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Kit Kat unveils fun new advert

Tuesday, 28th October 2014 at 9:51am

SplactorKit Kat’s new advert offers an interesting explanation for its new product by introducing the world’s first ‘splactor’, or ‘split actor’.

The spot follows ‘Martin Mahogany’ on a film set as he plays two characters at the same time, with each half of his body in different costume and makeup.

To achieve his ambitious performances, he physically turns around to switch character, delivering his lines with utmost seriousness.

As the world’s first ‘splactor’, Martin is happy to take the credit for Kit Kat’s new Chunky Double Caramel bar, which takes a similar approach with two contrasting fillings.

Watch the ad below and tell us what you think of it.



Tagged Kit Kat, splactor, advert, advertising, marketing, fun, clever, product, brand, video

How effective is Out of Home advertising?

Monday, 27th October 2014 at 4:28pm

Out of Home adNew research has discovered the effect of Out of Home (OOH) advertising, finding that 79% of consumers take action after seeing an OOH advert.

Future Foundation’s study also revealed that 62% of consumers who are most engaged with smart devices immediately looked online for more information after viewing an OOH ad.

Digital OOH ads drove the bulk of the responses and were found to be particularly successful when they rewarded interaction by offering prizes.

Find out more about the research here and tell us what kinds of OOH ads you respond to.


Tagged advertising, marketing, research, technology, digital, innovative, OOH ads, consumers

How our brains ‘see’ logos

Monday, 20th October 2014 at 1:37pm

How Your Brain 'Sees' a LogoAn infographic reveals why we subconsciously make associations between logos and the brands they represent.

The chart, by Logo Maker, shows how our brains perceive a logo and how this impacts our decision-making.

It uncovers the parts of our brains that reacts to logos, such as the ventral medial frontal pole (which activates for brands we like), and how certain logos can change our behaviour.

See the whole infographic here.


Tagged logos, branding, psychology, infographic, marketing, advertising, clever, science

How does multi-screening affect advertising?

Wednesday, 15th October 2014 at 1:17pm

AdvertisingNew research reveals that television viewers pay more attention to advertising if they multi-screen during ad breaks.

The study, by Thinkbox, showed that multi-screeners could recall two ads from the previous fifteen minutes of viewing, compared to the average of 1.9 ads by other viewers.

The research also revealed that the longer someone watches television, the more ads they can remember, with 66% of viewers able to recall an ad after watching for two hours or longer, compared to just 58% watching for less than half an hour.

Find out more about the research, which also looked at the importance of social TV, here.


Tagged multi-screening, advertising, technology, marketing, innovative, social media, television, research

Philips advert travels through time

Monday, 6th October 2014 at 3:04pm

Philips adPhilips’ new advert asks the question ‘how many years does it take to change a lightbulb?’.

The advert, which showcases the company’s new wireless bulb, uses stop motion to depict a family through six different time periods, revealing how technology has changed since the Victorian era.

The family’s lighting remains basic throughout the ages, until they invest in a new Philips bulb that can produce a range of ambient lighting effects.

Watch the fun new advert below and tell us what you think.



Tagged Philips, lighting, film, stop motion, advert, advertising, video, marketing, innovative, creative, brand

Instagram launches creative advertising for brands

Thursday, 2nd October 2014 at 4:12pm

Instagram Waitrose adInstagram has introduced an advertising unit for UK brands.

The photo app’s new ‘Sponsored’ unit charges advertisers on a cost-per-mille basis and allows them to target audiences by demographic.

The first seven advertisers include Cadbury, Rimmel, and Waitrose.

Instagram describes the new offering as a ‘premium brand experience’ and insists that sponsored ads looks as natural as organic content - also encouraging brands to be as creative as possible with the format.

Read more about the new initiative here.


Tagged Instagram, Cadbury, Rimmel, Waitrose, advertising, marketing, brand, campaign, digital, online, social media, content

Teddy gets a holiday in new Thomson/First Choice advert

Wednesday, 1st October 2014 at 9:47am

TeddyA new heartwarming advert gives a put-upon teddy the holiday he deserves.

The television spot for Thomson/First Choice uses a voiceover speaking the verses from Bohemian Rhapsody, beginning wistfully but segueing into a relaxed contentment.

The eponymous Teddy has to endure a trip in the washing machine, being hit by a robot, and stuffed into a bag, before finally getting a place on the beach.

Watch the advert here and let us know what you think of it.


Tagged Teddy, Thomson, First Choice, advert, advertising, television, fun, brand, video

How social media can boost a brand

Wednesday, 24th September 2014 at 3:05pm

CinnabonCinnabon is an American brand with remarkable visibility, despite a sporadic history of traditional advertising.

Instead, it gets people talking about its cinnamon rolls through social media.

The company, which is known for its ‘guerrilla marketing’ (it pumps a ‘freshly baked’ smell around its shops to entice customers), has over a million Facebook likes, 60,000 Twitter followers, and 20,000 Instagram followers.

With over a thousand shops worldwide, Cinnabon has tweeted nearly 65,000 times and seems to have found a magic formula of customer engagement.

As well as @replying to anyone who tweets its profile, it uses mouthwatering pictures of its products together with punny captions.



Tagged Cinnabon, social media, Facebook, Twitter, Instagram, brand, marketing, advertising

eBay reveals Christmas Tracker tool for brands

Thursday, 18th September 2014 at 12:06pm

eBay has introduced a new tool to help advertisers make the most of the run-up to Christmas.

The online retailer’s ‘Christmas Tracker’ uses data from last year’s Christmas shopping period to calculate the peak influence windows for brands across different categories, including ‘Toys and Games’, ‘Consumer Electronics’, and ‘Clothes, Shoes and Accessories’.

Phuong Nguyen, eBay Advertising UK Director, said: “to be most effective this Christmas, advertisers need to think beyond Black Friday and Cyber Monday, and plan at a category level.”

Find out more about eBay’s Christmas Tracker here.


Tagged eBay, retail, ecommerce, brand, advertising, marketing, Christmas, innovative, online, technology

A giant billboard made of cake

Tuesday, 16th September 2014 at 2:37pm

Mr Kipling billboardMr Kipling’s new outdoor campaign includes a world first: a giant billboard made entirely of cake.

The billboard uses the strapline ‘Life is better with cake’ to advertise the largest UK baked goods brand, against a backdrop of 13,360 individual cakes.

Located at Westfield London, the billboard was on display for eight hours - after which, the cakes were handed out to the public.

See more of the billboard here and tell us if you were lucky enough to take part in the giveaway.


Tagged Life is better with cake, Mr Kipling, billboard, experiential, outdoor, brand, campaign, advertising, marketing, fun

Curry paste adverts made of spices

Friday, 29th August 2014 at 12:01pm

Patak adPatak’s new adverts for its curry paste use spices to detail the long process of making the paste yourself.

Sean Freeman, who created the ads for the curry brand, used a range of spices and other ingredients mentioned in the ‘recipe’ to write it out on a black background.

Freeman also used different typographic styles throughout the innovative posters to bring the copy to life and encourage customers to opt for a jar of Patak’s.

See both of the posters here and tell us what you think of them.


Tagged Patak, Sean Freeman, creative, advertising, marketing, brand, typography, clever, fun, art, poster

Fresh Billboards by Greggs

Tuesday, 26th August 2014 at 3:29pm

Fresh BillboardBakery chain Greggs has launched a new range of sandwiches with an innovative outdoor campaign.

To celebrate its new range, Greggs enlisted street artist Hammo to produce a brand new artwork every day of the launch week.

Each ‘Fresh Billboard’ ad was created from scratch in front of a captivated audience, who could guess which sandwich Hammo was drawing and share their ideas on Twitter with #FreshBillboard.

Greggs said: ‘We freshly prepare our sandwiches in each shop every day, so why not make our billboards every day?’

Find out more about the campaign here and tell us if you spotted the billboard.


Tagged Greggs, Hammo, Fresh Billboards, advertising, brand, campaign, outdoor, experiential, art, design, street art

Tic Tac ads recreate retro games

Tuesday, 12th August 2014 at 3:25pm

Tic Tac adsThe latest Tic Tac advertising campaign uses retro video games as inspiration.

The campaign, devised by Miami Ad School/ESPM, recreates games such as Pac-Man and Snake using coloured Tic Tac mints against a black backdrop.

The colourful print posters inject a touch of fun into the Tic Tac brand, which is owned by Ferrero.

Take a look at all of the posters here and let us know what you think of the creative ads.


Tagged Tic Tac, advertising, brand, campaign, Miami Ad School, posters, video games, fun, clever, creative

Automated Thanking Machines

Thursday, 7th August 2014 at 2:22pm

Automated Thanking Machines‘Sometimes you just want to say thank you’ is the opening line of a bank’s campaign to give back to its customers.

TD Canada Trust converted some of its ATMs into ‘Automated Thanking Machines’, dispensing all sorts of presents, including clothes, flowers, and plane tickets.

Watch the heartwarming video below to see the lucky customers’ reactions and tell us what you think of the campaign.



Tagged Automated Thanking Machines, TD Canada Trust, campaign, brand, advertising, marketing, experiential, fun

Way Out West urban art project

Tuesday, 5th August 2014 at 4:47pm

Art City: Way Out WestA public art project has brightened the streets of San Francisco by using billboards.

Art City’s ‘Way Out West’ project covers advertising spaces with contemporary artwork, giving neglected areas of the city a creative ‘art gallery’ feel.

The initiative aims to highlight the diversity of the inner Mission neighbourhood and create a closer-knit community.

Take a look at Way Out West here and tell us what you think of the project.


Tagged Way Out West, Art City, urban art, design, art, creative, community, innovative, advertising

Renault Captur: The Great Escape

Tuesday, 5th August 2014 at 12:07pm

Renault Captur: The Great EscapeRenault’s new advert features an adventurous goldfish following its owners all the way to the sea, heading for freedom.

The goldfish follows the new Renault Captur to the beach with some impressive acrobatics, soundtracked to La Femme’s ‘Sur la Planche’.

The fun advert plays on the freedom and adventure that the Renault Captur represents, and you can watch it below.

Let us know what you think of the advert.



Tagged Renault, brand, advertising, The Great Escape, marketing, fun, creative, advert, video

Dove brings ‘100 colours’ to shopping centres

Tuesday, 29th July 2014 at 4:33pm

Dove 100 colours screensDove installed colour-detecting digital screens in shopping centres across the country, as part of its ‘100 colours’ campaign.

The screens recognised the dominant colour of a person’s clothing and then showed them a demonstration of Dove’s deodorant being sprayed on fabric of a similar colour – proving that the deodorant doesn’t stain clothes.

The screens finished the demonstration by telling users where to buy Dove within the shopping centre.

The campaign, put together by Kinetic, was carried out in shopping centres including Bluewater and Lakeside.

Find out more about the campaign here and tell us what you think.


Tagged Dove, 100 colours, advertising, marketing, experiential, shopping centres, digital, technology, Kinetic

'Share a Coke' comes to 4oD

Friday, 25th July 2014 at 1:23pm

Share a CokeCoca-Cola and Channel 4 have entered a historic partnership, creating personalised digital television adverts.

The ‘Share a Coke’ campaign has been extended to Channel 4’s 4oD platform, in which viewers have to log in to watch content.

4oD users will see a bottle of Coca-Cola with their own name on it, followed by the brand’s advert.

Channel 4 has been chosen for the campaign, as half of the 16-24 demographic in the UK are signed up to 4oD.

Find out more about the innovative campaign here and tell us what you think of it.


Tagged Share a Coke, Coca-Cola, Channel 4, 4oD, innovative, digital, integrated, marketing, advertising, television, technology

The ‘biggest design poster ever made’

Tuesday, 15th July 2014 at 2:10pm

Malmo Festival posterAn enormous poster which took 900 hours to complete is publicising the Malmö Festival in Sweden.

Described as the ‘biggest design poster ever made’, the poster by SNASK is a physical, interactive installation made of massive shapes which visitors can climb.

The colourful project, which is eight metres wide and and thirteen metres long, used 175 litres of paint, 280 plywood boards and 10,000 nails in its construction.

It celebrates the 30th Malmö Festival, which is taking place in August.

Take a closer look at the innovative poster here and tell us what you think.


Tagged Malmö Festival, poster, installation, 3D, interactive, innovative, design, construction, advertising, colour, art, creative

Jeep's optical illusion posters

Thursday, 10th July 2014 at 2:28pm

Jeep adA new ad campaign for Jeep puts a twist on an old style of optical illusion by using animals.

The ‘See whatever you want to see’ posters feature animal pictures that, when turned upside down, look like a completely different animal.

The ingenious black and sepia posters, designed by Leo Burnett France, include a giraffe which becomes a penguin when flipped.

The posters are intended to give the brand a spirit of adventure and encourage users to see the world – while driving a Jeep, of course.

Take a look at the campaign here and tell us which is your favourite poster.


Tagged Jeep, Leo Burnett, advertising, marketing, posters, design, campaign, fun, brand, creative

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