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Launch of new Bioplastics Company

Monday, 25th January 2010

The Think Tank helped Stanelco Plc launch a new brand today for the bioplastics division, taking this part of the business into a new subsidiary called Biome Bioplastics.

We were tasked with devising a new name for the business and creating the branding, a web site and collateral to support the launch to a diverse target audience.

The new name, Biome, is another term for an ecosystem, which represents the process that creates bioplastics from vegetation.

Biome Bioplastics is a leading force in bioplastics in the UK and this rename and branding exercise is designed to aid the growth of the business in the future.

Click here to view case study

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