News
Smarter print management across EMEA
Thursday, 18th June 2009
OKI Printing Solutions EMEA has launched its Smarter Print Management initiative across the EMEA region. Based upon a major global research project OKI Printing Solutions EMEA has examined the implications of outsourcing of print and its impact upon the environment.
The Think Tank, as their EMEA creative agency, was tasked with producing a campaign that communicated the results of this research and its implications to an audience across 13 territories in 8 different languages. The result was an online campaign featuring a highly interactive microsite (www.okiprintsmart.com) tailored to each country’s needs and demonstrating the environmental and cost benefits of printing in-house supported by a 3D corporate ident, banner advertising and electronic direct marketing activity.
The result was the communication of a serious benefits message to businesses across EMEA in a campaign that provided each country with the flexibility to communicate messages specific to their own marketplace whilst retaining the campaign consistency across the region.