Driving sales through Travis Perkins
Saturday, 23rd May 2009
In the current economic climate driving sales through builders merchants is not a simple task. However, the ICI Paints Summer Scorcher promotion which ran in June and July was a great success in increasing sales of all ICI Paints products including Dulux, Glidden, Polycel, Hammerite and Cuprinol.
Themed around summer, the sales promotion offered a range of instant win prizes through a scratch card promotion with graphics and point of sale that created a sense of theatre in store as well as engaging merchant staff and bringing the products to the forefront of the sales floor.
This highly successful promotion significantly increased sales year on year in a market that had declined, demonstrating that sales promotion activity can really have a major impact on both engaging customers and sales staff.