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Tuesday, 16th September 2014 at 2:37pm
The billboard uses the strapline ‘Life is better with cake’ to advertise the largest UK baked goods brand, against a backdrop of 13,360 individual cakes.
Located at Westfield London, the billboard was on display for eight hours - after which, the cakes were handed out to the public.
See more of the billboard here and tell us if you were lucky enough to take part in the giveaway.
Friday, 29th August 2014 at 12:01pm
Sean Freeman, who created the ads for the curry brand, used a range of spices and other ingredients mentioned in the ‘recipe’ to write it out on a black background.
Freeman also used different typographic styles throughout the innovative posters to bring the copy to life and encourage customers to opt for a jar of Patak’s.
See both of the posters here and tell us what you think of them.
Tuesday, 26th August 2014 at 3:29pm
To celebrate its new range, Greggs enlisted street artist Hammo to produce a brand new artwork every day of the launch week.
Each ‘Fresh Billboard’ ad was created from scratch in front of a captivated audience, who could guess which sandwich Hammo was drawing and share their ideas on Twitter with #FreshBillboard.
Greggs said: ‘We freshly prepare our sandwiches in each shop every day, so why not make our billboards every day?’
Find out more about the campaign here and tell us if you spotted the billboard.
Tuesday, 12th August 2014 at 3:25pm
The campaign, devised by Miami Ad School/ESPM, recreates games such as Pac-Man and Snake using coloured Tic Tac mints against a black backdrop.
The colourful print posters inject a touch of fun into the Tic Tac brand, which is owned by Ferrero.
Take a look at all of the posters here and let us know what you think of the creative ads.
Thursday, 7th August 2014 at 2:22pm
TD Canada Trust converted some of its ATMs into ‘Automated Thanking Machines’, dispensing all sorts of presents, including clothes, flowers, and plane tickets.
Watch the heartwarming video below to see the lucky customers’ reactions and tell us what you think of the campaign.
Tuesday, 5th August 2014 at 4:47pm
Art City’s ‘Way Out West’ project covers advertising spaces with contemporary artwork, giving neglected areas of the city a creative ‘art gallery’ feel.
The initiative aims to highlight the diversity of the inner Mission neighbourhood and create a closer-knit community.
Take a look at Way Out West here and tell us what you think of the project.
Tuesday, 5th August 2014 at 12:07pm
The goldfish follows the new Renault Captur to the beach with some impressive acrobatics, soundtracked to La Femme’s ‘Sur la Planche’.
The fun advert plays on the freedom and adventure that the Renault Captur represents, and you can watch it below.
Let us know what you think of the advert.
Tuesday, 29th July 2014 at 4:33pm
The screens recognised the dominant colour of a person’s clothing and then showed them a demonstration of Dove’s deodorant being sprayed on fabric of a similar colour – proving that the deodorant doesn’t stain clothes.
The screens finished the demonstration by telling users where to buy Dove within the shopping centre.
The campaign, put together by Kinetic, was carried out in shopping centres including Bluewater and Lakeside.
Find out more about the campaign here and tell us what you think.
Friday, 25th July 2014 at 1:23pm
The ‘Share a Coke’ campaign has been extended to Channel 4’s 4oD platform, in which viewers have to log in to watch content.
4oD users will see a bottle of Coca-Cola with their own name on it, followed by the brand’s advert.
Channel 4 has been chosen for the campaign, as half of the 16-24 demographic in the UK are signed up to 4oD.
Find out more about the innovative campaign here and tell us what you think of it.
Tuesday, 15th July 2014 at 2:10pm
Described as the ‘biggest design poster ever made’, the poster by SNASK is a physical, interactive installation made of massive shapes which visitors can climb.
The colourful project, which is eight metres wide and and thirteen metres long, used 175 litres of paint, 280 plywood boards and 10,000 nails in its construction.
It celebrates the 30th Malmö Festival, which is taking place in August.
Take a closer look at the innovative poster here and tell us what you think.
Thursday, 10th July 2014 at 2:28pm
The ‘See whatever you want to see’ posters feature animal pictures that, when turned upside down, look like a completely different animal.
The ingenious black and sepia posters, designed by Leo Burnett France, include a giraffe which becomes a penguin when flipped.
The posters are intended to give the brand a spirit of adventure and encourage users to see the world – while driving a Jeep, of course.
Take a look at the campaign here and tell us which is your favourite poster.
Wednesday, 9th July 2014 at 3:17pm
‘There can only be one’, devised by Y & R Shanghai, uses the features of famous cartoon and puppet figures against a background square of their dominant colour.
Completed by their Pantone numbers, the posters demonstrate that a strong colour is key to making characters instantly recognisable.
The posters include ‘Pantone 7686 C’, a deep blue, which uses googly eyes to represent Sesame Street’s Cookie Monster.
Take a look at all three posters here and tell us what you think of the fun concept.
Tuesday, 1st July 2014 at 4:53pm
The study by Leo Burnett divides brands into categories: ‘superstars’, ‘rising stars’, ‘settled greats’ and ‘former glories’.
A brand’s popularity and momentum determine in which category it ends up, along with other brand attributes, including affinity and longevity.
Leo Burnett analysed 5,000 responses to fifty brands, including Innocent and Heinz, and revealed the results to Marketing Week.
Find out more about the research here and tell us which brand attributes are important to you.
Saturday, 14th June 2014 at 5:45pm
Do you have a passion for integrated marketing communications and a background in senior agency account management? Then The Think Tank might be for you.
We are looking for an Account Director to join our account management team to manage the strategy and planning of a variety of client accounts.
If you have the expertise and knowledge to make your mark in our growing marketing agency then find out more here.
Friday, 13th June 2014 at 3:57pm
The posters, which use bold colours and clean lines (reminiscent of Tom Eckersley’s work for London Underground), warn Londoners about the road closures during the race.
The campaign also includes outdoor, press and digital work in the run-up to the event, which reaches the city on the 7th July.
Find out more about the Tour de France here and let us know what you think of the posters.
Friday, 6th June 2014 at 11:58am
Kibon’s project, called ‘Raise the Roof’, united local residents of a Brazilian town with artists.
The community has created 22 murals, which were then exhibited on the rooftops of Morro do Alomeo and could be seen from the cable car that travels over the shantytown.
Kibon's campaign aims to bring ‘culture to the community’, as well as being a unique publicity stunt.
Watch the video below or find out more about the inspirational campaign here.
Thursday, 5th June 2014 at 1:22pm
Atipo’s ‘Gallery of Papers’ ('Papeles de Cine') consists of fourteen handmade posters, all made of different kinds of paper.
Packaged in a sleek black box, the papers reference horror films, such as ‘Dracula’, iconic blockbusters like ‘Alien’, and modern classics (‘Edward Scissorhands’).
Atipo made the posters to promote Minke’s new interactive user-friendly website.
Take a look at the Gallery of Papers here and tell us which films would make good minimalist posters.
Wednesday, 28th May 2014 at 11:34am
The hotel chain used 3D street art to promote its ‘Get Up & Go’ campaign, which encourages Britons to be more adventurous.
The campaign grew from Travelodge’s survey, which revealed that less than a third of Brits would do something adventurous, such as a white-knuckle sport.
Commuters and members of the public could be photographed in front of the pictures, which gave the illusion that they were abseiling down the White Cliffs of Dover or waterskiing down the River Thames.
Find out more about the campaign here and tell us if this makes you feel like trying something adventurous.
Thursday, 22nd May 2014 at 1:27pm
The advertising campaign, which is the brand’s first in a decade, includes famous products (such as the Cornetto) making puns and a new television spot set at the United Nations.
The advert features ‘UN representatives’ finding a new way to liven up their day – find out how they stave off the boredom by watching the video below.
Read more about the campaign here and tell us what you think of ‘Goodbye Serious’.
Wednesday, 21st May 2014 at 12:56pm
Universidad de Ingeniería y Tecnología (UTEC) teamed up with ad agency FCB Mayo to create the billboard, which can purify 100,000 cubic metres of polluted air in a day.
The billboard uses a water filtration system to absorb the polluted air, which contains metal and stone particles as well as dust and germs, and discharges fresh, clean air back into the atmosphere.
UTEC has previously created a water-producing billboard, which won five Cannes Lions awards.
Watch the video below to find out more about this clever billboard, and tell us if you think more should be built.