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Thursday, 28th March 2013 at 9:16am
In a world of DVR recorders, Sky+ and TiVo it's becoming harder for advertisers to reach their audience as many record their shows just so that they can skip the adverts.
In an attempt to tackle this issue head-on, DDB Brussels has produced a special TV ad for Volkswagen that when fast forwarded still works as an advert.
Given the moniker 'slowmercial', this new format features the VW beetle convertible in action, mainly closing the roof. At normal speed this could almost be painful to watch were it not for the relaxing birdsong in the background, but at a fast forward speed the ad works well.
The advert is only presently only being shown in Belgium but you can see it below.
It is a clever concept but does it impact upon the effectiveness of the normal speed ad, after all you cannot bore people into buying a product1
Tuesday, 19th March 2013 at 11:36am
In a clever add by French toilet paper company Le Trèfle, the fight between paper and digital reaches a pivotal point.
In the spot a married couple are depicted with the husband constantly trying to prove that his tablet is better than traditional paper, for drawing, doing sudoku and reading books. However his wife takes it to another level!
Clever and funny from Leo Burnett Paris, have a watch below.
Monday, 4th March 2013 at 1:07pm
It is all very surreal, the voice over stating "It may seem a little strange to some, but for us free range is the only way to raise bread,"
Even on their Facebook page they state, "We like to shower our loaves with love, let them roam free and grow up in their own unique little way. It's what makes every loaf special."
It would seem that they want to come across as a speciality or artisan style baker, producing 'farmhouse' style breads, all the while taking time and care to produce a better tasting product, even if it does bleat at you and jump around the room!
Take a look at the advert below.
Tuesday, 19th February 2013 at 1:00pm
Volkswagen's latest advert by Deutsch, is a brilliant bit of suspense, slightly reminiscent of an action movie but with a humorous twist at the end.
The premise for the ad, titled Mask, is simple; a guy walks into a local shop wearing a ski mask, starts stalking down the aisles collecting food and such like, whilst looking menacing. All the while the customers start to hide and the counter staff begin to look scared. The camera angles and accompanying music all add to the suspense and creates a commercial that seems to promise cars chases and gun fights.
Hopefully we have built this up enough without spoiling the end, so take a look at it below.
Friday, 15th February 2013 at 9:39am
Called "Handy Prices", the campaign will see the DIY business lower the prices of hundreds of products, predominately those used on a more regular basis, and keep them at this new lower price, permanently.
The campaign is the first piece of work completed for them by Karmarama since their appointment last year, and may come as a surprise to some as they are without a Marketing Director since the departure of Katherine Paterson in October, the spot being covered in the iterim by brand director David Hutchinson.
The campaign will run on TV, radio and print. The TV ad is shown below, the most notable thing is the lack of products in this ad, so it will be interesting to see how this approach works for them. Take a look for yourself and let us know what you think.
Monday, 11th February 2013 at 6:01pm
In a new publicity campaign, Leo Burnett Toronto has created a countdown for the start of the new series of popular zombie TV series "The Walking Dead".
They have installed a hoarding in Toronto Union Station, featuring two zombie hands, that countdown to the start of the new series. To add to the gore, when a day passes a finger is physically removed from one of the hands and left there to "rot". The company also arranged for some actors to dress up as "walkers", the name the show gives to the zombies, and wander around the station during the build-up whilst chained to cement blocks. They also gave away t-shirts and set up a competition via Twitter to win one of the digits from the hands.
This is a great bit of fun and will have an impact but alas it could put a few commuters off their breakfast.
The show starts again in Canada and the US Sunday 10th February, and in the UK on Friday 15th February.
Saturday, 2nd February 2013 at 11:00am
In its first venture into TV advertising, electronic cigarette company E-Lites has beaten everyone to the punch by combining a dancing baby with last year's viral video hit - Gangnam Style.
The advert features a dad going out for a cigarette and missing his baby's first steps and more.
Their tagline for the campaign is "What will you miss?".
An amusing bit of CGI, watch it below.
Monday, 21st January 2013 at 12:30pm
Washing machines these days are one of the bare necessities of life, or at least that's what Samsung would like you to think with their new ad.
The fantastic ad features their Eco-bubble washing machines, with a crew filming in a frozen landscape, proving that the machine washes "brilliantly", even with the coldest of water, until they are approached by a huge bear.
The bear, after scaring off the crew, begins to disrobe and take advantage of the machine.
The ending is very clever, so definitely worth a watch
Sunday, 20th January 2013 at 8:30am
The campaign is similar to one they ran last year, where consumers were asked to vote for their favourite chunky from a selection, via text message. This time round the company is using Facebook as the voting medium.
To vote, you need to go to the Kit Kat page, where there's an app which is 'like-gated', meaning you must like the page before you can vote, then finally you can choose your favourite of the four flavours.
The Facebook campaign runs alongside a television advert, with the flavours given the persona's of superheroes albeit cumbersome ones.
This is a clever use of social media and crowd-sourcing by the company, one that saw peanut butter chunky being voted winner last time around.
Wednesday, 9th January 2013 at 9:43am
In a campaign far removed from the norm, Fiat has released "The Motherhood", a mock rap video featuring a stressed mum with her three children.
The ad covers the trials and tribulations of the daily life of a mum, and, whilst avoiding the coarse language normally associated with the genre, the main character acts in very much the same way. Especially in posing next to her Fiat 500L, the real 'star' of the video.
The tagline for the video also mocks the genre: "Word to all the mothers out there. This one goes out to you..." ' The Motherhood' feat. Fiat 500L is dedicated to all those women who have to be all things to all people and live it large on a daily basis."
Very funny but a bit long - worth watching through to the end though.
Friday, 4th January 2013 at 12:16pm
According to a recent Nielsen report, Compare the Market's TV ad featuring “compare the meerkat” founder Aleksandr handing a free meerkat toy to a window cleaner, was more "liked" than The British Heart Foundation's ad featuring footballer-turned-actor Vinnie Jones, demonstrating CPR to the tune of Staying Alive.
Nielson has compiled a Top 10 most-liked and most memorable TV ads of 2012, with the Compare the Market ad clinching the top spot ahead of The British Heart Foundation and Kerrygold Butter in third. It is the third year that Compare the Market has featured, and their second time at the top, whilst it is the second time for retailer John Lewis, who managed fourth place this year.
The report has led to the conclusion that animals have replaced celebrities as the must-have to make ads more memorable, with four of the Top 10 featuring animals, whilst only one features a celebrity, this is a trend that has seen the number of celebrities being in the Top 10 drop from 2 in 2011 and 4 in 2010, whilst the number of memorable ads involving animals was 2 for both years. The other conclusion marketers can take from this is that a strong emotional situation in adverts can help people connect to them more, such as the children returning home in the Kerrygold ad, where-as comedy is not as important as it once was.
Darren Moor, Nielsen’s VP of advertising effectiveness, says: “Animals have replaced celebrities as the new stars of many of the nation’s favourite TV ads in 2012, and we expect their effectiveness as brand icons and storytellers to continue as a theme next year.”
Moor adds: "The glaring, and surprising, omission is that not a single Olympic or sport-related ad features amongst the most liked in what has been the most successful year in the history of British sport. Advertisers may need to work harder to find out why sports ads are not connecting as well with a nation that loves its sport if their ads are to appear on the winners’ podium in 2013.”
Nielsen ranked the TV ads on ‘likeability’ and ‘memorability’ each day with the list based on over 1.25 million survey results from viewers watching evening TV in the UK. The likeability index is a measure of the number of TV viewers who like an ad they saw, and whose brand they can remember, during the normal course of their TV viewing. Scores for likeability and memorability have been tracked every day for each of this year’s nearly 7,000 new ads, shortly after each has been broadcast.
Saturday, 8th December 2012 at 10:33am
This is the sequel to an ad we featured on our blog last year, 'The Walk of Shame' and was created by Adam & Eve/DDB.
It is very funny and suggests 'How to avoid a same dress disaster this season'.
Saturday, 24th November 2012 at 4:37pm
This has got to be one of the oddest ads for an air conditioning company ever.
South American home electronics brand BGH has created this very atmospheric ad that features a variety of frightening sunbathers and other sun worshippers sweating away in high temperatures watched by a psychopath that wants to put them out of their 'misery'.
But it's OK as he has air conditioning from BGH so he won't be heading out into the heat.
Not for the faint hearted but worth a watch just to see how they do it in South America. Apologies for the picture but it sets the scene.
Shot by Fallon London.
Sunday, 21st October 2012 at 8:08am
Not the monsters you would want to meet on a night out!
See the ad below:
Drambuie's 'Extraordinary Bar' cinema commercial, written by Sell! Sell!, directed by Chino Moya and produced through HSI.
Sunday, 7th October 2012 at 5:24pm
Tuesday, 2nd October 2012 at 7:18pm
Directed by Peter Thwaites at Gorgeous and produced by AMV BBDO for Guinness it is part of the brand's "Made of More" campaign.
See it for yourself below and tell us what you think.
Tuesday, 11th September 2012 at 7:18pm
The 'cats with thumbs' are back in a new campaign from Cravendale.
In this teaser ad the question is 'What happened to all the Milkmen?'
Presumably we will find out soon enough.
Tuesday, 4th September 2012 at 6:59pm
It is reported the retailer is investing £100 million on new technology and £150 million on a new model, or platform, for its website that will be ready by 2014.
Meanwhile our multi-channel retail client, IronmongeryDirect, has run another Direct Response TV campaign. After the success of the first ever national TV campaign, which saw an increase in attributed leads by 63% within 30 minutes of spot transmission, IronmongeryDirect, the UK’s largest online and mail order supplier of ironmongery products to the trade, decided to move ahead with a second campaign in June.
Most recently IronmongeryDirect has launched its mobile website, in keeping with the latest technology moves, making it easy for tradesmen on-the-go to search for products and place their orders.
We got this story covered and a by-lined feature by IronmongeryDirect’s Head of Marketing, Stuart Wilson, in the recent issue Direct Commerce magazine, and the story was picked up by a number of other trade titles.
Monday, 6th August 2012 at 5:57pm
Well that’s not just an excuse to mention London 2012 but we were thinking about what would be possible in the future with the new wave of internet TV services being announced. Lots more content to come its seems.
We’ve been told for quite some time it’s an era in which television and internet are converging; Google has launched Google TV and Apple TV is being relaunched apparently. BSkyB launched its NowTV service last month offering films and soon sport and entertainment, described as a brand new internet TV service from Sky.
Are we going to want to actually watch all of this content sitting together on the living room sofa though? Or does this new world of time-shifting, TV-on-demand and High Definition herald either an age of more arguments over the remote control. Or is this the end of watching TV together with family and friends, altogether perhaps as we chose to interact with these new services separately?
Monday, 16th July 2012 at 8:39pm
It made us smile in a very rainy London.