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Friday, 21st November 2014 at 4:57pm
The study by YuMe found that people are more receptive when shown an ad in a public place or on a mobile device.
It also looked at the attention that participants gave to ads and how mood and other factors influence this.
The research consisted of over ten thousand participants, including seven thousand video viewers.
Find out more about the research here.
Friday, 21st November 2014 at 4:19pm
Held at the Honourable Artillery Company (HAC) in London, the Awards sold out for the first time - a reflection of the number of excellent nominations received.
The venue was transformed into a circus, complete with fire-eaters, stilt-walkers, jugglers, and acrobats, while fairground mirrors greeted guests as they entered the reception area.
After a delicious three-course meal, host and comedian Romesh Ranganathan entertained everyone during the awards ceremony, which saw over fifty trophies handed out.
We were proud to organise and sponsor the event once again, and we hope everyone had a brilliant time.
Read more about our work for the Awards here.
Wednesday, 19th November 2014 at 8:25am
The ‘Britain is Great’ campaign has teamed up with the new Paddington Bear movie and is encouraging tourists to take selfies using the hashtag #PaddingtonsBritain.
Campaign branding has also been placed in the film itself, with VisitBritain’s marketing director Joss Croft saying: “the film demonstrates the warm welcome that Britain delivers to all our visitors - albeit in this case an ursine Peruvian”.
Find out more about the campaign here and tell us if you’ll be seeing the movie.
Thursday, 13th November 2014 at 1:19pm
A new series of print ads for a wine brand uses simple but clever imagery for a striking campaign.
The adverts for Bordeaux Wines use silhouettes of wine bottles against colourful backgrounds, reminiscent of retro French posters.
The posters include a bottle that has taken root in the ground and a bottle transformed into a telescope looking at the stars.
Take a look at the rest of the adverts here and tell us what you think.
Tuesday, 11th November 2014 at 9:59am
The TV spot sees a little boy taking his best friend Monty on trips, gradually noticing that he’s looking wistful on the run-up to Christmas and deciding to give him the present he deserves.
Last year’s John Lewis ad was ‘The Bear & The Hare’, soundtracked by Lily Allen.
Watch Monty the Penguin below and let us know if you think the advert spreads festive cheer.
Monday, 10th November 2014 at 3:42pm
A charming new airline advert contrasts two famous cities, revealing their incredible similarities.
‘Paris/New York’ advertises BA’s Open Skies service (which flies between the two cities) using a simple but hypnotic split-screen, comparing architecture, street art, food, and many more cultural similarities and differences.
The advert covers the usual clichés (the Eiffel Tower versus the Statue of Liberty), but it also gives an insight to the everyday lives of Parisians and New Yorkers.
Watch the advert below and tell us what you think.
Tuesday, 28th October 2014 at 9:51am
Kit Kat’s new advert offers an interesting explanation for its new product by introducing the world’s first ‘splactor’, or ‘split actor’.
The spot follows ‘Martin Mahogany’ on a film set as he plays two characters at the same time, with each half of his body in different costume and makeup.
To achieve his ambitious performances, he physically turns around to switch character, delivering his lines with utmost seriousness.
As the world’s first ‘splactor’, Martin is happy to take the credit for Kit Kat’s new Chunky Double Caramel bar, which takes a similar approach with two contrasting fillings.
Watch the ad below and tell us what you think of it.
Monday, 27th October 2014 at 4:28pm
Future Foundation’s study also revealed that 62% of consumers who are most engaged with smart devices immediately looked online for more information after viewing an OOH ad.
Digital OOH ads drove the bulk of the responses and were found to be particularly successful when they rewarded interaction by offering prizes.
Find out more about the research here and tell us what kinds of OOH ads you respond to.
Monday, 20th October 2014 at 1:37pm
The chart, by Logo Maker, shows how our brains perceive a logo and how this impacts our decision-making.
It uncovers the parts of our brains that reacts to logos, such as the ventral medial frontal pole (which activates for brands we like), and how certain logos can change our behaviour.
See the whole infographic here.
Wednesday, 15th October 2014 at 1:17pm
The study, by Thinkbox, showed that multi-screeners could recall two ads from the previous fifteen minutes of viewing, compared to the average of 1.9 ads by other viewers.
The research also revealed that the longer someone watches television, the more ads they can remember, with 66% of viewers able to recall an ad after watching for two hours or longer, compared to just 58% watching for less than half an hour.
Find out more about the research, which also looked at the importance of social TV, here.
Monday, 6th October 2014 at 3:04pm
The advert, which showcases the company’s new wireless bulb, uses stop motion to depict a family through six different time periods, revealing how technology has changed since the Victorian era.
The family’s lighting remains basic throughout the ages, until they invest in a new Philips bulb that can produce a range of ambient lighting effects.
Watch the fun new advert below and tell us what you think.
Thursday, 2nd October 2014 at 4:12pm
Instagram has introduced an advertising unit for UK brands.
The photo app’s new ‘Sponsored’ unit charges advertisers on a cost-per-mille basis and allows them to target audiences by demographic.
The first seven advertisers include Cadbury, Rimmel, and Waitrose.
Instagram describes the new offering as a ‘premium brand experience’ and insists that sponsored ads looks as natural as organic content - also encouraging brands to be as creative as possible with the format.
Read more about the new initiative here.
Wednesday, 1st October 2014 at 9:47am
A new heartwarming advert gives a put-upon teddy the holiday he deserves.
The television spot for Thomson/First Choice uses a voiceover speaking the verses from Bohemian Rhapsody, beginning wistfully but segueing into a relaxed contentment.
The eponymous Teddy has to endure a trip in the washing machine, being hit by a robot, and stuffed into a bag, before finally getting a place on the beach.
Watch the advert here and let us know what you think of it.
Wednesday, 24th September 2014 at 3:05pm
Cinnabon is an American brand with remarkable visibility, despite a sporadic history of traditional advertising.
Instead, it gets people talking about its cinnamon rolls through social media.
The company, which is known for its ‘guerrilla marketing’ (it pumps a ‘freshly baked’ smell around its shops to entice customers), has over a million Facebook likes, 60,000 Twitter followers, and 20,000 Instagram followers.
With over a thousand shops worldwide, Cinnabon has tweeted nearly 65,000 times and seems to have found a magic formula of customer engagement.
As well as @replying to anyone who tweets its profile, it uses mouthwatering pictures of its products together with punny captions.
Thursday, 18th September 2014 at 12:06pm
The online retailer’s ‘Christmas Tracker’ uses data from last year’s Christmas shopping period to calculate the peak influence windows for brands across different categories, including ‘Toys and Games’, ‘Consumer Electronics’, and ‘Clothes, Shoes and Accessories’.
Phuong Nguyen, eBay Advertising UK Director, said: “to be most effective this Christmas, advertisers need to think beyond Black Friday and Cyber Monday, and plan at a category level.”
Find out more about eBay’s Christmas Tracker here.
Tuesday, 16th September 2014 at 2:37pm
The billboard uses the strapline ‘Life is better with cake’ to advertise the largest UK baked goods brand, against a backdrop of 13,360 individual cakes.
Located at Westfield London, the billboard was on display for eight hours - after which, the cakes were handed out to the public.
See more of the billboard here and tell us if you were lucky enough to take part in the giveaway.
Friday, 29th August 2014 at 12:01pm
Sean Freeman, who created the ads for the curry brand, used a range of spices and other ingredients mentioned in the ‘recipe’ to write it out on a black background.
Freeman also used different typographic styles throughout the innovative posters to bring the copy to life and encourage customers to opt for a jar of Patak’s.
See both of the posters here and tell us what you think of them.
Tuesday, 26th August 2014 at 3:29pm
To celebrate its new range, Greggs enlisted street artist Hammo to produce a brand new artwork every day of the launch week.
Each ‘Fresh Billboard’ ad was created from scratch in front of a captivated audience, who could guess which sandwich Hammo was drawing and share their ideas on Twitter with #FreshBillboard.
Greggs said: ‘We freshly prepare our sandwiches in each shop every day, so why not make our billboards every day?’
Find out more about the campaign here and tell us if you spotted the billboard.
Tuesday, 12th August 2014 at 3:25pm
The campaign, devised by Miami Ad School/ESPM, recreates games such as Pac-Man and Snake using coloured Tic Tac mints against a black backdrop.
The colourful print posters inject a touch of fun into the Tic Tac brand, which is owned by Ferrero.
Take a look at all of the posters here and let us know what you think of the creative ads.
Thursday, 7th August 2014 at 2:22pm
TD Canada Trust converted some of its ATMs into ‘Automated Thanking Machines’, dispensing all sorts of presents, including clothes, flowers, and plane tickets.
Watch the heartwarming video below to see the lucky customers’ reactions and tell us what you think of the campaign.