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The world’s first self-destructing book

Monday, 26th January 2015 at 12:43pm

Self-destructing bookA bestselling author is offering one lucky reader the world’s first self-destructing book.

James Patterson is offering a self-destructing copy of his latest novel ‘Private Vegas’ for £194,000 to one lucky reader - after twenty four hours, the book will actually explode.

A thousand digital copies of the book will also be released; these will also ‘self-destruct’ after a day and feature a countdown at the top of the screen.

The stunt has been designed to put the thrill back into publishing in the digital age - although a normal hardback edition has also been published for readers who prefer to take their time.

Find out more about the book here and let us know what you think of the campaign.


Tagged James Patterson, self-destructing book, Private Vegas, technology, digital, clever, campaign, marketing, advertising, fun

Chicken goes truly free range in new Reebok ad

Tuesday, 20th January 2015 at 4:26pm

#LiveFreeRangeReebok’s new online film follows a chicken’s journey towards a healthier lifestyle when she takes a novel approach to living ‘free range’.

The film shows the chicken breaking free from her barn and making her way through fields, tunnels, and even across a road, getting plenty of exercise on the way.

When faced with a billboard for a ‘global fitness barn’, she turns away and continues running through her natural surroundings.

The ad has been launched just as many people struggle with New Year Resolutions and is designed to inspire them to take a ‘free range’ attitude to their exercise regimes.

See the chicken go free range below and tell us if Reebok has inspired you to stick with your fitness goals.



Tagged #LiveFreeRange, Reebok, chicken, advert, online, film, advertising, marketing, creative, fun, clever, video

Evolution of advertising slogans

Tuesday, 6th January 2015 at 4:18pm

Evolution of Advertising Slogans Best Marketing Degrees has created an infographic that explores the power of iconic catchphrases and how they have evolved over time.

De Beer’s “a diamond is forever” is celebrating 67 years in circulation. Awarded best slogan of the 20th century by Advertising Age, this tagline is credited with helping to make diamonds the go-to engagement ring gem.

Pepsi and Coca Cola’s well known slogan battle includes the topical taglines “Twice as much for your nickel” by Pepsi in 1939 and Coca Cola’s “It’s the real thing” of 1969.

Take a look at the full infographic here and let us know about your favourite slogans
.
Tagged advertising, slogans, branding, brand, McDonald’s, Coca Cola, time, evolving, innovative, marketing, advert, infographic

Top 10 adverts of 2014

Monday, 5th January 2015 at 5:33pm

Adweek has identified its top ten adverts for 2014.

Wieden + Kennedy’s magnificent advert for Lurpak’s Cook’s Range of oils and butters transforms the kitchen into the universe.

Set to the theme tune from 2001: A Space Odyssey, striking imagery in “Adventure Awaits” features the visual parallel of cracking an egg into flour with craters in the surface of the moon.

The number one spot was awarded to Droga5 and Newcastle’s “If We Made It” anti-advertising campaign. This fresh, funny and innovative parody of the biggest night in advertising and the breathless media mania surrounding it is pitch perfect.

Read more about the top ten adverts of 2014 here.

Tagged top 10 adverts, advertising, marketing, adverts, adweek, Wieden + Kennedy, Lurpak, Droga5, Newcastle, If We Made It, campaigns

Brands use social media to spread Christmas cheer

Friday, 2nd January 2015 at 4:20pm

Brands use social media at Christmas spread festive cheerBrands have been using social media to spread Christmas cheer during the festive season. 

McDonald’s Sweden shared their Chip-mas tree masterpiece, a Christmas tree made out of their classic fries.

Samsung’s #6SecondChristmas flicks from lists to meals and family walks as it condenses the magic of Christmas into a short Vine.

Denny’s reworks the familiar Christmas wreath into its own edible masterpiece. A spaghetti frame is decorated with meatball baubles and finished with a garlic bread bow.

Read more about it here 



Tagged brands, adverts, social media, Samsung, McDonald’s, Denny’s, Christmas, festive, marketing, advertising

Christmas Adverts of 2014

Tuesday, 23rd December 2014 at 2:52pm

Christmas Adverts 2014

Christmas adverts are a firmly established element of the festive season - here is our pick of this year’s cohort.

Marks and Spencer’s playful advert encourages its viewers to #FollowTheFairies and embrace the spirit of Christmas with random acts of kindness.

Sainsbury has partnered with the Royal British Legion to create a moving, emotive and controversial advert. Inspired by the 1914 Christmas truce on the front line, the advert works powerful imagery of unity into its festive message and in less than 24 hours the video scored 1.8million YouTube hits.

Finally, following Peter Pumpernickel on his magical journey of make believe, Harrod’s 2014 video will only air in London cinemas and online, but not on the television. Famous for its January sale adverts, Harrod’s advert helps situate the department store within the current Christmas climate the Pumpernickel mouse helps Father Christmas to illuminate London.

Watch Harrod's Presents: The Land of Make Believe - A Little Christmas Tail below:


Tagged Christmas, Adverts, Christmas Advert, Digital, Marketing, Advertising, Innovative, Creative, #FollowTheFairies, Sainsbury’s, Marks and Spencer

Instagram noted as The Engagement Platform

Friday, 19th December 2014 at 5:23pm

Instagram has been noted as a key social media platform for marketing. Instagram Identified as top engagement platform social media

Socialbaker Analytics have identified Instagram as the Engagement Platform, the definitive place to be for brands who want to engage with their communities.

Instagram has more than 300 million users, 70% of those from outside the US, and the best performing brands on the site generate nearly 50x more engagement with organic content than Twitter.

The top 25 most engaging brands boast an impressive average post engagement rate of 3.31% compared to 0.07% on Twitter.

Socialbakers say “Instagram gives brands an outlet for creative storytelling and engagement with tight communities of people who share a passion for the brands’ values.”

Find out more about Instagram’s brand engagement here.


Tagged instagram, social media, digital, marketing, advertising, brand engagement, creative, brands, branding

Harvey the dog’s final ad to air on Boxing Day

Wednesday, 17th December 2014 at 4:36pm

Harvey the dogAfter warming our hearts with his escapades in a dog’s home and with his rabbit, Harvey the dog is due to have his final advert aired on Boxing Day.

Harvey the dog has advertised for Thinkbox since 2010, but this final festive-timed ad will see the much-loved pet falling in love.

Thinkbox said: “[We] will carry on advertising on TV but we always had in mind that we wanted to complete Harvey’s story at some point.

"Now feels like the right time and there’s no better way to leave him than in love.”

Let us know when you spot the ad on television or have a sneak peek here.


Tagged Harvey the dog, Thinkbox, advertising, marketing, online, fun, creative, television, advert

Email marketing is top trigger for online shoppers

Wednesday, 17th December 2014 at 3:53pm

Direct email marketingNew research reveals that direct email marketing is the most popular trigger for online shopping.

The report, by Give As You Live, shows that 64% of consumers will click links to a retail site in an email, compared to only 10% for links on social media messages.

Online shops that have an element of ‘reward’ are particularly ‘distracting’ for shoppers, with 42% stating that fashion retailers distract them the most, followed by travel websites and entertainment shops.

Find out more about the study here.


Tagged email, marketing, B2C, consumers, advertising, social media, direct marketing, research, e-commerce, study

Pepsi Max ‘Time Tunnel’ surprises commuters

Tuesday, 16th December 2014 at 3:50pm

Time TunnelPepsi Max surprised commuters with the latest instalment of its ‘Unbelievable’ campaign.

The Time Tunnel stunt used augmented reality and stereo projection to make dinosaurs, robots, and flying cars ‘appear’ from a vortex, stunning members of the public as they wandered through the tunnel at London Bridge.

The video has been viewed nearly five million times at the time of writing and you can watch it below.

Tell us what you think of this innovative stunt.



Tagged Pepsi Max, Unbelievable, Time Tunnel, #LiveForNow, brand, campaign, publicity, stunt, advertising, marketing, technology

Dogglebox: IPA tests adverts’ effectiveness with dogs

Thursday, 11th December 2014 at 5:11pm

Dogglebox 2015 Advert IPA

The IPA has devised a novel way of testing the effectiveness of Christmas 2014 adverts: Dogglebox.

Ellie, Paddy and Duffie, the IPA’s canine testers, were exposed to a series of high profile television adverts. Their posture, eye position, yawns, barks and pants were scientifically analysed and measured to determine emotional engagement with the adverts.

Lorna Hawtin, Disruption Director at TBWA/Manchester said, “We looked quite hard for a segment that hadn’t already seen a lot of adverts that are out there. We wanted to find a group of consumers that really reflected UK households.”

The initial indicative test results showed that clips from John Lewis, Marks & Spencer and Sainsbury’s had the greatest impact.

Watch the Dogglebox video below:


Tagged video, fun, clever, advertising, Christmas adverts, adverts, IPA, innovative, dogs, dogglebox

UK creative industry to be worth £100bn by 2018

Wednesday, 10th December 2014 at 11:57am

UK creative industryThe creative industry will be worth more than £100bn to the British economy by 2018, according to new research.

The study, by Falmouth University and the Centre for Economics and Business Research (CEBR), also predicts that by 2018, 1.39 million people will be employed in the industry and exports will reach £34.5bn.

The industry includes advertising and marketing, architecture, and entertainment (which incorporates music, performing arts, film, and television).

Professor Anne Carlisle of Falmouth University said: “The UK creative industries are well established and admired on a global stage - the UK economy must continue to capitalise on this lead.”

Find out more about the research here.


Tagged creative industry, British economy, Falmouth University, CEBR, advertising, marketing, creative, entertainment, design, architecture

Account Manager Sarah Scott attends Eurobest

Tuesday, 9th December 2014 at 3:26pm

One of our Account Managers, Sarah Scott, spoke at Eurobest about supporting women in the marketing and creative industries. Sarah Scott Account Manager Attends Eurobest SheSays

Sarah attended as a member of SheSays, which is an organisation that champions women in the industry, and helped to run talks at the festival in Helsinki. 

Statistics show that women are still paid less than men to do the same job and an IPA study reveals that while almost 50% of people within the marketing industry are female, only 25% of people at executive and board level are women.

Sarah said: “It was a really exciting opportunity for SheSays to be part of Eurobest; the festival was really inspiring and I can’t wait to put what I’ve learnt into action.”


Tagged SheSays, Eurobest, Advertising, Marketing, women in marketing, women in advertising, creative, equality, Helsinki

UK advertising to go 'digital-first'

Thursday, 4th December 2014 at 2:28pm

Digital Advertising Internet Enabled Devices Mobile Phones

The UK is set to become the first country where over half of advertising budgets are spent on digital and online media.

Group M, the worldwide media buying arm of WPP, has predicted that 50% of £15.7 billion advertising spending in the UK will go to digital, beating channels including print, cinema, buses, newspapers, magazines, TV, radio, billboards and posters combined.

The way Britons have embraced internet-enabled devices, along with a national obsession with gadgets, social media and online shopping are cited as reasons for this shift. An Ofcom survey has shown that over 60% of households own both a smartphone and laptop.

Countries set to follow this move to digital include Sweden (47% digital spending), Denmark (43%), Australia (42%) and Norway (40%).

Click here to find out more and let us know what you think about the UK’s predicted 50% digital status.
 
 

Tagged media, digital, advertising, digital advertising, mobile, internet, technology, shift, UK, smartphone, banner ads

The Other Side of Honda

Wednesday, 3rd December 2014 at 3:55pm

The Other Side of HondaHonda’s interactive commercial shows the dichotomy between its reliable cars and its racing ones.

The video parallels two narratives, a school run in a Civic and a high speed getaway in a Civic Type-R Concept, the audience can switch between them by pressing the “R” button on the keyboard.

Defaulting on the school run storyline, the film cuts to reveal the dad at night in his getaway vehicle, the two faces of Honda.

These contrasting cars are united under Honda’s strapline. The speedy red car’s number plate reads POW3-ROF, whilst it’s DR34-MS for the stable white one.

Watch The Other Side of Honda below and let us know which side appeals to you.




Tagged advertising, commercial, honda, the other side of honda, video, clever, campaign, marketing, brand

A billboard that puts on a magic show

Tuesday, 2nd December 2014 at 4:44pm

Magic MopA magic festival has taken its advertising very seriously, with a billboard that seems to putting on its own magic show.

The billboard for the Quebec City Magic Festival has a magic mop, which can be commanded from a distance by its owner.

Catching the eye of bystanders, the mop continues to paste the poster to the board in front of an astounded crowd.

Watch the mop in action below to discover the secret of the magic trick and let us know what you think of it.



Tagged billboard, magic, publicity stunt, advertising, marketing, out of home, Quebec, Magic Mop, video, fun, clever, creative

Times Square reveals its largest interactive billboard

Wednesday, 26th November 2014 at 12:25pm

Times Square BillboardTimes Square has unveiled its largest ever interactive billboard, which has been taken over by Google.

The billboard, which has a pixel density of 2368 x 10048, stretches across an entire city block across Broadway.

For just two days, the billboard has been dedicated to an interactive Android game, which allows members of the public to customise their characters (which can then be printed on merchandise).

Google has the advertising space until 31st January, during which it will showcase its products and highlight charitable causes, such as the WWF.

Find out more about the billboard here.


Tagged Times Square, billboard, advertising, marketing, interactive, game, Google, WWF, charity, innovation, digital, technology

Eurostar’s #bettercloser campaign

Monday, 24th November 2014 at 4:50pm

#bettercloserTo celebrate its 20th anniversary, Eurostar is highlighting the cultural benefits the service has brought to Europe with a new campaign.

Eurostar’s #bettercloser campaign uses customers’ real responses to show the greater cultural understanding between London, Paris, and Brussels since the train service began in 1994.

Artists, including Jean Jullien and Adrian Johnson, brought these responses to life in the form of creative marketing material, including posters and an exclusive Metro newspaper wrap.

Read more about the campaign here.


Tagged Eurostar, #bettercloser, marketing, advertising, campaign, creative, fun, Jean Jullien, Adrian Johnson, art, design

Study reveals factors behind consumer receptiveness

Friday, 21st November 2014 at 4:57pm

YuMe's Pursuit of AttentionLocation is one of the most important drivers of consumers’ responses to advertising, according to new research.

The study by YuMe found that people are more receptive when shown an ad in a public place or on a mobile device.

It also looked at the attention that participants gave to ads and how mood and other factors influence this.

The research consisted of over ten thousand participants, including seven thousand video viewers.

Find out more about the research here.


Tagged YuMe, research, consumers, advertising, marketing, mobile, study, technology, brands

The Greatest Awards on Earth returns in style

Friday, 21st November 2014 at 4:19pm

B2B AwardsLast night saw the return of the B2B Marketing Awards and the evening was a great success.

Held at the Honourable Artillery Company (HAC) in London, the Awards sold out for the first time - a reflection of the number of excellent nominations received.

The venue was transformed into a circus, complete with fire-eaters, stilt-walkers, jugglers, and acrobats, while fairground mirrors greeted guests as they entered the reception area.

After a delicious three-course meal, host and comedian Romesh Ranganathan entertained everyone during the awards ceremony, which saw over fifty trophies handed out.

We were proud to organise and sponsor the event once again, and we hope everyone had a brilliant time.

Read more about our work for the Awards here.


Tagged Greatest Awards on Earth, B2B Marketing, B2B Marketing Awards, awards, marketing, PR, advertising, Romesh Ranganathan

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