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Now is what you make it

Tuesday, 15th April 2014 at 3:32pm

Pepsi has taken its football advertising campaign one step further, by producing an interactive video featuring several famous figures in football and music.


Now is what you make it’ stars top footballers, such as Lionel Messi and Jack Wilshere, and musician Janelle Monae, who interact with Stony as he wanders through the streets of Rio.

The video offers the viewer choices along the way, which are indicated by the cursor turning into a blue object, such as a football or a pen.

By clicking, you can change the course of the video to include exclusive content, like Monae singing David Bowie’s ‘Heroes’ and Messi signing a football with your name on it.

Watch the interactive video here or take a look at the original advert below. What do you think of interactive advertising content?



Tagged Pepsi, Lionel Messi, Janelle Monae, advertising, interactive, brand, campaign, fun, Rio, football, Now is what you make it

How to be a happy brand

Tuesday, 15th April 2014 at 9:27am

A study called ‘HappyBrands’ has revealed the brands that best connect emotionally with consumers, because they are associated with ‘happiness’.


The study, by Isobel and Cog Research, asked people to rank products and companies for their ‘happy’ characteristics, which included their generosity and trustworthiness.

‘Feel-good’ brands, such as Cadbury and Andrex are at the top of the scale, along with Google and longstanding brands like Walkers and Heinz.

The study also reveals the happiest product sectors, the most ‘unhappy’ brands and which ones are seen as the most trustworthy.

Take a look at this infographic here to see the results, and tell us which is your favourite ‘happy’ brand.


Tagged HappyBrands, Isobel, Cog Research, brand, loyalty, awareness, design, study, infographic, marketing, advertising

'Moments of Warmth'

Tuesday, 18th March 2014 at 4:47pm

Duracell has launched a new campaign encouraging Canadians to keep warm in the harsh winter – by holding hands in a special interactive bus shelter.

The bus shelter, which loosely resembles a Duracell battery, has heaters that only turn on once its occupants complete a ‘circuit’.

They do this by holding hands and pressing on the positive and negative signs on either end of the shelter.

Duracell filmed the campaign, which it entitled ‘Moments of Warmth’, with the help of creative agency Cossette.

You can watch the advert below, and tell us if you would take part in a 'Moment of Warmth'.



Tagged Duracell, Moments of Warmth, Cossette, Canada, bus shelter, advert, advertising, campaign, innovative, creative, installation, ad, experiential

Clever typographical posters promote Barclays bicycles

Wednesday, 12th March 2014 at 1:58pm

Transport for London has released a new series of adverts incorporating beautiful typography with bicycles.

Designed to promote Barclays Bicycles and the Cycle Superhighways, the colourful posters use a single word as the bicycle frames, such as ‘easy’, ‘safer’ and ‘direct’.

The words, designed by Alex Trochut, are seamlessly melded to the bicycles’ handles, seats and wheels using CGI.

The posters are part of an M&C Saatchi campaign for Transport for London and you can take a closer look at them here.


Tagged Alex Trochut, Saatchi, Transport for London, Barclays, Cycle Superhighways, typography, poster, design, clever, advertising, creative

Godzilla: all he needs is a Snickers

Friday, 7th March 2014 at 4:47pm

Snickers’ new advert, devised by BBDO New York, features legendary film creature Godzilla as you’ve never seen him before.

Godzilla, who has been a part of Japanese culture since 1954, is known for destroying cities and terrorising its residents; this new advert offers an explanation for these rampages.

Godzilla now joins a line of celebrities, including Joan Collins and Aretha Franklin, who have participated in the ‘You’re not you when you’re hungry’ campaign.

Watch the advert below and tell us what you think of Godzilla’s latest starring role.



Tagged Godzilla, Snickers, fun, clever, advert, advertising, brand, campaign

Lipton teams up with the Muppets to ‘be more tea’

Monday, 3rd March 2014 at 4:03pm

Unilever has launched a new global campaign for the Lipton tea brand by releasing an advert featuring the Muppets.

The advert follows Kermit the frog through New York City, who, despite being surrounded by chaotic Animals, remains relaxed and unflappable – even saving Miss Piggy from an army of fans.

According to Unilever, ‘be more tea’ encourages viewers to be more playful, thoughtful and appreciative of their surroundings, with Kermit embodying this chilled ethos.

Watch the extended advert below and find out more about the campaign here.



Tagged Unilever, Lipton, Muppets, Kermit, NYC, advert, advertising, campaign, media, brand, fun

New study suggests mobile advertising could be more effective than desktop

Wednesday, 26th February 2014 at 2:54pm

A new study claims that mobile advertising is now twice as effective as desktop, rising to four times as effective for more affluent consumers.

The study, which was conducted by BBC World News and Millward Brown, surveyed smartphone users from six different countries, including Australia and the USA.

Categorising the top 20% of earners in each country as ‘affluent’, the study found that 39% accessed the internet via mobile at least once an hour, compared to only 21% of the general population.

The study also examined consumers’ attitudes to advertising, brand presence and business on mobile, revealing some interesting differences between the affluent consumers and the rest of their country.

Take a look at the full infographic and the results of this study here. Tell us if you think mobile advertising is more effective than desktop.

Tagged BBC, infographic, mobile, desktop, advertising, marketing, global, internet, digital

Famous British actors star in #GoodToBeBad campaign

Thursday, 6th February 2014 at 11:18am

UK car manufacturer Jaguar has added some English elegance to America’s Super Bowl with its ‘#GoodToBeBad’ advertising campaign.


Jaguar’s advert sees actors Tom Hiddleston, Ben Kingsley and Mark Strong sweep through London for a rendezvous while exploring why Brits make the best villains. Style, sophistication and the famed ‘stiff upper lip’ are all mentioned, but they decide that driving Jaguars is the clincher.

Oscar winner Tom Hooper (The Damned United, The King’s Speech) directed the advert, which was devised by Spark44.

Spark44’s managing director, Simon Binns, said: “Jaguar produces the most stylish premium performance cars and British actors create the most convincing and powerful villains in Hollywood movies. So we felt the archetypal British villain and the new Jaguar F-Type were made for each other.”

Watch the advert below and tell us what you think – do Brits make the best villains?



Tagged Jaguar, Super Bowl, film, Tom Hiddleston, Ben Kingsley, Mark Strong, London, advertising, brand

‘Have a Break’ with KitKat’s new advert campaign

Tuesday, 4th February 2014 at 10:35am

KitKat’s new advertising campaign puts an entertaining spin on its classic strapline ‘Have a Break, Have a KitKat’ by lampooning high-speed car chases.

The television advert sees police pursuing a pair of masked criminals, but when they eventually ‘catch’ them, they simply take a moment to snack on a KitKat.

The campaign is the Nestlé-owned brand’s first television spot for three years, though its classic strapline remains at the heart of its marketing.

Jon Lambert (group marketing director for Nestlé UK & Ireland) said: “We wanted KitKat to return to screens with a humorous campaign; reminding everyone not only of the importance of a smile in a break but that KitKat is the chocolate bar to provide that.”

The advert was created by JWT London, which has previously worked with KitKat, and will be supported by online offerings throughout the year.

Take a look at the advert below and tell us what you think of this new spin on the famous chocolate bar.



Tagged KitKat, Nestle, advert, advertising, marketing, brand, campaign, video, television, funny

How B2B marketers can make the most of Twitter

Thursday, 23rd January 2014 at 4:51pm

Advertising Age has published some handy pointers for B2B marketers, helping them to make the most of a brand new Twitter service.

Twitter now allows marketers and advertisers to target individual users based on their email addresses, opening up a new realm of interacting with potential customers.

Twitter has written a blog on the new service, explaining how to create tailored audiences from existing customer relationship management systems.

Advertising Age offers several pieces of advice for using the tailored audience function, including ‘ride event hashtags’ and ‘use in-stream promoted accounts’. Telling readers to ‘offer something worthwhile’, the article also explains the importance of understanding the kind of content a potential audience is interested in.

Read Advertising Age’s advice here and tell us what you think of its top tips.



Tagged B2B, Ad Age, Twitter, marketing, social media, advertising, online, digital

Eckersley exhibition opens in London

Tuesday, 14th January 2014 at 12:17pm

A free exhibition dedicated to Tom Eckersley’s work is being held at the London College of Communications (LCC) this month, incorporating many of his famous posters.

Taking cues from the Modernist movement, Eckersley created simple yet clever bold designs which influenced generations of graphic designers.

The poster artist produced work for London Transport and other public service organisations throughout his sixty-year career.

He also established the UK’s first undergraduate graphic design course at the LCC’s predecessor, the London College of Printing.

This year marks the centenary of his birth and the forty posters on display come from the LCC’s own archive. The tribute runs from the 11th to the 29th January.

Take a look at some of Eckersley's work here and tell us if you'll be going along to 'Tom Eckersley: Master of the Poster'.



Tagged Tom Eckersley, graphic, design, poster, art, exhibition, creative, advertising, printing, communications, London

Adobe's 'Clicking Baby'

Friday, 25th October 2013 at 11:39am

Adobe has released a fun new video called 'Clicking Baby' to show how its marketing cloud can help businesses.

The video gives a light-hearted insight into how purchasing behaviour can affect a business, and therefore the salience of good business insight.

Take a look at the video below, and tell us if this persuades you to put a lock on your laptop. 




Tagged Adobe, video, funny, creative, advert, ad, advertising, fun

Your face could soon find itself in a Google ad!

Wednesday, 16th October 2013 at 2:06pm

If you don't approve of Facebook using information from its users in ads, then you won't be a fan of Google's latest terms of service.

Starting from November 11th Google will allow an adult user's profile name and photo to appear in reviews and advertising.

These endorsements will operate in a similar way to Facebook's 'Sponsored Stories'.

Google has stated that "this only happens when you take an action (things like +1’ing, commenting or following) - and the only people who see it are the people you’ve chosen to share that content with." 

The programme is only targeting adults over the age of 18 and you can also opt out.

You can find out more about this hear, tell us how you would feel if you came across yourself in a Google endorsement.

 

Tagged Google, Facebook, ad, ads, advert, Sponsored Stories, social media, advertising

Grand Theft Auto V - a story of successful controversy

Wednesday, 25th September 2013 at 4:29pm

Grand Theft Auto (GTA) V has shattered sales records making a staggering $1 billion in its first three days of sales - the story of how such a controversial game can be met with such staggering success is an interesting one. 

It should come as no surprise that the GTA series continues to polarise opinion with some groups claiming it sets an immoral precedent to gamers, this latest edition continues the trend featuring scenes normally associated with gangs and thuggery.

However, one of the original game writers in the series Brian Baglow argues that "if the series was just about gratuitous violence, it would not have achieved the sales and success it has."

What is certainly true is that the games developer, Rockstar North, has invested massively in this series, GTA V is reportedly the most expensive game ever made, with this budget matched by its investment into its marketing.

An extensive marketing campaign featuring giant murals painted in Los Angeles, many different pre-order bonuses, a social-media campaign utilising #GTAV and much more has obviously worked!

Whether or not the controversy enhances or diminishes the reputation of the GTA series is still unclear, however the budget into the development and marketing of the game appears to be money well spent.

Take a look at the trailer for this game below, and let us know if you will be joining in on the hype!




Tagged video game, fun, innovative, marketing, campaign, social media, advertising

Live knitting billboard for Nike's 'Free Flyknit'

Monday, 9th September 2013 at 2:20pm

NikeWieden + Kennedy has created a live knitting billboard to promote Nike’s new 'Free Flyknit’ in Shanghai.

The campaign sees a real-time billboard get fully knitted by a team of four installation professionals.   

The live installation repurposes an already prominent advertising panel.

Over 10 days, thread by thread, the installation gradually covers the image of a bare foot, mimicking the 'Flyknit' process.  

Watch the video below to see the knitting billboard getting done and let us know if this is the most creative knitting you have seen.

 



Tagged advertising, advert, billboard, Wieden+Kennedy, Nike, Nike Free Flyknit, knitting, installation, design, creative

Watch the funniest of the Heineken 'Dropped' campaign

Friday, 6th September 2013 at 4:48pm

HeinekenOver the last three months Heineken has been sending people all around the world to unexpected situations to complete a series of challenges. 

The campaign sees Irishman Murray and Jakub from Poland taken to a deserted island in the Philippines, handcuffed together, and left to work out how to get themselves rescued.

To see how this turned out watch the video below and many more here, and tell us which of the 'drops' is your favourite. 


Tagged Heineken, Heineken Dropped, advertising, campaign, creative, interactive, funny

A missing chocolate piece

Tuesday, 3rd September 2013 at 12:02pm

In a new Milka campaign in France and Germany, chocolate is used as both the medium and message, created by Paris based agency Buzzman the campaign is designed to let people truly experience Milka’s 'Dare to be tender' tagline.

The chocolate bars that are part of the campaign, are missing a single chocolate square. Using a code on each package, consumers can either request the missing squares for themselves or send them to someone special with a 'tender note'.

Watch this video below to see the campaign in action and tell us to whom and why you would send your missing piece of chocolate!

Tagged Advertising, engaging, Milka, chocolate, interactive, Buzzman, fun, creative, campaign

‘For rent’ sign that follows you

Thursday, 29th August 2013 at 12:05pm

For rent signIt is no longer the design for a commercial sign that catches your attention; it is now about them following you after you walk past! 

A self-professed inventor of useless things, Niklas Roy, has facilitated this idea that makes his sign more dynamic.

The sign tracked the movement of the people who walked past it - and then followed them across the street!

Roy observed that many commercial spaces are for rent in his local area, and he wanted to make people more aware of what kind of opportunities are around them.

Watch the video below to see what kind of reactions this sign got, and tell us if it would grab your attention.

Tagged Interactive, sign, commercial, advertisement, creative, clever, dynamic, advertising, innovation, funny

New Coca-Cola advert combats unhealthy image

Friday, 23rd August 2013 at 2:34pm

Coca-Cola has taken steps to shift their unhealthy public image by using this new advert that promotes movement and healthy living.

Entitled 'Happiness Is Movement' the advert follows wooden puppets expressing the freedom and joy they derive from movement.

This animation coupled with its catchy jingle are certainly a light-hearted and effective way to promote a more active lifestyle, however it's still unclear whether Coca-Cola's drinks can figure into this healthy living.

Take a look at this fun advert here, and tell us if it inspires you to get moving.





Tagged Coca-Cola, Happiness is Movement, advertising, fun, animation, video, creative, ad, TV

Subway launches a nationwide teddy bear hunt

Wednesday, 14th August 2013 at 10:20am

Subway has launched a new big-money marketing campaign to promote its new limited edition mango chicken sub.

The advert features a character called Janet who doesn't seem to have much luck in life - until she finds herself a mango chicken sub from Subway!

Built around this story Subway is inviting everyone else to '#WinLikeJanet' by participating in their new facebook game.

The game is an online teddy bear hunt and involves players searching through Google Street View maps to find teddy bears - of which there are five to find and win each day.

Subway plan to give clues to the bears whereabouts via their twitter feed.

Have a look at their advert below, and tell us if you plan on joining the hunt.





Tagged Subway, #WinLikeJanet, teddy bear game, facebook, advertising, marketing, campaign, social media

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