News
Launch of new Bioplastics Company
Monday, 25th January 2010
The Think Tank helped Stanelco Plc launch a new brand today for the bioplastics division, taking this part of the business into a new subsidiary called Biome Bioplastics.
We were tasked with devising a new name for the business and creating the branding, a web site and collateral to support the launch to a diverse target audience.
The new name, Biome, is another term for an ecosystem, which represents the process that creates bioplastics from vegetation.
Biome Bioplastics is a leading force in bioplastics in the UK and this rename and branding exercise is designed to aid the growth of the business in the future.