viral dollar shave club commercial, Paulilu and agency PMK*BNC.
Watch it below.
Thursday, 9th May 2013 at 9:17am
The list spoke to us at The Think Tank so much that we had to share it with you.
Buzzfeed built the list from this BBC article and this thread on Facebook.
Some of our 'favourite' points are:
- People leaving the kitchen in a mess
- Endless Birthday whip-rounds (and when it's your turn)
- Stupid Buzzwords
Take a look at the full list here, and let us know which speaks to you the most.
Tuesday, 7th May 2013 at 9:40am
The campaign for the soft drink, which was released in Russia back in 1998, currently comprises of two videos.
The videos show the penguins getting up to no good in a shopping centre and underground rail station. The campaign is similar to the 'Gets you through' campaign currently running in the UK.
Take a look at the wacky videos below.
Thursday, 2nd May 2013 at 7:59am
In the video we see a group of people attending a speed dating event, only for one guy to be left without a date, see what happens when he is taken outside to meet Caroline.
Watch the video below.
Monday, 29th April 2013 at 12:50pm
From the company that brought you 'the man your man could smell like' comes a new kind of banner ad. Old Spice, which is becoming renowned for its crazy ad antics has produced the internet's first scratch-and-sniff banner advert.
Unlike Google's April Fools joke, this one won't have you pressing your nose up to the screen, instead you fill in a form and they will send you 'the smell of the Internet'.
This is another clever and amusing campaign from the brand, promoting their Wolfthorn line of products.
Take a sniff for yourself here or see it in action over on the Onion's Sport Page.
Wednesday, 24th April 2013 at 11:34am
The bottled water company's adverts have become synonymous with dancing babies since 1998, working along side their slogan of "live young".
This new ad, created by BETC Paris, see's adults catching their reflection and seeing themselves as a baby, a dancing baby.
Whilst this is in no way as entertaining as the previous outings for the talented tots, it has it's moments.
Watch it and the previous ads below.
Wednesday, 24th April 2013 at 8:35am
In a new ad from Mother, we see a couple trying to spruce up their outdoor space only to find they face opposition from some diminutive foes.
A clever and entertaining advert, worth the 2 minutes of your time, watch it below.
Tuesday, 23rd April 2013 at 2:23pm
Recently a new Dove advert has been taking the Internet by storm. No not that Dove Men+ Care shampoo advert, a new one from Ogilvy Brazil.
The video has women describing themselves to a criminal sketch artist, they are then described by a stranger and the 2 sketches are shown together.
However in the name of equality New Feelings Time Comedy has also produced one featuring men.
See the results of both below:
Friday, 19th April 2013 at 11:01am
Most diet food products try and sell themselves as a route to a better life but not this Irish cheese brand.
They decided to break the mould and poke fun at traditional advertising with its ironic 'girls from adland' video. The advert from Kerry Low Low features the standard three types of ad girl: the smug girl, the ditzy girl and the muffin girl. Each has a trait you may recognise from a number of diet food ads.
Clever and humorous whilst also obvious - it even has a catchy song.
Have a look at the video below. Enjoy!
Thursday, 18th April 2013 at 10:01am
The concept, created by DraftFCB Chicago, uses American colloquialisms of shipping instead of delivery, and of course pants instead of trousers.
Whilst only currently being shown on YouTube, the video has in a short time gained close to 10 million views, which could be enough for the company to decide to give it some air time on main-stream television.
The whole add is very much a clever play on words, all the while bordering on profanity, so be careful about putting the volume too loud!
Take a look at the ad below and let us know what you think.
Thursday, 11th April 2013 at 10:02am
In reality it's a comical remake to advertise a low-calorie version of the popular drink. Continuing on from their previous strap-line of 'it's not for women' (very similar to the UK's Yorkie slogan) they introduce a character who can only be described as a 'man's man' in a series of ads by agency Deutsch.
Funny and part of a current trend hitting the U.S to make ads that mimic the style of old ads.
Watch the series below.
Wednesday, 10th April 2013 at 7:41pm
Corona Light has produced a series of new ads with an unusual spokesperson; Sully the Sheep.
The character Sully first appeared in a spot for the brand last year, called "Stan", where he was part of a dream sequence, however his brief cameo was a hit with YouTube viewers and so the team at Goodby, Silverstein & Partners decided to produce four 15-second videos making him the star.
Take a look at how he gets on below.
Thursday, 28th March 2013 at 7:41am
It appears that in Brazil using a woman's shampoo can have strange side-effects, at least that's what we gather from this ad for Dove Men+ Care made by Ogilvy & Mather Brazil.
In this humorous commercial see what happens when a work colleague uses the wrong shampoo.
Definitely an odd one but worth a watch below.
Tuesday, 26th March 2013 at 7:20pm
The viral craze in question was the funny but slightly disturbing "Goats yelling like humans" which was then mashed into a number of pop songs.
Thankfully this ad doesn't feature any singing, but the goat is screaming like a human, although more like an irate customer than a pop star.
The American commercial is directed by Tyler, The Creator, the leader of hip-hop collective Odd Future, and he also produces the vocal talents for Felicia.
Not completely sure what the messaging is here but the crazy nature of the advert is in line with what the company normally produces and it promises sequels.
Watch the advert below and let us now what you think
Thursday, 21st March 2013 at 10:40am
Similar to it's predecessor, The Fatherhood focuses on a father in a musical fashion, singing about the trials and tribulations involved with being a new dad.
This time around though, the concept is that the father is taking his young twins out in the car to try and get them to sleep, whilst doing this he reminisces about his youth and being "a new romantic" cue the Human League style music, and video, complete with outdoor settings, smoke and a unicorn.
One of the best lines would definitely be about him dancing at their wedding as way of revenge.
Once again the idea of the video is to promote the family friendly nature of Fiat's 500L series.
Watch the video and let us know what you think, but be warned it is rather long.
Tuesday, 19th March 2013 at 11:36am
In a clever add by French toilet paper company Le Trèfle, the fight between paper and digital reaches a pivotal point.
In the spot a married couple are depicted with the husband constantly trying to prove that his tablet is better than traditional paper, for drawing, doing sudoku and reading books. However his wife takes it to another level!
Clever and funny from Leo Burnett Paris, have a watch below.
Wednesday, 13th March 2013 at 3:32pm
Interviews can be stressful at best, but preparation is everything. That is however unless you were interviewing for Heineken's internship.
The company decided that they didn't just want someone who answered the right questions; they wanted someone up to the challenges that would lie ahead so they put the interviewees to the test.
During the course of the interviews the candidates were subjected to hand holding, fake heart attacks and fire alarms.
The one who kept their cool was voted for by the Heineken Internet community and the winner was taken to a Champions League game to represent the brand, having their success broadcast at the Juventus v Chelsea game on the 20th November 2012.
A great strategy for weeding out the chaff in the interview process or a very clever viral marketing campaign?
Watch the video below and choose for yourself.
Monday, 4th March 2013 at 4:44pm
San Francisco based start-up company Mobeam has patented technology that will allow barcodes to be scanned from Smartphone screens at checkouts.
The point-of-sale possibilities are endless for coupons and other far more fun advertising promotions. Plus, it is better than replacing every checkout scanner in the world.
To promote the technology, Portal A created this heavily Auto-Tuned supermarket musical, in which a frustrated cashier bursts into song over the wonders of Mobeam. It includes an obligatory rap, a talking fish and a dancing janitor. The video is silly in the extreme.
This, however, is not an app you can download, it is a technology targeted at businesses to add to their apps. And the reason for this? Modern phone screens are too high definition for normal barcode scanners to read, so the technology sends signals via an LED to the scanner to ‘trick’ it into thinking it is reading a normal barcode.
Whilst the technology will only appeal to developers and advertisers, the video will appeal to everyone. Watch it below.
Monday, 4th March 2013 at 10:25am
Buzzfeed has produced an amazing collection of creative promotional items from the past 5 years.
The list includes;
Dumbbell Frisbees by Iams in Australia (2009), a comical and clever way to spread the message "Iams makes your dog strong"
A giant marijuana cigarette to promote the TV series "Weeds" in Sweden (2008). Inside the 'spliff' was a bouquet of hemp plants and a message about the show.
A rubber eraser USB by Alzheimer's New Zealand (2010), building on the association of memory loss with Alzheimer's, the functional eraser was hollowed out for a USB stick and distributed to politicians and organisations to raise awareness.
A special sofa by Nivea in USA (2008), promoting a new product during Miami fashion week. Several of these were installed in various locations
A car with googly eyes by the Federal Ministry of Transport in Germany (2009). A clever campaign to raise awareness of drink-driving, these blood-shot googly eye beetles were driven around alcohol fueled public events.
They are all great examples of creative marketing at its best, taking the basic message of each product and developing a memorable way to promote it.
Saturday, 2nd February 2013 at 11:00am
In its first venture into TV advertising, electronic cigarette company E-Lites has beaten everyone to the punch by combining a dancing baby with last year's viral video hit - Gangnam Style.
The advert features a dad going out for a cigarette and missing his baby's first steps and more.
Their tagline for the campaign is "What will you miss?".
An amusing bit of CGI, watch it below.