Lengard Launches Education Campaign
Monday, 9th November 2009
Education is one sector within construction that that has not been immediately affected by the recession following introduction of the government initiative, Building Schools for the Future, and the Primary Capital Fund, providing capital for the redevelopment of schools in England and Wales.
Lengard Limited is a leading building contractor with significant experience in this sector across the South East and saw the opportunity to grow their business through a targeted marketing campaign.
They approached The Think Tank to develop an integrated marketing campaign which would create introductions to decision makers at Primary Schools across the South East.
An integrated campaign was developed including a mailing piece, eshots and a tactical web site, to be delivered in small batches to facilitate the management of follow-up calls to prospective clients.
Lengard are currently executing the campaign and the tactical web site can we viewed at www.lengardeducation.co.uk.