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Monday, 20th October 2014 at 1:37pm
The chart, by Logo Maker, shows how our brains perceive a logo and how this impacts our decision-making.
It uncovers the parts of our brains that reacts to logos, such as the ventral medial frontal pole (which activates for brands we like), and how certain logos can change our behaviour.
See the whole infographic here.
Wednesday, 15th October 2014 at 1:17pm
The study, by Thinkbox, showed that multi-screeners could recall two ads from the previous fifteen minutes of viewing, compared to the average of 1.9 ads by other viewers.
The research also revealed that the longer someone watches television, the more ads they can remember, with 66% of viewers able to recall an ad after watching for two hours or longer, compared to just 58% watching for less than half an hour.
Find out more about the research, which also looked at the importance of social TV, here.
Monday, 6th October 2014 at 3:04pm
The advert, which showcases the company’s new wireless bulb, uses stop motion to depict a family through six different time periods, revealing how technology has changed since the Victorian era.
The family’s lighting remains basic throughout the ages, until they invest in a new Philips bulb that can produce a range of ambient lighting effects.
Watch the fun new advert below and tell us what you think.
Thursday, 2nd October 2014 at 4:12pm
Instagram has introduced an advertising unit for UK brands.
The photo app’s new ‘Sponsored’ unit charges advertisers on a cost-per-mille basis and allows them to target audiences by demographic.
The first seven advertisers include Cadbury, Rimmel, and Waitrose.
Instagram describes the new offering as a ‘premium brand experience’ and insists that sponsored ads looks as natural as organic content - also encouraging brands to be as creative as possible with the format.
Read more about the new initiative here.
Wednesday, 1st October 2014 at 9:47am
A new heartwarming advert gives a put-upon teddy the holiday he deserves.
The television spot for Thomson/First Choice uses a voiceover speaking the verses from Bohemian Rhapsody, beginning wistfully but segueing into a relaxed contentment.
The eponymous Teddy has to endure a trip in the washing machine, being hit by a robot, and stuffed into a bag, before finally getting a place on the beach.
Watch the advert here and let us know what you think of it.
Wednesday, 24th September 2014 at 3:05pm
Instead, it gets people talking about its cinnamon rolls through social media.
The company, which is known for its ‘guerrilla marketing’ (it pumps a ‘freshly baked’ smell around its shops to entice customers), has over a million Facebook likes, 60,000 Twitter followers, and 20,000 Instagram followers.
With over a thousand shops worldwide, Cinnabon has tweeted nearly 65,000 times and seems to have found a magic formula of customer engagement.
As well as @replying to anyone who tweets its profile, it uses mouthwatering pictures of its products together with punny captions.
Find out more about Cinnabon’s social media strategy here and tell us if you’d engage with a chatty brand.
Thursday, 18th September 2014 at 12:06pm
The online retailer’s ‘Christmas Tracker’ uses data from last year’s Christmas shopping period to calculate the peak influence windows for brands across different categories, including ‘Toys and Games’, ‘Consumer Electronics’, and ‘Clothes, Shoes and Accessories’.
Phuong Nguyen, eBay Advertising UK Director, said: “to be most effective this Christmas, advertisers need to think beyond Black Friday and Cyber Monday, and plan at a category level.”
Find out more about eBay’s Christmas Tracker here.
Tuesday, 16th September 2014 at 2:37pm
The billboard uses the strapline ‘Life is better with cake’ to advertise the largest UK baked goods brand, against a backdrop of 13,360 individual cakes.
Located at Westfield London, the billboard was on display for eight hours - after which, the cakes were handed out to the public.
See more of the billboard here and tell us if you were lucky enough to take part in the giveaway.
Friday, 29th August 2014 at 12:01pm
Sean Freeman, who created the ads for the curry brand, used a range of spices and other ingredients mentioned in the ‘recipe’ to write it out on a black background.
Freeman also used different typographic styles throughout the innovative posters to bring the copy to life and encourage customers to opt for a jar of Patak’s.
See both of the posters here and tell us what you think of them.
Tuesday, 26th August 2014 at 3:29pm
To celebrate its new range, Greggs enlisted street artist Hammo to produce a brand new artwork every day of the launch week.
Each ‘Fresh Billboard’ ad was created from scratch in front of a captivated audience, who could guess which sandwich Hammo was drawing and share their ideas on Twitter with #FreshBillboard.
Greggs said: ‘We freshly prepare our sandwiches in each shop every day, so why not make our billboards every day?’
Find out more about the campaign here and tell us if you spotted the billboard.
Tuesday, 12th August 2014 at 3:25pm
The campaign, devised by Miami Ad School/ESPM, recreates games such as Pac-Man and Snake using coloured Tic Tac mints against a black backdrop.
The colourful print posters inject a touch of fun into the Tic Tac brand, which is owned by Ferrero.
Take a look at all of the posters here and let us know what you think of the creative ads.
Thursday, 7th August 2014 at 2:22pm
TD Canada Trust converted some of its ATMs into ‘Automated Thanking Machines’, dispensing all sorts of presents, including clothes, flowers, and plane tickets.
Watch the heartwarming video below to see the lucky customers’ reactions and tell us what you think of the campaign.
Tuesday, 5th August 2014 at 4:47pm
Art City’s ‘Way Out West’ project covers advertising spaces with contemporary artwork, giving neglected areas of the city a creative ‘art gallery’ feel.
The initiative aims to highlight the diversity of the inner Mission neighbourhood and create a closer-knit community.
Take a look at Way Out West here and tell us what you think of the project.
Tuesday, 5th August 2014 at 12:07pm
The goldfish follows the new Renault Captur to the beach with some impressive acrobatics, soundtracked to La Femme’s ‘Sur la Planche’.
The fun advert plays on the freedom and adventure that the Renault Captur represents, and you can watch it below.
Let us know what you think of the advert.
Tuesday, 29th July 2014 at 4:33pm
The screens recognised the dominant colour of a person’s clothing and then showed them a demonstration of Dove’s deodorant being sprayed on fabric of a similar colour – proving that the deodorant doesn’t stain clothes.
The screens finished the demonstration by telling users where to buy Dove within the shopping centre.
The campaign, put together by Kinetic, was carried out in shopping centres including Bluewater and Lakeside.
Find out more about the campaign here and tell us what you think.
Friday, 25th July 2014 at 1:23pm
The ‘Share a Coke’ campaign has been extended to Channel 4’s 4oD platform, in which viewers have to log in to watch content.
4oD users will see a bottle of Coca-Cola with their own name on it, followed by the brand’s advert.
Channel 4 has been chosen for the campaign, as half of the 16-24 demographic in the UK are signed up to 4oD.
Find out more about the innovative campaign here and tell us what you think of it.
Tuesday, 15th July 2014 at 2:10pm
Described as the ‘biggest design poster ever made’, the poster by SNASK is a physical, interactive installation made of massive shapes which visitors can climb.
The colourful project, which is eight metres wide and and thirteen metres long, used 175 litres of paint, 280 plywood boards and 10,000 nails in its construction.
It celebrates the 30th Malmö Festival, which is taking place in August.
Take a closer look at the innovative poster here and tell us what you think.
Thursday, 10th July 2014 at 2:28pm
The ‘See whatever you want to see’ posters feature animal pictures that, when turned upside down, look like a completely different animal.
The ingenious black and sepia posters, designed by Leo Burnett France, include a giraffe which becomes a penguin when flipped.
The posters are intended to give the brand a spirit of adventure and encourage users to see the world – while driving a Jeep, of course.
Take a look at the campaign here and tell us which is your favourite poster.
Wednesday, 9th July 2014 at 3:17pm
‘There can only be one’, devised by Y & R Shanghai, uses the features of famous cartoon and puppet figures against a background square of their dominant colour.
Completed by their Pantone numbers, the posters demonstrate that a strong colour is key to making characters instantly recognisable.
The posters include ‘Pantone 7686 C’, a deep blue, which uses googly eyes to represent Sesame Street’s Cookie Monster.
Take a look at all three posters here and tell us what you think of the fun concept.
Tuesday, 1st July 2014 at 4:53pm
The study by Leo Burnett divides brands into categories: ‘superstars’, ‘rising stars’, ‘settled greats’ and ‘former glories’.
A brand’s popularity and momentum determine in which category it ends up, along with other brand attributes, including affinity and longevity.
Leo Burnett analysed 5,000 responses to fifty brands, including Innocent and Heinz, and revealed the results to Marketing Week.
Find out more about the research here and tell us which brand attributes are important to you.