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Monday, 29th April 2013 at 12:50pm
From the company that brought you 'the man your man could smell like' comes a new kind of banner ad. Old Spice, which is becoming renowned for its crazy ad antics has produced the internet's first scratch-and-sniff banner advert.
Unlike Google's April Fools joke, this one won't have you pressing your nose up to the screen, instead you fill in a form and they will send you 'the smell of the Internet'.
This is another clever and amusing campaign from the brand, promoting their Wolfthorn line of products.
Take a sniff for yourself here or see it in action over on the Onion's Sport Page.
Tuesday, 19th March 2013 at 3:21pm
The campaign was designed to promote the 16 new destinations that the airline has started to fly to.
A bus stop in Oslo was fitted with a digital screen and a mock airplane window. When the shutter on the window was closed and re-opened a new scene was displayed, with the view being of one of the 16 new destinations.
A clever way to advertise and encourage people to book that next holiday. Watch a video highlighting the campaign below.
Wednesday, 16th January 2013 at 10:18am
Last year's winner was the London 2012 Olympic Relay Torch, and this year still has some Olympic contenders with the Olympic Cauldron by Heatherwick Studio being nominated.
Other nomination's include:
Acrhitecture - The Shard, London, UK
Designed by Renzo Piano
Digital - Rain Room
Designed by rAndom International
Fashion -Prada S/S12 RTW Collection
Designed by Miuccia Prada
See the full list of nominations here.
Tuesday, 20th November 2012 at 5:06pm
Start viewing the universe and zoom in to see individual solar systems and stars - click on the star to read more.
Monday, 5th November 2012 at 9:45pm
Then click here to receive an 'Emergency Compliment' that will help to improve your day.
Go on, feel good about yourself.
Monday, 15th October 2012 at 7:49pm
If you are looking for a way to bring your advertising to life, then take a look at this print ad for Lexus. With a little help from an iPad the ad comes to life.
Lexus have developed a special technology for this that they have called "CinePrint."
"Most traditional mashups feature print ads that redirect to a digital experience away from the printed page," the automaker says. "CinePrint technology flips that on its head, creating a tactile and visceral connection that brings one closer to the printed page with a multi-sensory experience that combines sight, sound and touch."
Take a look at the film below to see how it works. Brilliant!
Wednesday, 5th September 2012 at 5:41pm
"Mitsubishi Unpretentious" analyses the content from your friends' Facebook pages to see which are your most pretentious friends and then runs them over with a speeding 2013 Outlander Sport.
It does not always get it right but it does most of the time.
Combining marketing with interactive online apps has become a great extension to consumer product launches, getting people to engage with products in a fun and interesting way.
Whether encouraging people to run down people they don't like is questionable but fun anyway.
Click here to get the app.
Sunday, 29th July 2012 at 6:22pm
Their most recent project focusses on evolving the gif format to something they're calling 3D lenticular… to great effect.
The Saline Project is an award winning group of artists and have worked on many projects including when they were commissioned by ABC to make a title sequence to 110 Stories (below) which involved manipulating photographs taken on 9/11 in New York to give them depth.
Find out more here.
Sunday, 29th July 2012 at 5:27pm
Well maybe not, but just in case The Book Depository has launched a Live site that allows you to see what books are being bought worldwide in real time.
See the live site here.
Sunday, 29th July 2012 at 5:13pm
Ever wanted to be a modern artist? Then take a look at this website, jacksonpollock.org.
With the movement of your mouse and a few clicks you can create your own piece of modern art.
Click here to get started.
Sunday, 29th July 2012 at 4:26pm
'Nine Eyes of Google Street View', by artist Jon Rafman, is a photo project named after the nine lenses mounted on a Google Street View camera.
Rafman collected many of the strange and beautiful images that Google has capture by accident from around the world.
See more of these amazing, weird, frightening and striking images here.
Wednesday, 25th July 2012 at 5:27pm
See many more on makeuseof.com - good for a giggle.
Thursday, 12th July 2012 at 10:58am
Having managed the B2B Marketing Awards event for the past five years, The Think Tank was approached by the organisers, Silver Bullet Publishing, to develop the creative theme for the 2012 awards.
Seeking to engage a wider audience, and increase entry levels from all sectors of the B2B marketing industry, The Think Tank was asked to produce a campaign that would resonate with marketers from both agency and client side and encourage them to engage with the awards at various levels. It was also very important that the theme would work in an integrated manner across a range of marketing channels as well as provide an engaging and fun format for the Awards event itself.
The Think Tank developed several concepts that would answer the brief and the High Flyers campaign was chosen. It is designed to celebrate the outstanding creativity in the B2B Marketing sector and to position the awards as the premier industry event, not only for agencies but also for client-side marketers.
The flexibility provided by the 'retro feel' creative execution allows the campaign to be extended from launch to the event and beyond, offering B2B Marketing the continuity of message they were looking for in 2012.
The Think Tank is continuing to develop an integrated campaign to promote the awards over the coming months and encourage entry and engagement.
With a 20% increase in award entries in 2012 the campaign looks like a success.
For more information about the awards please click here.
Sunday, 1st July 2012 at 9:39am
It was created in collaboration with the choreographer Jonah Bokaer and 2wice publisher Patsy Tarr and takes advantage of the unique spatial and physical parameters of the iPad. In the app, Bokaer engages with the edges of the iPad screen and as users interact with the iPad, the performance responds to the movement of the user, flipping when the screen is turned, or changing when the surface is swiped.
A great use of apps to engage an audience.
See the video of the making of the app below and click here to download.
Tuesday, 19th June 2012 at 8:14pm
Fancy a bit of digital interactive fun then take a look at Happiness Islands by Coca-Cola.
Explore the islands, selecting different activities and visit a series of micro-sites for some great interactive features, just right for a few spare minutes.
As Coca-Cola says - Enjoy!
Created by Wieden + Kennedy Amsterdam, Random Studio and Nacho Guijarro.
Saturday, 21st April 2012 at 9:15am
Is your website ready to meet the new data protection rules that come into force on 26th May?
If you run cookies on your website to track and store information about users then from 26th May you will need their permission or you may be in breach of new EU legislation.
The only exception to this rule, according to the Information Commissioners Office (ICO), is “if what you are doing is strictly necessary for a service requested by the user.” This exception is a narrow one but might apply, for example, to a cookie you use to ensure that when a user of your site has chosen the goods they wish to buy and clicks the ‘add to basket’ or ‘proceed to checkout’ button, your site ‘remembers’ what they chose on a previous page. You would not need to get consent for this type of activity.
How you gain this approval is the next challenge. If you visit the ICO's website you will see that they now ask you the following question:
'The ICO would like to place cookies on your computer to help us make this website better. To find out more about the cookies, see our privacy notice.'
'I accept cookies from this site'
Many sites will be able to ask a specific question when users register for a service or locked off content however others will also need to ask similar questions not to be in breach of the legislation.
The ICO has issued a guidance document on this subject which you can download below.
advice_on_the_new_cookies_regulations.pdf (122 kb)
Tuesday, 17th April 2012 at 11:24am
We recently found a very interesting article in AdAge by Kathryn Koegel looking into measurement of online advertising and calls for definitions to be changed when an ad is viewed.
Making Measurement Make Sense, or 3Ms, is an initiative backed by the Interactive Advertising Bureau, 4A's, the Association of National Advertisers, the Media Ratings Council, MediaLink and Bain Consulting and calls for a whole new definition of an ad, based on whether anyone actually saw it.
According to a recent study by ComScore in the US of 18 campaigns from advertisers including Kellogg's, Allstate, Ford and eTrade, up to 31% of online ad impressions served were never viewed, even though they counted as impressions in the campaigns.
This is because whether an ad is viewed or not is based upon whether the ad technically loaded on to a page rather than whether someone had the opportununity to see it.
IAB Senior VP of Research, Analytics and Measurement Sherrill Mane commented, "We want to put display-ad units on an equal footing with other media. The adoption of viewable impressions will ... give the media community comfort and security for brand advertisers to move forward."
Linda Abraham, CMO of ComScore commented, "Typically, top-of-page placements command highest prices, but research shows that in many cases these are overlooked in favour of in-content or below-the-fold placements - it all depends on the type of content and how people consume it. What's surprising is how little of these publishers know and use."
"As an example, recipe sites actually have higher viewability rates of ads below-the-fold than top of page placements and we're now able to 'unearth the gold below the fold'."
This may be US focussed but an interesting article on measurement of online advertising and how it is being addressed.
Read the full article here. And you can find out more about 'making Measurement Make Sense' and their five principles here.
Monday, 19th March 2012 at 11:08am
The 'Size Matters' study was carried out in the UK, the US, Europe, Australia and South America over a period of almost two years and collected data from 770 campaigns.
The results showed that billboard formats outperformed other online advertising including more recent display formats such as wallpaper and half page, as well as the more traditional ones, such as MPU, banner and skyscraper. Formats were analysed according to five criteria: aided brand awareness, online ad awareness, message association, brand favourability and purchase intent.
The Billboard format performed significantly better across some criteria, scoring three times better in terms of ad awareness and twice as better for brand favourability than wallpaper, the second best format of those measured.
The Wallpaper format offered the highest brand awareness against all other formats and was five times better than the average in terms of message association.
However, not to be left out, the Skyscraper format was the most successful in the purchase intent metric.
Tim Elkington, IAB director of research and strategy, commented, 'The industry can only benefit from the new large display formats, as both brands and consumers seem to be excited by them. The findings from the Size Matters study highlight the advantages of formats like billboard and wallpaper.'
To find out more about online advertising you can find interesting insight on the IAB's website however some of it is only available in full to members.
Saturday, 18th February 2012 at 3:47am
He cites how many brands are still unsure how to tailor their messaging for the small screen, thus available ad slots in apps and on mobile websites are often left unsold.
At the same time City AM reports that Apple has shot past Samsung to “nab top smartphone spot”. Around 427 million smart phones were sold in 2011, up 50% on 2010. Apple sold 35.5 million in the fourth quarter of last year.
One company which seems to have done some smart thinking on this is Domino’s Pizza UK & Ireland and says it has seen a “breathtaking surge” in online sales… yes, you guessed it, after the launch of two new apps last year which let customers chose a pizza via their smartphones or iPads, and which helped drive a 43 per cent rise in orders over the internet.
The FTSE 250 firm has 726 outlets in Britain, Ireland and Germany, and its franchisees created 1,800 jobs the company claims through the opening of new outlets.
So mobile can also mean a neat “pizza profit” (piece of profit) it seems.
Friday, 13th January 2012 at 9:05am
All the nominations will be on show at the Designs of the Year exhibtion at the Design Museum, opening to the public on 8 February 2012 and category winners and the overall winner will be announced at the Awards Night at the Design Museum on 24 April.
The Design Museum will be issuing details of each nomination daily on their blog,
Work shown here: Comedy Carpet, Blackpool by Why Not Associates and Gordon Young
Life-Size Paper Monster Hearse by Paul Sahre