Keep up to date with our blog entries on:
Friday, 25th October 2013 at 11:39am
Adobe has released a fun new video called 'Clicking Baby' to show how its marketing cloud can help businesses.
The video gives a light-hearted insight into how purchasing behaviour can affect a business, and therefore the salience of good business insight.
Take a look at the video below, and tell us if this persuades you to put a lock on your laptop.
Wednesday, 16th October 2013 at 2:06pm
If you don't approve of Facebook using information from its users in ads, then you won't be a fan of Google's latest terms of service.
Starting from November 11th Google will allow an adult user's profile name and photo to appear in reviews and advertising.
These endorsements will operate in a similar way to Facebook's 'Sponsored Stories'.
Google has stated that "this only happens when you take an action (things like +1’ing, commenting or following) - and the only people who see it are the people you’ve chosen to share that content with."
The programme is only targeting adults over the age of 18 and you can also opt out.
You can find out more about this hear, tell us how you would feel if you came across yourself in a Google endorsement.
Wednesday, 25th September 2013 at 4:29pm
It should come as no surprise that the GTA series continues to polarise opinion with some groups claiming it sets an immoral precedent to gamers, this latest edition continues the trend featuring scenes normally associated with gangs and thuggery.
However, one of the original game writers in the series Brian Baglow argues that "if the series was just about gratuitous violence, it would not have achieved the sales and success it has."
What is certainly true is that the games developer, Rockstar North, has invested massively in this series, GTA V is reportedly the most expensive game ever made, with this budget matched by its investment into its marketing.
An extensive marketing campaign featuring giant murals painted in Los Angeles, many different pre-order bonuses, a social-media campaign utilising #GTAV and much more has obviously worked!
Whether or not the controversy enhances or diminishes the reputation of the GTA series is still unclear, however the budget into the development and marketing of the game appears to be money well spent.
Take a look at the trailer for this game below, and let us know if you will be joining in on the hype!
Monday, 9th September 2013 at 2:20pm
Wieden + Kennedy has created a live knitting billboard to promote Nike’s new 'Free Flyknit’ in Shanghai.
The campaign sees a real-time billboard get fully knitted by a team of four installation professionals.
The live installation repurposes an already prominent advertising panel.
Over 10 days, thread by thread, the installation gradually covers the image of a bare foot, mimicking the 'Flyknit' process.
Watch the video below to see the knitting billboard getting done and let us know if this is the most creative knitting you have seen.
Friday, 6th September 2013 at 4:48pm
The campaign sees Irishman Murray and Jakub from Poland taken to a deserted island in the Philippines, handcuffed together, and left to work out how to get themselves rescued.
To see how this turned out watch the video below and many more here, and tell us which of the 'drops' is your favourite.
Tuesday, 3rd September 2013 at 12:02pm
The chocolate bars that are part of the campaign, are missing a single chocolate square. Using a code on each package, consumers can either request the missing squares for themselves or send them to someone special with a 'tender note'.
Watch this video below to see the campaign in action and tell us to whom and why you would send your missing piece of chocolate!
Thursday, 29th August 2013 at 12:05pm
A self-professed inventor of useless things, Niklas Roy, has facilitated this idea that makes his sign more dynamic.
The sign tracked the movement of the people who walked past it - and then followed them across the street!
Roy observed that many commercial spaces are for rent in his local area, and he wanted to make people more aware of what kind of opportunities are around them.
Watch the video below to see what kind of reactions this sign got, and tell us if it would grab your attention.
Friday, 23rd August 2013 at 2:34pm
Entitled 'Happiness Is Movement' the advert follows wooden puppets expressing the freedom and joy they derive from movement.
This animation coupled with its catchy jingle are certainly a light-hearted and effective way to promote a more active lifestyle, however it's still unclear whether Coca-Cola's drinks can figure into this healthy living.
Take a look at this fun advert here, and tell us if it inspires you to get moving.
Wednesday, 14th August 2013 at 10:20am
Subway has launched a new big-money marketing campaign to promote its new limited edition mango chicken sub.
The advert features a character called Janet who doesn't seem to have much luck in life - until she finds herself a mango chicken sub from Subway!
Built around this story Subway is inviting everyone else to '#WinLikeJanet' by participating in their new facebook game.
The game is an online teddy bear hunt and involves players searching through Google Street View maps to find teddy bears - of which there are five to find and win each day.
Subway plan to give clues to the bears whereabouts via their twitter feed.
Have a look at their advert below, and tell us if you plan on joining the hunt.
Thursday, 8th August 2013 at 10:15am
A protest of miniature proportions was orchestrated by BBDO Düsseldorf to help the WWF (World Wide Fund For Nature) celebrate its 50th Birthday.
The 'protest' was part of a campaign called 'Ant Rally', which involved leafcutter ants carrying around special leaves with messages laser cut onto them.
The protest took place in a terrarium for five days, calling for action to save the rainforest - the natural habitat of the insect.
A clever campaign utilising nature itself to get an important message across.
Watch it all unfold below.
Monday, 5th August 2013 at 11:01am
The South African coffee giant claim they are so sure people will love their coffee once they have tried it, that they are prepared to give it away, but only to the people who need it most - tired travellers at the O.R. Tambo International Airport.
See the video below to find out how successful this machine was at registering yawns.
Thursday, 1st August 2013 at 11:08am
The campaign created by Sid Lee Creative Studio and The Ebeling Group, utilised 80,000 highlander honey bees, and encouraged them to create a new hive in the shape of the whiskey bottle.
Working from the current craze of 3D printing objects this campaign takes a unique approach to that with its '3B' printing, utilising the creatures that provide the prime ingredient in the new whiskey.
Whilst not a new idea, definitely something to make them stand out from the crowd.
Take a look at the 3B printing in action in the video below.
Monday, 29th July 2013 at 10:30am
The adverts are placed on a variety of automated machines such as; ATMs, coffee machines, petrol pumps and more. They show an image of a worker inside the machine having to do a laborious task that you would expect the mechanisms of the machine to be doing.
See the full range of ads here, and tell us what you think of them.
Friday, 26th July 2013 at 4:30pm
The advert showcases Luis Suarez in all the ways that have infuriated football fans before, but this time in an office workplace - with hilarious consequences.
See the video below.
Monday, 22nd July 2013 at 9:12am
Colin Firth is a great choice for any ad. But a 12-foot-tall version of the Oscar winner rising from a lake, wet shirt sticking to his chiselled physique, is marketing gold.
UKTV is responsible for making this happen. A giant statue of Mr. Darcy from Pride and Prejudice, as portrayed by Firth in the BBC's 1995 version, was put in the middle of the Serpentine lake in London's Hyde Park to promote its new channel, Drama.
It's the perfect image to choose; the iconic lake scene was named the most memorable British TV drama moment of all time in a recent survey.
It took three sculptors two months to create the model, seeking inspiration from a star studded list of actors who played Mr Darcy including Matthew Macfadyn, David Rintoul, Laurence Olivier and, of course, Colin Firth. The result was a collaboration of the handsome, noble and aloof characteristics that fans world-wide have come to love.
The statue will then head to Scarborough beach in North Yorkshire before finding a semi-permanent home at Lyme Park in Cheshire, where the scene was first filmed. It will remain there until next February. The campaign, including the survey, was orchestrated by Taylor Herring PR.
Watch the video below to see the giant sculpture in action, or find out more about his conception here.
Friday, 19th July 2013 at 3:14pm
The guys at Dollar Shave Club tend to do their own advertising, creating one of the most talked about adverts in America. So it comes as a bit of a surprise that they have teamed up with adman Whit Hiler.
The new campaign sees 25 men, adorned with beards, wearing special billboards advertising the Razor company. As a parody, the ads state 'Dollar Shave Club keeps my face as smooth as a baby's butt'.
Would you buy a razor advertised by a bearded man, or would reading an ad in facial hair put you off?
Thursday, 18th July 2013 at 9:51am
The posters show pieces of finished furniture but something is amiss; the images are reminiscent of MC Escher paintings where the structures are impossible.
The creative empathises with the audience, highlighting that it is sometimes impossible to put together flat pack furniture, and thus use their service.
We have to ask though whether this negative viewpoint just reinforces what many of us dread - putting this type of furniture together - and then negates the point of buying flat pack furniture in the first place?
Take a look at the campaign images and let us know what you think.
Saturday, 13th July 2013 at 4:34pm
On July 23rd 2013 The Think Tank turns 20 and in the run-up to our anniversary we will be taking a look back at some of the highlights of the last twenty years, some of the clients we have worked with and marketing campaigns we have created.
Firstly, we would like to say a big thank you to all of our clients, past and present. Over twenty years we have had the pleasure to work with many outstanding marketers and organisations and have enjoyed helping to build and grow their businesses and brands.
This initial blog post looks at the first five years from the inception of the business to our 5th birthday party at the Atlantic Bar, Soho.
1993 - 1998
The Think Tank was started by current directors, Liam Bateman and Shaun Madle, having both worked in a variety of advertising and marketing agencies. During one Saturday afternoon in SOHO, London, they decided to go it alone and set up an agency that would bring together a variety of marketing experts under one roof, offering clients a ‘marketing think tank’. And thus The Think Tank was born.
With a few clients in the recruitment and distribution sectors already on board, they set up the company in a very small office in Golden Square, London.
After spending the weekend sanding floorboards and putting together furniture, Liam and Shaun opened the doors of The Think Tank on 23rd July 1993. At this time the team also included direct marketing expert, Michael Coyle, who worked with The Think Tank for the first couple of years before moving on to other opportunities.
Here is some of our first work for a variety of clients from recruitment to distribution, stationary and construction:
1. Advertising campaign for distribution company Cert that focussed upon places with unusual names across the UK, featuring them in the copy and imagery. Highly successful in lead generation through the trade press.
2. Over the years The Think Tank has worked with a wide range of Lloyds underwriters to market and promote insurance products from pets to tax. These are a selection of leaflets and ads we produced.
3. Targeting office managers and stationary buyers we created a stunning campaign for Concord Dividers, designing clothing using the distinctive product which had considerable standout in the press.
4. We worked with construction products manufacturer Geberit for a total of 13 years, introducing this Swiss company to the UK construction sector through a range of integrated campaigns. The creative shown includes some of the first advertising concepts - the hedgehog, in particular, had immense impact in promoting their drainage products.
5. From the outset, The Think Tank worked with a variety of recruitment agencies, developing brands and marketing campaigns, including direct marketing and advertising. Here are some of the direct mail pieces and brochures we produced.
6. Finally, we held a fantastic party for clients, family and friends at the Atlantic Bar, Soho. After spending several evenings ironing transfers onto 5 year olds' t-shirts we sent them out as invites - and we found one in the cupboard!
Wednesday, 10th July 2013 at 3:41pm
After the recent success of Andy Murray at Wimbledon, Robinsons has finally got the happy ending it was looking for.
After first releasing this advert in 2009, a year in which Murray missed out on a spot in the final, they have re-released it with the ending that the country has been waiting 77 years for, a male champion in the All-England Club Championship.
Watch both commercials from BBH below.
Wednesday, 10th July 2013 at 1:11pm
The colourful ads do bring across the point with a comedy value, but at the same time could be seen as offensive to the very people it's targeting.
So have a look and let us know what you think; funny or offensive?