Keep up to date with our blog entries on:
Friday, 19th December 2014 at 5:23pm
Socialbaker Analytics have identified Instagram as the Engagement Platform, the definitive place to be for brands who want to engage with their communities.
Instagram has more than 300 million users, 70% of those from outside the US, and the best performing brands on the site generate nearly 50x more engagement with organic content than Twitter.
The top 25 most engaging brands boast an impressive average post engagement rate of 3.31% compared to 0.07% on Twitter.
Socialbakers say “Instagram gives brands an outlet for creative storytelling and engagement with tight communities of people who share a passion for the brands’ values.”
Find out more about Instagram’s brand engagement here.
Wednesday, 17th December 2014 at 4:36pm
Harvey the dog has advertised for Thinkbox since 2010, but this final festive-timed ad will see the much-loved pet falling in love.
Thinkbox said: “[We] will carry on advertising on TV but we always had in mind that we wanted to complete Harvey’s story at some point.
"Now feels like the right time and there’s no better way to leave him than in love.”
Let us know when you spot the ad on television or have a sneak peek here.
Wednesday, 17th December 2014 at 3:53pm
The report, by Give As You Live, shows that 64% of consumers will click links to a retail site in an email, compared to only 10% for links on social media messages.
Online shops that have an element of ‘reward’ are particularly ‘distracting’ for shoppers, with 42% stating that fashion retailers distract them the most, followed by travel websites and entertainment shops.
Find out more about the study here.
Tuesday, 16th December 2014 at 3:50pm
The Time Tunnel stunt used augmented reality and stereo projection to make dinosaurs, robots, and flying cars ‘appear’ from a vortex, stunning members of the public as they wandered through the tunnel at London Bridge.
The video has been viewed nearly five million times at the time of writing and you can watch it below.
Tell us what you think of this innovative stunt.
Thursday, 11th December 2014 at 5:11pm
The IPA has devised a novel way of testing the effectiveness of Christmas 2014 adverts: Dogglebox.
Ellie, Paddy and Duffie, the IPA’s canine testers, were exposed to a series of high profile television adverts. Their posture, eye position, yawns, barks and pants were scientifically analysed and measured to determine emotional engagement with the adverts.
Lorna Hawtin, Disruption Director at TBWA/Manchester said, “We looked quite hard for a segment that hadn’t already seen a lot of adverts that are out there. We wanted to find a group of consumers that really reflected UK households.”
The initial indicative test results showed that clips from John Lewis, Marks & Spencer and Sainsbury’s had the greatest impact.
Watch the Dogglebox video below:
Wednesday, 10th December 2014 at 11:57am
The study, by Falmouth University and the Centre for Economics and Business Research (CEBR), also predicts that by 2018, 1.39 million people will be employed in the industry and exports will reach £34.5bn.
The industry includes advertising and marketing, architecture, and entertainment (which incorporates music, performing arts, film, and television).
Professor Anne Carlisle of Falmouth University said: “The UK creative industries are well established and admired on a global stage - the UK economy must continue to capitalise on this lead.”
Find out more about the research here.
Tuesday, 9th December 2014 at 3:26pm
Sarah attended as a member of SheSays, which is an organisation that champions women in the industry, and helped to run talks at the festival in Helsinki.
Statistics show that women are still paid less than men to do the same job and an IPA study reveals that while almost 50% of people within the marketing industry are female, only 25% of people at executive and board level are women.
Sarah said: “It was a really exciting opportunity for SheSays to be part of Eurobest; the festival was really inspiring and I can’t wait to put what I’ve learnt into action.”
Thursday, 4th December 2014 at 2:28pm
Group M, the worldwide media buying arm of WPP, has predicted that 50% of £15.7 billion advertising spending in the UK will go to digital, beating channels including print, cinema, buses, newspapers, magazines, TV, radio, billboards and posters combined.
The way Britons have embraced internet-enabled devices, along with a national obsession with gadgets, social media and online shopping are cited as reasons for this shift. An Ofcom survey has shown that over 60% of households own both a smartphone and laptop.
Countries set to follow this move to digital include Sweden (47% digital spending), Denmark (43%), Australia (42%) and Norway (40%).
Click here to find out more and let us know what you think about the UK’s predicted 50% digital status.
Wednesday, 3rd December 2014 at 3:55pm
The video parallels two narratives, a school run in a Civic and a high speed getaway in a Civic Type-R Concept, the audience can switch between them by pressing the “R” button on the keyboard.
Defaulting on the school run storyline, the film cuts to reveal the dad at night in his getaway vehicle, the two faces of Honda.
These contrasting cars are united under Honda’s strapline. The speedy red car’s number plate reads POW3-ROF, whilst it’s DR34-MS for the stable white one.
Watch The Other Side of Honda below and let us know which side appeals to you.
Tuesday, 2nd December 2014 at 4:44pm
The billboard for the Quebec City Magic Festival has a magic mop, which can be commanded from a distance by its owner.
Catching the eye of bystanders, the mop continues to paste the poster to the board in front of an astounded crowd.
Watch the mop in action below to discover the secret of the magic trick and let us know what you think of it.
Wednesday, 26th November 2014 at 12:25pm
Times Square has unveiled its largest ever interactive billboard, which has been taken over by Google.
The billboard, which has a pixel density of 2368 x 10048, stretches across an entire city block across Broadway.
For just two days, the billboard has been dedicated to an interactive Android game, which allows members of the public to customise their characters (which can then be printed on merchandise).
Google has the advertising space until 31st January, during which it will showcase its products and highlight charitable causes, such as the WWF.
Find out more about the billboard here.
Monday, 24th November 2014 at 4:50pm
Eurostar’s #bettercloser campaign uses customers’ real responses to show the greater cultural understanding between London, Paris, and Brussels since the train service began in 1994.
Artists, including Jean Jullien and Adrian Johnson, brought these responses to life in the form of creative marketing material, including posters and an exclusive Metro newspaper wrap.
Read more about the campaign here.
Friday, 21st November 2014 at 4:57pm
The study by YuMe found that people are more receptive when shown an ad in a public place or on a mobile device.
It also looked at the attention that participants gave to ads and how mood and other factors influence this.
The research consisted of over ten thousand participants, including seven thousand video viewers.
Find out more about the research here.
Friday, 21st November 2014 at 4:19pm
Held at the Honourable Artillery Company (HAC) in London, the Awards sold out for the first time - a reflection of the number of excellent nominations received.
The venue was transformed into a circus, complete with fire-eaters, stilt-walkers, jugglers, and acrobats, while fairground mirrors greeted guests as they entered the reception area.
After a delicious three-course meal, host and comedian Romesh Ranganathan entertained everyone during the awards ceremony, which saw over fifty trophies handed out.
We were proud to organise and sponsor the event once again, and we hope everyone had a brilliant time.
Read more about our work for the Awards here.
Wednesday, 19th November 2014 at 8:25am
The ‘Britain is Great’ campaign has teamed up with the new Paddington Bear movie and is encouraging tourists to take selfies using the hashtag #PaddingtonsBritain.
Campaign branding has also been placed in the film itself, with VisitBritain’s marketing director Joss Croft saying: “the film demonstrates the warm welcome that Britain delivers to all our visitors - albeit in this case an ursine Peruvian”.
Find out more about the campaign here and tell us if you’ll be seeing the movie.
Thursday, 13th November 2014 at 1:19pm
A new series of print ads for a wine brand uses simple but clever imagery for a striking campaign.
The adverts for Bordeaux Wines use silhouettes of wine bottles against colourful backgrounds, reminiscent of retro French posters.
The posters include a bottle that has taken root in the ground and a bottle transformed into a telescope looking at the stars.
Take a look at the rest of the adverts here and tell us what you think.
Tuesday, 11th November 2014 at 9:59am
The TV spot sees a little boy taking his best friend Monty on trips, gradually noticing that he’s looking wistful on the run-up to Christmas and deciding to give him the present he deserves.
Last year’s John Lewis ad was ‘The Bear & The Hare’, soundtracked by Lily Allen.
Watch Monty the Penguin below and let us know if you think the advert spreads festive cheer.
Monday, 10th November 2014 at 3:42pm
A charming new airline advert contrasts two famous cities, revealing their incredible similarities.
‘Paris/New York’ advertises BA’s Open Skies service (which flies between the two cities) using a simple but hypnotic split-screen, comparing architecture, street art, food, and many more cultural similarities and differences.
The advert covers the usual clichés (the Eiffel Tower versus the Statue of Liberty), but it also gives an insight to the everyday lives of Parisians and New Yorkers.
Watch the advert below and tell us what you think.
Tuesday, 28th October 2014 at 9:51am
Kit Kat’s new advert offers an interesting explanation for its new product by introducing the world’s first ‘splactor’, or ‘split actor’.
The spot follows ‘Martin Mahogany’ on a film set as he plays two characters at the same time, with each half of his body in different costume and makeup.
To achieve his ambitious performances, he physically turns around to switch character, delivering his lines with utmost seriousness.
As the world’s first ‘splactor’, Martin is happy to take the credit for Kit Kat’s new Chunky Double Caramel bar, which takes a similar approach with two contrasting fillings.
Watch the ad below and tell us what you think of it.
Monday, 27th October 2014 at 4:28pm
Future Foundation’s study also revealed that 62% of consumers who are most engaged with smart devices immediately looked online for more information after viewing an OOH ad.
Digital OOH ads drove the bulk of the responses and were found to be particularly successful when they rewarded interaction by offering prizes.
Find out more about the research here and tell us what kinds of OOH ads you respond to.