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'Moments of Warmth'

Tuesday, 18th March 2014 at 4:47pm

Duracell has launched a new campaign encouraging Canadians to keep warm in the harsh winter – by holding hands in a special interactive bus shelter.

The bus shelter, which loosely resembles a Duracell battery, has heaters that only turn on once its occupants complete a ‘circuit’.

They do this by holding hands and pressing on the positive and negative signs on either end of the shelter.

Duracell filmed the campaign, which it entitled ‘Moments of Warmth’, with the help of creative agency Cossette.

You can watch the advert below, and tell us if you would take part in a 'Moment of Warmth'.



Tagged Duracell, Moments of Warmth, Cossette, Canada, bus shelter, advert, advertising, campaign, innovative, creative, installation, ad, experiential

Popular British ads recreated entirely out of LEGO!

Wednesday, 19th February 2014 at 4:56pm

To promote the new LEGO Movie in the UK, the producers have launched a campaign where popular British adverts are recreated in LEGO!

The move hijacked popular ads from companies like Premier Inn, BT and The British Heart Foundation.

This LEGO inspired ad is already a huge hit on YouTube with over 900,000 views. 

Take a look at this ad below and tell us if you can think of any ads that would look good in LEGO.



Tagged Lego, The Lego Movie, campaign, ad, ads, advert, advertisement, innovative, fun, funny, Premier Inn, BT, The British Heart Foundation

Coca-Cola encourages a more creative Christmas

Wednesday, 4th December 2013 at 6:31pm

Coca-Cola’s Christmas ad “Holidays are coming” is known around the world, but this year the company has created something a bit different, by offering users the chance to design their own Christmas jumper!

Coca-Cola’s Sweater Generator allows users to create 'the perfect combination of warmth, cheer and snow cobras' by offering traditional patterns alongside more unusual ones, like Christmas dolphins.

Coca-Cola even made the 100 tackiest sweaters and shipped them to their creators.

View the whole sweater gallery here and tell us which one you would have for your Christmas party.
Tagged Coca-Cola, innovative, ad, advert, advertisement, clever, fun, innovation, Coke, Christmas

Sony use eight million flowers in their latest ad!

Thursday, 14th November 2013 at 9:18am

Sony has used eight million flowers in their latest ad promoting their 4K Ultra HD TV.

Sony boast that this new TV is capable of delivering HD television with four times more detail than before.

The eight million flowers were selected by Sony to resemble their eight million pixel display - only available on the 4K Ultra HD TV.

Take a look at the video below, and tell us if this would compel you to invest in a new TV.




Tagged Sony, 4K Ultra HD TV, innovative, ad, TV, advert, advertisement, clever, fun, innovation, video

Inspiring posters relive the fun of childhood

Wednesday, 6th November 2013 at 4:50pm

The Victoria and Albert Museum of Childhood has ordered the creation of a series of posters to show how great it is to be a child!

Created by AMVBBDO, London, these posters use bright colours and eye-catching fonts to express the imaginative and inventive nature of children.

These ads serve as a good reminder to us all to not be afraid to express our childhood creativity as working adults.

You can take a look at more of these posters here
Tagged The Victoria and Albert Museum of Childhood, AMVBBDO, creative, posters, fun, ad, ads, advert

Adobe's 'Clicking Baby'

Friday, 25th October 2013 at 11:39am

Adobe has released a fun new video called 'Clicking Baby' to show how its marketing cloud can help businesses.

The video gives a light-hearted insight into how purchasing behaviour can affect a business, and therefore the salience of good business insight.

Take a look at the video below, and tell us if this persuades you to put a lock on your laptop. 




Tagged Adobe, video, funny, creative, advert, ad, advertising, fun

Your face could soon find itself in a Google ad!

Wednesday, 16th October 2013 at 2:06pm

If you don't approve of Facebook using information from its users in ads, then you won't be a fan of Google's latest terms of service.

Starting from November 11th Google will allow an adult user's profile name and photo to appear in reviews and advertising.

These endorsements will operate in a similar way to Facebook's 'Sponsored Stories'.

Google has stated that "this only happens when you take an action (things like +1’ing, commenting or following) - and the only people who see it are the people you’ve chosen to share that content with." 

The programme is only targeting adults over the age of 18 and you can also opt out.

You can find out more about this hear, tell us how you would feel if you came across yourself in a Google endorsement.

 

Tagged Google, Facebook, ad, ads, advert, Sponsored Stories, social media, advertising

A surprising ad from 1988

Monday, 14th October 2013 at 8:11pm

Gary Glitter Ad 1988Digging through some archive files at the weekend I came across some classic old magazines including The Face 100th Issue from 1988.

Packed full of great photography and a list of 100 inventions from the 80's it was an interesting read until I came across this advert for the Young Persons Railcard. 

How times change!

(For those not old enough to recognise the celebrity it's Gary Glitter)

Tagged ad, ads, advert, The Face, Gary Glitter, 1988

Chipotle tackles processed food industry using animated ad

Wednesday, 25th September 2013 at 2:41pm

This excellent advert from Chipotle entitled “The Scarecrow” uses a recipe of celebrity covers of a famous song, stunning long-form animation and a strong environmental message to create an effective and memorable campaign.

This is another grand statement from the restaurant chain Chipotle about the world of industrial food production.

They have also created a free, arcade-style adventure game for the iPhone and iPad to engage with their audience, which you can download here

Chipotle worked with Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios to create this lovely and touching advert.

Watch the advert below and tell us what you think.




 

Tagged advert, advertisement, CAA Marketing, Oscar, Moonbot Studious, Chipotle, The Scarecrow, Fiona Apple, ad, funny, animation, clever, campaign

2013 Emmy Best Commercial Winner: ‘Inspired’ by Grey

Friday, 20th September 2013 at 3:10pm

Grey New York and MJZ director Nicolai Fuyglsig created this ‘Inspired’ ad for Canon. The spot won the 2013 Emmy Award for Outstanding Commercial on last Sunday at the 65th Annual Creative Arts Emmys.

The advert showcases the creative ways Canon users have captured images and videos, demonstrating users can extend their imaginations using Canon products.

The other three nominees were Wieden + Kennedy’s ‘Jogger’ for Nike, BBH’s ‘Jess Time’ for Google Chrome, and Crispin Porter + Bogusky’s ‘The Chase’ for Grey Poupon.

Grey’s win ended a streak of four straight victories for ads created by Wieden + Kennedy. Watch the shortlisted ads here.

Lastly, watch the winning ad below and tell us if this would inspire you.

Tagged ad, advertisement, inspiring, creative, agency, Canon, Grey, BBH, Wieden + Kennedy, Nike, Google Chrome, Crispin Porter + Bogusky, Grey Poupon, advert

President of Volvo Trucks plays the stuntman in latest advert

Wednesday, 11th September 2013 at 10:45am

Volvo Trucks has gone a step further in making a popular YouTube advert - by recruiting their president Claes Nilsson as the star stuntman!

Created by Forsman & Bodenfors the video shows the president, clad in a hard hat, speaking directly to the camera about the strength of the new front towing hook on the latest Volvo construction truck.

As the camera fades away you see the president is speaking atop a truck hoisted 20 metres above the water in Gothenburg harbour.

Take a look at the video below, and tell us if you think Claes Nilsson is the bravest president around.





Tagged Advert, Volvo Trucks, stunt, video, clever, innovative, funny, ad, Claes Nilsson

Jackie Chiles sues the bears!

Wednesday, 28th August 2013 at 11:40am

Sue the bearsSeinfeld’s Jackie Chiles sues the bears in a new Jim Beam campaign promoting its new honey-flavoured whiskey.

In the video Chiles receives a call from Jim Beam, who tells him about the new flavour but also shares his concern that bears could steal all the honey. To save the honey (whiskey) Jackie Chiles must act.

This clever and funny advertisement created by Edelman presents a serious case using humour. It aims to raise awareness of the plight of the honey bees with a totally absurd story and with an even more absurd lawyer.

Watch the video below to learn what Jackie did and join the discussion on Twitter: #suethebears




Tagged Jim Beam, bears, Seinfeld, Jackie Chiles, honey, Edelman, advertisement, ad, video, creative, interactive, social platforms, funny.

New Coca-Cola advert combats unhealthy image

Friday, 23rd August 2013 at 2:34pm

Coca-Cola has taken steps to shift their unhealthy public image by using this new advert that promotes movement and healthy living.

Entitled 'Happiness Is Movement' the advert follows wooden puppets expressing the freedom and joy they derive from movement.

This animation coupled with its catchy jingle are certainly a light-hearted and effective way to promote a more active lifestyle, however it's still unclear whether Coca-Cola's drinks can figure into this healthy living.

Take a look at this fun advert here, and tell us if it inspires you to get moving.





Tagged Coca-Cola, Happiness is Movement, advertising, fun, animation, video, creative, ad, TV

Robinsons celebrates the win of the summer

Wednesday, 10th July 2013 at 3:41pm

Robinsons wimbledonAfter the recent success of Andy Murray at Wimbledon, Robinsons has finally got the happy ending it was looking for.

After first releasing this advert in 2009, a year in which Murray missed out on a spot in the final, they have re-released it with the ending that the country has been waiting 77 years for, a male champion in the All-England Club Championship.

Watch both commercials from BBH below.






Tagged Robinsons, Wimbledon, Andy Murray, BBH, Advertising, Marketing, Ad, TV, Sport, Tennis

Nissan's self healing paint

Wednesday, 15th May 2013 at 9:52am

Nissan Self Healing PaintIn a clever marketing campaign Nissan has released a special advert for those that read the news on their tablets. The ad itself is for their 'self healing' paint, which recovers from light scratches to look as good as new.

The advert, created by TBWA/G1 Paris, creates scratches in the paintwork of the car as users try to swipe through the ad, which then repair themselves.

Very clever use of the swipe motion that people use whilst browsing to highlight another innovation.

Watch the ad in action below.




Tagged Nissan, advertising, marketing, innovation, creative, video, ad, film, advert

Renault gives speed dating a new meaning

Thursday, 2nd May 2013 at 7:59am

Speed DatingIn a new video from Publicis Brussels, we see a new style of speed dating. The ad has been made to promote the new Renault Clio RS.

In the video we see a group of people attending a speed dating event, only for one guy to be left without a date, see what happens when he is taken outside to meet Caroline.

Watch the video below.




Tagged Renault, Clio, Publicis Brussels, advertising, marketing, speed dating, funny, video, ad, viral

Dove ad receives unflattering parody

Tuesday, 23rd April 2013 at 2:23pm

Dove WomenDove MenRecently a new Dove advert has been taking the Internet by storm. No not that Dove Men+ Care shampoo advert, a new one from Ogilvy Brazil.

The video has women describing themselves to a criminal sketch artist, they are then described by a stranger and the 2 sketches are shown together. 

However in the name of equality New Feelings Time Comedy has also produced one featuring men.

See the results of both below:




Tagged Dove, Ogilvy, parody, video, funny, ad, advertising

Toyota's Family Tree

Tuesday, 5th March 2013 at 9:32am

Toyota vehicle LineageToyota vehicle lineageToyota vehicle lineageTo celebrate 75 years, Toyota has released a family tree for their cars.
The interactive map allows you to go through the entire range of cars they have made since the company was established in 1937 and it's plant operation began in 1938 (the first cars were released in 1936).

The timeline covers the lives of different cars they have developed and allows you to search through it based upon year, body type or model.

The spots on the tree have pop-up images of the vehicles, which are click-able, and allow you to look through the different generations of a model of car like the Land Cruiser or Avensis.

Their 75 Years of Toyota landing page also has a clever scrolling timeline which focuses on the company and it's growth over this period.

Take a look through the vehicle lineage here.

There is also a lineage page for engine type here.


Tagged Toyota, history, 75 years, cars, interactive, ad, online, family tree, marketing

VW ad is daylight robbery

Tuesday, 19th February 2013 at 1:00pm

Volkswagon MaskVolkswagon MaskVolkswagen's latest advert by Deutsch, is a brilliant bit of suspense, slightly reminiscent of an action movie but with a humorous twist at the end.

The premise for the ad, titled Mask, is simple; a guy walks into a local shop wearing a ski mask, starts stalking down the aisles collecting food and such like, whilst looking menacing. All the while the customers start to hide and the counter staff begin to look scared. The camera angles and accompanying music all add to the suspense and creates a commercial that seems to promise cars chases and gun fights.

Hopefully we have built this up enough without spoiling the end, so take a look at it below.

Tagged VW, Beetle, advertising, marketing, Volkswagen, Ad, TV, Video, creative, agency, Deutsch, commercial

Gangnam style baby

Saturday, 2nd February 2013 at 11:00am

Gangnam BabyGangnam BabyIn its first venture into TV advertising, electronic cigarette company E-Lites has beaten everyone to the punch by combining a dancing baby with last year's viral video hit - Gangnam Style.

The advert features a dad going out for a cigarette and missing his baby's first steps and more. 

Their tagline for the campaign is "What will you miss?".

An amusing bit of CGI, watch it below.

Tagged Funny, Video, advertising, marketing, viral, gangnam style, ad, TV, anti-smoking, CGI

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