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Renault Captur: The Great Escape

Tuesday, 5th August 2014 at 12:07pm

Renault Captur: The Great EscapeRenault’s new advert features an adventurous goldfish following its owners all the way to the sea, heading for freedom.

The goldfish follows the new Renault Captur to the beach with some impressive acrobatics, soundtracked to La Femme’s ‘Sur la Planche’.

The fun advert plays on the freedom and adventure that the Renault Captur represents, and you can watch it below.

Let us know what you think of the advert.



Tagged Renault, brand, advertising, The Great Escape, marketing, fun, creative, advert, video

'Moments of Warmth'

Tuesday, 18th March 2014 at 4:47pm

Duracell has launched a new campaign encouraging Canadians to keep warm in the harsh winter – by holding hands in a special interactive bus shelter.

The bus shelter, which loosely resembles a Duracell battery, has heaters that only turn on once its occupants complete a ‘circuit’.

They do this by holding hands and pressing on the positive and negative signs on either end of the shelter.

Duracell filmed the campaign, which it entitled ‘Moments of Warmth’, with the help of creative agency Cossette.

You can watch the advert below, and tell us if you would take part in a 'Moment of Warmth'.



Tagged Duracell, Moments of Warmth, Cossette, Canada, bus shelter, advert, advertising, campaign, innovative, creative, installation, ad, experiential

Godzilla: all he needs is a Snickers

Friday, 7th March 2014 at 4:47pm

Snickers’ new advert, devised by BBDO New York, features legendary film creature Godzilla as you’ve never seen him before.

Godzilla, who has been a part of Japanese culture since 1954, is known for destroying cities and terrorising its residents; this new advert offers an explanation for these rampages.

Godzilla now joins a line of celebrities, including Joan Collins and Aretha Franklin, who have participated in the ‘You’re not you when you’re hungry’ campaign.

Watch the advert below and tell us what you think of Godzilla’s latest starring role.



Tagged Godzilla, Snickers, fun, clever, advert, advertising, brand, campaign

Dulux unveil 'Colour Prohibition' advert

Wednesday, 5th March 2014 at 9:46am

Dulux has debuted a new television advert, which imagines a world of grey in which colour is banned.

The eighty-second advert, inspired by prohibition-era America, depicts a couple finally getting together after colour explodes into their monochromatic lives.

Using Thirties-style framing shots and incredibly detailed set and costume design, the advert has a distinctive, vintage feel.

Ann Marie O’Riordan, Dulux head of marketing, said that the advert marks the brand “moving towards a more conceptual approach that considers the emotional and transformative power of colour.”

Directed by Christian & Patrick, the advert was created by BBH London and is part of a wider integrated campaign for the company.

Find out more about the advert here or watch it below; tell us what you think of Dulux’s new approach.



Tagged Dulux, Colour Prohibition, #ChangeYourStory, paint, Christian & Patrick, BBH London, campaign, integrated, advert, television, fun, clever, creative

Lipton teams up with the Muppets to ‘be more tea’

Monday, 3rd March 2014 at 4:03pm

Unilever has launched a new global campaign for the Lipton tea brand by releasing an advert featuring the Muppets.

The advert follows Kermit the frog through New York City, who, despite being surrounded by chaotic Animals, remains relaxed and unflappable – even saving Miss Piggy from an army of fans.

According to Unilever, ‘be more tea’ encourages viewers to be more playful, thoughtful and appreciative of their surroundings, with Kermit embodying this chilled ethos.

Watch the extended advert below and find out more about the campaign here.



Tagged Unilever, Lipton, Muppets, Kermit, NYC, advert, advertising, campaign, media, brand, fun

Climber conquers 2,500-feet cliff for a short film

Monday, 24th February 2014 at 1:35pm

Rock climber Alex Honnold has scaled a 2,500-feet high wall – whilst being filmed for a documentary sponsored by The North Face.

Honnold climbed ‘El Sendero Luminoso’, a limestone cliff in Mexico, in around three hours. His achievement is even more extraordinary as he did it completely rope-free, which he described as feeling ‘pretty straightforward’.

Filmed by friend Cedar Wright, the footage of Honnold accomplishing the daredevil feat has been turned into a mini-documentary for outdoor product specialist The North Face.

Take a look at the video below and tell us if it encourages you to give free climbing a go.



Tagged Alex Honnold, The North Face, El Sendero Luminoso, Mexico, climbing, rock climbing, documentary, advert, brand, fun

Popular British ads recreated entirely out of LEGO!

Wednesday, 19th February 2014 at 4:56pm

To promote the new LEGO Movie in the UK, the producers have launched a campaign where popular British adverts are recreated in LEGO!

The move hijacked popular ads from companies like Premier Inn, BT and The British Heart Foundation.

This LEGO inspired ad is already a huge hit on YouTube with over 900,000 views. 

Take a look at this ad below and tell us if you can think of any ads that would look good in LEGO.



Tagged Lego, The Lego Movie, campaign, ad, ads, advert, advertisement, innovative, fun, funny, Premier Inn, BT, The British Heart Foundation

‘Icons’: the new Sunday Times advert

Friday, 14th February 2014 at 9:50am

The Sunday Times has a new television advert for its culture section, celebrating iconic images from history using just three people and some very clever production.

Famous images from Forrest Gump, Mad Men and Michelangelo’s ‘The Creation of Adam’ are recreated in the advert, which uses quick lighting changes and props to set up several scenes in only fifty seconds.

The advert was created by agency Grey London and directed by US, and while it takes cues from the past, such as Michelangelo, many of the icons, from Daft Punk to Tarantino (represented through Reservoir Dogs) are particularly relevant today.

Take a look at the advert below or the ‘making of’ video here and tell us what you think of ‘Icons’.




Tagged Sunday Times, Icons, advert, advertisement, television, Grey London, US, clever, pop culture

‘Have a Break’ with KitKat’s new advert campaign

Tuesday, 4th February 2014 at 10:35am

KitKat’s new advertising campaign puts an entertaining spin on its classic strapline ‘Have a Break, Have a KitKat’ by lampooning high-speed car chases.

The television advert sees police pursuing a pair of masked criminals, but when they eventually ‘catch’ them, they simply take a moment to snack on a KitKat.

The campaign is the Nestlé-owned brand’s first television spot for three years, though its classic strapline remains at the heart of its marketing.

Jon Lambert (group marketing director for Nestlé UK & Ireland) said: “We wanted KitKat to return to screens with a humorous campaign; reminding everyone not only of the importance of a smile in a break but that KitKat is the chocolate bar to provide that.”

The advert was created by JWT London, which has previously worked with KitKat, and will be supported by online offerings throughout the year.

Take a look at the advert below and tell us what you think of this new spin on the famous chocolate bar.



Tagged KitKat, Nestle, advert, advertising, marketing, brand, campaign, video, television, funny

Winter Olympics trailer takes epic to an unexpected level

Monday, 20th January 2014 at 11:10am

The BBC has released its official advert for the Sochi Winter Olympics – and it’s very dramatic.

Resembling an epic movie trailer, the footage combines foreboding music, an ancient-sounding poem and a rich, baritone voiceover by famous actor Charles Dance as athletes struggle against darkness, mountains and snow.

Lines from the poem include: ‘I am the dreadful menace. The one whose will is done. The haunting chill upon your neck. I am the conundrum.’

Take a look at the video below and tell us if you think this trailer is over the top or just right for such a significant sporting event.



Tagged BBC, Winter Olympics, Sochi, 2014, Charles Dance, trailer, advert, TV

Coca-Cola encourages a more creative Christmas

Wednesday, 4th December 2013 at 6:31pm

Coca-Cola’s Christmas ad “Holidays are coming” is known around the world, but this year the company has created something a bit different, by offering users the chance to design their own Christmas jumper!

Coca-Cola’s Sweater Generator allows users to create 'the perfect combination of warmth, cheer and snow cobras' by offering traditional patterns alongside more unusual ones, like Christmas dolphins.

Coca-Cola even made the 100 tackiest sweaters and shipped them to their creators.

View the whole sweater gallery here and tell us which one you would have for your Christmas party.
Tagged Coca-Cola, innovative, ad, advert, advertisement, clever, fun, innovation, Coke, Christmas

Sony use eight million flowers in their latest ad!

Thursday, 14th November 2013 at 9:18am

Sony has used eight million flowers in their latest ad promoting their 4K Ultra HD TV.

Sony boast that this new TV is capable of delivering HD television with four times more detail than before.

The eight million flowers were selected by Sony to resemble their eight million pixel display - only available on the 4K Ultra HD TV.

Take a look at the video below, and tell us if this would compel you to invest in a new TV.




Tagged Sony, 4K Ultra HD TV, innovative, ad, TV, advert, advertisement, clever, fun, innovation, video

Inspiring posters relive the fun of childhood

Wednesday, 6th November 2013 at 4:50pm

The Victoria and Albert Museum of Childhood has ordered the creation of a series of posters to show how great it is to be a child!

Created by AMVBBDO, London, these posters use bright colours and eye-catching fonts to express the imaginative and inventive nature of children.

These ads serve as a good reminder to us all to not be afraid to express our childhood creativity as working adults.

You can take a look at more of these posters here
Tagged The Victoria and Albert Museum of Childhood, AMVBBDO, creative, posters, fun, ad, ads, advert

Adobe's 'Clicking Baby'

Friday, 25th October 2013 at 11:39am

Adobe has released a fun new video called 'Clicking Baby' to show how its marketing cloud can help businesses.

The video gives a light-hearted insight into how purchasing behaviour can affect a business, and therefore the salience of good business insight.

Take a look at the video below, and tell us if this persuades you to put a lock on your laptop. 




Tagged Adobe, video, funny, creative, advert, ad, advertising, fun

Your face could soon find itself in a Google ad!

Wednesday, 16th October 2013 at 2:06pm

If you don't approve of Facebook using information from its users in ads, then you won't be a fan of Google's latest terms of service.

Starting from November 11th Google will allow an adult user's profile name and photo to appear in reviews and advertising.

These endorsements will operate in a similar way to Facebook's 'Sponsored Stories'.

Google has stated that "this only happens when you take an action (things like +1’ing, commenting or following) - and the only people who see it are the people you’ve chosen to share that content with." 

The programme is only targeting adults over the age of 18 and you can also opt out.

You can find out more about this hear, tell us how you would feel if you came across yourself in a Google endorsement.

 

Tagged Google, Facebook, ad, ads, advert, Sponsored Stories, social media, advertising

A surprising ad from 1988

Monday, 14th October 2013 at 8:11pm

Gary Glitter Ad 1988Digging through some archive files at the weekend I came across some classic old magazines including The Face 100th Issue from 1988.

Packed full of great photography and a list of 100 inventions from the 80's it was an interesting read until I came across this advert for the Young Persons Railcard. 

How times change!

(For those not old enough to recognise the celebrity it's Gary Glitter)

Tagged ad, ads, advert, The Face, Gary Glitter, 1988

Chipotle tackles processed food industry using animated ad

Wednesday, 25th September 2013 at 2:41pm

This excellent advert from Chipotle entitled “The Scarecrow” uses a recipe of celebrity covers of a famous song, stunning long-form animation and a strong environmental message to create an effective and memorable campaign.

This is another grand statement from the restaurant chain Chipotle about the world of industrial food production.

They have also created a free, arcade-style adventure game for the iPhone and iPad to engage with their audience, which you can download here

Chipotle worked with Fiona Apple, CAA Marketing and the Oscar-winning animators at Moonbot Studios to create this lovely and touching advert.

Watch the advert below and tell us what you think.




 

Tagged advert, advertisement, CAA Marketing, Oscar, Moonbot Studious, Chipotle, The Scarecrow, Fiona Apple, ad, funny, animation, clever, campaign

2013 Emmy Best Commercial Winner: ‘Inspired’ by Grey

Friday, 20th September 2013 at 3:10pm

Grey New York and MJZ director Nicolai Fuyglsig created this ‘Inspired’ ad for Canon. The spot won the 2013 Emmy Award for Outstanding Commercial on last Sunday at the 65th Annual Creative Arts Emmys.

The advert showcases the creative ways Canon users have captured images and videos, demonstrating users can extend their imaginations using Canon products.

The other three nominees were Wieden + Kennedy’s ‘Jogger’ for Nike, BBH’s ‘Jess Time’ for Google Chrome, and Crispin Porter + Bogusky’s ‘The Chase’ for Grey Poupon.

Grey’s win ended a streak of four straight victories for ads created by Wieden + Kennedy. Watch the shortlisted ads here.

Lastly, watch the winning ad below and tell us if this would inspire you.

Tagged ad, advertisement, inspiring, creative, agency, Canon, Grey, BBH, Wieden + Kennedy, Nike, Google Chrome, Crispin Porter + Bogusky, Grey Poupon, advert

President of Volvo Trucks plays the stuntman in latest advert

Wednesday, 11th September 2013 at 10:45am

Volvo Trucks has gone a step further in making a popular YouTube advert - by recruiting their president Claes Nilsson as the star stuntman!

Created by Forsman & Bodenfors the video shows the president, clad in a hard hat, speaking directly to the camera about the strength of the new front towing hook on the latest Volvo construction truck.

As the camera fades away you see the president is speaking atop a truck hoisted 20 metres above the water in Gothenburg harbour.

Take a look at the video below, and tell us if you think Claes Nilsson is the bravest president around.





Tagged Advert, Volvo Trucks, stunt, video, clever, innovative, funny, ad, Claes Nilsson

Live knitting billboard for Nike's 'Free Flyknit'

Monday, 9th September 2013 at 2:20pm

NikeWieden + Kennedy has created a live knitting billboard to promote Nike’s new 'Free Flyknit’ in Shanghai.

The campaign sees a real-time billboard get fully knitted by a team of four installation professionals.   

The live installation repurposes an already prominent advertising panel.

Over 10 days, thread by thread, the installation gradually covers the image of a bare foot, mimicking the 'Flyknit' process.  

Watch the video below to see the knitting billboard getting done and let us know if this is the most creative knitting you have seen.

 



Tagged advertising, advert, billboard, Wieden+Kennedy, Nike, Nike Free Flyknit, knitting, installation, design, creative

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