The Think Tank wins Best Product Launch at B2B Marketing Awards for OKI
Friday, 26th November 2010
At a fantastic night of mobsters and 1960's gangsters, The Think Tank secured the Best Product Launch Award at the B2B Marketing Awards 2010 for its EMEA launch campaign for the OKI MC860 multifunction printer.
Communicating the benefits of A3 colour printing at a price comparable to other A4 products, the campaign featured visuals demonstrating that you see the bigger picture with an A3 printer. This media neutral idea was used across the marketing material, both on and off line, and then executed by operating companies across the EMEA region to great effect.
This was one of the first campaigns that The Think Tank had developed for OKI Printing Solutions since winning the EMEA creative account in a competitive pitch.
Liam Bateman, Director at The Think Tank, commented, 'This is great news and testament to the hard work of both the OKI EMEA Marketing Team and my team at The Think Tank. Well done to all.'
The Think Tank was also shortlisted in the B2B Marketing Awards 2010 for its promotional work with AkzoNobel in the Most Commercially Successful award category.