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Nissan's self healing paint
Wednesday, 15th May 2013 at 9:52am
In a clever marketing campaign Nissan has released a special advert for those that read the news on their tablets. The ad itself is for their 'self healing' paint, which recovers from light scratches to look as good as new.The advert, created by TBWA/G1 Paris, creates scratches in the paintwork of the car as users try to swipe through the ad, which then repair themselves.
Very clever use of the swipe motion that people use whilst browsing to highlight another innovation.
Watch the ad in action below.
Tagged Nissan, advertising, marketing, innovation, creative, video, ad, film, advert
Gnomes go on the rampage
Wednesday, 24th April 2013 at 8:35am
Ikea has asked you to retake your home from clutter, now they want you to retake your garden for the summer.In a new ad from Mother, we see a couple trying to spruce up their outdoor space only to find they face opposition from some diminutive foes.
A clever and entertaining advert, worth the 2 minutes of your time, watch it below.
Tagged Ikea, Mother, Gnomes, advert, advertising, marketing, funny, video
Kmart ad borders on profanity
Thursday, 18th April 2013 at 10:01am
In an unusual stance, American chain Kmart has released an ad on YouTube that plays on a certain phrase. The idea of the advert is to promote the concept of having your purchases delivered to your door direct from the store, including clothing and furniture.The concept, created by DraftFCB Chicago, uses American colloquialisms of shipping instead of delivery, and of course pants instead of trousers.
Whilst only currently being shown on YouTube, the video has in a short time gained close to 10 million views, which could be enough for the company to decide to give it some air time on main-stream television.
The whole add is very much a clever play on words, all the while bordering on profanity, so be careful about putting the volume too loud!
Take a look at the ad below and let us know what you think.
Tagged Kmart, funny, advert, advertising, marketing, YouTube, video
Mobeam advert is a crazy musical
Monday, 4th March 2013 at 4:44pm
San Francisco based start-up company Mobeam has patented technology that will allow barcodes to be scanned from Smartphone screens at checkouts.
The point-of-sale possibilities are endless for coupons and other far more fun advertising promotions. Plus, it is better than replacing every checkout scanner in the world.
To promote the technology, Portal A created this heavily Auto-Tuned supermarket musical, in which a frustrated cashier bursts into song over the wonders of Mobeam. It includes an obligatory rap, a talking fish and a dancing janitor. The video is silly in the extreme.
This, however, is not an app you can download, it is a technology targeted at businesses to add to their apps. And the reason for this? Modern phone screens are too high definition for normal barcode scanners to read, so the technology sends signals via an LED to the scanner to ‘trick’ it into thinking it is reading a normal barcode.
Whilst the technology will only appeal to developers and advertisers, the video will appeal to everyone. Watch it below.
Fancy a free range loaf?
Monday, 4th March 2013 at 1:07pm
Australian bread company Abbott's Village Bakery has released a new TV advert that is a bit on the unusual side. The advert sounds like it should be for lamb or some other meat product, not bread, Quite frighteningly it shows giant loaves frolicking in fields and being fed grain.It is all very surreal, the voice over stating "It may seem a little strange to some, but for us free range is the only way to raise bread,"
Even on their Facebook page they state, "We like to shower our loaves with love, let them roam free and grow up in their own unique little way. It's what makes every loaf special."
It would seem that they want to come across as a speciality or artisan style baker, producing 'farmhouse' style breads, all the while taking time and care to produce a better tasting product, even if it does bleat at you and jump around the room!
Take a look at the advert below.
Tagged Advertising, video, marketing, unusual, Australia, advert, TV
Dangerous times at the office party
Saturday, 8th December 2012 at 10:33am
The office Christmas party gets nasty in this new ad for Harvey Nichols.This is the sequel to an ad we featured on our blog last year, 'The Walk of Shame' and was created by Adam & Eve/DDB.
It is very funny and suggests 'How to avoid a same dress disaster this season'.
Enjoy!
Tagged Harvey Nichols, Ad, Advert, TV, Christmas, Funny, Office party, Fun, Creative, Nasty
Not for the faint hearted
Saturday, 27th October 2012 at 7:42am
Do you have a phobia of lifts? Do you take the stairs just in case?
If so then this video will definitely not help.
This is the latest viral ad from LG, 'So Real its Scary', which has probably put a few unsuspecting lift users in therapy.
A fluffy cloud of Guinness
Tuesday, 2nd October 2012 at 7:18pm
Guinness unveils an inspiring ad following a cloud that breaks away from the pack and finds itself travelling across New York.Directed by Peter Thwaites at Gorgeous and produced by AMV BBDO for Guinness it is part of the brand's "Made of More" campaign.
See it for yourself below and tell us what you think.
Tagged Guinness, Ad, Advert, TV, AMV BBDO, Creative, Production
Samsung attacks Apple in mobile phone battle
Tuesday, 25th September 2012 at 6:03pm
Samsung attacks Apple in new ad for the Galaxy S III.
Whilst iPhone fans queue for the new iPhone 5 Galaxy users demonstrate why the new big thing is already here.
Enjoy!
A new taller iPhone 5
Tuesday, 25th September 2012 at 5:41pm
With the much heralded launch of the iPhone 5 there had to be a few parody ads around.
Panoramic views, full body 'face time' and apps to die for - we think that this could really catch on.
Enjoy!
Working up a sweat
Thursday, 13th September 2012 at 8:02pm
Here's a great viral ad from France.Combining exercise bikes, a neon male stripper, DJ decks and several fit Parisians, the ad encourage exercise with the reward of an animated striptease.
A great bit of fun.
Tagged Viral, Ad, Advert, France, Strip, Energy, Health
A car chase without the cars
Tuesday, 4th September 2012 at 8:08pm
In a bid not to lose any of their beer these bank robbers head off around town in a police chase without the cars. All the classic moves and a few spills and thrills from Carlton Draught.Very funny and worth a watch.
Tagged Advert, advertising, funny, beer, car chase, fun, Carlton draught
A quiet cup of tea
Sunday, 15th July 2012 at 5:47pm
This ad for Tetley tea from Australia takes having a quiet cup of tea to the extreme, featuring a very clingy husband and a wife looking for a quick escape.
Ahhhhhhh!
Ad by Clemenger BBDO
Anti-smoking ad that points out hypocrisy
Sunday, 1st July 2012 at 9:09pm
Thailand has launched a very thought provoking anti-smoking ad which points out the hypocrisy of smokers when approached by a child who asks them for a light.
Every smoker the child approached tried to persuade him not to smoke and how dangerous to his health it is.
The child finishes the stunt by handing the smoker a leaflet explaining their hypocrisy.
The ad received more than 960,000 views before being taken down but it has now reappeared again.
Please view it below and let us know what you think.
Agency: Ogilvy Thailand
High performance art
Tuesday, 26th June 2012 at 8:45pm
This ad for BMW Canada, set to classical piano music, features some fantastic slow motion film that sees the super-fast M5 smashing through a series of objects.
The result according to their YouTube channel - 'High Performance Art'.
We can only agree - definitely one for cultured petrol-heads.
Ad created by Cundari, Toronto
Dad dancing, rapping and sandals with socks
Tuesday, 19th June 2012 at 8:34pm
Sandals with brown socks, ride on lawn mowers, Disney videos and BBQ's - all part of Dad's Life, an ad for American Greetings.
Celebrating Father's Day with four 'super cool' rapping dads is one not to be missed.
Who said dads can't dance, or rap for that matter.
Get your boots on with Nike Football
Sunday, 20th May 2012 at 3:05pm
Get your football boots ready for Euro 2012 with this interactive video by Nike Football.
Featuring some of Europe's biggest football stars, look out for the hidden videos to interact with from the Nike Barber Shop to training with Ronaldo.
Get you kit on for a high energy ride!
Enjoy
Click here to view
Make it with a fireman
Saturday, 21st April 2012 at 9:51am
Here's one for the ladies - combine a hunk of a fireman with a cute kitten, French and Sauza tequila and this is the result.
'Make it with a Fireman' - Enjoy!
Jersey, gorillas and cupcakes
Saturday, 7th April 2012 at 9:00am
This fun ad for Jersey Tourism combines video with animation in a real feel good format. A bit surreal at times but that adds to the charm.
It starts with a bored businessman being pulled into a colourful poster at a bus stop and then takes you on a tour around Jersey, From gorillas to the white rabbit from Alice in Wonderland this certainly challenges the standard holiday ad treatment of beaches and sunshine - although the gorilla is seen heading off into the sunset on a golden beach with a surfer girl.
Definitely adds colour to your day - great work. See below or click this link.
Tagged Jersey, Tourism, Ad, Advert, Advertising, Animation
Fancy dress rugby played on Hong Kong's streets
Saturday, 31st March 2012 at 3:43am
For all you rugby fans out there - or anyone who fancies a bit of a laugh - take a look at this ad for HSBC created by JWT London.
It promotes HSBC's sponsorship of the 2012 Hong Kong Sevens and sees teams dressed in fancy dress playing rugby through Hong Kong's streets.
Legionaires take on elves and cowboys take on samarai.
High powered and very exciting. Enjoy.
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Soap Box
- How will the new EU Directive on Internet Privacy affect your web site?
- Dispelling the myths of Social Media
- Increased Return on Investment from Centralised Integrated Marketing
- Putting PR in the Communications Mix
- Making an Impact Face to Face
- Marketing Through Event and Exhibitions in a Recession
- Intelligent Marketing When Times are Tough